Publication Search

This study aims to optimize marketing strategies through RFM (Recency, Frequency, Monetary) analysis on a retail transaction dataset obtained from Kaggle. The dataset contains 64,682 transactions from 5,242 SKUs involving 22,625 customers over one year. Data cleaning and RFM analysis were conducted to segment customers based on recency, frequency, and monetary values. The findings reveal that customers were segmented into groups such as Champions, Loyal Customers, and At Risk. These segments provide valuable insights for developing targeted marketing strategies, such as loyalty programs for high-value customers and retention campaigns for at-risk customers. The study demonstrates that RFM analysis is effective in identifying valuable customer segments and optimizing marketing efforts based on customer behavior. This approach can increase customer retention and improve the return on investment (ROI) in marketing campaigns.

This research was conducted with the aim of analyzing the consequences of implementing IFRS and audit quality on the quality of financial reports in technology sector companies listed on the IDX during the 2019-2022 period. The research method used is a quantitative approach with logistic regression. The research results show that separately, the implementation of IFRS and audit quality have a significant influence on the quality of financial reports in technology sector companies listed on the IDX during the 2019-2022 period. Therefore, from the results of this research, it is recommended that companies focus on implementing standards such as IFRS 15 (Revenue from Contracts with Customers) or IFRS 9 (Financial Instruments) can provide more detailed insight into the practical impact of adopting these standards.

Customer churn prediction models have become an important tool in the telecommunications industry to reduce churn rates and improve customer retention. This research focuses on building an accurate customer churn prediction model using machine learning algorithms for TELCO Company. By applying diverse feature engineering techniques and prediction models such as RandomForestClassifier, DecisionTreeClassifier, and XGBoost, this study showcases a significant improvement in prediction accuracy compared to previously implemented rule-based methods. The findings of this research allow TELCO Company to identify high-risk customers more effectively and implement targeted retention strategies. Results show that the resulting model can identify customers at risk of churn more effectively, enabling more targeted retention actions..

  Abstract: This research paper aims to evaluate the quality level of internal auditing in the banking sector in Iraq, using a set of data obtained by the researcher by submitting the checklist for the period (2023-2024), which contains four axes related to attribute standards and seven axes related to performance standards to the sample banks. The research, and based on the answers of those banks, the researcher used the Excel program to sort the data to conduct statistical analysis on it. The results revealed by these statistical analyzes were reached regarding the level of application of professional practice standards for the internal audit function in the Iraqi banking sector. The percentage of application of attribute standards indicated (90 %) with an average of (4.5%) as a very high percentage of application. As for the performance standards, it achieved a percentage of (88%) with an average of (4.4%) also as a good percentage in application. These percentages explain that the application of standards in the banking sectors improves the quality of internal auditing, which reflects positively. At the level of banking services provided to customers, these results constitute an incentive to measure further research, analysis, and factors that helped improve the quality of internal auditing.

A campaign is a method for promoting products, but it does not do so directly. This study aims to create a campaign designed to enhance awareness through engaging video content. Prospective customers will be directed to more detailed product information on the Grand Taman Anggrek Suci website. Therefore, the campaign is designed to be both attractive and brief, to capture attention quickly. The goal is to help boost sales for Grand Taman Anggrek Suci. Additionally, this research focuses on problem-solving with a human-centered approach and requires innovative thinking. The research methodology used is Design Thinking, first introduced by John E. Arnold. The reference book for this research is Design Thinking for Strategic Innovation by Idris Moote (2013). The study utilizes several software tools, including 3D Blender and Adobe Premiere, to ensure the video achieves optimal and desired results. The final deliverables of this research include the Video Campaign and an Instagram account for its publication.

This study aims to analyze the role of the menu and food services in attracting customers at Arsa Coffee & Library, a coffee shop that also functions as a reading space. The research adopts a qualitative approach, utilizing in-depth interviews with customers and management, as well as direct observation of the service process and the menu variety offered. The findings show that unique and high-quality menu options, along with friendly and efficient service, play a significant role in attracting customers to visit this coffee shop. Furthermore, a comfortable atmosphere and food services tailored to customer preferences enhance the overall experience, which in turn strengthens customer loyalty. The study concludes that an innovative menu and optimal service are crucial factors in improving customer appeal and satisfaction at Arsa Coffee & Library.

