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Etty Zuliawati; Muhammad Iqbal Al Habsy; Shellometha Chinthya H; Azwa Aisa Fatqi

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

Etty Zuliawati; Muhammad Iqbal Al Habsy; Shellometha Chinthya H; Azwa Aisa Fatqi

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

Arpina Fajarnita; Devi Susanti; Herlitawati Herlitawati; Rohani Rohani

jurnal ABDIMAS Indonesia 2024 STIKes Ibnu Sina Ajibarang

Stunting is a major nutritional problem faced by Indonesia. According to Nutritional Status Monitoring (PSG) data for the past three years, the prevalence of stunting in toddlers has increased from 27.5% in 2016 to 29.6% in 2017. The incidence of stunting has increased. The results of a survey in Semadam District, Southeast Aceh Regency found that during the new normal period of Covid-19, Posyandu activities held in each village followed the Covid-19 health protocol. Each village has 3 to 5 Posyandu cadres who are tasked with assisting Posyandu activities for toddlers. Semadam District is one of the stunting locus villages that receives stunting education. So it is important for the community to be provided with supplies on the importance of preventing stunting and its impact on toddlers in Semadam Village. The mandatory output targets achieved are publications in national journals with EISSN, publications in electronic mass media, activity videos uploaded on YouTube and increasing knowledge and skills of partners.

Kimberley Kimberley; Dewi, Fransisca Iriani Roesmala

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2024 Pusat Riset dan Inovasi Nasional

The phenomenon f fatherly parenting plays a vital role in shaping the emotional and social experiences of daughters, particularly in forming romantic relationships. The role of fathers is often overlooked in parenting, even though it significantly influences the development of a daughter's personality and interpersonal relationships. Fathers who are emotionally involved can provide a sense of security, confidence, and an understanding of love. This study aims to describe the experiences of young adult women regarding their fathers' parenting roles and their impact on romantic relationships. This study adopts a phenomenological approach using purposive sampling techniques. The research was conducted over four months, and data were collected through interviews and observations. Five participants aged 18 to 25 years, with experiences of both positive and negative fatherly parenting and a history of romantic relationships, were involved in this study. The results show that positive fatherly parenting fosters positive romantic relationship experiences, such as the ability to build trust and intimacy. Conversely, hostile fatherly parenting leads to negative relationship patterns, such as distrust or a need for emotional validation. The lack of fatherly parenting also drives women to seek a father figure in others and to feel less trustful toward their partners. These findings demonstrate that the father's role in parenting has a significant impact on young adult women's romantic relationships.

Nur Afni Rachman; Peni Arianita Wardani; Muhamad Farhan; Muksin Muksin; Vemas Aditia

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.

Nur Afni Rachman; Peni Arianita Wardani; Muhamad Farhan; Muksin Muksin; Vemas Aditia

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.

Layla Hanisa; Veronika Mevelia Christine; Zaschia Flanivolya Matulessy; Anggun Pratiwi; Achmad Bagas Djuan R +1 more

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to provide new innovations in handmade products or knitted products. Apart from that, this research also aims to help UMKM in developing their handmade bag business. The methods we use in this activity are research, discussion, training, development and evaluation. The results of this research show an increase in product quality, creativity and sales through digital and offline marketing strategies. Collaboration with partners makes a big contribution, especially in practical training and product marketing. Even though there are challenges such as manual production processes and market competition, innovation and the right marketing strategy can help this product remain competitive and have the opportunity to develop sustainably. We hope that UMKM players can develop the handmade bag or knitted bag business by developing new innovations while maintaining product quality.

