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Pengabdian ini merupakan pengabdian lanjutan dari proses pengabdian sebelumnyam bahwa di Kelurahan Desa Gebang memiliki potensi untuk ditingkatkan UMKM makanan ringan.  Dengan adanya peningkatan UMKM di Kelurahan Gebang, akan dapat meningkatkan kesejahteraan masyarakat di lingkungannya. Akan tetapi dalam pemasaran produk UMKM masyarakat di Kelurahan Gebang belum diimbangi dengan adanya pemanfaatan alat tekhnologi, sehingga proses pemasaran belum optimal. Hal ini disebabkan karena rata-rata pelaku UMKM memiliki usia yang tidak muda lagi, sehingga perlu pendampingan yang lebih ekstra. Pada saat era milineal ini, semua disajikan secara praktis dan efisien yaitu dengan memanfaatkan tekhnologi informasi. Seperti pemasaran melalui akun facebook, Instagram, website, twitter dan lain-lain. Hal ini bertujuan bahwa dengan menggunakan tekhnologi informasi, semua informasi produk dapat tersampaikan secara luas, baik tingkat nasional maupun internasional. Permasalahan yang utama ketika UMKM tidak memanfaatkan tekhnologi informasi dengan baik adalah mereka hanya bisa menjual produknya secara lokal dan jenis-jenis produk yang dijual tidak tersampaikan secara luas. Dalam mensiatasi kompetensi bisnis di era digital diharapkan seluruh UMKM memahami dan menggunakan digital marketing dengan baik, agar mereka mampu bersaing dengan baik hingga mencapai keunggulan k;ompetitif lebih maksimal. Materi yang diberikan kepada UMKM di Kelurahan Desa Gebang adalah tujuh konsep pemasran ampuh dengan metode digital, diantaranya adalah Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pembuatan Konten, Mobile Marketing, Email Marketing, Affiliate Marketing, Pemasaran Media SosialUMKM, Digital Marketing, Kelurahan Gebang

UKM Batik Anisa encounters several problems including limited creativity and innovation to create new designs and iconic motifs that can represent regional characteristics, limited variations in batik color, limited market network, marketing strategies, and promotional media for batik products, limited knowledge about tourism and the important role of souvenir, and limited tools and materials that are relevant for initiating the development of new batik motif called pithecanthropus erectus (PE). This is innovative motif that has the potential to become iconic batik product of Ngawi. This activity aims to overcome problem faced by UKM Batik Anisa. Methods include counseling, discussing, training, and assisting. Results of the activity include innovations of new batik design and motifs (pithecanthropus erectus), variation of batik color through diverse combination of color, website to expand market networks, knowledge improvement concerning tourism and opportunities to create iconic souvenirs, and new tools to increase productivity of UKM Batik Anisa. Keywords: batik; design; iconic; pithecanthropus erectus.

Ngasinan Etan Village is one of the villages located in Gebang Village. The livelihood as a small businessman from this village is very possible because of the very strategic location close to the Gebang traditional market and the traditional Pucuk padar. The increase in tofu production in Gebang village has positive and negative impacts, the positive impact is that it has increasingly increased the MSMEs of Gebang village and can improve the welfare of the community. The negative impact is the amount of tofu waste that is released, causing unpleasant odors. The main problem asked by these entrepreneurs is the accumulation of dense waste that often affects the environment which causes air pollution as it is delicious. With the consideration of the community specifically tofu entrepreneurs, and with the thought of solutions based on existing theories and research results, the first priority that needs to be done is to improve the management of solid waste management in tofu. Improvements to the tofu mill's solid waste management methods, by providing an understanding of how to manage tofu's basic waste into food products. Utilization of tofu waste can be done by drying and made with a variety of processed products that can be consumed by the community, for example, processed into tempe gembus, beef food, fish feed sources, nata de soya production, tofu waste as organic fertilizer, tofu waste, tofu waste to poultry feed and tofu pulp into processed crackers.Tofu, Gebang, Masaran, Sragen waste

