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Sendy’s Fresh Fruit Juice & Fruit Soup is an MSME business operating in the culinary and beverage sector that has developed in Gresik City. In the midst of a lot of competition with similar beverage products, Sendy's Fresh Fruit Juice & Fruit Soup is able to compete in sales and earn profits that continue to increase. The aim of this research is to determine the influence of service quality, price perception and taste on consumer satisfaction with Sendy's Fresh Fruit Juice & Fruit Soup. The population in this study were consumers of Sendy's Fresh Fruit Juice & Fruit Soup. The method used in this research is quantitative with an associative type of research. This research used an accidental sampling method with 100 respondents. The data sources used in this research are primary data and secondary data. With the help of the IBM SPSS 23 application, the research results show that: (1) service quality, price perception and taste have a significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (2) service quality has a positive and significant effect on satisfaction consumers in the Sendy Fresh Fruit Juice & Fruit Soup business, (3) price perception has a positive and significant effect on consumer satisfaction in the Sendy Fresh Fruit Juice & Fruit Soup business, (4) taste has a positive and significant effect on consumer satisfaction in the Fresh Fruit Juice business & Sendy Fruit Soup.

MSMEs Sale Pisang "Mawar” is one of the superior potentials in Jabalsari Village which is increasingly developing amidst intense competition between MSMEs products. The marketing has also succeeded in reaching outside cities such as Kediri and Malang. This condition cannot be separated from the high customer satisfaction factor. This research aims to determine the influence of product quality, price perception and brand image on customer satisfaction at Sale Pisang "Mawar" Jabalsari Tulungagung. This research uses an associative method with a quantitative approach. The population in this study were consumers who had purchased Jabalsari Tulungagung "Mawar" Banana Sale products taken using accidental sampling technique. Samples were taken using the Lemeshow formula so that a sample size of 100 respondents was obtained. Data collection was carried out using a questionnaire. The data results were then analyzed using statistical tests with the help of the IBM SPSS 16 program. The results of this research show that product quality, price perception and brand image simultaneously have a positive and significant effect on customer satisfaction. Then, partially, product quality and perception have a positive and significant effect on customer satisfaction. However, partial brand image does not have a positive and significant effect on customer satisfaction.

The people of Mpunt Bahgie have the majority of their livehood as farmers, although tomatoes are not the dominant crop. During the tomatoe harvest period, the price of tomatioes will decrease. One way to ensure prices are stable is to process tehm into other, more durable products. Processing fresh tomatoes into tomato sauce is one way to use fresh tomatoes when prices are cheap. Tomato sauce products are also a way for people to increase their income and open new businesses. Tha aim of this community service is to provide knowledge and skills about processing fresh tomatoes into tomato sauce. The method used is by delivering material in the fform of lectures, counseling and demonstrations. A total of 1 partners who are housewives have participated in this program. The final results of the Pre Test and Post Test show that there has been a significant increase in Partners, especially in the knowledge of choosing ‘Know’ regarding processing, namely Partners know hoe to overcome falling prices during harvest from 83 to 100%; partners know that tomatoe sauce processing can be turned into business from 72% to 100%; partners know that tomato can be  processed into other products that are more durable from 55% to 100%; Partners knows how to make tomatosauce ffrom 28% to 100%. Meanwhile, the results of the assessment evaluation showed that 100% of Partners stated ‘Strongly Agree’ with the agenda the program implemented is useful; satisfied with the program implemented; and are interested in taking part in the program iff it is held at the same time another time. A series of core activities shows that training and delivery of material can provide knowledge and be easily accepted by Partners

This study aims to determine the simultaneous influence between Service Quality, Product Quality, and Price Perception on Customer Satisfaction which has an impact on Julietta Fried Chicken's business in North Bekasi. The population in this study were all buyers at the Julietta Fried Chicken business in North Bekasi. This research method is quantitative research and to obtain samples in this study the authors used purposive sampling method and hair formula. Data collection through distributing questionnaires to 105 customers at the Julietta Fried Chicken business in North Bekasi. Data is processed using SPSS data analysis software version 26. This can be seen that the sig value is 0,002 <0,05 and the t-count value is 3,118> t-table 1,98326. The Product Quality variable has a positive and significant effect on Customer Satisfaction. It can be seen that the sig value is 0,000 <0,05 and the t-count value is 10,066> t-table 1,98326. The Price Perception variable has a positive and significant effect on Customer Satisfaction. This can be seen that the sig value is 0,024 <0.05 and the t-count value is 2,298> t-table 1,98326. From the research results obtained that partially and simultaneously the three independent variables are proven to be significant and have an effect on the Y variable. Therefore, the application of Service Quality, Product Quality, and Price Perception provided by the company can minimize the level of customer satisfaction at the Julietta Fried Chicken Business in North Bekasi.      

