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This writing aims to examine the influence of Consumer Behavior on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta. The population in this study consists of individuals who purchase beauty products using e-commerce in South Jakarta. and the exact number is unknown. The sampling technique employed is Accidental Sampling using the Lemeshow formula. with a sample size of 68 respondents. The data collection method utilized is a questionnaire. The data analysis techniques include descriptive analysis. quantitative analysis. simple regression analysis. hypothesis testing (t-test). and coefficient of determination. processed using Statistical Product and Service Solution (SPSS) version 25.0. The research findings indicate that Consumer Behavior has a positive and significant influence on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta.

This study explores the impact of religious values on Muslim consumers' behavior toward green financing and eco-friendly products within the framework of Islamic economics. The research utilized a quantitative approach with a descriptive survey method, surveying 250 Muslim consumers from urban areas in Indonesia. A structured questionnaire with a five-point Likert scale was employed to measure religiosity and eco-friendly purchasing behavior. The multiple regression analysis showed that religiosity significantly influences green purchasing behavior, with higher religiosity scores correlating with greater engagement in environmentally conscious purchasing decisions. Additionally, the t-test and ANOVA revealed significant differences between Sharia-compliant and non-Sharia-compliant groups, with the Sharia-compliant group exhibiting stronger eco-friendly purchasing behavior. These findings suggest that Islamic principles related to environmental stewardship, such as Khalifa (guardianship of the earth) and Israf (avoiding wastefulness), play a significant role in shaping consumer attitudes toward sustainability. The study concludes that religious values are a crucial determinant of green purchasing behavior and that incorporating these values into sustainability initiatives can effectively promote eco-friendly behavior, especially in communities where religion plays a central role. Policymakers and educators can leverage religious frameworks to foster sustainability and encourage more responsible consumer behavior in Muslim-majority communities.

Cosmetics have varied purposes, including cleansing, increasing brightness, changing appearance, and protecting or maintaining certain conditions. The applicable cosmetics regulations are explained in the BPOM provisions, which mandate registration before cosmetics can be used by consumers. In this research, the results of two literature reviews are presented that support this statement. The first study by (Chandra Adi Gunawan Putra, 2023) shows that the need for state involvement in protecting consumers arises because of the power imbalance between business actors and consumers. The second study by (Ribka Amanda Dera, 2019) the regulation of cosmetic products has been regulated by BPOM number 12 of 2020 article 2 paragraph 1 which emphasizes that cosmetics producers must ensure that their products which will be distributed both domestically and abroad meet the criteria, safety and security standards. benefits, quality marking, and claims. The results of both studies show that the importance of terms and conditions related to cosmetics are under law and regulated in the Republic of Indonesia Constitution, the Health Law, provisions issued by the Minister of Health and decisions taken by the Head of the Republic of Indonesia Food and Drug Supervisory Agency and in BPOM regulations starting from formulation to product withdrawal. So that any party who commits an illegal act by producing or distributing pharmaceutical or cosmetic products without a permit will receive applicable sanctions in accordance with legal provisions.    

Consumer preferences and strengths have undergone significant changes with the advancement of technology, and intense market competition necessitates companies to be more competitive, particularly in their marketing activities. To endure amidst the highly competitive market, companies need to delve into consumer behavior to implement appropriate strategies. The Fear of Missing Out (FOMO) and Brand Trust behaviors in consumers are influential factors that can drive them to make purchasing decisions. This research aims to determine the impact of Fear of Missing Out and Brand Trust on the purchasing decisions of The Originote products. It is a quantitative study with a descriptive approach. The sample comprises 100 students from the Management Program at the Faculty of Economics and Business, Universitas Negeri Makassar. Data collection is carried out through observation, literature review, and surveys. Data analysis is conducted using multiple regression analysis with Statistical Product and Service Solution (SPSS). The research results indicate that Fear of Missing Out and Brand Trust simultaneously have a positive effect on purchasing decisions. Furthermore, Fear of Missing Out has a positive but not significant impact on purchasing decisions, while Brand Trust has a positive and significant influence on purchasing decisions..

This research aims to determine the impact of social media promotion strategy and e-word of mouth marketing on Luxcrime purchase decisions in Makassar City. The study adopts a quantitative approach with a descriptive design. The sample consists of 100 Luxcrime product consumers in Makassar City. Data collection is conducted through documentation and survey methods using questionnaires. Data analysis employs Partial Least Square (PLS) analysis. The research findings indicate that:  social media promotion strategy positively influences Luxcrime product purchase decisions in Makassar City; social media promotion strategy positively influences e-word of mouth marketing for Luxcrime products in Makassar City;  e-word of mouth marketing positively influences Luxcrime product purchase decisions in Makassar City; social media promotion strategy and e-word of mouth marketing simultaneously have a positive impact on Luxcrime product purchase decisions in Makassar City.

