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To what degree do factors like location and interior design influence consumer choices? That is the question this research seeks to answer. The author of this piece of study believes that readers and writers will be able to deduce how factors like location and interior design impact purchasing decisions. This research employs a quantitative approach by surveying 89 members of the Bhayangkara University Jakarta Raya class of 2022 and analyzing their responses using SPSS model 26. The researcher is eager to find out how big of an impact the café's location and interior design have on customers' decisions to make a purchase, thus this study is quite important.

State resilience has become a topic that is widely discussed and the state continues to try to maintain it through many strategic steps, regulations that strengthen its position and the procurement of new and used military equipment that further strengthens the state's defense position. Purchasing used defense equipment has become an increasingly attractive strategy for the Ministry of Defense to strengthen its military strength by taking advantage of its limited budget. This research aims to analyze the process of purchasing used defense equipment by the Ministry of Defense, as well as the factors that influence purchasing decisions. A case study approach is used by exploring data from various sources. The research results show that factors such as the condition of used defense equipment, reliability, military operational needs, as well as financial and information security aspects play an important role in the procurement process. Apart from that, transparency, accountability and compliance with regulations are also a focus in this process. The implication of this research is the importance of targeted policies to increase effectiveness and efficiency.

This research aims to analyze the influence of price, product quality and service quality on purchasing decisions. The population in this study was 400 people. The sample in this study was 80 using the Slovin formula. The sampling method used in this research was accidental sampling. The analysis method used is multiple linear. Hypothesis testing uses a 5% degree of freedom. The results of the reliability and validity tests show that all question items are reliable and the constructs are valid, besides that the regression meets the model fit. Hypothesis testing showed that price (X1) had a significant positive effect on purchasing decisions(Y), so hypothesis 1 was accepted. Product quality(X2) has a significant positive effect on purchasing decisions(Y), so hypothesis 2 is accepted. Service quality(X3) has a significant positive effect on purchasing decisions(Y), so hypothesis 3 is accepted.

The issue of plastic bags continues to be a significant topic globally in waste management. Their relatively low cost, ease of use, and accessibility have made plastic bags an integral part of human life. With increasing plastic bag usage, inevitably comes an increase in plastic waste. Moreover, the rapid usage cycle of plastic bags, as they are typically single-use items used only temporarily, exacerbates the problem. If plastic waste is not optimally managed, it will have negative environmental impacts. To address this, the retail company Alfamart has begun employing green marketing strategies to promote the "Plastic Bag Diet" by offering environmentally friendly shopping bag products (Eco Bags). This aims to raise awareness and concern among the public for environmental sustainability by reducing plastic bag usage during shopping. Apart from Alfamart, other competing retail companies have also adopted similar strategies and offer eco-friendly bag products. The intensifying competition among retail companies forces managers to reconsider their strategies to win market share. The issuance of the Bali Provincial Regulation on Limiting Single-Use Plastic Waste is based on Article 12 paragraph (3) and Article 13 paragraph (2) of Bali Provincial Regulation Number 5 Year 2011 concerning Waste Management. This reflects the negative impacts that can arise if waste is not properly managed. The enactment of local regulations prohibiting the use of single-use plastic indicates a legal policy direction towards environmental conservation. The research method used in this study is a juridical normative method with a literature review approach, focusing on legal norms including principles, norms, rules, regulations, agreements, and doctrines. Therefore, this study aims to analyze the effects of green marketing on attracting purchasing interest and persuading the public to make purchasing decisions on Eco Bag products at Alfamart as alternatives to plastic bags.

