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Kairuddin Kairuddin; Novitasari Br Hutauruk; Yulita Rotua Putri S. Sihite; Esther Putri Veronica Siregar; Yehekiel Torino F Sinaga

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

This study aims to identify the difficulties faced by tenth-grade students in understanding enumeration rules and to find effective learning solutions. The research method used was descriptive qualitative, with 33 tenth-grade students of SMA Negeri 1 Percut Sei Tuan as subjects. The instruments used included a diagnostic test in the form of National Examination questions 7-11 on permutations and combinations, interviews with mathematics teachers, and classroom observations. The results showed that the majority of students (50%) were in the moderate understanding category, understanding the basic concepts but frequently making procedural errors. Thirty percent of students were in the low understanding category, having difficulty distinguishing between addition and multiplication rules and applying the concepts to word problems. The main obstacles identified included a lack of mastery of basic concepts, difficulty determining solution steps, a lack of varied practice questions, and limited interactive learning media. Recommended solutions include the use of visual media such as tree diagrams and tables, a contextual approach to everyday life problems, collaborative learning, and the provision of additional tutoring.

Serli Rosida; Ainur Rofiq Sofa

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the effectiveness of using history and geography texts as learning media in improving students’ Arabic language skills at Zainul Hasan Islamic Boarding School in Genggong Probolinggo. The background of this research departs from the need to present Arabic language learning that is more contextual and integrative, given the dominance of traditional methods that emphasize grammatical aspects alone. A descriptive qualitative approach was used with a case study method, involving classroom observation, in-depth interviews, and documentation as data collection techniques. The results showed that the integration of history and geography texts significantly improved students’ vocabulary acquisition, cultural understanding, as well as their reading, writing, and critical thinking skills. The obstacles faced include limited thematic teaching materials, lack of teacher training in content-based approaches, and the complexity of text language. The solutions offered include the development of thematic teaching modules, teacher training, the use of visual media, and collaborative learning strategies. This study concludes that the use of history and geography texts is not only effective in language acquisition, but also in building cross-disciplinary connections that support the holistic development of santri competencies.

Sukina Sukina; Aditya Rahman Yani; Alfian Candra Ayuswantana

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

The growing number of elderly in Indonesia demands more attention from families and communities towards their welfare. The many cases of elderly neglect show a lack of empathy and education regarding the role of families and communities in caring for the elderly. This study designed a social campaign entitled "Senja Kasih" which utilizes Instagram social media as a medium for delivering messages to the public. This campaign uses an emotional appeal approach to arouse audience emotions and empathy towards elderly issues. The research method used is mixed methods through interviews, observations, questionnaires, and literature studies. The design results include a campaign logo, visual concepts to increase the effectiveness of message delivery. This campaign collaborates with the Panti Lansia Yayasan Buddhayana Panditarama as a stakeholder. It is hoped that the "Senja Kasih" campaign can increase public awareness, build empathy, and encourage participation in supporting and caring for the elderly.  

Akbar Firmansyah; Restu Ismoyo Aji; Masnuna Masnuna

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

Dyvia Saumi Putri; Siti Nurhalimah; Shintia Ananda

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

The development of digital technology has given birth to a new form of presentation of literary works, one of which is cyber literature. The short story “Sepotong Senja untuk Pacarku”by Seno Gumira Ajidarma, published on the medium.com site, is an example of how literary works are transformed in digital space, combining visual elements, interactivity, and hypertextuality. This study aims to analyze the short story “Sepotong Senja untuk Pacarku” by Seno Gumira Ajidarma through a structural approach. The method used is a qualitative method with a literature study technique. The results of the analysis show that this short story has a romance theme, uses a forward plot, first-person point of view, a poetic language style using various figures of speech, and a story message about love that encourages actions beyond logic. The main character is depicted as a romantic and unyielding figure. In addition, the presentation in digital media enriches the reader's experience through supporting images, comment features, and intertextual relationships with other short stories. This short story shows the typical characteristics of cyber literature, namely interactivity and intertextuality that allow for the expansion of meaning in the story.

Hellena Griffith Lasamahu; Ajumat Fimbay; Lamba Toding Palimbu

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the marketing strategies implemented by Enauto Café to enhance customer attraction and loyalty in Nabire. A descriptive qualitative method was employed through direct observation, interviews with the café manager and customers, and questionnaires distributed to 40 respondents. The findings indicate that social media-based marketing strategies, strong visual branding, and consistent customer service contribute significantly to customer loyalty. However, there are notable weaknesses in direct promotion and menu variety. Therefore, strengthening local promotion efforts and product innovation are recommended as strategic improvements.

