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Customer engagement is a crucial component of successful e-commerce platforms in the digital age, especially in rapidly growing regions like Southeast Asia. This research analyzes engagement strategies used by top e-commerce companies to retain customers and increase brand loyalty. Using a case study approach, data were collected from various platforms, focusing on user experience, loyalty programs, and digital marketing tactics. The findings reveal that personalized marketing and seamless mobile integration play significant roles in customer engagement. The paper concludes with recommendations for e-commerce businesses looking to improve customer interaction and loyalty in competitive digital landscapes.

The province of Gorontalo holds significant potential for entrepreneurial development due to its abundant natural resources. However, entrepreneurs in this region often face challenges in financial management, which negatively impacts the growth of their businesses. This training aims to enhance the financial management capabilities of entrepreneurs in Gorontalo through a financial analysis training program. The methodology involved the identification of target areas and participants, the preparation of training materials, and the implementation of the training through offline sessions. The training was attended by 20 participants, consisting of 15 officials from the provincial cooperative and industry office and 5 local entrepreneurs. The results indicate that the training successfully improved the participants' understanding and skills in managing their business finances. Evaluation of the four participant groups showed that 75% achieved very good scores, with an overall average score of 89. These findings suggest that the training program effectively enhanced the participants' financial literacy and financial analysis skills, which is expected to contribute to the sustainable growth of businesses in the Province of Gorontalo.

This Real Work Lecture (KKN) program aims to improve the digital marketing skills of MSME players in Sekaran Village, Gunungpati District, Semarang City. With technological developments, digital marketing has become important to expand market reach and increase sales. This activity includes training and seminars on the basics of digital marketing, choosing the right marketplace, optimizing seller accounts, as well as implementing SEO and decorating online stores. Participants are also invited to practice directly creating an account, uploading products, and optimizing their shop. The results of the activity showed an increase in participants' knowledge and skills in digital marketing, as well as an increase in traffic and sales on their marketplace accounts. This program has succeeded in having a positive impact on MSMEs, helping them utilize technology to achieve greater business success

This study focuses on the strategic brand image of Ayam Geprek Sai Lamongan Branch in the context of Islamic business. This research aims to understand the influence of Islam on consumer perceptions of a company's brand image and its impact on business success, financial performance and reputation. This study uses qualitative and descriptive research methods to analyze the brand image of Ayam Geprek Sai Lamongan Branch. This research focuses on studying the Islamic business environment in Lamongan Regency, especially Rumah Makan Geprek Sai. This research uses descriptive qualitative methods to collect data from restaurants and data sources collected through observations. This study contributes to the understanding of Islamic business feasibility studies and the potential that can contribute to company success.

Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of reviews of official publications and searches on various official databases and popular digital sites. The research results show that Wardah did several things in its KOL utilization strategy, namely: 1). Wardah chooses Key Opinion Leaders (KOL) who have a positive image and are relevant to the target market and collaborate with beauty influencers, fashion influencers and lifestyle influencers to promote their products. 2). Wardah collaborates with Key Opinion Leaders (KOL) to create interesting and informative content about Wardah products, the content will be creative and original. 3). Wardah measures the effectiveness of the Key Opinion Leader (KOL) strategy by tracking metrics such as reach, engagement and conversion using social media analytics tools to track the performance obtained. Wardah's success in using Key Opinion Leaders (KOL) was proven when it carried out a C-Defense Series product campaign which showed significant results with increased views and engagement, this helped Wardah reach consumers and increase sales effectively