Online shopping has now become a trend to penetrate society because the price of online shopping has caused a change in behavior among the community, especially in the family sphere. This change in behavior can be seen from the shopping habits of customers who previously shopped directly at the market or at the nearest mall, whereas now they prefer to shop directly at the market or at the nearest mall. likes shopping online. Moreover, with online shopping applications, we can see various kinds of goods and can buy them using the internet without having to leave the house or go to the shop in person. This is what causes the online shopping trend to be very popular in Indonesia today. The research aims to determine the influence of price, promotion and product quality on purchasing decisions on the Shopee CV. Price has a 25.1% influence on purchasing decisions. The Promotion variable has an influence of 0252 on purchasing decisions for Kanaya children's clothing consumers in the Shopee marketplace with a significant value of 0.000. Promotion has an influence of 36.9% on purchasing decisions. The product quality variable has an influence of 0.210 on purchasing decisions for Kanaya children's clothing consumers in the Shopee marketplace with a significant value of 0.001. Product quality has an influence of 29.1% on purchasing decisions. This means that an increase or decrease in the Product Quality factor will increase or decrease the Purchasing Decision of Kanaya Children's Clothes consumers in the Shopee marketplace. Promotion has the largest beta value, namely 0.369 or 36.9% of the Purchasing Decision of Kanaya Children's Clothes consumers in the marketplace. Shopee This means that the promotion factor has the greatest influence on purchasing decisions for Kanaya children's clothing consumers in the Shopee marketplace.

This research aims to investigate the influence of digital marketing and e-Wom (electronic word-of-mouth) on purchasing decisions on the Shopee e-commerce platform. The online survey method was used to collect data from 115 respondents who were active Shopee users. The results of multiple linear regression analysis show that digital marketing and e-Wom have a positive and significant influence on purchasing decisions at Shopee. These findings show the importance of effective digital marketing strategies and e-Wom drivers in improving consumer purchasing decisions in the e-commerce era. The practical and theoretical implications of these findings are discussed in the context of digital marketing strategies and customer relationship management on e-commerce platforms.

This research aims to examine the influence of E-Wom, Brand Image and Influencers on Purchasing Decisions at the Tokopedia Marketplace in DKI Jakarta. The population in this research is consumers who use the Tokopedia marketplace in DKI Jakarta, totaling 205 people. The population in this research are consumers who use the Tokopedia marketplace in Jabodetabek. Data analysis techniques used in this research include outer model testing (Convergent Validity, Discriminate Validity, Composite Reability), inner model hypothesis testing (R square value, Goodness of Fit Model boostraping), Data was collected by distributing questionnaires to consumers and processed using a program Smart PLS 4.0. The results of this research show that E-Wom has a positive and significant effect on purchasing decisions. Brand Image has a positive and significant effect on Purchasing Decisions. Influencers have a positive and significant influence on purchasing decisions.

This research is based on the existence of a gap phenomenon in the form of differences in research results for each variable, then there is a gap phenomenon in the form of observations of 50 skincare user respondents in Purwokerto showing that Skintific will be ranked 2nd after MS GLOW in 2023. The aim of this research is to analyze the influence of style. life, brand image, brand trust and celebrity endorsement on purchasing decisions for skincare products in Purwokerto. The population in this research is scientific consumers who buy and use in Purwokerto with a sample of 100. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show that Lifestyle, Brand Image, Brand Trust and Celebrity Endorsement influence purchasing decisions. From the results of this research it can be implied that skincare skintific needs to innovate its products, increase branding in the community by endorsing influencers, and provide real evidence of quality. skincare skintific.

In this article, entitled digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studied in this article so it can be concluded to build a hypothesis for further research, namely: 1) digital content marketing has an influence on improving purchasing decisions. 2) Through content marketing, you can increase interest in visiting a product so that it becomes a decision to purchase goods or services. There are five stages of buying decision including: problem or need recognition, information search, alternative evaluation, purchase, and post purchase behavior.    

This research aims to examine residents' perceptions of the influence of location and price on purchasing decisions at Indomaret, Purwobinangun Village, Langkat Regency. The background to this research is based on the phenomenon of the increasing number of modern retail outlets penetrating rural areas, which were previously dominated by traditional markets. The presence of Indomaret as the only modern retail in this area creates challenges for local stalls and creates differences in prices and ease of access for consumers. The research used a qualitative descriptive approach with an interview method with residents of Purwobinangun Village and its surroundings as informants. The research results show that even though Indomaret's location is far from the city center, local people feel that the location is strategic because it is close to their settlements and easy to access. Apart from that, the price difference with local shops is considered reasonable, and promotions held by Indomaret increasingly attract consumers to shop. In conclusion, location and price factors at Indomaret play a significant role in influencing village community purchasing decisions. This research is important to understand the adaptation of village communities to modern retail and apply it to local market development.