The development ofcapital marketrequires a high need for informations. Company’s informationsare useful as an input for external parties in order to make a decision. This research aims to verify the influence of director characteristicstoward Forward-Looking Information (FLI) disclosure on Indonesian manufacturing companies. In this research, the board characteristics are consist of director’s over-confidence, gender and age. The population consist of all manufacturing companies which are registered on Bursa Efek Indonesia during the year of 2017-2018. The sample were taken using purposive sampling method, and obtained 60 companies. The level of FLI disclosure being measured by FLI score. The method of analysis used in this research was panel data regression analysis. The research result showed (1) the directors over-confidence has no significant effect on FLI disclosure, (2) the directors gender has no significant effect on FLI disclosure, (3) the directors age has a negative and significant effect on FLI disclosure in Indonesia manufacturing companies.  Keywords: disclosure index; forward looking information disclosure; characteristic director; excessive confidence

This study aims to identify the characteristics and perceptions of tourists, internal and external factors that affect the development of the company and develop the company's development strategy. Strategy of Agro Tourism Development Kaligua was prepared based on descriptive analysis with analytical tool that is: descriptive analysis to identify tourists' characteristic and perception, SWOT analysis to identify internal and external factors influencing company development, and AHP to develop company development strategy. The result of identification of tourist characteristic that visited at Agro Tourism Kaligua Garden that is average tourist is dominated by young man with age <35 years amount 76% with income less than Rp 2.000.000 some 58%. Tourists judge Agro Tourism Kaligua has beautiful attractions, good facilities and positive institutional and promotional services, but affordability is still negative due to poor road quality and road guidance. Result of SWOT analysis, Agro Tourism Kaligua  has five strength factor with score 1.89, five weakness factor with score 1,3, five chance factor with score 1,88, and five threat factor with score 1,21. Having the position of corporate strategy in quadrant I with coordinates X of 0.57 and Y of 0.67 is on the SO position in the form of aggressive strategy that can create Agro Tourism Kaligua to use the strength and chances in determining company policy and develop development strategies to achieve the target profit in the future. The formulation of tourism development strategy of Kaligua Garden Estate is optimizing marketing, improving the quality of tourism, and developing tourism product. In general, Agro Tourism development strategy applied is the best with the status quo and followed by expansionary strategy. The main priority that must be done is to maintain the quality of tourism, especially improving the quality of service so that tourists can feel satisfied and comfortable tour at Agro Tourism Kebun Kaligua.

Paguyuban Batik Tulis Langensari (PBTLS) is a community of batik artisans in the area around Embung Langensari, Yogyakarta. Determining the target of enthusiast of handmade batik from PBTLS crafters requires a strategy so that batik results can be right on target. The strategy that will be carried out requires an agreement that becomes a joint agreement in the community, given the current fashion trends that are developing very fast. Along with the development of the main trends in life, namely go green that returns to nature, fashion trends are also following. Today's global fashion trends are shifting from fast fashion to slow fashion. The target of the PBTLS is to determine the meeting point between products that have been produced as supply and market needs/demand. The method used in determining PBTLS targets is carried out through 4 stages. The first stage identifies the range of products that have been produced by PBTLS. The second stage determines the target users of PBTLS products. The third stage determines the direction of product development. Then the fourth step determines the uniqueness of PBTLS products. In carrying out these four steps, a crafter's poll was conducted through a "mentimeter application" conducted on 17 PBTLS artisans and focus group discussions (FGD). Through the application of the "mentimeter" the results of the PBTLS artisans poll can be immediately known to be discussed and formulated together through the FGD. The results obtained by the main target of PBTLS are middle-aged mothers consumers. Uniform fashion / formal batik fashion becomes the main target for the direction of PBTLS product development by developing the unique PBTLS products namely motifs and colors of handmade batik.

Increasing soybean production is still experiencing many obstacles. Senting village farmers, Sambi sub-district, Boyolali district, used to grow soybeans with seeds purchased from local village markets of poor quality. Given that the importance of seeds in influencing soybean yields, farmers need to be supported the help of superior seeds. The seeds for farmers' help are intended to show that new varieties of soybeans will produce higher yields. Community service is complemented by training in making soymilk for PKK mothers in the local village. The output of community service in 2019 is expected to be able to show an increase in crop yields and be useful for mothers to generate ideas and be brave in developing soy milk. Students who help this service are expected to learn directly from the community and also on soybean farms.