Kendari Beach is said to be strategic because it is crowded with residents both in the city and outside the city of Kendari to just hang out, go for a walk or enjoy various culinary delights. The Covid-19 pandemic has had an impact on the shop and restaurant business. The purpose of this study was to determine the impact of the Covid-19 pandemic on shop and restaurant businesses in terms of work environment, workforce, procurement of raw materials, number of customers and business turnover and income in the Kendari Beach area, West Kendari District, Kendari City. The determination of the research area was carried out purposively with the consideration that the Kendari Beach area is one of the culinary tourism areas that is quite popular with the community. The number of respondents in this study were 28 shop businesses and 3 restaurant businesses. Data analysis used descriptive analysis through a Likert scale and quantitative analysis through paired t tests. The results of the study show that the Covid-19 pandemic has no impact on employment and raw material procurement. However, the Covid-19 pandemic has had quite an impact on the environment and work operations. Furthermore, the Covid-19 pandemic has greatly impacted the number of customers as well as turnover and income. The strategy adopted by several shop and restaurant businesses in the Kendari Beach area to maintain and develop their business is to open a business earlier than usual and comply with all the requirements in order to receive assistance from the government.

Demand for additional electric power increases as electricity demand increases, but the process is often hampered by obstacles in the operational workflow. The main objective of this research is to analyze operational risks in kWh addition services using the Root Cause Analysis (RCA) method using the 5 Why technique and fishbone diagram. The RCA method equipped with a fishbone diagram will produce a mapping of the causes of operational risk obstacles in the PT XYZ kWh addition service in a structured manner. In the process, the author identifies and analyzes the various risks faced, and proposes improvements aimed at improving service quality. Based on the results of the research analysis, there are two operational risks related to kWh addition, namely: the migration process of postpaid kWh meters to prepaid meters and the use of electricity by customers who exceed the contracted power. The conclusion shows that most of the operational risks come from customer behavior. Proposed improvements include increasing the frequency of inspections, proactive planning for power additions, and transparency of information to customers. The results of this report are expected to make a positive contribution to operational risk management at PT XYZ and improve customer satisfaction.

This research aims to examine the influence of BUMDes personnel performance on financial KPIs, with non-financial KPIs serving as a mediator. The sample for this research consists of BUMDes in Bengkulu Province, with a total of 60 observations. The data used is primary data collected through questionnaires. The independent variable is BUMDes personnel performance, which is measured using four indicators: work quality, quantity of work, timeliness of work, and work effectiveness. The mediating variable is the non-financial KPI, measured by three indicators: customer satisfaction metrics, the ratio of repeat customers to new customers, and market share. The dependent variable in this research is the financial KPI, which is measured using three indicators: Gross Profit Margin, Net Profit Margin, and Current Assets. The results prove that: (1) BUMDes personnel performance has a positive and significant effect on financial KPIs; (2) BUMDes personnel performance has a positive and significant effect on non-financial KPIs; (3) financial KPIs have a positive and significant effect on financial KPIs; and (4) non-financial KPIs fully mediate the influence of BUMDes personnel performance on financial KPIs. The findings of this research strengthen stewardship theory and the balanced scorecard approach. Therefore, it is hoped that the follow-up to the results of this research will provide important insights for BUMDes managers in Bengkulu Province in designing strategies to improve organizational performance.

This research method uses qualitative research, researchers use Purposive Sampling sampling. Data Collection Techniques using interviews, documentation, observation. Data Validity Testing Techniques using source triangulation and data analysis techniques using several stages (Sugiyono, 2020): organizing data, grouping based on categories, themes, and answer patterns, testing assumptions or problems that exist against data, looking for alternative explanations for data and writing research results. The formulation of the problem in this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The purpose of this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The results of this study are that the Kendedes swimming pool uses a 4 P marketing mix (Product, Price, Place & Promotion). Consumer satisfaction is the conformity of expectations that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel that the facilities and infrastructure and services from the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are in accordance with the expectations of customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. Then the factor of interest in reuse, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel satisfied so they want to come back to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The next factor is the willingness to recommend, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency provide information and share experiences with others so that other people are also interested in visiting the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The supporting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are social media because it is free of charge and of course used by many people. The inhibiting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are limited to using only social media and not doing other more effective forms of promotion.Send feedback,Side panels,History,Saved