Freddy Tua Musa Panggabean; Dimas Ridho; Christy Chirona Veronika; Siti Zahara; Happy Glory Maritoma +1 more

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

This study aims to analyze the level of understanding of PSPK 23 B students at Medan State University on atomic theory questions. With a quantitative descriptive approach, data were collected through multiple-choice tests filled out by 30 students. The results showed an average understanding of 75.33%, which is quite good. However, there was significant variation where some students mastered basic concepts (eg Dalton and Thomson's atomic models), while others had difficulty with abstract topics (eg Bohr's model and quantum mechanics). This finding is in line with previous studies on misconceptions in atomic structure. This study emphasizes the importance of innovative learning strategies, such as visual media and conceptual approaches, to improve student understanding. Periodic evaluation is needed to detect learning gaps and adjust teaching methods. The results of this study can be a basis for developing more effective chemistry education practices.

Salsabila Nurrahma Nadiya; Pungky Febi Arifianto; Sri Wulandari

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This research explores the process of designing a user interface for the SDIT Attaqwa Ambulu website, aimed at serving as a centralized digital information platform. It addresses the school’s communica-tion challenges, which still rely on traditional media like brochures and inconsistent social media management. A qualitative descriptive method was employed, using interviews, observations, and ques-tionnaires for data collection. The findings indicate a strong demand from parents and the local community for a digital platform that de-livers clear, organized, and visually appealing content. The design development process included audience identification, needs analy-sis, formulation of visual and verbal concepts, creation of wireframes, user flow mapping, and high-fidelity design work. Vali-dation involved guidance from academic advisors, feedback from stakeholders, and critique from a UI/UX practitioner—focusing on layout consistency, color readability, and the use of functional ele-ments such as buttons and cards. The final output is a user-friendly website design that combines a modern aesthetic with Islamic visual identity, aiming to enhance the school’s branding and improve pub-lic access to essential information.

Asliwati Zebua; Damayanti Nababan

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to identify challenges and formulate strategies for the implementation of professional competencies of Christian Religious Education (PAK) teachers based on artificial intelligence (AI) at the primary school level, with a focus on SD Negeri 071162 Esiwa. The background of this study begins with the increasing demands of the digital curriculum, while PAK teachers still face limitations in technological literacy, digital infrastructure, and the availability of contextualized Christian faith-based learning media. This study used a descriptive qualitative approach with data collection techniques through interviews, classroom observations, and documentation. The research subjects consisted of one principal and ten students in grades IV-VI. The results showed that low mastery of technology by teachers, limited digital devices, and lack of institutional support are the main obstacles in the integration of AI in PAK learning. However, AI has great potential to enhance students' learning experience spiritually and digitally through interactive, visual, and narrative Bible-based approaches. This research recommends spiritual technology-based teacher training, strengthening school infrastructure, developing contextualized teaching materials based on local culture, and collaboration between schools, churches, and Christian app developers. The findings contribute to the development of an adaptive, contextual, and transpersonal PAK learning model.

Aldila Mahadevi Akhadiyatni; Aileena Solicitor Costa Rica El Chidtian; Widyasari Widyasari

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

Pets and livestock play an important role in everyday life, both economically and socially. However, both require optimal care and health to ensure their well-being and prevent potential health risks to humans. Annajah Vet Care, Pet & Poultry Shop comes as a veterinary clinic that provides comprehensive health services, such as vaccinations, hospitalization, grooming, and provision of feed for livestock and pets. Despite operating for two years, the clinic does not yet have a strong and consistent visual identity, as evidenced by the use of two similar logos that do not reflect the brand image. Promotion is also still limited to physical media and conventional methods such as word of mouth, with no utilization of social media. Surveys show that the majority of people recognize Annajah Vet Care as an animal health service provider, but brand awareness of its role as a pet shop is still low. To overcome this challenge, concept design was conducted as a strategic effort to strengthen brand identity through the application of a consistent and representative visual identity. In addition, the use of social media was optimized to reach a wider audience and support effective promotional efforts. Rebranding is expected to increase brand awareness, improve public perception of the services offered. With the right branding approach, Annajah Vet Care is expected to be able to compete in the market.