Angela Florida Mau

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2024 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

This article explores the challenges facing marriage in the context of rapid social change, with a focus on contemporary family perspectives. Today, marriage is not only seen as a sacred bond, but also as an institution that must adapt to ever-changing social, economic, and cultural dynamics. Factors such as women's independence, shifting sex roles, and the influence of technology contribute to changes in partner selection patterns and family structures. Women's increased independence has caused many women to postpone marriage to pursue education and careers, which has implications for declining marriage rates. In addition, this article discusses how advanced couples seek to balance traditional values with the demands of today's life. Through this analysis, this article aims to provide insight into how contemporary families are facing these challenges and how they can build harmonious relationships in the midst of the changes that are occurring. By understanding these challenges, it is hoped that solutions can be found

Gustina Gustina; Vivi Oktari

Jurnal Akuntan Publik 2024 International Forum of Researchers and Lecturers

This research analyzes the implementation of Regional Government policy in the form of Payakumbuh Mayor's Instruction Number: 01/Instruction/Wk-Pyk/2023 concerning Waste Management. The method used in this research is a qualitative method, namely a case study approach, observation or observation and in-depth understanding of the phenomenon being studied, documentation and interviews with related parties such as traders in traditional markets, residents around the TPS and cleaning officers from the Payakumbuh City Environmental Service. . The research results show that the main obstacle is the community's unpreparedness for the Regional Government's policy to manage waste independently, as a result of the closure of the Payakumbuh Regional TPA due to the impact of the landslide disaster. Another inhibiting factor is that education about waste management has not been thoroughly provided to the community and the lack of support for the facilities needed as well as the application of sanctions and appreciation to the community in waste management. Adequate training and skills are needed, the application of sanctions and partnerships between local governments with the private sector and other social institutions in the promotion and sale of waste recycling products, so that the community is not only independent in waste management but also helps the government in solving waste handling problems.

Satrio Wicaksono; Hendra Riofita

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This research aims to analyze the influence of micro and macro marketing environments on the business strategy of Epson, a global technology company focused on innovation and sustainability. With a qualitative approach through the literature review method, this research examines various literatures from relevant national and international journals, including the works of academics such as Hendra Riofita. The micro marketing environment, which includes customers, suppliers, competitors, and distribution partners, is analyzed to understand its direct relationship with Epson's business operations. Meanwhile, macro-environmental factors such as technological developments, regulations, and socio-cultural changes are evaluated as external elements that influence the company's strategy. The analysis results show that Epson successfully utilizes innovation, digital marketing, and a sustainability-oriented approach to face global market challenges. The combination of these strategies allows Epson to maintain competitiveness, build customer loyalty, and strengthen its brand image.

Nasruddin Syam; Arni Isnaini Arfah; Wardiah Hamzah; Irna Diyana Kartika

Jurnal Pengabdian Bidang Kesehatan 2024 PPNI UNIMMAN

 Increasing food production requires pesticides to eradicate pests and leafhoppers that interfere with the growth of food crops and plantations. Pesticides have a negative impact in the form of disease and poisoning on farmers. Farmers are a work that is mostly carried out by the community in Borisallo Village, Parangloe District, Gowa Regency and is a partner in this service. The problems faced by partners are the lack of preventive counseling caused by pesticide exposure to farmers, the lack of micronutrient supplementation to increase body immunity and detoxification of pesticide exposure poisoning, and the unavailability of PPE in managing pesticides in the form of masks and gloves for farmers. The solutions are: (1) Counseling on the prevention of pesticide exposure to farmers, (2) Providing micronutrient supplementation to increase body immunity and detoxify pesticide toxins, (3) Providing PPE in the form of masks and gloves in spraying pesticides on farmers. The activity was carried out for 4 months with funding from the UMI Waqf Foundation. The results of the implementation of PKM (1) Counseling on the prevention of fertilizer exposure to 15 existing farmers, (2) Then continued with the provision of micronutrients and explanation of other food sources that contain micronutrients around the environment (3) Ended with the provision of PPE in the form of masks and gloves that can be used when managing and spraying pesticides. It is recommended to have thorough and periodic health checks on farmers, technical guidance related to healthy and safe fertilization methods continuously and switch to the use of organic or plant-based pesticides

Natasya Natasya; Shella Nur Maharani; Misna Misna

Jurnal Ilmu Keperawatan dan Kebidanan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