The Indonesian economy is currently developing rapidly. One example is the need for motorbikes which are of interest to the public. In the motorbike industry, it is possible for manufacturers to compete with each other by achieving high sales by prioritizing attractive appearance and design in motorbike design, so that consumers are interested in the research method in this research using quantitative methods. The population in the study is the general public who use Honda motorbikes, so they can provide opinions about the quality of Honda motorbikes. In this study, the population is infinite, while the sample taken was 302 respondents. The results of the data analysis above show that there are no differences of opinion on each question, this happens because the data is valid and reliable. What can be concluded is that the opinion of the respondents believes that the quality of Honda motorbikes is very good. The factors in this questionnaire question are quality, influence of quality, performance, durability, specifications, promotion and brand image. Based on research conducted on Honda motorbikes, it can be concluded that product quality, influence of quality, performance, durability, specifications, promotion and brand image has a significant effect on consumer satisfaction. Because good quality can make consumers believe in a product being marketed so that it will attract existing competitors.

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

This research is to find out how to analyze the factors that encourage consumers to make purchases at Ecky Stores, North Toraja Regency. This type of research uses quantitative descriptive research where researchers encourage consumers to make purchases at Ecky Stores, Toraja Regency. The results of this study indicate that for the cultural factor variable, the tcount is 0.613 < ttable 1.721 and the significant level is 0.546 > 0.05, thus H1 is rejected. The results of the analysis for the completeness factor of the product are proven by the statistical results of the t-test for the dimensions of product completeness of 0.003 <0.05 and the tcount value of 1.342 > ttable 1.721 and the regression coefficient has a positive value of 0.325, so research proves that H2 product completeness factor (X2) is accepted and the results of the analysis for the price factor variable obtained a number of 0.389 > 0.05 and a tcount value of 0.880 <ttable 1.721 thus the H3 price factor (X3) is rejected.

The gallon drinking water market in Indonesia is one of the most competitive markets. This is due to several factors, including the high public demand for drinking water liters and the large number of competing brands. Ultimately, choosing the best brand of bottled water will be a decision based on individual needs. The purpose of this study is to help people make better decisions in choosing the appropriate gallon bottled water for consumption. The population in this research is consumers of gallon drinking water on the Aqua and Le Minerale brands in the Bina Bangsa Campus environment, especially regular management students 4 semester 5, with a sample size of 300 people. The results of hypothesis testing show Competition in the Gallon Drinking Water Market in the Aqua and Le Minerale Brands. We recommend that gallon mineral water in the Aqua and Le Minerale brands maintain quality by maintaining water purity.

The development and the increasing number of business actors engaged in the industrial sector has resulted in competition in business becoming increasingly sharp and competitive, both in terms of quality, price and the way promotions are carried out. The purpose of this study was to determine the effect of product quality, service quality, price and promotion on purchasing decisions for FEZ Racing Exhaust brand exhaust. The method used is a quantitative method. The population in this study were consumers who purchased FEZ Racing. The sample used was 80 respondents who were selected using a convenience sampling technique. Data analysis used using multiple linear regression analysis. The results of the study prove that simultaneously product quality, service quality, price, promotion influence purchasing decisions. In partial variable testing for the variable product quality, service quality, price, promotion proves that there is a positive and significant influence on the purchase of FEZ Racing Exhaust brand exhaust.                                                                            

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.

This research was conducted with the aim of showing the influence of brand image, brand experience and influencer marketing on purchasing decisions with the purchase interest variable being the intervening variable. This study uses a quantitative approach. The research population is Scarlett Whitening consumers in Jakarta, the total of which is not known for certain. Sampling used purposive sampling technique and obtained 90 samples. The data analysis technique uses path analysis. The research results show that brand image has no influence on purchasing decisions. Brand image also has no influence on purchasing interest. Brand experience has a significant positive influence on purchasing decisions and purchasing interest. Influencer marketing variables have no influence on purchasing decisions. Influencer marketing influences purchasing interest. Then the purchase interest variable has no influence on purchasing decisions. Meanwhile, the results of research on mediation (intervening) variable tests produce that brand image, brand experience and influencer marketing have an influence through purchasing interest on purchasing decisions. This research can be used by companies in deciding policies and developing strategies in maintaining a good brand image from consumer perception, and using brand experience and influencer marketing to promote products.

