Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo

Nadia Nur Lailatul R ; Dina Amalia Khoirun Nadha R ; Moch. Fahmi Syehfuddin
Riset Ilmu Manajemen Bisnis dan Akuntansi 📅 2024 Vol 2, No 3 🔗 DOI: 10.61132/rimba.v2i3.1028
Abstract
Online shopping has become a rapidly growing trend among the Indonesian people. Shopee, as one of the popular online shopping platforms, was chosen as the focus of this research to analyze impulsive buying decisions. This study aims to investigate the influence of Hedonic Shopping Value and Shopping Lifestyle on the impulsive buying decisions of Shopee customers in Sidoarjo. This research uses a quantitative method, with data collection through questionnaires distributed to Shopee consumers in Sidoarjo and obtaining a sample of 75 respondents. The sampling technique used is nonprobability sampling. The data obtained were analyzed using Partial Least Square (PLS) with the help of the SmartPLS 4.0 application. The results show that Hedonic Shopping Value and Shopping Lifestyle have a significant influence on impulsive buying decisions.
 
Keywords
Online shopping; Shopee; impulse buying decisions
How to Cite

Nadia Nur Lailatul R, et al. (2024). Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo. Riset Ilmu Manajemen Bisnis dan Akuntansi, 2(3). https://doi.org/10.61132/rimba.v2i3.1028

Nadia Nur Lailatul R; Dina Amalia Khoirun Nadha R; Moch. Fahmi Syehfuddin, "Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo," Riset Ilmu Manajemen Bisnis dan Akuntansi, vol. 2, no. 3, 2024.

Nadia Nur Lailatul R; Dina Amalia Khoirun Nadha R; Moch. Fahmi Syehfuddin. "Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo." Riset Ilmu Manajemen Bisnis dan Akuntansi, vol. 2, no. 3, 2024.

Nadia Nur Lailatul R; Dina Amalia Khoirun Nadha R; Moch. Fahmi Syehfuddin. "Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo." Riset Ilmu Manajemen Bisnis dan Akuntansi 2, no. 3 (2024).

Nadia Nur Lailatul R, et al. (2024) 'Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo', Riset Ilmu Manajemen Bisnis dan Akuntansi, 2(3). doi: 10.61132/rimba.v2i3.1028.

Nadia Nur Lailatul R; Dina Amalia Khoirun Nadha R; Moch. Fahmi Syehfuddin. Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo. Riset Ilmu Manajemen Bisnis dan Akuntansi. 2024;2(3).

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