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This study aims to analyze and determine the effect of job satisfaction and morale on employee performance at PT Javadwipa Duta Mandiri Surabaya. This study took 45 respondents from a total population of 72 employees at PT Javadwipa Duta Madiri Surabaya where a total of 45 respondents all came from the marketing department. The analysis technique used is multiple linear regression analysis to test the hypothesis. While the classic assumptions used include the Normality Test, Multicollinearity Test, and Heteroscedasticity Test using the SPSS version 20 statistical program. The results of the analysis conclude that variables 1.) Job Satisfaction have no significant effect on Employee Performance, 2.) Work Morale have a significant effect on Employee Performance, 3.) Job Satisfaction and Work Morale have a simultaneous or joint effect on Employee Performance. at PT Javadwipa Duta Mandiri Surabaya.

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.

This community service activity involved three MSME partners, namely the Dua Putra Putri Banana Chips UMKM, the Arjuna Coffee Powder MSME, and the Twin Princess Traditional Herbal Medicine UMKM. One of the problems faced by SMEs is the marketing process. This is based on product photos used for social media promotions that are less attractive to consumers. In product photo activities, guidance is provided on how to take good product photos. With good product photos, consumers will more easily understand an advertisement based on product photos alone. The aim of the product photo activity is to become an identity for MSME actors and can increase the value of the MSME product itself. The methods used in this community service activity are surveys and observations, interviews, discussions, and applications. The result of this community service activity is that there are enhancements to product photos that look clearer and have aesthetic value that are interesting enough to be published via e-commerce and social media such as Whatsapp, Facebook and Instragram.

Technology has developed rapidly in the age of scientific progress. This is unavoidable because technology can provide positive benefits for developing product innovations. With the existence of technology, humans can use it as access to search for extensive information via the internet. Socialization of Digital Marketing and Creating a Marketplace for MSME Players " aims to assist and provide insight into the importance of digital marketing management for MSME actors in Pakunden Village and Turi Village, so they can understand how to manage their products on the marketplace properly and help empowered MSMEs to learn managing digital marketing through e-commerce applications to market their products easily. This activity was carried out in Pakunden Village and Turi Village, Sukorejo District, Blitar Regency. This socialization activity has succeeded in targeting the participants of the socialization activity which had been planned previously, while creating a marketplace for MSMEs, there are several MSMEs that we have chosen to empower. It shows that the socialization activities and the creation of this marketplace can be said to be successful.

Rembang Village is one of the villages in the Sananwetan District, Blitar City. The Rembang sub-district has the Rembang Rise program by creating a WhatsApp group by the sub-district officials as a place for MSMEs in the Rembang area to carry out promotions. Even though many MSMEs have joined this group, until now they are not familiar with digital marketing and only rely on conventional methods to promote their products. The purpose of this community service program is to provide understanding to MSME players about the benefits of digital marketing as promotional advice. With the existence of a digital marketing introduction program for MSME players in the Rembang Village, it is hoped that they can expand their market to sell their products.

Digital marketing is a marketing concept that is widely used in this modern era. Many manufacturers choose to use digital marketing in their marketing process because marketing goods through digital media saves energy and costs. In the process of digital marketing or digital marketing, a high creative process is needed because digital marketing requires producers to make content as attractive as possible for consumers to see and be interested in the products offered. In this case we examine how useful the application of digital marketing is in the marketing process of Bamboo MSMEs located in the Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Bambu "Arunika Art" in developing their marketing with digital marketing. Meanwhile, a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business. The mentoring work program carried out for bamboo MSMEs is to utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, bamboo MSMEs in the Kepanjen Kidul Village can experience significant empowerment.

