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The research aims to explore the effects of using social media in second language learning. In today’s digital era, social media has become a significant tool in various aspect of life, including education. This research uses qualitative  methods with in-depth interviews and observations to collect data from 30 high school (high school) student who are learning a second language through social media platforms such as Instagram, twitter, ticktock, and YouTube.The result of the study showed that the use of social media in second language learning had a positive impact on the participants communication skills. Social media allows access to a variety of authentic sources and the opportunity to interact with native speakers, which in turn improves language skills significantly. In addition, participants increased motivating and confidence in using the second language.

This research aims to provide a deeper understanding of how the use of social media platforms can influence consumer behavior and contribute to the growth of the MSME business. This research uses a qualitative approach method, because this qualitative method is a research method that produces descriptive data that forms some written or spoken words from an individual B. Place and Time This research was conducted at umkm semprong djatirasa location jl.akiff ps.blok.gg.karya tani no.21 rt/rw 03/10 karangpawitan kec.karawang barat, karawang jawa barat 41315 From the results of interviews with respondents, it can be concluded that the use of social media has a significant role in their daily lives. Social media not only serves as an entertainment platform, but also as an important source of information as well as a tool to establish relationships and interact professionally,In addition, the conclusion of the respondents' responses to the effectiveness of social media in increasing product sales shows diverse viewsStudents consider social media an integral part of their lives due to their familiarity with it. Instagram, Whats up, Line, Facebook, and Youtobe are the social media used by students. Instagram, Whats up, and Youtobe are the most widely used, with Line and Facebook being the least used.

Digital banking products will be promoted and become educational material for the public through social media, especially Instagram. These digital products include BRIAPI, Ceria, and BRImo. The BRI RO Jakarta 3 social media team has not yet maximized the function of digital tools in supporting media monitoring activities on Instagram @bri_regionaljakarta3 because so far they have only relied on Instagram's analytical insight tools whose features can be said to be minimal. The aim of this research is to discuss in more depth the management of content on Instagram based on contributions made by authors and new findings in the field so that later it can be aligned with the function of publication activities via social media as a credible information medium for the public or BRI customers, especially for users who become a follower on Instagram @bri_regionaljakarta3. The method used is an exploratory study. Based on the results of observations that I found in the field, the use of Instagram is considered to be the main media that is effective in disseminating information related to BRI RO Jakarta 3 with the public.

For a long time, Word of Mouth (EWOM) has been considered the main source of information that influences consumer decisions. In the era of globalization, EWOM has developed into a broader, albeit more personal, form, known as electronic word of mouth (EWOM). Advances in electronic systems and the emergence of social media platforms, for example Instagram, open up new and promising potential for the evolution of EWOM as an integral part of business advertising/business promotion strategies. When EWOM regarding a product receives a positive response, the impact has a direct impact on the brand image or good brand image. One of the related concepts in the formation of EWOM and brand image on Instagram today is the role of influencers. The aim of this research is to understand the role of social media influencers in shaping positive EWOM and how this impacts improving brand image. Qualitative methods were applied in this research by collecting data through journals, books and articles. The findings from this research show that influencers who have a high level of trust have a very influential role in forming EWOM which provides positive EWOM reviews regarding the products being marketed. This positive opinion from EWOM directly increases the positive value of the brand image in society, which shows that the success of influencers can help audiences understand information about products and increase their desire to make purchases.

Using digital marketing to increase sales of MSMEs, digital marketing has a very important role in increasing sales and income so they can access a wider market. Lack of understanding, skills and abilities in using digital technology is one of the obstacles experienced by MSME players. In this problem, the way to overcome the problems faced by MSME players is that training is provided on how to use digital applications, especially the WhatsApp business and Instagram applications to improve the abilities and skills of MSME players in using digital as a promotional media. The method used in this field work activity uses direct mentoring and training methods for MSME actors by implementing the stages of observation, interviews, planning, activities, activity processes, end of activities, and documentation. With the results, MSME players have begun to understand and understand how to manage and use the WhatsApp business and Instagram applications as media for promoting online sales of the goods they produce.

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.

Research This investigate consumer sentiment analysis to halal products using social media data with utilise intelligence artificial intelligence (AI). With background behind increasing estimated market value of halal products reach USD 2.02 Trillion in 2024, understanding deep about opinion consumer become very important. Research This adopt approach quantitative, using secondary data from social media platforms such as Twitter, Instagram, and Facebook. Through Natural Language Processing techniques and algorithms learning machine, sentiment analysis is performed For identify pattern positive, negative and neutral in perception consumers. Research results show that 60% of the total 10,000 reviews had positive sentiment, with halal food products receiving the highest positive sentiment. Factors influencing consumer sentiment include product quality, price, and transparency of information. In addition, the study found that the use of AI in sentiment analysis provides advantages in efficiency and accuracy, and is able to capture nuances in consumer opinions that are not Possible done by manual analysis. From the analysis this, can concluded that the marketing strategy of halal products must focus on improving quality and providing clear information about halal certification. This study not only provides insight for halal industry players, but also enriches the literature related to AI, sentiment analysis, and sharia economics.

