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The community service project titled "Strengthening the Role of Mothers in Shaping the Golden Generation: Empowerment Program at DPC IWAPI Depok" aims to empower mothers through entrepreneurship training, business management, and leadership, in order to enhance their capacity to manage businesses and play an active role in community economic development. This program involves 50 mothers who are members of DPC IWAPI Depok, who actively participated in the planning and implementation processes. The results of the program indicate an improvement in entrepreneurship and leadership skills among the mothers, as well as the emergence of local leaders capable of organizing community economic activities. Additionally, significant social changes occurred, including the formation of women-based business groups that support each other in developing their businesses. This empowerment has led to the creation of new social structures and behavioral changes that support women's empowerment at large. These findings align with theories of empowerment, social change, and transformational leadership, which emphasize the importance of individual roles in influencing social change.

This community service aims to enhance the product branding quality of Bandung-style grilled bread and iced tea micro, small, and medium enterprises (MSMEs) to sustain their entrepreneurship. To remain competitive in today's increasingly advanced business world, these MSMEs need to implement AI-based digital marketing. The implementation of this service is carried out using methods that include direct face-to-face observation or interviews, training on utilizing AI-based digital marketing, and finally, evaluation of the results. This training is designed to help MSMEs understand the importance of improving product branding quality to expand their market share. In this digital era, the utilization of digital technology has become crucial for MSMEs to increase the efficiency of their operations. The results of the activities conducted have shown an increased understanding among MSMEs regarding the importance of utilizing digital technology, especially the use of AI to enhance their product branding. This activity is expected to help MSMEs improve their competitiveness, expand market access, and strengthen business sustainability in the digital era, enabling them to maintain their businesses and continue to grow further.

Diseases in cattle, especially Foot and Mouth Disease (FMD), have a major economic impact on farmers. FMD is a highly contagious viral disease in even-toed ungulates such as cattle, buffalo, goats, and sheep. This virus from the genus Aphthovirus, family Picornaviridae spreads rapidly through direct contact, air, or contaminated objects. The impact of FMD is very detrimental, including decreased milk production in dairy cows, weight loss in beef cattle, and death in severe cases. In addition, high medical costs, restrictions on livestock trade, and reduced consumer confidence in livestock products are also important consequences. The FMD outbreak in Indonesia in 2022, especially in East Java, caused major losses for farmers. Therefore, a fast and accurate diagnostic system is needed for early detection of the disease. Early diagnosis helps farmers take appropriate treatment measures such as isolating infected livestock, administering drugs, and disinfecting pens to prevent the spread. This article discusses the implementation of the forward chaining method in an expert system for diagnosing cattle diseases, including FMD. This method analyzes cattle symptoms and matches them with rules in the knowledge base systematically, from symptoms to diagnosis. With this approach, the expert system can provide a fast and accurate diagnosis and appropriate treatment recommendations. This is expected to help farmers reduce losses, increase productivity, and support the sustainability of cattle farming businesses in Indonesia.

The limited knowledge of MSME entrepreneurs in Binjai Estate in managing their business finances affects the business continuity of MSMEs, causes errors in determining the amount of the cost of goods sold resulting in errors in determining the amount of the selling price, resulting in difficulty of increasing competitiveness which will affect the level of sales and profits of MSMEs. The purpose of these activities is to help MSME players increase their sales by providing simple financial management training and promoting their merchandise through social media and online shops so that later they can increase MSME sales. The methods used are observation, interview, and documentation methods. The results of this service activity are that Bandrek Jahe Merah and Gedebog Pisang MSMEs can already recognize the importance of business financial management and identify company assets to be separated from personal assets. However, further training is needed to assist businesses in making budgets and determining the cost of production and the cost of goods sold to determine the selling price of their products.

This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surveys and secondary data analysis from companies using CRM platforms. Research findings reveal that effective CRM implementation—through personalization, regular communication, and leveraging customer data—can significantly increase customer satisfaction and loyalty. Additionally, this research highlights that the use of CRM allows companies to better understand customer needs and preferences, thereby providing more customized services. As a result, implementing CRM in the digital era has proven to be an important strategy for businesses to compete in an increasingly competitive market.  