Purchasing decisions are a very important factor in the culinary business. When choosing food, consumers definitely look at several factors such as recommendations from other people and the brand image of the food. If consumers get positive recommendations from other people and also have a good brand image, this can encourage consumers to make purchasing decisions. The formulation of the problem in this research is, do Word of Mouth and Brand Image influence the decision to purchase Mie Gacoan at the Diponegoro Bandar Lampung branch? What is the influence of Word of Mouth and Brand Image on purchasing decisions for the Diponegoro branch of Mie Gacoan which is studied from an Islamic business perspective. The aim of this research is to determine the influence of Word of Mouth and Brand Image on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. And also viewed from an Islamic business perspective. This research is a quantitative research, the population in this research is consumers of Mie Gacoan, Diponegoro Bandar Lampung branch. The sample used in this research was 96 people who had bought Mie Gacoan at the Diponegoro Bandar Lampung branch. Sampling used purposive sampling. Data collection uses questionnaires and interviews. The data analysis technique used in this research is the SEM model using SmartPLS version 4.0. The results of this research are that Word of Mouth has a positive and significant effect on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. Brand Image has a positive and insignificant effect on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. Islamic teachings do not prohibit humans from fulfilling their needs or desires, as long as with this fulfillment, human dignity can increase. Everything on this earth was created for the benefit of humans, but humans are commanded to consume goods/services that are halal and appropriate in moderation, not excessively. Fulfilling needs or desires is still permitted as long as it can add to the benefit or does not bring harm.    

Viral Marketing is the digital version of Word of Mouth marketing, involving the creation of videos, advertisements and other marketing content that is so contagious that customers will search for it or share it with friends. Poco Smartphone is a product that implements viral marketing activities by launching a product that is different from the others. The purpose of this research is to determine viral marketing, purchasing decisions, and the magnitude of the influence of viral marketing on Poco Smartphone purchasing decisions. The theories used in this research are marketing communication theory, viral marketing theory, social media theory, and Purchasing Decision theory. This research is quantitative research with a survey method and the data collection technique used was using a questionnaire. The population in this study was 2464 members of the Poco X3|X3 PRO|X3 GT Indonesia Facebook group and the sample used was 96 respondents who were calculated using the Taro Yamane formula. The sample data collection technique in this study used simple random sampling. This research uses simple linear regression data analysis techniques. The results of this research show that there is an influence between 1) viral marketing providing good results from statements in each dimension of messengers, messages and environment with an average gain of 4.19. 2) purchasing decisions provide good results from statements for each dimension such as Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post-Purchase Behavior with an average of 4.26. 3) The influence of viral marketing on Poco smartphone purchasing decisions has a high level of influence, as can be seen from the large correlation value (r) of 0.866 and the R Square value of 0.749, which means that variable X (Viral Marketing) is influenced by variable Y (Purchasing Decision) of 74 .9%, while the remaining 25.1% is influenced by other factors outside of this research.