This study aims to describe the utilization of social media as a local tourism promotion strategy at Sagara View Karangbolong Kebumen Regency and describe the obstacles and challenges faced in implementing the Local Tourism Promotion Strategy through Social Media at Sagara View Karangbolong Kebumen Regency. The research method used is descriptive qualitative, which allows an in-depth understanding of the promotional approach applied by the manager of the tourist destination. Data was collected through interviews with managers, businesses and visitors, observation and documentation, as well as the official social media content of Sagara View Karangbolong. The results showed that positive results towards the utilization of social media as a means of promotion. Sagara View Karangbolong uses social media facilities in the form of Tiktok and Instagram applications for its promotional media. By utilizing hours that have high traffic, and using influencer intermediaries, as well as innovating more interesting content and utilizing the stories feature, it is proven that it can increase the interest and number of tourists visiting Sagara View Karangbolong.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

. Anies Rasyid Baswedan is a politician with an academic background. He joined two other contenders as a candidate in The Presidential Election of 2024, which required him to participate in The 2024 Presidential Candidate Debate. Compared to the other candidates, Anies was thought to have had strong performance and rhetorical abilities, particularly in discussions pertaining to education. Thus, the purpose of this study is to evaluate the rhetoric used by Anies Baswedan to bring up the subject of education in Indonesia during the 2024 presidential debate. This research uses a constructivist paradigm and descriptive qualitative research methods. Three types of rhetorical evidence are examined in this study using an Aristotelian rhetorical approach: ethos, pathos, and logos. In this study, seven units of analysis were examined. Eight ethos forms, four pathos forms, and eight logos forms were identified by the researchers from the seven units of study. The analysis's findings demonstrate Anies Baswedan's proficiency and effectiveness with rhetoric in influencing listeners during political campaigns. Keywords: , , , , .

This study aims to design an effective Instagram content strategy as a promotional medium for Full Smile Roti Bakar products. This toast is known for its unique taste and attractive presentation, and the aim of this research is to attract the attention of potential audiences and increase interactions and followers on social media platforms. The research method used is analysis of Instagram content from similar competitors, as well as the implementation of visual and narrative techniques to create an interesting and informative feed. It is hoped that the results of this research can provide practical guidance for small business owners or startups in utilizing social media to increase visibility and sales.    

 Instagram is a social media application that is currently being used as a news medium by the Gedangan Semarang Parish OMK. This research uses a mixed method using Google forms and in-depth interviews. This research was conducted in November 2023 with informants as many as 30 OMK Gedangan Semarang Parish who follow the Instagram account "gedanganmuda" with the criteria of being 16-35 years old and not married. The results of this research show that the preaching of faith using the Instagram account "Gedanganmuda" among OMK St. Yusup Gedangan Semarang is not effective. This is based on the results of the regression test showing that only 38.2% and 61.8% are influenced by other variables. By preaching faith through Instagram, it can bring about change, it can provide information, inspiration and motivation for young people, it can be seen anywhere and at any time. Apart from that, it can make people more interested in coming to church, and preaching the faith via Instagram "gedanganmuda" is ideal, however, the content is not opened or there is a lot of other content that is opened.

This study aims to investigate the role of the social media platform Instagram @abouttng in fostering social interaction among the community in Tangerang. Additionally, the study explores the types of content utilized to enhance interaction on this platform. A mixed-methods research approach was employed, involving surveys, interviews, and content analysis. Surveys were conducted to gather data on the frequency of Instagram @abouttng usage, interaction patterns, and users' perceptions of its impact on social relationships. In-depth interviews were conducted with a selection of social media users to gain insights into their personal experiences and interaction strategies. Content analysis was performed to identify the most effective types of content in building social interaction. Demographic and cultural factors were also considered in the analysis. The findings of this study are expected to provide a better understanding of the role of social media in shaping local community social interactions and insights for the development of more effective digital communication strategies.

This research aims to compare the semantic phenomena of slang used by the Millennial generation and Gen Z on social media. The main focus of this research is to identify the types of slang that are often used by both generations, as well as understanding the meaning and reasons for the use of slang by the Millennial generation. The method used in this research is descriptive qualitative, with data obtained through journal reviews and analysis of documentation from social media such as Facebook, X (formerly known as Twitter), and Instagram. This research found that there are significant differences in the types of slang used by the Millennial and Gen Z generations, which are influenced by cultural and technological developments. In addition, this research reveals that the main reason the Millennial generation uses slang on social media is to strengthen social ties, show familiarity, and follow trends. The use of slang is also considered a way to create a unique and relevant digital identity in their social environment.

