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This research uses Research and Development (RnD) research, with a 4D development model. This research aims to find out how the product is developed and the level of feasibility through media, material and Islamic validation as well as the practicality of teachers and students. Data collection techniques for product development are through observation, interviews, questionnaires and documentation. Next, the data obtained was analyzed using quantitative descriptive analysis. This research produces a product in the form of an Instagram-based biology teaching aid integrated with Islamic values ​​in the human circulatory system material. This product meets the valid and practical criteria by obtaining a validity assessment of 88.84% in the "very valid" category, validation results by material expert lecturers, obtaining a validity assessment of 88.2% in the "very valid" category and validation results by expert lecturers Islamic, a validity assessment of 88.83% was obtained in the "very valid" category. Meanwhile, practicality was determined by the biology teacher and class XI MA students. Based on the practicality results by biology teachers, a practicality assessment of 88.05% was obtained in the "very practical" category and practicality results by class XI high school students, a practicality assessment of 84.4% was obtained in the "very practical" category. Thus, Instagram-based biology teaching aids integrated with Islamic values ​​are suitable for use as interactive learning media to test effectiveness at the next stage.

Technological developments have changed the way humans handle conflict. Face-to-face communication has become the least used method of conflict resolution. Nowadays, conflict resolution is established through mediated communication, one of which is the social media Instagram. This research uses a qualitative approach and attempts to explain the role of Instagram in mediating interpersonal communication processes to resolve conflicts related to gender issues. @poppyrahardjo's Instagram Live session was used as a corpus in this research. The research results show that interpersonal communication mediated by Instagram Live can provide space for communicators to open up and establish a similar perception of their opinions on gender issues. There are three stages to establishing a similar perception, discourse development, openness process, and perception equality process.

The purposes of this study are to find out the types of language style and explain the meaning of them which are used in promoting tourism objects of North Sumatera by the instagram account of @travellingsumut. The method used in this research was descriptive qualitative method. The data of this research was the captions which are posted by the instagram account of @travellingsumut in promoting tourism objects of North Sumatera. Based on the analysis data, there was found two kinds of language styles in promoting tourism objects of North Sumatera. The two types of language style are comparative language style/figure of speech with 23 sentences and affirmative language style/figure of speech with 2 sentences. In comparative language/figure of speech styles, four types of figures of speech were found, namely personification, metaphor, hyperbole and simile. In the language style/figure of speech of affirmation, one type of language style is found, namely repetition. Based on these findings, it can be concluded that the language styles that used by the instagram account of @travellingsumut in promoting tourism objects of North Sumatera have function to persuade people to visit North Sumatera and enjoy the natural beauty and tourism objects in there.

Digitalization is very important for Micro, Small and Medium Enterprises (MSMEs). The aim of this MSME digitalization activity is to help MSMEs be able to market their products by helping to market and sell local blacksmith products in Lembang Buntu Tangti with the help of the Canva application. Apart from that, by taking advantage of technological advances in society, especially for MSME players. This activity is carried out in 8 stages: (1) Identifying needs, determining goals, (2) Explanation of the benefits of creating an Instagram account (3) Training on creating Instagram accounts (4) Training on creating Canva (5). Making Promotional Materials 6 Practices and Feedback (7) Monitoring and Evaluation (8) Documentation. The method used in implementing this community service program regarding digitalization of MSMEs is in the form of socialization and assistance to MSMEs. Based on the survey results, it is known that MSME players have started to utilize digital technology to develop their business so that they can adapt to the current pandemic conditions

Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtained through search results and observations on various sites and related databases. The research results show that Starbucks has implemented a marketing strategy that focuses on clarifying its stance and commitment to human values, launching aggressive promotions, launching new products, collaborating with K-Pop idols, improving customer service, and taking advantage of the Ramadan momentum. In addition, Starbucks has also emphasized its dedication to social responsibility and human rights through statements on Starbucks' official website and Instagram. The company is concerned about all forms of actions that incite hatred and violence, and also expresses sympathy for the victims and support for global peace initiatives. These efforts aim to restore Starbucks' brand image and rebuild customer trust, while addressing the concerns that led to the product boycott. By focusing on these human values, promotions, and improving customer service, Starbucks is working to regain its market position and continue to grow in the international coffee industry

Language is not just a means of communication, but a force that shapes our perspective and behavior towards the environment. In the digital era, social media has become an important platform for environmental conservation campaigns, with hashtags (#hashtag) functioning as frames that direct meaning and mobilize action. This research examines how the Instagram account @griya_Luhu uses hashtags to campaign for environmental issues. Through ecolinguistic framing analysis of popular hashtags used, this research reveals @griya_Luhu's strategy in: Framing environmental problems and solutions, defining individual and collective roles, and promoting pro-environmental values. The research results show that @griya_luhu effectively simplifies complex issues, encourages real action, and builds collective awareness. However, some potential biases and simplifications need to be criticized. This research underscores the importance of language analysis in examining the effectiveness of environmental campaigns on social media and provides an analytical framework for future similar research.conservation.   Keywords Enviromental Conservation Hasthag, Framing, Ecolinguistic.