This community service aims to improve the entrepreneurial competence of the Mekar Jaya Village community, Cilamaya Kulon District, Karawang Regency, through training and mentoring for local potential-based businesses. A qualitative approach was used in this activity by involving observation, interviews, and focus group discussions (FGD) with the community and micro-business actors. The program implementation includes three stages: preparation, training, and mentoring. The results of the activity show that the community has great potential in developing local products, but faces obstacles such as lack of knowledge of business management, digital marketing, and product innovation. Through entrepreneurship training, there was an increase in participants' understanding in managing a business, especially in terms of financial planning and marketing strategies. Business mentoring helped participants apply the knowledge they had gained, which was seen from the increase in product quality and market access. The findings also revealed that the success of the activity was greatly influenced by the enthusiasm of the participants and the active involvement of the facilitators. This activity has a positive impact on increasing public awareness of the importance of entrepreneurship as an effort to improve economic welfare. This program is expected to be a model of sustainability that can be applied in other villages by adjusting to their respective local needs and potentials.

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.

This study examines the effectiveness of integrated marketing communication in the development of community-based ecotourism at Bukit Tungkuwiri, Papua, with the aim of linking channel strategies and governance structures to socioeconomic impacts. A qualitative descriptive method was applied using purposive sampling involving visitors, managers, and local leaders. Data were collected through observation, semi-structured interviews, and documentation, and analyzed through reduction, presentation, and conclusion drawing using source and method triangulation. The results indicate that the orchestration of local government social media and printed materials expanded outreach and enhanced engagement, while community oral communication strengthened trust, identity, and educational experience. The appeal of the landscape, culinary and guide training, and local participation stimulated the economic turnover of stalls and small businesses, with tourist reach extending across provinces. The main constraints include dual authority systems, limited funding and human resources, and the absence of ticketing regulations and service SOPs. The discussion highlights the importance of cross-channel message consistency, brand architecture, and a monitoring–evaluation system linking digital metrics with on-site feedback. The study concludes that strengthening governance and local capacity is key to balancing promotion, conservation, and economic empowerment. The findings offer an operational model that can be replicated in similar rural destinations. Implications include establishing transparent ticket pricing, seasonal content calendars, curated experience packages, and cross-level collaboration among provincial, district, community, and business actors to ensure long-term sustainability.

Digital screen printing training is a strategic step to address the need for enhancing entrepreneurial skills in an increasingly competitive digital era. This program is conducted intensively, with a primary focus on providing knowledge and practical skills in digital screen printing techniques. The training is designed to include brief theoretical sessions, in-depth hands-on practice, and intensive mentoring to ensure participants can produce high-quality screen printing products ready for the market.The participants consist of 25 individuals from Gentala Hospitality School who aim to build or develop creative businesses in the field of digital screen printing. The results of the training show a significant improvement in mastering digital screen printing techniques, skills in using design software, and the ability to create marketable products. This training is expected to help participants start professional digital screen printing businesses and support the growth of the creative economy in Jambi.

This study aims to analyze students' entrepreneurial interest as a mediation of the influence of entrepreneurship education, digital literacy and social media on the success of student entrepreneurs at FEB UNY. This study is a comparative causal research with a quantitative approach. The subjects of the study were PE FEB UNY students. The population was 175 and the sample was 122. The sampling technique was probability sampling. Data analysis used path analysis. Results of the study; There is a positive and significant influence of entrepreneurship education, digital literacy, social media on students' entrepreneurial interest. There is a negative and significant influence of entrepreneurship education, digital literacy, social media on the success of student entrepreneurs. There is a positive and significant influence of students' entrepreneurial interest on the success of student entrepreneurs. There is a significant influence of entrepreneurship education, digital literacy, social media on the success of student entrepreneurs through the mediation of students' entrepreneurial interest. The success of student entrepreneurs does not only depend on the resources they have, but how these resources are managed and utilized, especially through high entrepreneurial interest. Entrepreneurship education provides knowledge and skills, while digital literacy and social media provide tools to access information and reach markets. Entrepreneurial interest serves as a link that optimizes the use of these resources, enabling students to be more proactive and innovative in running their businesses