this research is motivated by the discovery of problems related to eWOM, hotel image and purchasing decisions. This type of quantitative research with a causal associative approach (cause and effect) using survey methods. The types of data used are primary and secondary data. The population in this study were guests who had stayed and were staying at Aston batam Hotel & Residence. The sample in the study totaled 120 guests with a sample determination technique, namely non probability sampling. Techniques for collecting data through a questionnaire (questionnaire) using a Likert scale that has been tested for validity and reliability. The data from this study were processed with the help of SPSS 18.00. The results of the study show that the eWOM variable is in the good category based on statistical calculations with an average TCR value of 81.5. The hotel image variable is in a good category based on statistical calculations with an average TCR value of 80.4. The Purchasing Decision variable is in the good category based on statistical calculations with an average TCR value of 80.84. At the eWOM (X1) value, Beta or Standardized Coefficient was achieved, namely 0.388 accompanied by T count (4.817) where significance was achieved 0.000 <0.05, so the eWOM variable (X1) contributed a positive and also significant influence on purchasing decisions (Y), then the hypothesis of hotel image research (X2) achieved Beta or Standardized Coefficient whose value was 0.536 accompanied by T count (6.654) where significance was achieved 0.000 <0.05, so the hotel image variable (X2) contributed a positive and also significant influence on purchasing decisions (Y). Next, the Adjusted R Square number whose value is 0.791 means that the contribution of the influence of the independent variable on the dependent variable is 79.1%, while the remaining 20.9% is influenced by other variables.

The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attracts consumers because of its cheaper price, although without official warranties and reliable after-sales service, while the official iPhone is more in demand by consumers who value quality assurance and trusted technical support. The study found a gap in consumer understanding of the risks and benefits of each category of iPhones. Therefore, marketing strategies for official iPhones should focus on consumer education about the risks of buying an iPhone Inter and the benefits of purchasing an official iPhone. Marketing campaigns that emphasize quality, authenticity, and after-sales support, as well as increased accessibility and financing variations for official iPhones, are expected to change consumer perceptions and encourage them to choose official products. With the right approach, Apple and its distributors can strengthen the official iPhone position in the Indonesian market, reduce the iPhone Inter market share, and win competition in this competitive market. Based on these findings, the study recommends marketing strategies that focus on consumer education about the risks of purchasing an iPhone Inter and the benefits of buying an official iPhone, as well as improved after-sales services to strengthen the official iPhone position in the Indonesian market.

 Indonesia has quite rapid development of the retail business. This requires actors who have retail businesses to be involved in consumer purchasing decisions. There are several factors that influence consumer purchasing decisions, one of which is a good and strategic layout of facilities. Cahaya Abadi is a shop that runs a retail business. Cahaya Abadi Store provides various products for daily consumer needs. This research was conducted using the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations in data processing. The research uses the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations. This research uses primary and secondary data and the methods used are qualitative and quantitative methods. The layout is based on providing convenience for consumers in shopping and it is hoped that consumers will have an efficient and effective time in shopping.

This research aims to analyze the factors that influence the decision to purchase purebred chicken eggs at Pasar Anyar, Bogor City, with a focus on age, distance, income, price of purebred chicken eggs, education and employment. The method used is a survey using a questionnaire as a tool for collecting primary data. The research sample consisted of 80 consumers who bought purebred chicken eggs at Pasar Anyar, Bogor City. The results of multiple linear regression analysis show that only distance, income and price significantly influence consumer behavior in purchasing purebred chicken eggs, where for every 1 unit increase in distance, the purchase of purebred chicken eggs decreases on average by 0.289%, for every increase in income. by 1 unit, the purchase of purebred chicken eggs increases by an average of 0.902%, and for every 1 unit price increase, the purchase of purebred chicken eggs decreases by an average of 13.710%. Other factors such as age, education, and employment did not have a significant impact. This emphasizes the important role of distance, income, price in shaping consumer decisions. This study provides insight for the purebred chicken egg industry to design more effective marketing strategies, by segmenting the market based on distance, income and price.  