The Srikandi group is a group of women who have concerns about the Prevention of Trafficking in Persons (TPPO). Therefore, the Kita Institute packages TPPO as a strengthening of the women's economy, namely by empowering the women of the Srikandi Group through training in making various chili sauces. This study aims to describe the implementation process, success, supporting factors and inhibiting factors. This study uses a qualitative approach with research subjects including Kita Institute managers, Srikandi Group Managers, and Srikandi Group Members. The data validity technique uses source triangulation with data analysis technique using data collection, reduction, presentation, and conclusion drawn. The results of the research that have been carried out show that 1) The process of implementing women's empowerment in the Srikandi Group consists of three stages. The first stage is awareness through socialization and motivation. Then, the ability transformation stage is to increase knowledge and skills in making various chili sauces. The last stage is capacity improvement, where the women of the Srikandi group have been able to produce various chili sauces independently. 2) Women's empowerment of the Srikandi group succeeded in producing a variety of quality chili sauce with a durability of two months and increasing income 3) Supporting factors for empowerment are the availability of human resources, natural resources, infrastructure, high motivation of participants, female participation, and work partners. Meanwhile, the factors that inhibit empowerment are difficulties in adjusting the time and lack of confidence of Srikandi group women to start their own business.  

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The research methodology uses a mixed-methods approach with 50 MSME actors as subjects. The training conducted includes the basics of digital marketing, the use of social media, content creation, search engine optimization (SEO), and data analysis.The results show a significant increase in participants' knowledge and skills in digital marketing. Additionally, the training successfully increased sales and product visibility of MSMEs. Training participants began adopting digital marketing strategies and using data analytics for more effective decision-making. These positive impacts indicate that digital marketing training can be an effective solution to enhance the competitiveness and sustainability of MSME businesses. This study recommends the implementation of advanced training and continuous support for MSME actors, as well as collaboration between the government, universities, and the private sector to provide necessary resources. Thus, MSMEs in other regions are expected to benefit from similar programs to face challenges in the digital era.

The competition in the beverage business is getting tighter along with the increasing activity of the population. One of the successful beverage products on the market is EsTeh Solo Jumbo. This iced tea is usually sold at an affordable price, which is around Rp3,000 to Rp4,000 per glass. In addition to its affordable price, Es Teh Solo also has a fairly large packaging size, so it is expected to be able to attract consumer interest. This study examines the effect of price and packaging size on consumer interest in Es Teh Solo beverage products. The research population consists of 40 people, all genders, who have purchased Es Teh Solo products. The data was obtained by distributing questionnaires to 40 Muslim students in Banten. Based on the research, consumer interest in Es Teh Solo has a positive and significant impact on price and packaging size.

The Srikandi group is a group of women who have concerns about the Prevention of Trafficking in Persons (TPPO). Therefore, the Kita Institute packages TPPO as a strengthening of the women's economy, namely by empowering the women of the Srikandi Group through training in making various chili sauces. This study aims to describe the implementation process, success, supporting factors and inhibiting factors. This study uses a qualitative approach with research subjects including Kita Institute managers, Srikandi Group Managers, and Srikandi Group Members. The data validity technique uses source triangulation with data analysis technique using data collection, reduction, presentation, and conclusion drawn. The results of the research that have been carried out show that 1) The process of implementing women's empowerment in the Srikandi Group consists of three stages. The first stage is awareness through socialization and motivation. Then, the ability transformation stage is to increase knowledge and skills in making various chili sauces. The last stage is capacity improvement, where the women of the Srikandi group have been able to produce various chili sauces independently. 2) Women's empowerment of the Srikandi group succeeded in producing a variety of quality chili sauce with a durability of two months and increasing income 3) Supporting factors for empowerment are the availability of human resources, natural resources, infrastructure, high motivation of participants, female participation, and work partners. Meanwhile, the factors that inhibit empowerment are difficulties in adjusting the time and lack of confidence of Srikandi group women to start their own business. Keywords: , , 

One of the most important management tools is resources. All levels of management should realize the importance of human resources. No matter how sophisticated technology is today, the human factor still plays an important role in the success of an organization. It can even be said that management is essentially human resource management. Human resources are employees, employees, workers or people who work. This research uses a qualitative descriptive approach associated with a literature review study. Qualitative research methods are methods or research to investigate and understand a key indicator. The data collected in this study were analyzed using research articles published in reputable national and international journals, books, magazines, and conferences. For the initial preparation of this article, a research method was selected that serves as a starting point for researchers interested in the topic. The results of this study The importance of human resource planning is measured by the department's operations which cannot be separated from the need to obtain quality human resources so that with better and more precise human resource planning, the right people can be appointed to the right positions and more easily identified. The combination of human resource planning and strategic planning is one of the innovations that many business people and industry experts are doing to improve the quality of human resources.