HIV/AIDS poses a considerable public health challenge on a global scale, and Indonesia is no exception. The HIV virus can be transmitted through several pathways, including mother-to-child transmission during pregnancy, childbirth, and breastfeeding, as well as through unprotected sexual intercourse and the use of non-sterile medical equipment. Studies have shown that delivering a baby via caesarean section can lower the risk of HIV transmission compared to vaginal delivery. Additionally, breastfeeding from HIV-positive mothers may heighten the chances of passing the virus to their infants, particularly under certain conditions. To reduce the risk of HIV transmission, preventive measures such as antiretroviral therapy (ARV) are vital, especially for serodiscordant couples—those in which one partner is HIV-positive while the other is not. Furthermore, social support and counseling play critical roles in encouraging adherence to treatment regimens among patients. This research aims to deepen our understanding of HIV transmission and to investigate effective preventive strategies that can significantly lower the risk of infection.

Alfian Widiyanto; Anur Hikmah; Gama Pratama

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

International trade is the main pillar of global economic development. For Indonesia, international trade policy plays a strategic role in encouraging economic growth. As a country rich in natural resources and with a large population, Indonesia has the potential to be significant in the global value chain. However, fluctuations in commodity prices, competitive pressures, and protectionism of trading partners are obstacles that need to be overcome. This study examines the impact of international trade policies on Indonesia's economic growth through a literature study. The analysis focuses on the influence of tariff regulation, free trade agreements, and non-tariff policies on the competitiveness of national products and the protection of domestic industries. The results show that trade policies are effective in creating synergies between exports and economic growth, although challenges in the form of dependence on primary commodity exports and the need to increase manufacturing competitiveness remain. This study recommends strengthening infrastructure, improving the quality of human resources, and sustainable economic policies as strategies to optimize international trade for national economic development.

Chornalius Blegur; Ayub Sugiharto

Jurnal Teologi Injili dan Pendidikan Agama 2024 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Expository preaching is a type of preaching that is considered to promote the validation and inerrancy of the Bible. In accordance with the doctrine of inerrancy in the Bible, it explains the texts of the Truth of the past and this should also be applied to the partners in the 21st century. This means that biblical texts that claimed to be true in the past are still relevant today. To bring it to the present, the meaning and intent of the biblical text must first be understood by the expositor. Therefore, this research tries to explore some writings about the advantages of expository preaching, namely. 1. Helping the congregation understand the intent and purpose of God's Word. 2. Ensuring an accurate and comprehensive understanding of the Bible. 3.Encouraging spiritual growth. 4. Helps the congregation apply the teachings of the Bible to their daily lives. 5. Provide variety to maintain the interest of the congregation. Through this article the author will discuss how many things are related to the advantages of expository preaching, namely 1. What is expository preaching? 2. What are the advantages of expository preaching? 3. What are the steps in preparing an expository sermon? In the steps of preparing an expository sermon, it involves exegesis in the form of in-depth research on the verses to be preached, the use of various research aids such as Bible commentaries, lexicons, Bible dictionaries, encyclopedias, and other books related to preparing expository sermons. Next, the results of the study can be compiled into an expository sermon. The next step is the task of hermeneutics, adapting it to the current needs of the congregation. The final step is how the preacher then uses the art of rhetoric with various communication skills to be able to convey the Biblical message according to the audience and their current needs. The entire process is aimed at delivering a sermon that is biblical yet current.