This research was created with the aim of finding out the influence of Instagram features on the marketing of Hijab products on the Instagram social media platform. The aim of this research is to find out how much influence Instagram features have on the marketing activities of the hijab.id shop on Instagram social media. The research method used is descriptive qualitative, with data collection techniques through observation and literature study. The research results show that the use of Instagram features as a form of marketing for Hijab.id is utilized as well as possible, so that the level of marketing through Hijabid increases, and the effectiveness of using Instagram features is categorized as very effective, these features are through stories, reels, feeds, direct messages and Instagram shop can make it easier for customers to find out product information and increase attractiveness, while for Supp.id it can increase sales levels

Currently, social media is considered a convenient tool for facilitating product transactions. However, not all marketers possess effective strategies for promoting their products on social media. This study aims to analyze the relationship between promotion and tourists’ purchase intention toward processed carica products in the Dieng Highlands. The research was conducted from February to March 2024, involving 100 respondents and analyzed using simple linear regression. The findings reveal a significant relationship between promotion and tourists’ purchase intention toward processed carica products in the Dieng Highlands. Promotion contributed 30.5% to purchase intention, while the remaining 69.5% was influenced by other factors outside the scope of this study. Carica-based MSMEs in the Dieng Highlands optimize their promotion strategies through tourist recommendations and digital marketing. They actively use social media platforms such as Facebook, Instagram, and TikTok and market their products through e-commerce platforms like Shopee, Tokopedia, and TikTok Shop. These efforts aim to enhance accessibility, attract consumer interest, and expand market reach.

This study explores the relationship between influencer marketing and the buying intention among @tinandbel followers. This study was motivated by the Incompatibilities between the content published about @tinandbel's dining experience at the restaurant and the observed lack of a significant increase in customer numbers. This study's research methodology included quantitative techniques with a causal associative approach in addition to purposive sampling, which produced 120 samples. The data gathering approach uses a questionnaire with a Likert scale structure that has undergone validity and reliability assessments. With a percentage value of 65%, the R-squared results demonstrate that influencer marketing significantly affects purchase intention; the remaining 35% is accounted for by other factors. The hypothesis test results revealed a t-statistic of 12.13 > 1.96 and a p-value of 0.00 < 0.05, indicating that influencer marketing characteristics had a substantial impact on buying intention. These findings support the study's findings. According to the study's findings, Ha is accepted whereas H0 is denied.

The objective of designing an animated music video for Wakas Kota Padang's "Bad Habit from Habit" song is to provide a medium of communication for the song's story, meaning, and message to its audience. The design process employs the 4-D Model, which consists of four stages: define, design, develop, and disseminate. Data analysis uses the SWOT method to gather necessary data according to the design requirements. The main medium for the video is animation, supported by additional media such as posters, Instagram reels, Instagram feed, zines, t-shirts, and stickers. The results of the video's usability test on "Bad Habit from Habit" by Wakas Kota Padang, conducted among 10 participants consisting of 2 animators, 3 students of visual communication, and 5 target audience members aged 17-30, received overwhelmingly positive responses, appreciation, and audience interest. Therefore, it can be concluded that the usability of the animated music video for "Bad Habit from Habit" by Wakas Kota Padang is suitable and worthy of publication.

especially among young people. However, the use of social media can also cause various problems, including the use of unethical language. This research discusses the influence of poor Indonesian language etiquette on social media on individuals. In this research, researchers used descriptive methods to identify language errors that occur on social media, especially on Instagram. The research results show that the use of Indonesian on social media often experiences errors in spelling, diction and grammatical structure. These mistakes can lead to misunderstandings and ineffective use of language. Apart from that, this research also found that the use of Indonesian on social media often experiences variations in Indonesian with English, slang and local regional languages. The conclusion of this research shows that the unethical use of Indonesian on social media can have a negative impact on individuals. Therefore, more awareness and attention is needed in using Indonesian on social media in order to communicate effectively and not cause misunderstandings.

This research was motivated by the discovery of problems related to promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The aim of this research is to find out and describe the influence of promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The type of research used is quantitative with a causal associative approach. The type of data used in this research is primary and secondary data. The population of this research is visitors to the Minangkabau culture of PDIKM Padang City. The research sample consisted of 103 consumers with a sampling technique using non-probability sampling using purposive sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that promotion via social media Instagram is in the sufficient category with a value of 3.40, then the electric word of mouth (ewom) variable is in the sufficient category with a value of 3.40, and the decision variable to visit the documentation center is in the sufficient category with a value of 3.40. value of 3.40. The influence of promotion via social media, Instagram and electric word of mouth (ewom) on the decision to visit the documentation center with an adjusted R Square of 49.3% and 50.7% influenced by other factors.

