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The entry of K-Beauty trend in Indonesia has influenced the interest of skincare consumers in Indonesia. Indonesia. The local skincare market continues to grow every year leading to increased competition in the local cosmetic business in Indonesia. This study aims to examine how the influence of product quality, brand image product quality, brand image and Korean Brand Ambassador on consumer buying interest in local skincare products. local skincare products. The sampling method was carried out with the technique Non-Probability Sampling technique where data is obtained through distributing questionnaires to 250 respondents with the determination of the number of respondents using the formula. to 250 respondents by determining the number of respondents using the Lemeshow formula. Then the data analysis was carried out using multiple linear regression analysis multiple linear regression analysis with data processing carried out using IBM software SPSS version 23 which then the data is analyzed and the results of the research are obtained in the form of: (1) Product Quality has a positive and significant effect on consumer interest in local skincare products, (2) Product Image consumer buying interest in local skincare products, (2) Brand Image has a positive and significant effect on consumer buying interest in local skincare products. significant effect on consumer buying interest in local skincare products, (3) Korean Brand Ambassador has a positive and significant effect on consumer purchase intention local skincare products, and (4) Product Quality, Brand Image, and Korean Brand Ambassador together have a positive and significant effect on consumer buying interest in local skincare products. Ambassadors together have a positive and significant effect on consumer buying interest in local skincare products

This research aims to analyze and determine the influence of the Korean wave, fan entrepreneurship behavior, and social media on entrepreneurial interest in the Armys.Luv community in Jambi City partially and simultaneously. This research uses a quantitative approach with an associative method. The population in this research were BTS fans in the Armys.Luv community in Jambi City with using a sample of 95 respondents. Research data was obtained by distributing research questionnaires online. The analysis tool used is the SPSS version 25 application. The research results show that the Korean wave, fan entrepreneurship behavior and social media have a significant partial and simultaneous effect on interest in entrepreneurship in the Armys.Luv community in Jambi City. It is known that there is a market share in the Korean wave sector, so it can be utilized as a business opportunity. So besides enjoy the work and culture and being a fan, it can also learn and get to know more about things that are currently popular and trending on social media at the moment so that can use as business opportunities.

Tujuan dari penelitian ini adalah, untuk mengetahui strategi pemasaran digital dan ragam produk yang cocok terhadap minat beli pada keputusan pembelian konsumen pada UMKM Gendzo Garment. Gendzo Garment merupakan salah satu UMKM yang bergerak dan melayani di bidang produksi tangan pertama dan beragam kebutuhan aksesoris yang berlokasi di Desa Kludan Kecamatan Tanggulangin. Metode penelitian yang digunakan yaitu kuantitatif dengan Teknik analisis data yang digunakan dalam penelitian ini adalah PLS-SEM yang diolah menggunakan SmartPLS 3.0. Kriteria dari sampel penelitian ini adalah konsumen yang telah membeli produk di Gendzo Garment sebanyak dua kali dan pelanggan setia Gendzo Garment sejak dua tahun lalu atau lebih. Instrumen penelitian ini yaitu kuesioner. Hasil dan pembahasan penelitian akan dibahas lebih lanjut.

This research aims to investigate the influence of knowledge about the school environment and views on teachers' living conditions on the interest of 2020 FKIP UNS Office Administration Education Study Program students in choosing the teaching profession. This study was conducted using a survey method on a sample of students from the class of 2020 who were currently studying in the program. Data was collected through a questionnaire which included questions about their knowledge of the school environment and their perceptions of teachers' living conditions. Data analysis was carried out using regression techniques to determine the relationship between these variables and students' interest in becoming teachers. It is hoped that the results of this research will provide a deeper understanding of the factors that influence the interest of 2020 FKIP UNS Office Administration Education students in choosing the teaching profession. The implications of this research can help formulate education policies that are more targeted in attracting and retaining quality teacher candidates.    

This service activity aims to encourage students to become customers of the Unira Malang Sharia Mini Bank. This service use a descriptive approach. To collect data using observation. The results of the service show that there are several steps that can be taken to encourage students to become customers of sharia mini bank, namely : carrying out promotions, providing education regarding sharia mini banks to students, and excellent service. Development of BMS on campus to assist campus financial management, which includes planning and implementing mini bank functions to assist financial management and mini bank development plans for the sustainability of future mini bank programs.

The main problem in this study is how the Reading Aloud strategy in fostering Reading Interest in Class III UPT SD Negeri 5 Turatea. This study aims to foster interest in reading through the reading aloud strategy of class III students of UPT SD Negeri 5 Turatea. The type of research used is descriptive qualitative research. Instruments in data collection are interviews, observation sheets and documentation tools and materials. Data collection techniques using observation, interviews and documentation. The results showed that the Reading Aloud Strategy is effective for motivating students, using interesting reading techniques for students by using voice intonation and facial expressions that match the story. The implementation of the Reading Aloud strategy is able to foster students' interest in reading, they feel happy to be seen from their enthusiasm when involved in reading.