The aim of this research is to determine the influence of the marketing mix on the decision to purchase roast duck at Warung Makan. From the results of the validity test of 28 valid statements and the significant limit of rtable is 0.05 and the two-sided test, the rtable value is 0.2787 while rcount > rtable for each statement in this study. The results of the reliability test, the Cronbach Alpha value is 0.920, the N of items is 28. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y= 0.773+0.380X1-0.098X2+0.423X3+0.103X4. Based on the calculation results, the R value (correlation coefficient) of 0.654 is obtained at a relationship level of 0.60 – 0.799, which means it is at a strong relationship level between the product (X1), price (X2), place (X3) and promotion (X4) variables. ) on purchasing decisions (Y). The Adjusted R Square value (coefficient of determination) is 0.376 or 37.6%. This shows that the variables product (X1), price (X2), place (X3), and promotion (X4) contribute or contribute an influence of 37.6% to the purchasing decision (Y) of roast duck at Warung Makan, while the remaining amount is 62.4% is influenced by other variables not included in this study. The Fcount test results obtained a value of 8.392 with a significance level of 0.000 while the Ftable value was 2.58 (4:45). So Fcount is 8.329 > Ftable value is 2.58. This means that there is a joint influence between product variables (X1), price (X2), place (X3), and promotion (X4) on purchasing decisions (Y). The results of the t test obtained a Product tcount value (X1) of tcount 2.473 > ttable 2.01410 with a significance level of 0.017 < 0.05. So H0 is rejected and Ha is accepted. Price (X2) t is -0.728 < t table is 2.01410 with a significance level of 0.471 > 0.05. So H0 is accepted and Ha is rejected. Place (X3) tcount is 1.874 < ttable is 2.01410 with a significance level of 0.067 > 0.05. So H0 is accepted and Ha is rejected. Promotion (X4) tcount is 0.511 < ttable is 2.01410 with a significance level of 0.612 > 0.05. So H0 is accepted and Ha is rejected. Based on SPSS results, the product variable (X1) has a dominant influence on purchasing decisions (Y) with a t value of 2.473 with a significant rate of 0.017.

With advances in information and communication technology, with the presence of the internet, the internet is often used as a means of communication, namely what we usually call social media. The business world is currently contributing to online promotions via social media, one of which is cosmetic products, namely Secondate. This research aims to determine sales promotion in a Secondary purchasing decision and determine the influence of sales promotion on purchasing decisions. The theory used in this research is marketing communication from Hermawan 2012 and Kotler & Keller's sales promotion theory which includes discounts, game contests and sweepstakes, package prices, premiums, and related promotions. The theory used in purchasing decisions from Kotler & Keller includes problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior. The approach used in this research is a quantitative approach with survey methods and data collection techniques carried out using questionnaires. The population in this study was 354 and the sample used was 78 respondents using the Slovin formula.

Currently, the beauty care industry is experiencing significant sales growth. However, in 2022, the number of monthly web visits to Sociolla decreased. High perceived risk can make consumers hesitant to make purchases. Similarly, online customer reviews can greatly impact consumer confidence. This study aims to determine the effect of online customer reviews and perceived risk on purchasing decisions for Sociolla consumers in Medan city. The research employed a quantitative approach with an associative design. The study focused on Sociolla application users in Medan City, with a sample size of 96 respondents selected through non-probability purposive sampling.  Primary data was collected through direct distribution of questionnaires, while secondary data was obtained through literature review. The study results suggest that online customer reviews have a significant positive impact on purchasing decisions. The t-count value of 4.478 (>1.985) and a significance value of 0.000 (<0.05) indicate this. Additionally, perceived risk also has a significant positive effect on purchasing decisions, with a t-count value of 2.049 (>1.985) and a significance value of 0.043 (<0.05), and a regression coefficient value of 0.134. During simultaneous testing, the variable of online customer reviews and perceived risk have a combined effect with a level of influence of 21.3%. The remaining 78.7% is influenced by factors outside the scope of this study.

In the contemporary digital era, marketing methods have undergone significant changes along with the increasing use of online technology. In this case, live streaming, content marketing, and online customer reviews have become more important components in business marketing strategies aimed at influencing consumer decisions. This study aims to explore the ways in which these three factors influence customer decisions. The study results show how big an impact live streaming, content marketing, and online customer reviews have on purchasing decisions. Studies show that a company's ability to influence consumer decisions increases with how well the company integrates content marketing with live streaming, and online customer reviews have a significant influence. These findings show how important it is for companies to monitor and manage these variables to influence more consumer decisions in the digital era.