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The development of trade in Indonesia has experienced a rapid increase, especially in the fashion and accessories trading business. The Indonesian Muslim community today is increasingly aware of the importance of the fashion aspect which does not only involve choosing clothes, but is also related to style and trends, even when they wear the hijab. The high intensity of purchasing Muslim fashion through e-commerce in recent years and how important it is to fulfill lifestyle needs without forgetting one's religious identity. Judging from the above phenomenon, religiosity is a consideration when making decisions to purchase Muslim fashion. The aim of this research is to find out how religiosity influences Muslim clothing purchasing decisions. The number of samples in this research was 100 respondents, this research used a quantitative approach. The data collection technique in this research uses a questionnaire, and the sampling technique uses a non-probability sampling method using the Slovin formula. The data obtained was then processed using the SPSS 25 application. The results of this research show that the selbelsar t value was 2.429 and the selbelsar significance value was 0.017 at a significance level of 0.05. The conclusion of the results obtained is a value of 0.017 < 0.05, so a hypothesis is obtained which states "Religiosity has a positive influence on the purchasing decision variable and the buying of Muslim clothing..

The COVID-19 pandemic from 2020 to 2022, which is spreading around the world, has resulted in a transformation in consumer behavior in Indonesia. This transformation includes public awareness of the importance of implementing a healthy lifestyle in choosing foods and drinks that are rich in nutrients to increase endurance. One of the healthy beverage foods that is currently popular is Cimory Yogurt Squeeze. The purpose of this study was to determine the effect of taste, packaging design, brand association, and healthy lifestyle on purchasing decisions for Cimory Yogurt Squeeze in the Kebumen community. This study used a non-probability sampling method with purposive sampling technique conducted on 100 respondents. The data collection technique in this study was to use a questionnaire. The data analysis technique used is multiple linear regression analysis using the SPSS application. The results showed that taste has a significant effect on purchasing decisions, packaging design has an effect on purchasing decisions, brand association has an effect on purchasing decisions, and healthy lifestyle has an effect on purchasing decisions. Simultaneously, taste, packaging design, brand association, and healthy lifestyle have a significant effect on purchasing decisions for Cimory Yogurt Squeeze.  

The purpose of this study is to examine how lifestyle choices and pocket money affect the purchasing habits of Muhammadiyah University of Makassar students enrolled in the Faculty of Economics and Business. Using SPSS software version 26, multiple linear regression is the data analysis technique employed. The research data was obtained through primary data collection using proportional random sampling techniques. According to the study's findings, 1) pocket money significantly affects students' purchasing decisions, with a probability value of 0.000 (less than 0.05) for the pocket money variable. 2) Additionally, lifestyle has a considerable impact on consumer behavior, as seen by its 0.000 probability value (less than 0.05).

Hypertension is an increasing global health problem. By 2025, it is estimated that 1.5 billion people will suffer from hypertension, with 10.44 million deaths annually caused by hypertension and its complications. Most cases are idiopathic, related to genetic factors, diet and lifestyle. Uncontrolled hypertension significantly increases the risk of cardiovascular disease, kidney failure, and stroke. This activity uses the PDCA (Plan-Do-Check-Act) method for blood pressure screening and counseling in adults at PT. Narindo, North Jakarta. The results of blood pressure examination showed that 4 people (3.08%) had grade 3 hypertension, 7 people (5.38%) had grade 2 hypertension, 20 people (15.38%) had grade 1 hypertension. Monitor blood pressure regularly and increasing public health knowledge can increase awareness and encourage healthy lifestyle changes, reducing the prevalence and complications of hypertension.

Obesity in children and adolescents is a global health problem, with increasing prevalence in low- and middle-income countries and consistently high obesity rates in high-income countries. Obesity, characterized by excessive lipid accumulation, is primarily caused by an energy imbalance resulting from high caloric intake and inadequate expenditure. This activity uses the PDCA (Plan-Do-Check-Act) methodology, involving 167 participants for obesity screening. The results of measuring Body Mass Index and waist circumference showed that 14 (8.39%) people were obese level II, 22 (13.18%) people were obese level I, 13 (7.79%) people were overweight, and 53 ( 31.74%) people have a risk of central obesity. Early detection through routine anthropometric assessments allows timely intervention, including lifestyle modifications to prevent obesity and related comorbidities, thereby improving overall health outcomes.