Marsi Nini Aryanti; Yosefina Andia Dekrita; Margaretha Yulianti

DHARMA EKONOMI 2024 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to find out the role of the Regional Research and Innovation Development Planning Agency in Handling Slum Settlements in Uneng City Subdistrict, Sikka Regency. The problems faced are limited basic infrastructure such as roads, clean water and inadequate sanitation. This is because this area has experienced a significant increase in population and this has not been balanced with the development of adequate basic infrastructure. The research method used is a qualitative method and is analyzed qualitatively. The results of this research show that the role of the Regional Research and Innovation Development Planning Agency in Handling Slum Settlements in Uneng City Subdistrict is to coordinate aspects of the preparation and integration of policies, strategies, norms, standards, guidelines and criteria for the implementation of Housing and Settlement Areas (PKP), Coordinating technical aspects of defense, licensing, design and technical feasibility as well as integration of Housing and Settlement Area (PKP) facilities and infrastructure, Coordinating institutional aspects, including coordinating, formulating policies, strengthening institutional capacity, as well as building partnerships with other parties including the community in the form of empowerment and cooperation as well as developing databases and information on housing and residential areas (PKP), Coordinating and developing a monitoring and evaluation system for PKP implementation, including performance measurement and PKP standard parameters.  

Agus Hendar; Yaya Sunarya; D Yadi Heryadi

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.

Nurhayati, Ema; Pranoto, Edi; Riyanto, M.; Arief, Eva; WL, Tyaswati

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2024 Universitas 17 Agustus 1945 Semarang

PKK organization, comprised of women (wives as husbands' companions), plays a strategic role in household management, including influencing the behavior of their husbands. The objective of this writing is to analyze the role of PKK members in preventing the abuse of power by husbands. A qualitative approach with a descriptive-analytic method is capable of integrating the theory of the welfare state and the concept of abuse of power in public services. The method used in this community service is a participatory method through Focus Group Discussions (FGD). The research results show that PKK has a strategic position in preventing abuse of power through four main functions: monitoring government programs at the grassroots level, empowering the community through education and socialization, mediating between the community and government, and strengthening good governance. The effectiveness of the PKK role is supported by an organizational structure that extends to the RT/RW level and a strong social network in the community. This research recommends the importance of strengthening the capacity of PKK cadres, developing an integrated reporting system, and increasing coordination with formal supervisory bodies. PKK not only plays a role in improving family welfare but also becomes a strategic partner for the government in preventing abuse of power, supporting the realization of clean governance and quality public services

Andisa, Gany; Al Hapid, Nabil Malik; Kuntari, Wien

Populer: Jurnal Penelitian Mahasiswa 2024 Universitas Maritim AMNI Semarang

The development of digital technology has brought significant changes in the invitation industry, replacing conventional paper invitations with digital invitations that are more environmentally friendly and efficient. This study aims to analyze the business model of the Untukmu digital invitation business using the Business Model Canvas (BMC) framework. BMC includes nine key elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The results of the analysis show that the personalization approach, interactive features such as RSVP and photo galleries, and digital promotion strategies through social media are the main competitive advantages of this business. This study also identifies the challenges faced, such as market competition and limitations of UI design, and provides strategic recommendations to overcome these obstacles. With this analysis, it is hoped that the Untukmu digital invitation business can increase its competitiveness and business sustainability.

Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Farrikh Al Zami; Ifan Rizqa +2 more

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.

Jenny Fransisca Datu; Maria Filisa Sopiah Sani; Marike Amanda Adeltania

Jurnal Teologi Injili dan Pendidikan Agama 2024 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Marriage in the Catholic Church is seen as a sacrament that binds partners in holy and inseparable love, with the primary goals being the well-being of the couple, the birth of children, and their education. This research aims to examine the important role of child birth and education in the context of Catholic marriage through a literature review approach. Data is taken from official Church documents such as Family Partnership, The Most Important Education, and the Code of Canon Law, as well as other academic literature. The analysis shows that the birth of a child is a real manifestation of love which demands the moral responsibility of the couple to educate the child in the Catholic faith, while the child's education is a means of passing on moral and spiritual values ​​to the next generation. Modern challenges, such as the influence of technology and family dynamics, require an active spiritual life in the family to support children's faith education. This research has implications for strengthening Catholic family values ​​in facing the complexity of the modern world, as well as providing a theological foundation for Catholic couples to carry out their role as primary and first educators in the family.