Church teaches all baptized Christians to take part in carrying out her duties as priest, prophet and king. A faith formation counselor by the power of the Holy Spirit is called to proclaim the good news to children. The good news is Christ himself. The coach must be able to encourage, motivate children and create an atmosphere where children are moved to grow and develop in living out their faith. The purpThe ose of this research is to find out the creativity of a coach, especially to make the process of faith formation activities interesting by using digital media. Because by using digital media children are more interested, excited and easier to understand the teaching of faith.

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.      

This research aims to find out and analyze the influence of location and promotion on interest in becoming a sharia bank customer in the people of the Kenali Besar sub-district, Alam Barajo sub-district. The methods used in this research are quantitative methods and data analysis methods. This sampling method uses the Isaac & Michael formula to obtain a sample of 260 respondents from the people of the Recognize Subdistrict community by distributing a Likert scale questionnaire. The research results show that the location variable has a positive and significant influence on interest in becoming a sharia bank customer. Based on the t test, it is known that the calculated t value is 8.364, while the t table value is 1.969, indicating that 8.364 > 1.969, and the significance level is 0.001 < 0.05, which means that Ha1 is accepted and Ho1 is rejected. Promotion does not have a positive and significant influence on interest in becoming a sharia bank customer. This can be seen based on the results of the t test that the calculated t value is 0.801, while the t table value is 1.969, indicating that 0.801 < 1.969 with a significance value of 0.424 > 0.05, which means that Ha2 is rejected and Ho2 is accepted. Location (X1) and promotion (X2) together have a significant effect on interest in becoming a sharia bank customer (Y). This can be seen from the significance value for location and promotion which is 0.001 < 0.05 and the calculated f value > f table ( 35,406 >3.87). So it can be concluded that Ha is accepted and Ho is rejected. And in the results of the Adjusted R Square (coefficient of determination) the value is 0.692 or 69.2%. This shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 69.2% and the remaining 30.8% is influenced by other variables outside this research.  

Investing in the Shariah capital market is not only a potential business choice but also an embodiment of the recommended practice of muamalah in Islam, where wealth is used productively to bring benefits to oneself and others. This study found that financial literacy has a significant influence on students' investment interest, with a significance value of 0.000. Financial literacy plays a crucial role in shaping wise financial behavior, where a deeper understanding of finance and investment can help individuals manage their finances better. Additionally, Shariah investment gallery activities also have a significant influence on students' investment interest, with a significance value of 0.012. These activities provide students with a deeper understanding of the mechanisms and principles of the Shariah capital market, thereby increasing their interest in investing. Managing pocket money is also a significant factor in determining students' investment interest, with a significance value of 0.003. Wise management of pocket money allows some students to use part of those funds for investment, subsequently increasing their interest in the Shariah capital market. Simultaneously, the research results show that financial literacy, Shariah investment gallery activities, and pocket money management have a significant influence on students' investment interest, with a significance value for the F-test of 0.000.    

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.    

In the world of marketing, the high level of marketing of diverse products is a problem or challenge for the marketing division in every company in terms of market competition. The research entitled "Application of Personal Selling PT. PGN Bekasi Area in Attracting the Interest of Household Customers" has the aim of applying personal selling, inhibiting and supporting factors, and stages of personal selling PT. PGN Bekasi Area in attracting the interest of household customers. The theories used in this research are marketing communication theory, marketing communication mix, personal selling and buying interest, where this research uses descriptive methods with qualitative research and data collection techniques using structured interviews, observation and data triangulation. When the data obtained has been collected, it is then analyzed by reducing the data, presenting it, and verifying or checking again. From the research stages carried out, the results of the research can be seen that the application of personal selling carried out by PT. PGN Area Bekasi in attracting customer interest starts from approaching areas that have natural gas pipeline infrastructure, making it available to local regional heads (RW) to socialize natural gas, then carry out personal selling which is packaged in a natural gas socialization. Natural gas socialization stages include approach, presentation, overcoming objections, closing the sale and follow-up. The factors that can attract customer interest include product quality factors, brand factors, packaging factors, price factors, product availability factors and promotional factors.      

Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in purchasing products. This service identifies factors that influence consumer buying interest and analyzes what marketing, branding, and management strategies are appropriate to increase consumer buying interest for cheesecuit businesses. The proposed solutions include building an integrated marketing strategy, utilizing digital marketing, improving product quality, building partnerships and distribution networks, training and mentoring for MSMEs, as well as improving Resource Management in improving employee performance. This service activity is expected to have a positive impact on business actors in order to increase consumer purchasing power and provide benefits for business owners.    