Introduction: Hypertension (HTN), defined as systolic blood pressure (SBP) >140 mmHg or diastolic blood pressure (DBP) >90 mmHg, is a major health problem that is growing worldwide. It is the most common risk factor for cardiovascular disease and affects nearly two-thirds of adults aged 60 years or older. The side effects caused by experiencing prolonged high blood pressure are kidney damage (kidney failure), heart (coronary heart disease) and brain which can lead to stroke if not detected early and receive adequate treatment. And can also cause death. Risk factors for complications of hypertension include elderly age, medication compliance, and lifestyle. Empowerment of the elderly can be through non-pharmacological therapy. An example of non-pharmacological therapy is by doing anti-hypertension exercises. The purpose of this program is for the elderly to be able to learn about hypertension and apply how to do anti-hypertension exercises. The method used is providing education to the elderly and applying anti-hypertension exercises with participants (elderly). Implementation of health education and anti-hypertension exercise activities for the elderly at the UPTD for Elderly Social Services in Binjai in November 2023. Most participants were able to answer questions during the question and answer session after the presentation of the material and participants were able to follow the instructor's exercise movement directions. Health education about hypertension and anti-hypertension exercise for the elderly is a program that can help increase physical activity in the elderly which can lower blood pressure in the elderly.

GERD is a condition in which stomach contents rise back into the esophagus and can even reach the oral cavity, and cause clinical symptoms such as chest pain and irritation of the respiratory tract. GERD is a common clinical problem experienced by millions of people throughout the world, the increasing development of technology, industry, and socio-economic improvements that are increasingly advanced and developing are changing people's behavior and lifestyle, especially teenagers. Following the trend of consuming foods low in nutrition and high in saturated fat is a normal thing for teenagers today. The emergence of GERD can be caused by poor dietary intake, which is not balanced with adequate nutritional sources that a person's body needs. The long-term impact on GERD sufferers that is not treated properly and appropriately can cause serious complications such as inflammation and injury to the esophagus or even increase the risk of esophageal cancer. This data search used the literature review method originating from Google Scholar.  

This study investigates the adaptation process carried out by the Kuta Traditional Village community towards their culture amidst the dynamics of modernization. Kuta Traditional Village is a cultural entity rich in traditions and noble values, but faces significant challenges in maintaining its identity in the contemporary era. This research explores how the Kuta Traditional Village community interacts with social, economic and technological changes that change their lifestyle, while still maintaining their unique cultural heritage. Qualitative methods are used to explore the dynamics of this adaptation, providing insight into the strategies and responses they apply in facing changing times.    

Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of reviews of official publications and searches on various official databases and popular digital sites. The research results show that Wardah did several things in its KOL utilization strategy, namely: 1). Wardah chooses Key Opinion Leaders (KOL) who have a positive image and are relevant to the target market and collaborate with beauty influencers, fashion influencers and lifestyle influencers to promote their products. 2). Wardah collaborates with Key Opinion Leaders (KOL) to create interesting and informative content about Wardah products, the content will be creative and original. 3). Wardah measures the effectiveness of the Key Opinion Leader (KOL) strategy by tracking metrics such as reach, engagement and conversion using social media analytics tools to track the performance obtained. Wardah's success in using Key Opinion Leaders (KOL) was proven when it carried out a C-Defense Series product campaign which showed significant results with increased views and engagement, this helped Wardah reach consumers and increase sales effectively

The family is an institution that has responsibility for providing education. The family is a core component in forming a child's character. Families generally consist of two important elements, namely father and mother. Every family definitely has its own way of providing care to children. Thus, the character formed in children will also vary, especially in the aspect of learning discipline. The aim of this research is to describe the form of parenting patterns applied by parents in forming learning discipline for students in class VIII-C MTsN 2 Trenggalek and to describe the factors underlying parenting patterns in an effort to form learning discipline for students in class VIII-C MTsN 2 Trenggalek. The method used by researchers is a qualitative-descriptive research method with data collection techniques in the form of observation, interviews and documentation. The results of this research show that there are three forms of parenting patterns applied by parents in forming learning discipline for students in class VIII-C MTsN 2 Trenggalek, namely authoritarian, democratic and permissive parenting patterns. Furthermore, the factors that influence parenting patterns in shaping the learning discipline of class VIII-C students at MTsN 2 Trenggalek include ideology, geographical location and ethical, religious, economic and lifestyle norms. Keywords: , , 