Hate speech is an expression or opinion expressed to attack an individual or group. In the era of globalization, technological developments have advanced so much that it is easy for any group in society to access social media, for example Instagram and Tiktok, easily and freely. The results of the analysis show that there are various kinds of speech acts, including expressive and directive speech. The comments given by netizens show that they can give their opinions freely regarding Teuku Ryan's Instagram or Tiktok account. The hate speech contained in the comments column includes insults, provocations and blasphemy. This shows that the use of hate speech language is often used by netizens in the comments column and the use is considered normal because it expresses opinions. So it is recommended that public figures should be more careful in sharing or conveying something and avoid anything that is controversial, because as a public figure, their behavior will definitely attract the attention of many people.

To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of course, MS Glow uses social media in the form of Instagram as new media to convey various information about skin care. Of course, the thing that is taken into consideration is the high and increasing number of Instagram users from Indonesia every year so that Instagram is considered effective for conveying this information. Apart from that, the dominant market segment of Instagram users is millennials and adults. This is of course related to the communication strategy conveyed by Instagram @msglowbeauty because the information conveyed is quite scientific information and of course only understood by people who are growing up or adults.

The use of social media does provide many positive benefits, especially Instagram, but it does not rule out the possibility that there are also a number of negative impacts such as ethical violations by using this platform to spread hoaxes, slander, insults, insults and so on. other harsh language, even to the point of being used for free advertising. . For this reason, all advertisers must uphold the Advertising Ethics that have been established in a guideline, namely the Indonesian Advertising Ethics (EPI). Indonesian Advertising Ethics (EPI) functions as a guideline for advertising in Indonesia, as well as a guideline in discussing these issues. One of the Instagram posts made by Holywings was the subject of qualitative research using content analysis techniques this time. The aim of this research is to determine the form of advertising for Holywings free drinks, what violations Holywings has committed, and the impact caused by Holywings' violations of advertising ethics on Instagram. The results obtained from this research are that there are ethical violations in advertising on Instagram social media carried out by Holywings, including violations involving content that offends SARA and illegal content. So that the impact of advertising ethics violations committed by Holywings can be studied.

Cyberbullying is an action related to the use of digital technology to intentionally hurt, humiliate or bully other people online. This research focuses on the classification of cyberbullying comments on social media, especially Instagram comments, where many parties who then become a group of people who don't like something will come together to provide negative opinions and comments, which can cause lowered self-confidence and other bad impacts for other users and account owner. Therefore, a classification of Instagram comments regarding cyberbullying was carried out as an effort to prevent this action. The data used in this research is 2000 data, where this data will go through various processes so that it can be executed. In this research, the Naïve Bayes method was used by dividing two classes, namely Bully and Not Bully. Based on the results of the tests that have been carried out, the results obtained are an accuracy value of 84%, a precision value of 84%, a recall of 84%, and an f1-score of 84%.

The remaining food waste in Indonesia reaches around 46.35 million tons, with economic losses reaching 23 million to 48 million tons per year. This condition has led to various campaigns to reduce food waste from people concerned about the problem of food waste. However, the increase in food waste campaigns has yet to be accompanied by a decrease in the volume of food waste in Indonesia. This research aims to determine public sentiment toward food waste campaigns on Instagram social media and determine the accuracy of the methods used in data classification. The method used is the Naïve Bayes Classifier method. The results obtained were from a total of 118 data regarding the food waste campaign; 79% data showed that the public had a positive sentiment, and 21% other data had a negative sentiment. The accuracy results of using sentiment analysis were 78.94%; this shows that the performance of the Naïve Bayes method in classifying data is quite good.

This research aims to analyze how Okura tourist park marketing communications in an effort to increase tourists' visiting decisions. The method used in this research is a qualitative method to produce descriptive data with data collection techniques in the form of interviews, observation and documentation. Based on the research results, it was found that Okura Tourism Park has implemented various marketing communications to increase tourists' visiting decisions. Internet marketing is divided into social media marketing & websites, internet marketing has a big impact in attracting a wide range of visitors, social media marketing uses Instagram, Facebook, TikTok. Sales promotion is simply done by giving discounts to camping land renters and reducing the price of visiting tickets, which has an impact on attracting visitors, but its implementation cannot be done sustainably and is not well publicized. Public relations & publicity is carried out by carrying out event activities with the community and establishing relationships with external parties, and utilizing mass media and journalists who come to cover tourism for news so that it can have a significant influence in increasing visiting decisions.

With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.