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This research aims to determine the effect of marketing strategy and price on sales volume at PT. Pandum Parahita Lestantum both partially and simultaneously. The method used in this research is a quantitative approach. The research sample consisted of 100 people taken using saturated sampling. With data collection techniques using a questionnaire in the form of a Likert scale. Data analysis was carried out using data quality analysis techniques, classical assumptions, hypotheses, which were processed using SPSS (Statistical Package for the Social Sciences) software version 25. The research results showed that from the results of research hypothesis testing there was an unsupported and partially significant influence between the strategies. marketing to sales volume.

The demand for sweet corn continues to increase in line with the rapid development of the food industry. Therefore, every company must be able to develop a strategic business plan to achieve the company's goals, whether short-term, medium-term, or long-term. One Day Promotion is one of the promotional activities with a gift given for every purchase of MADU-59 F1 sweet corn seeds, which is held at the Agricultural Store. This activity aims to know, implement, and identify the effectiveness of One Day Promotion (ODP) to increase sales. This activity was conducted in Karangploso, Malang, East Java, using two methods: collecting primary data through interviews, observations, recordings, and documentation, as well as collecting secondary data through literature references such as journals, books, and the internet. The One Day Promotion activity was conducted at three agricultural stores in Karangploso, Malang, East Java. This activity is considered effective in increasing brand awareness and serving as an educational medium for farmers to know the advantages of MADU-59 F1 sweet corn seeds. Additionally, the One Day Promotion activity aims to help achieve the company's goal of increasing product sales volume. With the One Day Promotion strategy, it will attract consumer interest and provide satisfaction to consumers, thus accelerating and expanding the market for MADU-59 F1 sweet corn seeds.  

Sales of goods and services are significantly impacted by fluctuations in the level of people's income. The community’s financial stability is crucial for the continuity of economic operations according to sharia principles in Islamic microeconomics. Islamic microeconomics does not only seek profit, but additionally aims to enhance the welfare of the people in a fair and sustainable manner. Because justice, brotherhood, and cooperation are elements that can offer options for fluctuations in human income. The object of this research is BTC Watampone. This study’s objective is to examine how changes in income impact the level of sales from an Islamic economic point of view. This study employs a literature review-based quantitative method, which relies on various library sources to gather the required information. The study’s findings indicate of this study show that the elasticity of sales volume in 2015 was Ep = 0.723, which indicates that Ep < 1 and sales volume is classified as inelastic. While the elasticity of sales volume in 2016 is Ep = 17.2, which indicates that Ep > 1 and sales volume is classified as elastic.

Penelitian ini bertujuan untuk mengetahui tingkat ekspektasi penerimaan, risiko usaha, dan perkiraan permintaan produk kascing dan kompos CV. X. Data yang diperoleh terdiri dari 96 sampel yang berasal dari data historis penjualan dan penerimaan selama 8 tahun periode usaha berjalan (2017-2024). Perhitungan tingkat ekspektasi penerimaan dan risiko dilakukan dengan pendekatan Expected Return dilanjutkan dengan pengukuran deviasi yang terjadi, sedangkan perkiraan penjualan pada masa yang akan datang dilakukan dengan menggunakan simulasi Monte Carlo. Produk kascing memiliki tingkat ekspektasi penerimaan yang lebih besar bila dibandingkan dengan produk kompos maupun portofolio 2 produk diversifikasi. Koefisien variasi pada produk kascing 0,17; kompos 0,24; dan portofolio 0,19; nilai koefisien variasi yang semakin kecil menggambarkan risiko yang dihadapi semakin rendah. Perkiraan volume permintaan yang diterima pada masa mendatang pada produk kascing berkisar 9,73- 21,34 ton/bulan dan kompos berkisar 7,81-53,21 ton/bulan.