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product

In terms of location, Rungkut Kidul District has high potential where there are many MSMEs who live and sell there. Through community empowerment towards increasing MSMEs, it seeks to create improvements in the economic sector. However, local people lack the necessary knowledge to expand consumer reach, attract consumers to choose their products and increase sales figures. And for the time being they only sell from neighbor to neighbor. Therefore the answer to this problem is to equip MSMEs on how to expand sales and get consumers to choose their products. With the aim of empowering the community to master technology, marketing management and attracting the attention of consumers, this has been achieved through community service activities. Several approaches have been taken to increase MSMEs in the economic sector as follows: 1) outreach and FGD (Forum Group Discussion); 2) trainingDigital Marketing, 3) mentoring, this aims so that after the community empowerment program is completed, this increase in the economic sector is maintained in the future. The solution can be done through socialization programs and FGD (Forum Group Discussion) to find out what problems are experienced by these MSMEs, especially Waroeng Aidina. Conducting Digital Marketing training is the next step where to expand enthusiasts or consumers. These final results can include various improvements in the economic sector as well as an increase in MSMEs in the Rungkut Kidul sub-district area.

The lack of branding awareness knowledge of MSMEs Desa Karang is a problem for most  MSMEs in marketing. Therefore, assistance regarding brand awareness knowledge needs to be given to MSMEs in Karangan Village. Knowledge aboudt the importance of brand awareness and what can boost brand awareness in MSMEs in Karangan Village is certainly an important thing that needs to be done. The main objective of this activity is to provide knowledge regarding the importance of brand awareness for MSMEs in terms of marketing. This activity was carried out using survey and observation methods, interviews, discussions and implementation. The results achieved from this activity are that MSME actors in Karangan village understand the importance of brand awareness for their MSMEs and apply it to the MSMEs they run.

Product branding is a form of marketing strategy and the identity of a product that can differentiate it from other products. Branding aims to attract consumers with the value offered. Apart from branding, business legality, one of which is NIB also provides a sense of security for consumers to buy products. Most of the business actors in Ngampungan Village do not have a brand and NIB, such as MSMEs Banana Chips owned by Mrs. Khusnul and Jamu owned by Mrs. Jumaidah. Seeing this problem, a solution is provided by assisting in making business legality, making brands, logos and product labels. The method used is interviews with business actors and then analyzes the existing problems. The purpose of these activities is to increase market competitiveness and also expand market share. The output produced by the author provides logo designs and business labels, assists in making Instagram social media, and helps make NIB.

Micro, small and medium enterprises (MSMEs) are one of the highest record holders in this type of sales in Indonesia, both in MSMEs engaged in online media or those that appear physically. In carrying out MSME activities, of course there is a lot that must be observed so that later they can be appropriate, namely with the strategy. Marketing strategy or sales technique is an important role in the business world, especially in today's business competition. Apart from showing the taste and attractive packaging, of course we have to analyze the market so that we can then determine the target and media to use. The importance of marketing management for MSME actors must be emphasized, such as a good marketing strategy, how to determine the target market to determine social media as a promotional tool.

Carrying out innovation development in an MSME activity needs to be done especially in terms of branding and also marketing. The mentoring activity for making label packaging for processed herbal medicine for Bu Tatik is an implementation of branding management and digital marketing with an effort to improve and develop the business of an MSME. The problems faced by MSMEs are related to processed products that have unattractive packaging which is one of the problems experienced by partners even though their products are widely known in the market but their production capacity is also still small. In addition, the marketing carried out is still lacking, only relying on sales in the market. The purpose of Bu Tatik's herbal bathok mentoring activities is to increase productivity and develop product rebranding so that it has more selling value in the community. The implementation method used in this activity is assisting in making new logos and packaging stickers with attractive designs and developing promotional media through the application of digital marketing which includes creating business-specific websites and emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and making e-Catalog

UMKM actors are one of the jobs of the majority of the people in Sumberejo Village. The lack of information and technology for UMKM players regarding the use of E-Commerce, which really helps UMKM actors to make sales and payments online. Community empowerment activities are carried out by outreach and assistance to provide knowledge and application of E-Commerce to market UMKM products. This activity went through two stages, namely the observation and interview stages. Observation and interview activities are carried out by creating E-Commerce which consists of registration to completion. The existence of socialization regarding E-Commerce can help UMKM actors to facilitate the sale and payment of UMKM products.