Sexual violence is deviant sexual behavior that can affect the health and life of the victim. Various studies show that teenagers are vulnerable to experiencing sexual violence, both from people they know and strangers. This literature review research on 10 articles on the internet aims to understand more about sexual violence against teenagers. Based on the results of the literature review, it was found that sexual violence against adolescents can occur in various forms, such as rape, molestation, sexual harassment, or sexual exploitation. Research also shows that risk factors for sexual violence in adolescents include a disharmonious family environment, previous experiences of violence, conflicting lifestyles, and low levels of education. Sexual violence in adolescents can have short-term and long-term impacts on the health and well-being of victims. Short-term impacts include physical, emotional, and psychological injuries, while long-term impacts can include psychological disorders, including depression, anxiety disorders, post-traumatic stress, and suicidal ideation. To reduce the risk of sexual violence in adolescents, there needs to be ongoing prevention and education about healthy sexuality and social responsibility in respecting human rights and respecting human dignity. Prevention can be carried out at the individual, family and community levels, including providing counseling support to victims and providing rehabilitation and recovery services.  

Hair is an important aspect of a person's appearance. Hair in the elderly experiences a decline in quality which is often characterized by thinning, brittleness and loss. Vitamin D plays an important role in this condition because it affects the growth cycle of hair follicles. A deficiency can cause hair to become brittle and fall out easily. In this community service activity, education is provided to explain the importance of vitamin D and how to get it through a healthy diet and lifestyle. Screening using a hair analyzer shows problems with hair loss and low hair density as well as lots of dead skin cells. Effective education and nutritional interventions, including vitamin D supplementation, are essential to improve hair health and ultimately the quality of life of elderly. Treating vitamin D deficiency, including hair and scalp care, must be an integral part of the elderly's health program.   Keywords: education, hair health, elderly, community service, vitamin D  

This study aims to determine the effect of financial literacy and lifestyle on saving behavior with self-control as an intervening variable among undergraduate students of the Faculty of Economics and Business at PGRI University Semarang. This research employs a quantitative approach with data collection methods using surveys conducted through questionnaires. The population of this study consists of 1,464 undergraduate students from the Faculty of Economics and Business cohorts 2020-2023. The sampling technique used is purposive sampling, involving 314 respondents from the Management Study Program and the Digital Business Study Program. Data analysis was performed using SEM with the assistance of SmartPLS software. The results of hypothesis testing indicate that financial literacy and lifestyle have a positive and significant effect on saving behavior. Additionally, self-control serves as a mediator in the relationship between financial literacy and lifestyle on saving behavior.   Keywords: , , ,

This counseling focuses on the lack of awareness among teenagers about their body health, where up to now teenagers still seem to be indifferent to their body health. This is because teenagers now tend to prefer consuming fast food over healthy food. The aim of this counseling is to make teenagers aware of efforts to maintain body health by reducing consumption of fast food and to find out the reasons why teenagers don't like healthy food and are reluctant to consume it. This counseling was carried out because it was motivated by teenagers who tend to prefer consuming fast food compared to vegetables or other healthy foods. This extension uses quantitative methods by measuring the extent to which they understand about fast food and healthy food to find the necessary data. From the results found in the field, some teenagers prefer to consume fast food compared to healthy food. An obstacle to implementing a healthy lifestyle is that teenagers tend to prefer flavored foods or drinks rather than foods such as vegetables or water. So we as health promoters must be able to provide motivation, support and examples for teenagers to eat healthy food and adopt a healthy lifestyle.

Aging is associated with significant changes in body composition, specifically a decrease in lean body mass and an increase in fat mass. These changes contribute to the prevalence of obesity and sarcopenia in the elderly population, impacting quality of life, morbidity and mortality. A complex interaction between hormonal decline, chronic inflammation, nutritional deficiencies, and reduced physical activity underlies these changes. This activity uses the PDCA (Plan-Do-Check-Act) methodology to screen for obesity and sarcopenia in the elderly at St. Mary's Church, Francis of Assisi. We use Bioelectrical Impedance Analysis (BIA) to measure body composition, which includes total body fat, visceral fat, subcutaneous fat, and muscle mass. Among 32 participants, the average total body fat, visceral fat, subcutaneous fat, and muscle mass were 36.5% each; 9.6%; 9.68%; and 21.5%. Body composition assessment using BIA is very important in managing the elderly's health. Preventive strategies, including tailored exercise programmes, nutritional counselling, and lifestyle modifications, are essential to maintain muscle mass and prevent excessive fat deposition, thereby improving quality of life and reducing morbidity and mortality. Keywords: Body Composition, Obesity, Sarcopenia, Elderly, Bioelectrical Impedance Analysis