Internet users in Indonesia are increasing, in 2021 the development of Internet use is increasing rapidly as many as 7,000 samples come from Indonesia and all provinces in Indonesia and is growing from 8.9% to 73.7%, equivalent to 196.7 million internet users. Internet use is mostly used for social media such as Instagram. However, not all Instagram users can use Instagram wisely, so many cases of cyber crime still occur in Indonesia. So this research will discuss how law enforcement deals with cybercrime by manufacturers who employ endorsements to promote illegal cosmetics via Instagram. Using normative research methods activities that will examine internal aspects (to solve problems that exist within) positive law. For cases that occur, law enforcement can be applied such as imposing criminal sanctions as explained in the Law of the Republic of Indonesia Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Information and Electronic Transactions Article 9 in conjunction with Article 62 paragraph 1 of the Law Law of the Republic of Indonesia Number 8 of 1999 concerning Consumer Protection which reads Business actors who violate the provisions referred to in Article 8, Article 9, Article 9, Article 10, Article 13 paragraph (2), Article 15, Article 17 paragraph (1) letter a , letter b, letter c, letter e, paragraph (2), and article 18 shall be punished with imprisonment for a maximum of 5 (five) years or a fine of up to Rp. 2,000,000,000.00 (two billion rupiah). Suggestions that consumers are obliged to report if a case like this occurs so that the implementation in law enforcement will run smoother and be eradicated quickly, similar cases will no longer exist.  

The rapid evolution of social media has made it a significant part of daily life. Instagram, a widely used platform, plays a crucial role in communication, marketing, and branding, particularly among young people. This study focuses on Instagram's effectiveness as a branding tool for educational institutions, with a specific case study on SLB Khusus Bina Mandiri Surabaya. This institution uses Instagram to showcase achievements, communicate with stakeholders, and enhance its public image. The research aims to analyze the impact of Instagram on the institution's branding strategy, exploring both its benefits and challenges. Using qualitative methods, the study collects data through interviews and content analysis of the institution's Instagram account. The findings highlight the importance of social media in educational branding, offering insights for similar institutions seeking to leverage digital platforms for promotion and engagement.

This study aims to analyze the perceptions of Transjakarta users towards the Instagram account @infotije in terms of meeting their information needs. The type of research used is descriptive research with a qualitative approach. Data collection techniques in this study include observation, interviews, and documentation. The results of the study show that the Instagram account @infotije is effective in enhancing users' knowledge about Transjakarta services, which include routes, schedules, service changes, and special facilities. This study also evaluates the approach to users' information needs, which are current, daily, in-depth, and concise. It was found that the @infotije account successfully meets the need for up-to-date and relevant information, although there is room for improvement in interaction and response to user questions. Overall, the Instagram account @infotije plays an important role in the information ecosystem of Transjakarta users, helping them plan their journeys more efficiently and increasing their trust in Transjakarta services.

Community Service on the theme of building business partnerships through social media aims to increase the knowledge of students who take part in the entrepreneurial student development program (P2MW). P2MW activities get Belmawa funds, Director General of Higher Education to support the entrepreneurial spirit of students, so that after graduating as a scholar, the business can continue. This service method is through counseling and training, namely practicing the material provided in the form of landing pages and promotions. The results of this activity were stated to be very interesting and useful for the participants, as the results of a survey conducted after they underwent training. Future training is expected on finance and marketing.

This research was conducted of analyzing the influence of social media and visitor attraction on interest in visiting City Light Jalan Tunjungan Surabaya as a tourist attraction and marketing via Instagram as a medium on the interest of tourists or visitors to visit this tourist attraction. This research uses quantitative methods. The results of this research show that social media does not have a significant effect on interest in visiting City Light Jalan Tunjungan Surabaya. Meanwhile, attractiveness has a significant influence on interest in visiting City Light Jalan Tunjungan Surabaya.

Social Media Instagram is a very famous application that is used by various audiences. Instagram is a very famous social media platform and is used by all audiences. One of them is in generation Z, because this platform has many features that can support users, for example sharing information or content and even being able to interact with friends, or even sharing stories and photo posts. So Instagram is very suitable to be used as social media to introduce people. Just like researchers took research to analyze the existence of Instagram content that is effective in attracting generation Z. Because in this case radio Elbayu is not yet known to generation Z. radio Elbayu only recommends radio that still uses AM frequencies. And the listeners are only elderly, the Z generation doesn't know or understand it yet. So with the Instagram platform that can create this content it can attract or add new followers. So that in this way we can still maintain the unique characteristics of Elbayu radio, namely radio broadcasts with AM frequencies and also Elbayu radio can keep up with the times by creating content on Instagram so that generation Z is more interested and gets to know Elbayu. Namely, the content is about Gresik and Surabaya, such as recommendations for tourist attractions, historical places, and much more