The border is an important aspect of the state because it determines the area of ​​authority and sovereignty of the state which intersects with the sovereignty of other countries. The border is also a very strategic area for a country, because it involves socio-cultural, economic, political, defense and security aspects. Based on Law No. 43 of 2008 concerning state territory, states that the border area is part of the country's territory which is located on the side along the border of Indonesia's territory with other countries and the border area is in the sub-district. The Law on State Territories also explains that the development of Indonesia's border areas is the responsibility of the state. Development in the field of infrastructure is also a major supporting factor for the main functions of the social system and economic system, such as the availability of health facilities, roads, air transportation, markets and educational facilities which support people's daily lives. With an infrastructure system that supports the community to move dynamically and makes it easier for the community to carry out economic activities, investors can invest in the regions. So that isolated/hard-to-reach areas can be accessed easily.

Kegiatan Pengabdian Kepada Masyarakat ini dilakukan bersama dengan mitra usaha mikro kecil dan menengah (UMKM) yang berlokasi di Desa Setia Darma Kecamatan Tambun Selatan Kabupaten Bekasi Provinsi Jawa Barat. Terdapat tiga masalah utama yang dihadapi oleh mitra UMKM, yaitu kurangnya pengetahuan keuangan dan inklusi keuangan digital para pelaku usaha seperti belum memiliki sistem pencatatan keuangan yang baik dan belum memiliki sistem pembayaran digital dan pemasaran digital bagi usahanya. Langkah praktis untuk mengatasi permasalahan tersebut adalah melalui pembinaan terhadap mitra dengan tiga cara. Pertama pembinaan dilakukan dengan memberikan pelatihan pencatatan keuangan secara manual dan terdigitalisasi. Kedua, pembinaan dilakukan dengan memberikan pelatihan penggunaan pembayaran digital dan yang ketiga memberikan pelatihan dan pembinaan mengenai digital marketing.

Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.

Product branding plays a very important role in running a business, because business branding is a form of marketing and product recognition in business activities carried out by business actors in order to expand their product market. The branding also serves as a benchmark that the resulting product can be said to be feasible, valid and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs) is an understanding of the importance of having qualified product branding and how to create branding for their businesses causes them not to have product branding. Therefore this service activity aims to provide understanding to the community in the form of outreach about what product branding is and provide assistance in terms of making product branding, especially for business actors in the Sentul sub-district area. The method implemented in this mentoring activity was divided into three stages, in the first stage we conducted surveys and interviews regarding product branding that had been owned by business actors in the Sentul village, the next stage was conducting socialization activities regarding the importance of having product branding and the final stage is to provide assistance in making logos and labels. The results obtained by this activity were an increase in the understanding of business actors in the Sentul sub-district regarding the importance of having product branding.

Many teenagers in today's modern era think that conventional shopping has become a traditional buying and selling process that takes a lot of time and effort. So many millennial teenagers think shopping media applications can be a new facility for shopping. Therefore, it is necessary to know whether there is an effect of the e-marketing mix on purchasing decisions by millennial consumers through interest in Muslim fashion products on the Indonesian e-commerce platform. Collecting data in this study using quantitative methods. The results of the study show that e-marketing has a very large influence on millennial shopping decisions. With so many media showing advertisements about new items, teenagers are increasingly tempted to have them in order to fulfill their appearance. So it can be concluded that e-marketing has an influence on purchasing decisions by millennial consumers for Muslim fashion.  

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.

In this modern era dominated by rapid economic and financial changes, it is important for individuals to have a good understanding of investing and take an active role in managing their finances. Investment is an activity or act of buying or placing funds or assets into financial instruments or other assets with the aim of obtaining the expected return or yield in the future. Investing generally involves risk evaluation, market analysis and decision making based on a deep understanding of the investment instrument and long-term financial goals. With increased investment awareness, individuals can optimize their financial potential, manage risk effectively, and achieve long-term financial goals. As a result, it is hoped that this outreach will encourage the people of Spazio to become more investment literate, making them better prepared to face the challenges and opportunities in today's financial world