Afni Suhaida; Rukmini Rukmini; Suhaila Husna Samosir; Feni Damayanti; Intan Ramadhani +1 more

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

The development of digital technology has encouraged companies to utilize digital marketing to increase competitiveness and sales. This research analyzes digital marketing strategies through the social media platforms Instagram and TikTok at PT. Akasa Kreasi Bersama. Both platforms have the advantage of reaching a wider audience and increasing interaction with consumers through visual content and short videos. The research method used is descriptive qualitative with data collection techniques through interviews, observation and document study. The research results show that Instagram is effective in building a brand image through its Stories, Reels and IGTV features, while TikTok excels in spreading content virally thanks to its interaction-based algorithm. The use of paid advertising and collaboration with influencers also contributes to increasing sales conversions. However, the main challenges in implementing this strategy are dynamic changes in social media algorithms and the need to create content that is innovative and relevant to trends. Therefore, companies need to carry out regular evaluations and strategy adjustments to remain competitive in digital marketing.

Safitri Nur Ramadhani; Masnuna Masnuna; Bayu Setiawan

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

The activity of murojaah or repeating the memorization of the Qur'an is an important part in the process of strengthening memory of the verses of the Qur'an that have been memorized. However, children often face challenges in maintaining the consistency of murojaah due to lack of motivation and lack of interesting learning methods. This design aims to explore the potential of board games as a supporting media for murojaah juz amma which is educational and fun. By having an attractive visual design, it is expected to be able to increase learning motivation, strengthen memory, and strengthen social interaction between players.  

Berliana Ayuning Asmara

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

Cervical cancer is a deadly disease and ranks as the fourth most common cancer among women, according to the World Health Organization. In Indonesia, it is the second most prevalent cancer affecting women. Visual Inspection with Acetic Acid (VIA) is an early screening method to detect cervical cancer, yet its coverage remains low in several areas of East Java. This study aims to examine the relationship between knowledge and VIA screening behavior among women of reproductive age in the working area of Kowel Public Health Center. The study employed an analytical observational design with a cross-sectional approach. A total of 70 respondents were selected using accidental sampling. Data were collected through questionnaires assessing both knowledge and VIA screening behavior. Data analysis was conducted using the chi-square test. The results showed that 38 respondents had good knowledge, while 32 had poor knowledge. The chi-square test yielded a p-value of 0.494 (p > 0.05) and a prevalence ratio (PR) of 1.684. These results indicate no significant relationship between knowledge and VIA screening behavior. However, respondents with good knowledge were 1.684 times more likely to undergo VIA screening than those with poor knowledge. It is recommended that the Kowel Health Center enhance its educational efforts through more engaging and creative counseling methods using media tools such as brochures, leaflets, posters, and animated videos, delivered both directly and via social media, to attract public interest.

M.Luquman Hakim; Zaini Rahman; Surawan Surawan; Fitriani Fitriani

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Abstract This study aims to improve the quality of learning to read the Qur’an for children at TPA AR-Rasyid through the application of the Iqro method. The Iqro method is an approach to learning to read the Qur’an that emphasizes conformity to the rules of tajwid and the use of songs and distinctive rhythms. This study uses a qualitative approach with the Participatory Action Research (PAR) methodology. The results of the study indicate that the application of the Iqro method at TPA Ar-Rasyid can improve students’ ability to read the Qur’an and foster their enthusiasm in studying the Qur’an. The Iqro method has proven effective in creating a generation of fluent Qur’an readers who are committed to the teachings of Islam

Desiana Desiana

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

The digital transformation of journalism has reshaped how news is communicated and consumed. In an ecosystem dominated by visual content and rapid engagement, emoji have emerged as essential tools for conveying emotional tone, shaping narratives, and enhancing audience interaction. This phenomenon is referred to as emojournalism, the use of emoji within journalistic content to foster emotional resonance and public engagement. This study employs a qualitative approach with a constructivist paradigm and phenomenological strategy. Data were collected through in-depth interviews, netnographic observation, and content analysis of online news shared on platforms like Instagram and Twitter. The analysis utilized Roland Barthes’ semiotic framework, supported by triangulation techniques to ensure data validity. Emoji function as emotional signifiers in news content, influencing audience interpretation and increasing digital interaction. Specific emojis—such as