The aim is to determine the significant influence of Service and Profit Sharing Ratio on Customer Saving Interest at Bank SUMUT KCPSy Panyabungan. This research uses a quantitative description method. Sampling was taken using a simple random sampling technique, by distributing questionnaires directly to 98 respondents. With the help of SPSS version 25. The research results are based on SPSS calculations that service influences customers' interest in saving. This is proven by the calculated t value being greater than the t table, namely: (2,329 > 1.895) with a significant value of 0.022 < 0.05, and the profit sharing ratio influences customers' interest in saving. This is proven by the calculated t value being greater than the t table, namely: (2.258 > 1.895) with a significance value of 0.026 < 0.05, then it can be concluded that the Profit Sharing Ratio (X2) variable has a positive and significant effect on the customer's interest in saving variable. (Y). This is proven by the calculated F value of 5.654 > 3.092, a significant value of 0.005 < 0.05.

This research in marketing management aims to determine the effect of product quality and price on consumer satisfaction for East Jakarta Honda motorbikes from April to June due to the decline in sales of Hodna motorbikes on consumer satisfaction in 2022. The aim of this research is to determine product quality and price on Honda motorbike consumer satisfaction in East Jakarta and to study marketing management techniques. This type of research is quantitative research, the sampling technique is Cluster Sampling which was obtained by 60 respondents which was carried out in the East Jakarta District, totaling 10 sub-districts. The data collection method used was distributing questionnaires. In this research, the SPSS version 25 program was used. The results of the research on the influence of product quality and price on customer satisfaction for Honda motorbikes showed results that had a very positive influence on partial and simultaneous results. Which means increasing product quality and product prices. So the results are very significant, the T test is 0.044 > 0.5 and the F test is 1.041 > F is 2.00, the more satisfaction Honda motorbike customers increase, the more sales they make to customers.

BRT Trans Jateng is a government mode of transportation that cannot be separated from the principle of good and quality public services for customers with disabilities. The aim of this research is to measure the effectiveness of Trans Jateng BRT services for customers with disabilities, especially in the city of Surakarta. The design of this research is to use the Fuzzy SERVQUAL method to measure the level of satisfaction of disabled customers with BRT Trans Jateng services. The sampling technique used was purposive sampling using 30 samples of disabled customers in the city of Surakarta. Here it can be seen that all of the five dimensions measured require improvement. Improvements are carried out based on the priority of the largest gap value. From the results of data processing, the first rank is the tangible dimension with a gap value of -2.0167, then the second rank is the empathy dimension with a gap value of -1.9583, the third rank is the responsiveness dimension with a gap value of -1.95, in the fourth rank is the assurance dimension with a gap value of -1.92, and the fifth rank of the reliability dimension with a gap value of -1.89

Waste banks are blessed with processing. This processing has the aim of making waste into products that can be sold and gain economic value. Yayasan gugah nurani indonesia is a non-governmental humanitarian organization that works in accordance with the pillars of the SDGS (Sustainable Development Goals), especially in areas related to children's rights and community empowerment. Gugah nurani indonesia is a legal foundation under the decree of the minister of law and human rights number: ahu-594.ah.01.04. On February 24, 2009. Gugah nurani indonesia is an incorporated foundation under the decree of the minister of law and human rights number: ahu-594.ah.01.04. On February 24, 2009. The blessing waste bank has some waste management outside the waste bank. This management is the management of organic waste which is made into compost from the results of the compost is also sold by the waste bank to consumers who need it. Based on the results of the study, it shows that customers have a major contribution to improving the waste bank economy. In this study, the results of customer activeness from the blessing waste bank related to customer activeness in the waste bank are very good. Educating the community by providing knowledge related to waste and providing training. Providing guidance and support to customers by facilitating customers so that customers can become independent and able to create their own creativity.

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.  

Beauty clinics are currently a primary need for women and men. This is proven by the increasing number of beauty clinics that are expanding in Binjai City. This makes consumers have to be more selective in choosing a beauty clinic so they don't have to waste a lot of time and money. Beauty Clinics are included in service businesses that aim to provide satisfaction for customers or consumers. With the emergence of various types of Beauty Clinics, competition between one Beauty Clinic and another has become increasingly fierce, thus encouraging each Beauty Clinic to try to improve the quality of its products and services.