The Break Even Point (BEP) analysis can be used by company management to determine product pricing, establish minimum sales, set sales targets, and plan desired profits. The objective of this research is to analyze the determination of the selling price of a production item using the Break Even Point (BEP) method. This research was conducted using a quantitative descriptive method through a cas study approach that employed Break Even Point (BEP) analysis calculations. The results of this research indicate that for the rice flour product of PT AMM, the Break Even Point (BEP) is reached at a sales amput of Rp. 2.129.816.330,-. At this break event point, the selling price of the product is determined to be Rp. 36,975,-, with a total quantity sold of 57,600 units. The sales level, with a variable expense ratio of 87%, allows the company to set the selling price of the product at the break even point (BEP) unit itself is 57.610 units that need to be sold. PT AMM has a profit target of Rp. 20.000.000,- must be made. This is because of the high variable costs; therefore, to achieve a high profit target, additional variable costs must be incurred.

Competition in the industrial world after the impact of Covid-19 has become fierce competition. Many companies choose to increase effectiveness and efficiency by implementing digitalization in production and sales activities. PT. Megarhizo Ega Persada is a company that is developing, a company whose main production is liquid organic fertilizer under the brand "Megarhizo". Production activities still use manual bookkeeping processes. So it takes a long time for distribution from the warehouse to the production location. Miscalculations often occur in warehouses resulting in inappropriate production targets, due to insufficient or expired materials due to being in the warehouse for too long. This problem often occurs because the recording process is not thorough and results in stock buildup or stock shortages in the warehouse. So we need a system that can easily and quickly manage data so that these things don't happen again. Digitalization of the sales process is a solution to this problem, fertilizer products are products that are different from other production, because fertilizer is a product that is monitored so the price of fertilizer should not burden the public. By digitizing sales, companies can directly monitor stock and products sold from each distribution location to the resellers. So the number of products sold and prices can still be monitored, besides that the company can also find out the effectiveness of fertilizer production.

Abstract This research aims to analyze the marketing strategy of PT Indofood Sukses Makmur Tbk to enter the international market with a focus on Indomie instant noodle products. Obtain data from trusted sources such as academic journals and books through library research methods. A qualitative approach is used to understand Indomie's marketing strategy through content analysis and data interpretation. This company is famous for its high quality products and various innovations, especially in instant noodle products. Quality standardization in the production process is the key to success in the global market. Apart from that, PT Indofood Sukses Makmur Tbk applies the cost-plus method in determining export selling prices so that its products are flexible and competitive in the international market. In terms of distribution, the company attaches great importance to quality, timeliness, safety and transportation costs. Indomie products are distributed through large wholesalers and retailers and are popular in overseas markets such as Australia. The findings show that effective and efficient marketing strategies have helped PT Indofood Sukses Makmur Tbk maintain and expand its global market share.

The Tridharma of Higher Education contains three important points, namely education, research and community service. Community service on this occasion was carried out with partners from Ar Rahman Junior School. Current technological developments, especially computer technology, are very advanced. In Indonesia, many computer products are marketed with various types, prices and specifications. The computer hardware component manufacturing industry competes with each other to satisfy consumers and customers. Computer assembly and installation are important processes in the development and maintenance of efficient and reliable computer systems. In-depth knowledge of assembly and installation procedures is key to ensuring optimal performance as well as system safety. For this reason, there is a need for computer assembly and installation training for students at Ar Rahman junior School who have the knowledge and skills in assembling and installing their own computers properly and are able to implement it at school.

This research is about insight into the main components of tourism products in the Solok Nan Indah Weaving Village, which is based on several problems related to tourist attractions, facilities in tourist destination areas, accessibility, destination image and prices for tourism. The research purpose is to analyze the main components of the tourism product in Solok Nan Indah Weaving Village. The research type used was quantitative with a survey method with a population of 329 respondents  sample of 181 respondents with data collection techniques using a questionnaire with a scale of Likert which had been tested for validity and reliability. This research was processed using SPSS version 25.00. The research results are that tourist attractions show the level of achievement of respondents with an average score of 75.1 with a good category, facilities in tourist destination areas show overall with an average score of 67.18 with a good category, but the provision of food and drink has the average value is 60.22 in the quite good category, accessibility shows overall with a value of average is 66.11 in the good category, but the condition of the parking lot and road conditions has value of average is of 63.65 and 63.31 in the category quite good, the destination image shows overall with value of average is of 72.48 in the good category, and prices for tourists show overall with an average value of 70.74 in the good category.