Online shopping has become a rapidly growing trend among the Indonesian people. Shopee, as one of the popular online shopping platforms, was chosen as the focus of this research to analyze impulsive buying decisions. This study aims to investigate the influence of Hedonic Shopping Value and Shopping Lifestyle on the impulsive buying decisions of Shopee customers in Sidoarjo. This research uses a quantitative method, with data collection through questionnaires distributed to Shopee consumers in Sidoarjo and obtaining a sample of 75 respondents. The sampling technique used is nonprobability sampling. The data obtained were analyzed using Partial Least Square (PLS) with the help of the SmartPLS 4.0 application. The results show that Hedonic Shopping Value and Shopping Lifestyle have a significant influence on impulsive buying decisions.  

Students are a group of people who are vulnerable to the temptation of a consumer lifestyle. Therefore, adequate financial knowledge is required to take appropriate investment decisions. The aim of this research is to analyze the influence of financial literacy on student investment decisions in Banten Province. This research uses quantitative methods with questionnaire data collection techniques. Data were analyzed using multiple regression. The findings show that financial literacy has a positive and significant effect on student investment decisions in Banten Province. These results indicate that financial literacy is an important factor that needs to be considered in efforts to increase student investment participation. Based on this research, there is a need for ongoing financial literacy training and outreach to Banten students to increase their knowledge and understanding of investment so that they can make smarter and more profitable investment decisions.    

Health is a basic human need that continues to increase along with the progress of the times. Technological advances and lifestyle changes have led to a variety of new diseases, increasing the need for health services. Indonesia, with the fourth largest population in the world (272,229,372 people) and 10.14% of the population poor in 2021, faces significant health challenges. The COVID-19 pandemic has exacerbated the situation by limiting access to health services. Barriers to access, unequal distribution of services, and a shortage of doctors hinder efforts to realize the welfare of citizens as mandated by the 1945 Constitution. However, advances in information and communication technology have brought significant benefits in the health sector. Information technology has had a major impact on health and medicine, enabling the rapid, efficient, and accurate dissemination of information. One important development is the practice of telemedicine, which offers innovative solutions in health care.

This research examines Technology as a Human Activity in the Modern Era of Community Life, technology is something that we cannot avoid in the current era of modernization, all human activities using technology have progressed very rapidly. By using this sophisticated technology, humans in the modern era can make it easier to do work. At first technology developed gradually along with the progress of culture and civilization. Because technology is a rapidly advancing cultural development, humans develop technology more quickly. Because technology provides structure for human activity, it can be said that technology does not simply assist human activity, but also reshapes it, creating new activities that define the self, community, and good. Moral-ethical decisions, social relationships, space, time, perception, and self-concept. Transformation through technological advances For example, when complex new instruments or techniques are used in medical practice, it not only changes what doctors do but also how people think about health, disease, and medical care. Social and moral life is influenced by the technological devices we appraise. They enhance human worldviews, social practices, organizations, values, and lifestyles. Nowadays, it is difficult to be truly active in making technological decisions while technological devices are most often imposed on us, forcing many things on us. Apart from having a positive impact, the development of this technology also has a negative impact which can hinder direct interaction between people, where people already have a lot of indirect interaction, everyone is already dependent on technology, especially smartphones and social media, all activities already involves social media, be it news, business, learning and others.

In the current era of rapidly developing globalization, rapid technological changes, shifting consumer preferences, and global market dynamics encourage Small and Medium Enterprises (SMEs) to adapt, innovate, and strategize intelligently. This article discusses a business strategy designed for SME XYZ, a company operating in the food and beverage sector, especially in the coffee shop industry which is growing rapidly in Indonesia. This research uses the PESTLE and SWOT approaches to analyze the internal and external conditions of UKM XYZ. The analysis results show that SME XYZ has internal strengths such as high-quality coffee, excellent service, and a competent management team, as well as external opportunities such as Gen Z lifestyle trends and online ordering. However, challenges such as high operational costs and inflation need to be addressed. Recommended strategies include strengthening branding, increasing operational efficiency, and presenting innovative menus. With the right strategy, SME XYZ has the potential to become a major player in the food and beverage industry.