Tanjung Laut Village, Tanjung Batu Sub-district, is a village where most of the population are Micro Small Medium Enterprise (MSME) craftsmen. The main problem faced by MSME in Tanjung Laut Village is limited knowledge about financial records. This socialisation aimed to improve the ability to record business finances and increase awareness that financial reports are very important for songket craftsmen in Tanjung Laut Village in developing their businesses. The methods used in this programme were observation, interviews and socialisation of simple financial records. The results of this activity are very useful for songket craftsmen in Tanjung Laut Village in understanding and doing simple financial records correctly, and starting to be interested in doing financial records

This research was conducted in order to participate in resolving the problems that occur in UMKM Processed Mina in the coastal areas of Central Java, especially the Sayung area. Many fish processing businesses in the area only pursue profits to help the household economy, considering that their business productivity has not developed/increased, which is likely due to a lack of attention to conscious efforts to carry out or comply with Occupational Health and Safety (K3), such as using personal protective equipment such as hand straps, boots, or in processing fish related to stoves, there are no manual extinguishers for home businesses. K3 attitudes and behaviors for those whose workers are mostly women, are not/may not yet aware of this. Efforts to foster K3 attitudes and behaviors are things that affect economic businesses, especially mina because productivity is increasing. The results of the study are expected to help the local village government to strive to improve their business.

This dedication to the community aims to design an effective integrated marketing strategy to enhance brand awareness and sales of Smoothies Fruits, a small business producing fresh smoothies without added sugar or preservatives. By employing an Integrated Marketing Communication (IMC) approach, this research analyzes market conditions, identifies target audiences, and develops appropriate communication strategies. The results of the social media campaign showed increased reach, impressions, and engagement, successfully attracting new customers. This study provides guidance for small businesses in formulating more focused and effective marketing strategies to improve competitiveness in an increasingly challenging market.

Individual economic stability is a crucial prerequisite for achieving well-being and financial independence. The Community Service Program (PKM) titled "Initial Steps Towards Economic Stability for Students of SMA Swasta Nurcahaya Kota Medan" aims to enhance students' financial literacy and entrepreneurial skills through socialization and discussion. This activity involved introducing the basic concepts of economic stability, personal financial management, and simple entrepreneurial initiatives. The results showed positive responses, with increased student understanding of financial literacy, awareness of the importance of personal economic stability, and interest in starting small businesses. These findings indicate that the program successfully motivated students to create simple financial plans and be more attentive to economic conditions. This step serves as a significant foundation for preparing students to face future economic challenges.

This qualitative literature review explores the impact of stringent environmental policies on environmental risk management and audit costs. It investigates the evolving role of environmental regulations in shaping corporate risk management strategies, particularly focusing on how businesses address environmental risks and the associated costs of audits. The review synthesizes findings from various studies, highlighting the importance of integrating environmental risk management into corporate governance structures to mitigate financial and legal risks. It also emphasizes the necessity of environmental audits in ensuring compliance with regulatory frameworks, despite their associated costs. The review concludes that while the initial costs of environmental audits may be high, their long-term benefits, including regulatory compliance, risk reduction, and improved stakeholder relations, justify the investment. Future research should address the challenges faced by SMEs and explore the geographical and sector-specific differences in managing environmental risks.

This study aims to analyze the business operations of LDR Café by examining the production, sales, and financial aspects. Given the increasingly competitive culinary industry, this study uses a field research methodology that includes observation, questionnaires, and documentation to collect primary and secondary data. The findings of the analysis indicate that non-financial factors, location, building materials, technology, and production processes are important things to consider. The marketing aspect also shows good potential with a significant increase in sales. In terms of finance, this business has been running along with the age of the project for seven years. The suggestions given include the development of more modern production technology, expansion of marketing distribution, and preparation of more detailed financial reports to monitor business performance. This study is expected to provide insight for culinary entrepreneurs in optimizing their businesses amidst tight competition.