The ever-changing and volatile global economy poses significant challenges for businesses around the world. Faced with this uncertainty, financial resilience strategies are essential to help businesses not only survive but also thrive in a turbulent environment . This article aims to analyze the financial recovery strategies undertaken by PT. Denpoo Mandiri Indonesia in the face of a volatile global economy. Through a case study approach, we explore the specific steps these companies took to turn risks into opportunities, as well as the strategies that proved most effective in strengthening their key financial positions. Taking into account factors such as portfolio diversification, risk management and financial flexibility, we present an in-depth look at how PT Denpoo Mandiri Indonesia has managed to overcome the challenges of the global economy and turn them into opportunities for growth and long-term success.    

This research is conducted to examine the phenomenon of the proliferation of micro, small, and medium-sized enterprises (MSMEs) in the form of “angkringan” businesses in Gresik, with a primary focus on the technical operational aspects in a feasibility study. The rapid growth of angkringan MSMEs in this region raises questions about the factors influencing the sustainability and success of these businesses. The aim of this research is to analyze various technical operational components, including operational management, efficiency, and business strategies applied by angkringan entrepreneurs. By employing qualitative and quantitative methods, this study is expected to provide in-depth insights into effective operational practices and offer strategic recommendations to enhance the competitiveness and sustainability of angkringan MSMEs in Gresik. The findings from this research are anticipated to serve as a valuable reference for business practitioners, policymakers, and academics interested in the development of culinary sector MSMEs.

Systematically, this paper describes the reasons for the importance of educational entrepreneurship in character building for students and assumes that educational entrepreneurship will encourage students to start entrepreneurship. The many problems of poverty do have consequences on competition in getting jobs because in Indonesia it is very limited. It is only fitting that as the next generation of the nation in the future, students should be persistent in encouraging the spirit of entrepreneurship so that they do not rely on limited job opportunities but must become job providers and creators. The method used in this study is the Literature Review method, which is to review the themes raised. The way to collect information from this library activity is from various library sources which are needed as a source for developing new ideas in the form of a framework which will eventually become a theory. Entrepreneurial character through learning about entrepreneurship can be built through higher education. For students to cultivate entrepreneurial traits, they must start early because truly reliable and successful entrepreneurs start from small to large things or businesses, not the other way around. Students must get rid of thoughts about entrepreneurship, namely when starting a business they must have large capital money and feel unable to take risks that will be faced in the future.

IPAL sludge in the Industrial Estate until now has not been able to be utilized properly, the utilization of IPAL sludge into flower pots is one of the efforts to overcome the problem of IPAL sludge waste. The purpose of this study was to determine the variations in each experiment, the characteristics of flower pots from IPAL sludge in each experiment, and the difference in ratios in each experiment. The method used is the solidification methods, which is the process of adding materials that can solidify waste to form a solid waste mass. Experiments were conducted with different mixtures of old newspapers, water, and cement to produce optimal flower pots. Of the three experiments that have been carried out, all experiments were carried out successfully and obtained the same ratio results, but have different characteristics. The implementation of this method is expected to be an example of sustainable waste management and provide benefits to the environment and society, and has the potential to support farming activities and can be a superior product in the handicraft business.  