Alingbao is a food and beverage business in the city of Padang. The concept of cultural acculturation combines the traditional food of a race, namely Minangkabau and Chinese. This design aims to optimize the function and structure of Alingbao packaging, maximize the shape and visuals of the packaging so that information and brand awareness of the product is conveyed to consumers and potential consumers. This design uses the 4D method which consists of Define, Design, Develop and Disseminate with the development results in the form of pop-ups. The analysis method used is SWOT analysis (strengths, weaknesses, opportunities, threats). The main media in this design are three packages consisting of primary and secondary packaging. The supporting media for this design are social media, menu price lists, cups, hanging banners, aprons and tape. The main and supporting media in the design have also gone through a feasibility test in the form of a prototype. Meanwhile, the feasibility test indicators themselves consist of packaging layout, packaging visual elements, structure, function and packaging materials. This aims to ensure that the packaging is suitable and suitable for use.

This research analyzes the competitive strategies among Shopee, Lazada, and Tokopedia using Game Theory and Markov Chain, focusing on the marketing mix: price, promotion, security, service, and product availability. The results reveal varied optimal strategies. For instance, in the Shopee vs. Lazada competition, Shopee excels in price (0.66), security (0.124), and product availability (0.208). In the Shopee vs. Tokopedia competition, Shopee prioritizes price (0.129), security (0.375), and product availability (0.33315), while Tokopedia emphasizes price (0.5) and service (0.5). In the Lazada vs. Tokopedia scenario, Lazada stands out in security (0.5826) and product availability (0.4174), whereas Tokopedia focuses on price (0.749) and service (0.251). Regarding customer transition using the Markov Chain, the brand transition probabilities are Shopee (0.469), Lazada (0.306), and Tokopedia (0.223). In conclusion, optimal E-commerce strategies involve 5 different approaches, with variations depending on the competitive pair. The probability of customer transition can be measured through the Markov Chain approach.

This research is to find out how to analyze the factors that encourage consumers to make purchases at Ecky Stores, North Toraja Regency. This type of research uses quantitative descriptive research where researchers encourage consumers to make purchases at Ecky Stores, Toraja Regency. The results of this study indicate that for the cultural factor variable, the tcount is 0.613 < ttable 1.721 and the significant level is 0.546 > 0.05, thus H1 is rejected. The results of the analysis for the completeness factor of the product are proven by the statistical results of the t-test for the dimensions of product completeness of 0.003 <0.05 and the tcount value of 1.342 > ttable 1.721 and the regression coefficient has a positive value of 0.325, so research proves that H2 product completeness factor (X2) is accepted and the results of the analysis for the price factor variable obtained a number of 0.389 > 0.05 and a tcount value of 0.880 <ttable 1.721 thus the H3 price factor (X3) is rejected.

The development and the increasing number of business actors engaged in the industrial sector has resulted in competition in business becoming increasingly sharp and competitive, both in terms of quality, price and the way promotions are carried out. The purpose of this study was to determine the effect of product quality, service quality, price and promotion on purchasing decisions for FEZ Racing Exhaust brand exhaust. The method used is a quantitative method. The population in this study were consumers who purchased FEZ Racing. The sample used was 80 respondents who were selected using a convenience sampling technique. Data analysis used using multiple linear regression analysis. The results of the study prove that simultaneously product quality, service quality, price, promotion influence purchasing decisions. In partial variable testing for the variable product quality, service quality, price, promotion proves that there is a positive and significant influence on the purchase of FEZ Racing Exhaust brand exhaust.                                                                            

PT XYZ is one of the largest fertilizer companies in Indonesia. One of the company's goals is to become a competitive producer of fertilizers and other chemical products that are in high demand among consumers. To achieve this, the company needs a marketing strategy to boost sales, compete with both domestic and international rivals, and address the fluctuations in sales volume. Therefore, the company has opted to use multiple linear regression as a reference to assess whether sales prices and international prices have an impact on sales volume. Additionally, the marketing mix, or the combination of marketing elements, will be crucial in achieving the company's objectives. In the execution of marketing activities, every company strives to establish marketing strategies and target its market. This marketing strategy revolves around the marketing mix. The research findings indicate that sales prices and international prices do not have a significant impact on sales volume, possibly due to the presence of other variables such as the company's location, product promotion, and other factors influencing the results.  