This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that social media marketing (X1) has a significant influence on consumer buying interest (Y), with a calculated T value of 4.092> 1.661 and a significance of 0.000 <0.05. Meanwhile, celebrity endorsement (X2) has no significant effect on consumer buying interest (Y), with a T value of 1.469 < 1.666 and a significance of 0.145 > 0.05. Simultaneously, the effect of social media marketing (X1) and celebrity endorsement (X2) on consumer buying interest (Y) has been tested using the F test, which shows a significant effect with an F value of 12.771> F table 3.090 and a significance of 0.000 < 0.05. These results indicate that social media marketing (X1) and celebrity endorsement (X2) together have a positive influence on consumer buying interest (Y) in Wardah Beauty products.

Pendidikan TK memiliki peran yang sangat penting untuk mengembangkan kepribadian anak serta mempersiapkan mereka untuk memasuki jenjang pendidikan selanjutnya.Dengan kata lain, pendidikan anak usia dini khususnya TK sangat mengutamakan pendidikan yang berpusat pada anak. Dalam undang undang sistem Pendidikan Nasional (2003). Tugas utama TK adalah mempersiapkan anak dengan memperkenalkan berbagai pengetahuan,sikap/perilaku,keterampilan dan intelektual agar dapat melakukan adaptasi  dengan kegiatan  belajar dengan sesungguhnya di sekolah dasar. Tujuan dari kegiatan ini yaitu, Untuk mempermudah kemampuan menghafal abjad dengan tampilan yang menarik minat anak anak untuk belajar dalam pengembangan perangkat pembelajaran berbasis android yaitu aplikasi menghafal huruf abjad. Kegiatan ini dilakukan dengan beberapa tahapan yaitu, Memperkenalkan dan menampilkan Aplikasi “Mengenal Huruf Abjad”, menjelaskan keguanaan aplikasi ini dan mempraktekan cara penggunaan aplikasi ini. Dengan adanya kegiatan pelatihan dan pendampingan kepada guru dan orang tua dan  anak – anak dari  TK Cinta Bangsa dapat memberikan semangat dan mempermudah belajar menghafal huruf dengan tampilan yang menarik minat untuk belajar membaca.

The type of research used in this research is descriptive qualitative research. In this research, descriptive qualitative research was used to determine the interest of class XI students in participating in extracurricular sports activities at SMA Negeri 22 Palembang. The population in this study was 30 class XI students at SMA Negeri 22 Palembang. The data collection technique uses total sampling. The sample used in this research was 30 respondents with a total of 30 statement items. The data collection procedure uses a questionnaire using Google Forms and data analysis techniques for this research use simple descriptive statistics in analyzing student interest. The research results show that class XI students' interest in participating in extracurricular sports activities received a response with a percentage of 83% in the good category. Seeing the response results which reached more than 50%, it means that class XI students prefer to take part in extracurricular sports activities. 

Reusing used mineral water bottles as material for making piggy banks is a popular way to teach children about the importance of saving from an early age. This practice also has the added benefit of reducing the amount of plastic waste scattered around the living environment. Plastic waste that is not managed properly can cause serious environmental pollution. The service activity at Primary School 56, Tihu Subdistrict regarding making piggy banks from used bottles aims to train children's skills in processing used goods into something useful, but also to teach the importance of saving from an early age. Making piggy banks from used bottles is an opportunity for children to develop their creativity by utilizing used items into useful products. Through this activity, children can learn while being creative, understanding the importance of protecting the environment and managing waste better, as well as motivating them to like saving.

The emergence of new payment methods such as Paylater makes shopping easier and increases consumers' shopping interest. This research aims to find out how much influence the paylater payment method has on students' shopping interest. The method used in this research is a quantitative method. Based on the results of the T Test and F Test, the variable "Payment via Paylater Method" (X) has a significant influence on the variable "Shopping Interest" (Y), with a value of sig. 0.05 < X value (3.442) and calculated F value 11.850 > F table 4.10. From this research regarding the influence of paylayer on student shopping interest, it can be concluded that the payment system via the paylater method has a significant effect on student shopping interest.

Online loans are currently increasingly popular among the public with the development of technology.  The sophistication of this technology has had a very significant impact on the survival of society, which will make people more consumptive through the arrival of electronic or non-cash means of payment, without cash this will create impulsive shopping behavior where someone buys products without planning.  This research aims to analyze the influence of financial knowledge on online loan interest behavior, to determine the influence of financial behavior on online loan interest and to determine financial attitudes towards online loan interest in the Kupang city community.  This research uses primary data by distributing questionnaires online to 100 respondents in Kupang City who are online loan users.  This research uses non-probability purposive sampling.  Data analysis in this research uses multiple linear regression analysis with the results of the research showing that financial knowledge, financial behavior and financial attitudes have a significant effect on interest in online loans among people in Kupang City.