This article is entitled Analysis of the Implementation of Customer Relationship Management in Increasing Customer Loyalty at the LKMS-A Gapoktan Panampuang Prima Cooperative. Matters relating to behavior towards customers, how to serve customers, and all matters relating to customer behavior are part of Customer Relationship Management. In this study, the research used is field research which is descriptive qualitative in nature by collecting data through observation, interviews and documentation. Qualitative research is carried out to build knowledge through understanding and discovery. The results of this research, the implementation of Customer Relationship Management at LKMS-A Gapoktan Panampuang Prima is CRM designed to utilize information technology by developing a continuous relationship with customers by maximizing four dimensions, namely planning, People, Process. , Technology. Which can be seen in the LKMS-A Gapoktan Panampuang Prima which has maximized these four dimensions. Meanwhile, the obstacle faced by the LKMS-A cooperative is the difficulty in increasing the number of customers due to the large number of competing institutions nearby. However, these obstacles can be overcome by improving service quality, increasing trust, increasing satisfaction, and building a better company image.    

Every company is required to plan the need for goods as effectively as possible in order to maximize profits. Bintang Makmur Building Shop is a building shop that provides building materials, especially cement. Cement is one of the basic materials for buildings. The need for cement has recently continued to increase due to the large number of developments, both housing projects and road construction. In addition to the increasing demand for cement, cement prices also experienced price volatility which tended to fluctuate. This is done so that there is no stockpiling or even a shortage of cement. With prices that tend to go up and down if there is too much stock, it will cause losses if there is a price decrease. Vice versa if there is a shortage of cement stock, it can cause disappointment to customers. To deal with the above, it is necessary to build a prediction system that can predict cement needs in prosperous shops. The system that will be built uses an Artificial Neural Network (Artificial Neural Network) which is part of the science of artificial intelligence which has been widely used to solve various kinds of problems related to prediction or forecasting by utilizing the Backpropagation Method. The system is designed with the MATLAB programming application. From the results of the research that has been carried out, it was found that the total demand for Andalas cement for January of the following year is 0.2532 or 2532, thus the predicted total demand for Andalas cement is 2532 sacks.

The increasing complexity of public demand for telecommunication services, particularly internet services, has pushed PT. Telkom, as one of the state-owned enterprises (SOEs), to continuously enhance the quality of its services. One of its flagship products, Indihome, offers faster internet connectivity compared to dial-up services. However, Indihome has been frequently criticized by customers due to service disruptions. This indicates a need for developing effective strategies to address customer complaints. The primary issue faced by the public is the lack of knowledge regarding service disruptions, leading to difficulties in explaining the problem to technicians for repair. This research aims to develop a Telkom service disruption diagnosis system that can assist the public in identifying issues early without direct consultation with an expert. The system is developed using an expert system method, where information about service disruptions is processed to generate accurate diagnoses. With this system, customers can identify the type of disruption and provide clearer information to Telkom technicians. The research findings indicate that the most common disruptions are caused by faulty adapters or modems and disconnected configurations, with a density value of 54.49%. This system is expected to improve Telkom’s public service quality, minimize customer complaints, and expedite the repair process for Indihome services.  

Jago Coffee is a retail business in the coffee shop industry that adopts the idea of Cafe on Wheels, a new idea in coffee sales. Yoshua Tanu, the owner of Coffee Jago, plans to do a rebranding in 2022. In addition to changes to the idea and design of the Jago Coffee electric wagon bicycle, customers can now order their drinks easily through this special app. The concept of a coffee shop around, which allows consumers to enjoy quality coffee at affordable prices, is very attractive and consumer in demand. The aim of the research is to identify and analyze the influence of brand image and price simultaneously on the interest of consumers to buy Jago coffee in South Jakarta. Using the questionnaire method for data collection as well as data processing using SPPS version 26 and its method of analysis is quantitative analysis, which is the method of statistical analysis. It is then known that brand image and price have a significant influence on buying interest. This research provides valuable insights for companies to optimize their marketing strategies by paying attention to brand image and price as key factors affecting consumer purchasing interests.