The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study were all people who consumed Uma Yumcha Dimsum products in Solo Raya City. The research sample consisted of 100 respondents from the Solo Raya community who had consumed ddimsum. Data processing in this research uses SPPS version 25. The research results show that brand image influences customer loyalty. Price affects customer loyalty. products influence customer loyalty.

The aims of this study are as follows: (1) To examine how products impact customers' purchasing choices at Golden IT Store Banjarmasin. (2) To analyze the impact of pricing on customers' purchasing decisions at Golden IT Store Banjarmasin. (3) To assess how the location influences customers' purchasing decisions at Golden IT Store Banjarmasin. (4) To test the influence of promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. (5) To comprehensively evaluate the collective influence of products, pricing, location, and promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. This research employs a quantitative approach involving the population of CVs. Golden IT Store Banjarmasin, with a sample of 31 respondents. Quantitative data analysis was conducted. The results of this study indicate that: (1) Products significantly impact purchasing decisions at CV. Golden IT Store. (2) Prices significantly impact purchasing decisions at CV. Golden IT Store. (3) The influence of location on purchasing decisions at CV. Golden IT Store is found to be statistically insignificant. (4) The effect of promotions on purchasing decisions at CV. Golden IT Store is relatively insignificant. (5) Collectively, products, promotions, pricing, and location have a substantial impact on purchasing decisions at CV. Golden IT Store.

This research aims to find out what factors cause more women to sell at Aurduri market compared to men, to find out how women contribute to helping their family's economy at Aurduri market, and to find out what problems or obstacles female traders face when contributing to Aurduri market. . This research uses a qualitative method, with a total of 9 informants. The data sources used are primary and secondary data sources with data collection techniques through observation interviews and documentation. The results of the research show that there are three factors that cause more women to sell at the Aurduri market, namely: first, family economic factors, where the husband's income is not sufficient for daily living needs, and the costs of school children. The second factor is education and age, where female traders who have low education and are quite old and do not have the qualifications to work in other places, because they are old, but they are still fit and productive to work, decide to become traders at the Aurduri market. The third factor of self-actualization, the results of the research, showed that respondents admitted that they enjoyed selling at the market because apart from being able to meet friends, filling their free time also increased their income. The contribution of women traders to the family is classified as medium to high, which can be seen from the results of their sales which are used for daily needs, to increase family income, and also to save on unexpected costs. There are two obstacles faced by women traders, namely the weather conditions when it rains making buyers in the market lonely, secondly, the large number of home-scale vegetable sellers competes with the price and completeness of goods which are almost available in every neighborhood and housing complex, especially those on the road to the market. Aurduri makes buyers prefer shopping in nearby places.

After the Covid-19 pandemic, there is still a big impact on the continuity of UMKM (Micro, Small and Medium Enterprises) businesse Simpang Karya UMKM owners admitted that they had experienced the negative impact of Covid-19 on their business processes, including experiencing a significant decline in sales. This research aims to find out what strategies and what obstacles are faced by Simpang Karya UMKM in increasing income after the Covid-19 pandemic. This research uses a qualitative approach. The data sources used are primary and secondary data sources. Meanwhile, the data collection techniques used in this research are observation, interviews and documentation. The research results show that in terms of strategy, Simpang Karya UMKM have implemented the Marketing Mix concept, namely product, price, promotion and place. Simpang Karya UMKM in running their business also implement sharia marketing strategies. The characteristics of sharia marketing are rabbaniyah, akhlaqiah, al-waqiyah, and insaniyah.

Penelitian ini bertujuan guna mengetahui pengaruh kualitas website, variasi produk, dan persepsi harga terhadap minat beli konsumen pada pengguna marketplace Bukalapak di Kabupaten Demak. Dalam penelitian ini populasi yang dipilih adalah pengguna atau pelanggan marketplace Bukalapak di Kabupaten Demak. Sampel diambil menggunakan teknik purposive sampling. Penelitian ini mengunakan metode kuantitatif dengan teknik analisis datanya mengunakan analisis regresi linier berganda dimana datanya diolah melalui SPSS versi 25. Jumlah responden dalam penelitian ini sebanyak 96 responden. Hasil dari penelitian ini menjelaskan bahwa kualitas website memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Variasi produk mempunyai pengaruh positif dan signifikan terhadap minat beli konsumen. Serta persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.