This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consumers and were taken using accidental sampling and using the Lemeshow formula. In this research, data analysis uses validity tests, reliability tests, classical assumption tests, partial and simultaneous tests. Data analysis techniques using the IBM SPSS statistics 25 program. The results of this research show that overall each partial test states that there is a significant and positive effect between the variables. Based on the results of testing the coefficient of determination, the Adjusted R Square value was obtained, namely 0.984 or 98.4%. This means that the influence of the independent variables, namely price, promotion, shop atmosphere and service quality on the dependent variable, namely buyer decisions, is 98.4%. Meanwhile, 1.6% is influenced by other factors not included in the regression model.

Consumer decision-making is an integration process that uses information to assess and choose one of two or more alternative actions. This integration process yields a choice, which is presented cognitively as a desire to act. The fall in sales over the last two years undermines this study. This drop in sales is attributed to the absence of social media, which corresponds to the 6C: context, content, community, customization, communication, commerce, and connection, as well as changes in consumer perception of product quality, which leads to a decrease in purchasing decisions.According to the findings of this study, customers rate the usage of social media and product quality as pretty excellent, and they

The Covid pandemic has caused changes in people's behavior in carrying out buying and selling transactions. Slowly, people become familiar with e-commerce applications so that the buying and selling process becomes efficient and effective. The purpose of this research is to determine the influence of consumer behavior in the form of cultural, social, psychological and marketing mix factors on purchasing decisions in e-commerce in the city of Ambon.The method used is a quantitative method with a sample size of 102 respondents, with the criteria being people who live in the city of Ambon. The sampling technique uses a purposive sampling method. Data analysis techniques use validity and reliability tests, classical tests, and multiple linear regression analysis. Consumer behavior in the form of X1 cultural factors, X2 social factors, X3 psychological factors and X4 marketing mix have a significant effect on purchasing decisions in e-commerce partially and simultaneously.

This study aims to analyze the influence of Social Media Marketing mediated by word of mouth on purchasing decisions at the JajanDaging Online Store. Many companies are switching from conventional promotional media to digital promotional media in marketing their products, because most Indonesian people already have internet access. Social media is one of the media that can be used to carry out promotional activities using the internet. The use of Instagram social media will form an effective marketing communication strategy, namely word of mouth. This research is a quantitative research using non-probability sampling techniques using questionnaires to collect data. The number of samples taken was 114 respondents, the JajanDaging consumers in the cities of Jakarta, Bogor, Depok, Tangerang and Bekasi. The analysis technique used is the Sobel test using path analysis and the VAF test. Based on the results of the analysis it was found that social media marketing variables had a positive and significant effect on purchasing decisions for JajanDaging consumers, social media marketing variables had a positive and significant effect on word of mouth for JajanDaging consumers, word of mouth variables had a positive and significant effect on purchasing decisions for JajanDaging consumers , and the word of mouth variable significantly mediates the relationship between social media marketing and purchasing decisions for JajanDaging consumers.

This research aims to analyze the influence of brand image and product quality on the purchasing decisions of culinary SMEs in the Baros District, Serang, Banten. The focus is to provide in-depth insights into key factors that can enhance the attractiveness and sustainability of culinary SMEs at the local level. The research method employed is a quantitative approach, with the population encompassing all consumers in the Baros District who have shopped at culinary SMEs. The sample consists of 60 respondents, selected using non-probability purposive sampling. Data were collected through questionnaires and analyzed using t-tests and F-tests with the assistance of SPSS software version 29.0. Based on the partial test results, both brand image (regression coefficient 0.790, t-value 9.310) and product quality (regression coefficient 0.794, t-value 9.592) significantly influence purchasing decisions (both p < 0.05). Regression analysis indicates that simultaneously, brand image and product quality also have a significant impact on purchasing decisions (F-value 51.517 > F-table 3.16, p < 0.05).

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.

Consumers want to be respected throughout the purchasing process until after sales. Service quality is something that is important for the industry to pay attention to because it has an impact on consumers who want to shop. Ease of use, such as ease of navigation and collection of information, makes it easier for consumers to make purchases. Price determines consumers' purchasing decisions. Price determines how consumers search for products and compare prices before making a final decision. This research uses a quantitative approach in its research methodology. The information used in this research is essential information. Main information was collected through an online questionnaire distributed to Shopee consumers in the Greater Solo area via Google Form and distributed via social media platforms. The survey contains questions that are assessed using a Likert Scale of 1 to 5. Data processing uses the SPSS version 25 program. To expect a questionnaire that may not be completed, an example of a decision size is 108 respondents in this review. The results of the findings can be summarized as follows: service quality has a significance value of 0.000<0.05, ease of use has a significance value of 0.042<0.05, and product price has a significance value of 0.000<0.05. As a result, all variables have a significant impact significant impact on consumers' decisions regarding which products to buy. There is a significant impact on the quality of service, ease of use, and price of products available on the Shopee platform.