All members of the Kelapa-Mas community work as palm-sugar-maker in Kliwonan, Banjarharjo, Kalibawang District, Kulon Progo, Yogyakarta. The community has been producing palm sugar for generations and selling it to traditional markets around the village. There is a possibility that the community product could be developed to get a wider market and would give a better economic impact on the community. Through the UKDW Service Learning program in 2019, the community has been assisted to increase the value of their palm-sugar product. This assistance is carried out in 4 stages, First: counseling of good and hygienic production processes according to P-IRT standards, Second: assistance to product branding and packaging, Third: counseling and initiation of product marketing through online/digital and offline media, in collaboration with retail stores, and Fourth:  assistance and initiation of an organization, in order to continuing the palm-sugar-maker community to operating and growth independently. The results obtained during the full one-month intensive mentoring period were: the better sugar products with clear & catchy branding, a wider offline marketing network through modern retail and online media, a business license for P-IRT, and a well-structured-organization for management of the Kelapa-Mas palm-sugar household industry community organization

The activities of the Program Pengembangan Produk Daerah (PPPUD) have been carried out at Micro small business (MSB) Putri Timus, which is held at Manggung RT 03 RW 08 Cangakan Karanganyar. This PPPUD activity is made in the framework of promoting the timus as a superior product in the Karanganyar area. MSB Putri Timus produce fried timus which is a typical Karanganyar food and souvenir. The fried timus that provides MSB has a specialty that is bligo (Benincasa hispida). But the drawback of this product is not durable, only last less than 24 hours. The purpose of this activity is to carry out production through frozen timus so that durability can be marketed outside the Karanganyar region. The method used to achieve the objectives is to increase knowledge about Good Production Methods (GMP) and freezer procurement. The result of this activity is the availability of freezers and the production of timus frozen by MSB Putri Timus. The resulting frozen timus specifications are available in a plastic bag containing 12 timus. This frozen thymus has a durability of more than 30 days.

The aim of this study is to design a production accounting information system for the determination of the cost of production that can help the SMEs Jepara carving in the determination of the cost of a product exactly. Information on the cost of a product is very important as a basis in determining the selling price of a product. so far the SMEs Jepara carving in determining the cost of a product is done by estimating the costs of production and often do not include a production cost that nominal little cost. So the cost of production does not reflect actual cost consumption. This can certainly cause the production cost to be undercost or uppercost. The approach in determining the cost of production using the method of ativity-based costing, activity-based costing method is the determination of the cost of a product based on activity. Research methods that Research method using Reseach and Development (R&D) method with prototype system development model. This study was conducted on SMEs carving Jepara. The result of this research is in the form of accounting information system product for determination of cost of production at SME Jepara carving which can assist in determination of cost of product. Implementation of the activity-based costing method as an approach in determining the cost of products is able to provide benefits that the charging over the cost can be more precise. Efficiency in costs can be obtained. The use of activity based costing method can also decrease the selling price of the product, so that Jepara carving SMEs will be better able to compete both for domestic market and international market.

Marketing or promotional strategies used by the Company CV. Cipta Cemerlang Abadi still uses banners posted in strategic places and distributed brochures. With the promotion media, Banners have problems that are often replaced or removed by others, because the installation of banners has not used official government tax. And for brochure media, there are constraints on increasing production costs to print and spread the promotional media. So most consumers who enter only those who often work with this company or customers. By utilizing the development of the Internet world, where there are millions of users and can be accessed anywhere and anytime, to promote the work of design and sales, the CV. Cipta Cemerlang Abadi doesn't need to bother going to and fro to put up banners and print brochure media. All can be done easily using an internet connection, consumers can see examples of design results or find the computer they want from a website. With a website, this company can distribute product marketing quickly and accurately. Another advantage is that consumers can interact with other consumers or with CV. Cipta Cemerlang Abadi directly.

Based on observations, UKM have limitations in terms of online marketing.This research aims to present a web design that is able to provide information that can be used to improve marketing or promotion of UKM products in Kendal City.the method used to develop the system is R&D (Research and Development).The results showed that this system is said to be feasible as an effective online promotion media based on the assessment of web expert validator with a value of 2.9 and a validator of UKM with a value of 3.4

This research is an empirical study to analyze the data causally (cause and effect). The aim of this study was to determine the performance of manufacturing firms sector industry consumption in indonesia stock exchange. In addition, this study also aimed to determine the influence Economic Value Added (EVA), Return on Asset (ROA), Return on Equity (ROE), Debt Ratio (DR) and Degree of Operating Leverage (DOL) to the Market Value Added (MVA). Population in this research are manufacturing companies sector industry consumption that listing on Indonesia Stock Exchange. Determination of the sample is done by purposive sampling method. Period of research is 5 years during 2013 until 2017. By analysis of data using multiple regression showed that the results showed only a Return on Asset (ROA), Return on Equity (ROE), Debt Ratio (DR) and Degree Of Operating Leverage (DOL) which has positive against Market Value Added, while Economic Value Added (EVA) and Earning Per Share (EPS) does not affect the Market Value Added