Pig farming is crucial in local economies and food security, providing a vital protein source and economic opportunities. In Samarinda City, East Kalimantan, the sector demonstrates significant potential due to abundant natural resources and rising market demand, contributing 15% of the province’s pork production in 2024. This study examines strategies for developing pig farming businesses in Samarinda City using a mixed-methods approach, integrating descriptive and analytical methods. Data were collected through surveys and interviews with 50 respondents, including farmers, traders, and policymakers, complemented by secondary data from government agencies. Analytical tools such as SWOT, Location Quotient (LQ), and multiple regression were employed. The findings reveal that Samarinda Utara and Palaran have the highest specialization in pig farming, with LQ values of 1.8 and 1.7, supported by ample land and feed resources. Key drivers of farmer income include production scale and policy support, while high feed costs, comprising up to 70% of production expenses, remain a significant challenge. Recommendations include diversifying pork-based products, adopting modern technologies, strengthening policies, and improving distribution infrastructure. This research provides actionable insights to enhance the sustainability and competitiveness of pig farming, contributing to regional economic development and agricultural resilience.

Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) gives hope for MSMEs to develop into economic powerhouses. MSME players collaborate on promotional media and digital-based distribution media to gain maximum profits. Currently, almost all MSME businesses or even restaurants and fast food businesses use digital marketing-based promotional media and distribution media. This research focuses on discussing the role of digital marketing as a marketing strategy for Micro, Small and Medium Enterprises (MSMEs) through the concept of people’s economic empowerment. This strategy is an adaptation step to be able to survive and transform into superior Micro, Small and Medium Enterprises (MSMEs) in the era of the industrial revolution 4.0.

Development is a planned process carried out by the government or related institutions to encourage changes that contribute to improving people's welfare. In this case, development is seen as a systematic effort to achieve people's welfare, where the government plays a strategic role in driving the wheels of development, especially in supporting economic growth. Economic growth can be driven through infrastructure development, such as roads, electricity, and mining, because all three play an important role in supporting economic and social activities. This study aims to analyze the effect of road infrastructure, electricity infrastructure, and mining infrastructure on economic growth in Central Sulawesi Province. This study was conducted in Central Sulawesi Province using a quantitative method based on secondary data. The data analysis technique used is multiple linear regression. The results of the study show that simultaneously, road infrastructure, electricity infrastructure, and mining infrastructure have an effect on economic growth in Central Sulawesi Province. However, partially, only electricity infrastructure has been shown to have a significant effect on economic growth, while road and mining infrastructure do not show a significant effect. However, the government needs to review the strategy for developing and maintaining road and mining infrastructure. Factors such as the low quality and quantity of roads and the lack of development of downstream industries for nickel processing can be obstacles that hinder the effectiveness of this infrastructure in supporting economic growth. On the other hand, increasing electricity capacity and distribution remains a priority to support the development of the industrial sector and small businesses in the region.

This research aims to find out the digital marketing research strategy carried out by Berlian Florist to increase consumer interest and to find out about what social media is used by Berlian Florist. The research method used is descriptive qualitative, using observation, interview and documentation techniques. The research subjects were Berlian Florist owners and employees. The object of this research is the marketing strategy through digital marketing at Berlian Florist. The research results show that 1) Digital marketing by Berlian Florist is marketing via social media Instagram and WhatsApp. 2) The advantage of the digital marketing strategy implemented is that social media is the main alternative for marketing businesses in the current era, implementing regular content creation, and also getting prices. which is cheaper than other flower shops 3) Obstacles and solutions that can be taken are an unstable internet network, less efficient time management by notifying customers in advance to order in advance so they can choose various kinds of flowers, and facing competitors who have the same business solution as provide discounts to customers.