Human resource planning is the first thing an organization or company must do when the company seeks better human resource management. All organizations or companies must determine their future with various different plans following current developments. Currently, changes are occurring quite rapidly, so organizations or companies must be able to keep up with the changes that are occurring quickly and precisely. Organizations or companies must be able to anticipate and adapt to change. Therefore, personnel planning is becoming increasingly important for companies, because the era of globalization, new technologies and organizational change processes overshadow organizational life repeatedly. An organization that is not supported by employees with good quantity, quality, strategy and function, of course the organization will find it difficult to maintain and develop its existence in the future, so that personal planning is successful. Human resource (HR) planning plays a crucial role in organizational success by ensuring the continuity of efficient and effective operations. In the context of globalization and rapid change, HR planning is becoming increasingly important to identify the need for quality and visionary human resources. The unique characteristics of an organization are also a focus in this abstract, where a unique business strategy can become a competitive advantage that is difficult for competitors to imitate. Evaluation of employee performance based on industry principles and the influence of organizational politics as well as a poor evaluation system on employees are also highlighted in this abstract. By understanding the critical challenges facing organizations, including in the context of globalization, HR planning can help organizations to strengthen their position in global competition and face change more adaptively.

This article explains the thematic community service program which is a form of activity that provides learning experiences for each student to be able to adapt to the community environment with all the problems that occur. I am one of the KKN students located in Jattinangor sub-district, Sumedang Regency, West Java. Young entrepreneur skills development program aimed at improving abilities in managing business finances. This program uses an intensive workshop approach and personal assistance in preparing a business plan. This training method is designed to provide an in-depth understanding of business financial management and skills in designing effective business plans. Through a series of training and mentoring sessions, entrepreneurs and prospective entrepreneurs are given the opportunity to understand the basic concepts of business finance, identify business financial needs, and formulate strategies to achieve financial goals. Program evaluations show significant improvements in business financial understanding and skills as well as success in designing realistic and targeted business plans. With workshops and mentoring, it is hoped that you can improve your skills in starting a business or running a business.

Methodology is a very important basic framework in the design and development of professional software, aimed at creating an information system that meets the business needs of an organization. Success in software development relies heavily on managing the software project as a whole. Establishing a methodology includes high dynamics in the design stages of a model that describes the activities and life cycle of a system. SDLC (Systems Development Life Cycle) or Systems Development Life Cycle, in the context of systems and software engineering, is a process that includes the creation and modification of systems, as well as the models and methodologies used to develop them. This discussion will explain the analysis of selecting software development methodologies, including waterfall, prototype, iterative, spiral, and rapid application development (RAD). It is hoped that the results of this discussion can provide considerations in choosing and using the right methodology based on each individual's needs, strengths and weaknesses, as well as other factors such as familiarity with technology, system complexity, system reliability, and short and precise time requirements, as well as referencing several scientific journals.

This outreach activity aims to educate the LMDH Wana Lestari regarding product innovation that can be used as a business opportunity through outreach about the potential, health and business opportunities of black sugar cane. Black sugar cane (Saccharum officinarum) has many benefits that are not widely known by the public, including health benefits and economic value. The method used in this research includes several stages as follows: 1) Preparation and development stages, 2) Activity implementation stages, 3) Evaluation and monitoring stages. The results of the research show that the outreach carried out was successful in increasing public understanding of the benefits of black sugar cane, both in terms of health and business opportunities. People are becoming more motivated to cultivate black sugar cane as an alternative source of income. It is hoped that the implementation of this program can contribute to improving the welfare of the LMDH Wana Lestari community in a sustainable manner.

Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through market research or consumer research to understand consumers' identities precisely and design more effective marketing strategies in the future.

This service activity aims to increase the potential of athletes in the world of digital entrepreneurship for athletes assisted by KONI Semarang City through entrepreneurship training in the digital field. The potential for digital businesses in Indonesia is very large and is expected to continue to grow. Therefore the main focus of this activity is to provide a better understanding of the potential outside the world of sport as well as the digital entrepreneurial skills needed to start and manage your own business. The service method is in the form of understanding the Entrepreneurial Mindset, Facilitating Business Logo Creation and Digital Entrepreneurship Skills. By involving expertise in entrepreneurship and training, this program is designed to empower athletes to create independent economic opportunities. Through this approach, it is hoped that athletes can overcome economic challenges after retiring from their sports careers and create a brighter future as successful digital entrepreneurs.