The e-commerce market trend is taking place around the world. This trend encourages international trade be more intense. This can be an opportunity for Indonesia to be able to develop its exports rate using e-commerce. Based on this background, this program purposes to provide indeep information to industry and trade players about how to increase their potential and expand the market through international e-commerce. This international e-commerce should be a solution to improve its economic welfare. The method of this program is carried out through assessment and socialization at the location of service, as Kampung Batik Laweyan Solo. Exploration activities were to obtain detailed information about program targets, which are held in August and September 2018. Furthermore, a one-day socialization event is held on 28 October 2018. The results of this program are (1) business actors can obtain information about the potential export by utilizing international e-commerce; (2) for the region, can develop regional potential, regional promotion, and regional economic development; (3) for universities, as a fulfillment of the Tri Dharma elements of Higher Education.Keywords : export, international e-commerce, Kampung Batik LaweyanI. PENDAHULUAN

This research aims to investigate the impact of ownership structure (foreign ownership, promoter ownership, managerial ownership, and public ownership) on firm value mediated by idiosyncratic risk. The population used is the whole companies listed in Indonesian Stock Exchange (BEI) on the period of 2013-2017. The number of samples is 182 companies each year, which was selected by purposive sampling method. This research uses documentary data, i.e. the annual report and financial statements. Path analysis used to analyze data and hypothesis mediation analysed by using Sobel test. The results show that foreign ownership, managerial ownership, and public ownership have a negative and significant impact on the idiosyncratic risk, while the promoter ownership has a positive and significant impact on the idiosyncratic risk. Idiosyncratic risk and promoter have a negative and significant impact on firm value, foreign ownership  has a positive but  insignificant impact on firm value, while managerial ownership and public ownership have a positive and significant impact on firm value. In addition, idiosyncraticn risk can madiate the impact of ownership structure (foreign ownership, promoter ownership, managerial ownership, and public ownership) on firm value. The implication of this research is that companies and investors can consider the importance of idiosyncratic risk through diversification of ownership structure as a mechanism for achieving firm value. The idiosyncratic risk is expected to assist the investor in making business decisions as they reflect the company’s specific information and fluctuate accordingly and the movement is independent of market movements.  Keywords : ownership structure, foreign ownership, promoter ownership, managerial ownership, public ownership, idiosyncratic risk, and firm value

Audit report lag is time in finishing job audient until publication date of audit report. This study aims to examine and analyze the effect of the size of the company , profitability, age of the firm , solvency , size of public accounting firms to audit report lag on manufacturing companies listed in Indonesia Stock Exchange (BEI). The population of this research is manufacturing companies listed in Indonesia Stock Exchange (BEI) during the years 2013 to 2016 that reported complete financial statements and published in Indonesian Capital Market Directory (ICMD) and IDX website. Samples are included in the criteria of this study were 45 companies using purposive sampling method. Methods of data analysis in this study using multiple linear regression analysis using SPSS 20. The results showed that the variable of the size of the company are significant positive effect on audit report lag, variable solvency are not significant positive effect on audit report lag. variable, the size of the company and profitability are significant negative effect on audit report lag, and variable age of the firm is not significant negative effect on audit report lag.  Keywords:  audit report lag the size of the company, profitability, the age of the company, solvency, the size of the public accounting firm (KAP).

Diversification of post-havesting of coffe managed by the coffee farming group in the Sidoharjo district, Kulonprogo has several problems in post-harvest handling and processing coffee, especially in processing of coffee powder  with good manufacturing process (gmp) as well as conventional marketing management. Through the Community Partnership Program (PKM), the service team provide solutions to outcome problems through several methods; 1) training and assistance in post-harvest handling  2) training and assistance in the production of ground coffee in a natural process and 3) training and assistance in marketing management with digital marketing. The results of the assistance are the post-harvest handling and processing of coffee properly and correctly by producing ground coffee with the brand name "Lemon" as well as better managed marketing, not only in a conventional manner but also by using marketing based technologoy (www .kopilemon.com). With this Community Partnership Program, it has an impact on increasing the competitiveness and welfare of coffee farmers in the Menoreh area