Arni Yuniar Prastika; Muhitotun Nadhifah; Rafika Dini; Nuril Ahmad

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The use of digital media as a medium to communicate social messages is increasingly widespread, including in environmental conservation campaigns. One of the platforms used is YouTube, which allows messages to be delivered through a visual and narrative approach. However, not all content produced is able to present emotional impacts and environmental awareness effectively. The strategy for delivering messages is an important factor, especially through literary and visual expressions that can build emotional closeness with the audience. The Rekam Nusantara YouTube channel is an interesting example to study because it combines literary and visual elements in conveying the message of an environmental cleanliness campaign. This study aims to analyze the forms of literary and visual expressions used in the channel and how effective they are in building audience awareness. This study uses a qualitative approach with a descriptive method, which systematically describes the characteristics of the content based on the data analyzed. Data were obtained through literature studies and analysis of video content published by the Rekam Nusantara channel. The results of the study show that this channel utilizes literary elements in the form of poetic narratives and a cinematic visual approach to move the emotions of the audience. However, the effectiveness of the campaign can still be improved by adjusting the theme to the local context and a more specific audience profile. These findings underscore the importance of a relevant and touching narrative-based content strategy to optimize the role of digital media in social and environmental campai.

David Pamungkas; Winda Dwi Astuti Zebua

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

With the rapid advancement of technology, the world is increasingly shifting toward the digital era, influencing various aspects of life, including the field of Public Relations (PR). Traditional PR activities that previously relied on print media, radio, or television broadcasts are now experiencing a decline in effectiveness. In response to this shift, organizations and companies are transitioning their communication strategies to digital platforms, one of which is through digital campaigns. Digital campaigns have emerged as a modern form of PR activity that leverages the power of social media to reach a wider, interactive, and more segmented audience. The success of a digital campaign is largely determined by the media used. Currently, Instagram stands out as one of the most popular social media platforms, especially among younger generations, due to its ability to present engaging and easily accessible visual content.Bank Mandiri, as one of the largest banks in Indonesia, is taking advantage of this digital trend by launching digital campaigns through its official Instagram account. This strategy aims to strengthen brand image, increase audience engagement, and expand the company’s communication reach. By utilizing interactive features such as Instagram Stories, Reels, and Live, Bank Mandiri is able to establish more effective two-way communication with its audience. This study aims to analyze the effectiveness of Bank Mandiri’s digital campaign on Instagram and its impact on audience perception and engagement. The results of this analysis are expected to contribute to the development of more adaptive digital PR strategies in the current era of digital transformation.

Nabila Ramadhani Putri

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to examine how Nadia Omara as a digital content creator plays a role in reviving old literature, especially South Kalimantan folklore, through digital media. Using a descriptive qualitative approach and case study method, data was collected through observations of Nadia Omara's digital activities on platforms such as YouTube, Instagram, and TikTok. This study analyzes the adaptation strategies used by Nadia Omara to make folklore more relevant and interesting for the younger generation. The results of the study show that digital media is not only a means of preservation, but also revitalization of traditional literature. The narrative, visual, and communication style strategies used by Nadia Omara are able to bridge old culture with the modern digital world, as well as build new interest in the richness of regional culture.    

Nabila Ramadhani Putri

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to examine how Nadia Omara as a digital content creator plays a role in reviving old literature, especially South Kalimantan folklore, through digital media. Using a descriptive qualitative approach and case study method, data was collected through observations of Nadia Omara's digital activities on platforms such as YouTube, Instagram, and TikTok. This study analyzes the adaptation strategies used by Nadia Omara to make folklore more relevant and interesting for the younger generation. The results of the study show that digital media is not only a means of preservation, but also revitalization of traditional literature. The narrative, visual, and communication style strategies used by Nadia Omara are able to bridge old culture with the modern digital world, as well as build new interest in the richness of regional culture.    

Hardian Muhammad; Intan Putri Lusita; Intan Yumeriza; Kartila Pri Malti; Meiliana Fitria Ningrum +2 more

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Mathematics is often viewed by many elementary school students as a difficult subject. This is because if it is only taught in the lecture method, the material is abstract and not very interesting. To overcome this, the use of interactive learning media is a promising solution. The purpose of this study was to determine the extent to which interactive media affects mathematics learning outcomes in elementary school and what factors support its success. The method used is literature study research by collecting and analyzing various related research findings. The findings of this study indicate that interactive media such as animation, educational applications, digital games and other visual media can help to better understand the material, increase enthusiasm for learning, and promote active participation in the learning process. In addition, most of the studies analyzed showed an increase in students' academic reviews after using interactive media compared to traditional learning methods. The success of using this media is also greatly influenced by teacher motivation, institutions available at school, and the suitability of the media to student needs. Therefore, it is important for teachers to choose the right media and remain innovative. This will make the mathematics learning process more interesting and easier for students.