Mountainous areas have a lot of tourism potential, including organic agriculture-based agro-tourism. However, there are still some problems faced by the farming community such as limited skills regarding processing of agricultural products in the form of organic fruits and vegetables as souvenirs typical of mountain tourism. limitation of packaging creativity that meets the health and safety feasibility standards of organic fruits and vegetables as tourist souvenirs that are easily carried by tourists, and marketing of agricultural products in the form of organic fruits and vegetables to attract tourists and the wider community. The methods to be used include methods counseling and training as a means of transfer of knowledge about the processing, packaging and marketing of organic agriculture and the ins and outs of which will be provided to partners, assistance methods to enhance partners' creativity and performance in processing, packaging and marketing agricultural products in the form of organic fruit and vegetables as souvenirs for tourism typical of mountainous areas in the economic development of society and regional tourism, and the provision of packaging equipment to implement packaging that meets hygiene, health and food safety standards, and the creation of a website as a medium for expanding the network to improve a tourist attraction. The targeted results are an increase in skills in processing, packaging, and marketing agricultural products in the form of organic fruit and vegetables as souvenirs typical of mountain tourism, diversification of processed organic plant products as souvenirs typical of an area, the addition of facilities in the form of packaging tools (wrapping mechine) for packaging organic fruits and vegetables so that they are easy to carry as souvenirs for a typical tourist area, the expansion of marketing networks

The authority of the Government in collecting taxes and levies from the community and renovating it is not only owned by the Central Government but also falls under the authority of the City Government and Provincial Governments. This is in accordance with the principles of decentralization and the implementation of regional autonomy based on Law Number 32 of 2004 concerning Regional Government, Law Number 33 of 2004 concerning Financial Balance Between Central and Regional Governments, and Law Number 28 of 2009 concerning Regional Taxes and Retribution Regions, Semarang City Regulation Number 9 of 2013 concerning Traditional Market Settings. In the context of managing the market environment in the form of legal services to the community in the market environment, especially traders, the Semarang City Government has issued Regional Regulation Number 4 of 2004 concerning Market Levies. This study raises the problems, namely: 1) How is the management of regional levies by the Semarang City government, 2) What is the Semarang City policy towards the renovation of the Peterongan Market, 3) What is the Semarang City policy towards the regulation of the Semarang City Peterongan market trader after renovation. The purpose of writing this thesis is 1) To know and explain the management of local levies by the Semarang City Government, 2) To find out and explain Semarang City policies towards the renovation of Peterongan Market, 3) To find out and explain the arrangements for the Peterongan market traders in Semarang City after renovation. This research is a qualitative study with a normative juridical approach to determine the realization of the implementation of Semarang City Regional Regulation Number 4 of 2004 concerning Market Levies and Semarang City Regional Regulation Number 9 of 2013 concerning Traditional Market Regulations for market traders. This research was conducted in Peterongan Market, Semarang City, located on Jalan MT. Haryono. The results showed that the Semarang City Government towards market traders was in accordance with the Semarang City Regional Regulation Number 4 of 2004 concerning Market Charges and Semarang City Regional Regulation Number 9 of 2013 concerning Traditional Market Regulations, with several things that are still a note to the Semarang City government for pay more attention to sustainability for the welfare of traditional market traders, physical conditions and market environment.   Keywords : Policy, Traditional Market Management

The purpose of this study is Student accounting after graduation can choose the type of career in accordance with the field of science one of them is as a public accountant. This study aims to analyze the factors that affect the interests of accounting students for a career as a public accountant. Samples used in this study are students accounting semester 6 and above University Stikubank (UNISBANK) Semarang with the number of respondents as many as 88 people. The data used in this study is primary data that the data obtained from the distribution of questionnaires to students majoring in accounting. Based on the results of research and analysis that have been done can be concluded: Variable financial reward, professional recognition, social values, work environment, and personality have a significant positive effect on the interest of accounting students career as a public accountant. While the variables of professional training and job market considerations have a significant negative effect on the interest of accounting career students as public accountants. The financial reward variable is a variable that has a considerable effect on the interest of accounting students as a puclic accountant.  Keywords:         financial awards, professional training, professional recognition, social values, work environment, job market considerations, and personality towards the interests of accounting students career as public accountants