This study aims to analyze the influence of distribution channels on the sales volume of sheep at Taznika Farm. The research method used was a survey of sheep farmers. The results showed that the distribution channel has a significant effect on sheep sales volume. Direct distribution from producer to end consumer is more effective in increasing sales volume compared to indirect channels. Developing and optimizing both direct and indirect distribution channels can expand marketing reach and increase sheep sales at Taznika Farm. Further research is needed to identify other factors affecting sales volume to inform a more comprehensive marketing strategy.

Currently, MSMEs can use social media as a way to market their goods so that consumers know more about their goods. MSMEs that have online access, engage in social media, and develop e-commerce will usually enjoy significant business benefits in terms of revenue, innovation, and competitiveness. This research uses a qualitative descriptive research method, research informants use purposive sampling, data collection techniques through observation, interviews and documentation, triangulation techniques using time triangulation. Oki Candra Mentari said that after the Covid-19 pandemic, Abrisam Tour Travel Bureau started using social media as a marketing strategy. However, due to the lack of post promotion on social media, this strategy has not been effective. Abrisam Tour uses a strategy that starts by trying to provide professional service to its customers so that they feel satisfied and enjoy their services. This strategy is used through social media, namely WhatsApp and WhatsApp Status and Instagram, to target Outing Class customers, both those who have used Abrisam Tour services before and those who have not. Abrisam Tour strives to provide the best experience to customers by offering high-quality tour packages, adequate facilities and professional services. In addition, Abrisam Tour seeks to increase brand awareness and attract more customers through advertising and branding on social media such as WhatsApp and Instagram.

Bisnis adalah kegiatan ekonomi di mana barang dan jasa diproduksi, dibeli atau dijual untuk mendapatkan keuntungan yang maksimal. Keuntungan suatu bisnis dipengaruhi oleh banyak faktor yaitu, biaya operasional, biaya produksi, harga jual produk, volume penjualan, permintaan dan lainnya. Tujuan penelitian ini adalah bagaimana menganalisis penerapan konsep turunan derivatif berdasarkan keuntungan maksimal yang dapat diperoleh oleh UMKM XYZ. Turunan dapat digunakan sebagai alat analisa dalam menyelesaikan masalah-masalah ekonomi, sehingga konsep derivatif dapat diterapkan untuk menyelesaikan masalah-masalah dalam perusahaan. Pada Penelitian ini menggunakan metode studi kasus yang bersifat kualitatif. Objek pada penelitian ini adalah keuntungan dari penjualan produk kacang telur dan kacang bawang. Berdasarkan hasil analisis yang telah dilakukan menggunakan metode turunan derivatif, penjualan kacang telur dan kacang bawang akan mencapai keuntungan maksimum apabila UMKM XYZ berhasil menjual 85 kg kacang telur per bulan dengan keuntungan maksimum Rp. 7.055.000-, dan untuk kacang bawang 85 kg per bulan dengan keuntungan maksmimum Rp. 3.400.000-.

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

Penelitian ini bertujuan untuk menguji pengaruh modal, biaya produksi, dan lama usaha terhadap pendapatan UMKM dengan volume penjualan sebagai variabel intervening. Jumlah populasi sebanyak 128 pelaku UMKM dengan sampel yang didapatkan sebanyak 101 responden dan data yang dapat diolah adalah sebanyak 87 responden/data yang didapat dari penyebaran kuesioner. Seluruh responden merupakan pelaku UMKM industri roti di Kecamatan Welahan. Penelitian ini adalah penelitian deskriptif kuantitatif. Data penelitian dianalisis dengan menggunakan alat analisis regresi linier berganda dengan bantuan kalkulator sobel test dari quantpsy.org. Hasil analisis dalam penelitian ini diperoleh hasil : 1) modal berpengaruh negatif dan tidak signifikan terhadap pendapatan; 2) biaya produksi berpengaruh positif dan signifikan terhadap pendapatan; 3) lama usaha berpengaruh negatif dan tidak signifikan terhadap pendapatan; 4) volume penjualan berpengaruh positif dan signifikan terhadap pendapatan; 5) modal berpengaruh negatif dan tidak signifikan terhadap volume penjualan; 6) biaya produksi berpengaruh positif dan signifikan terhadap volume penjualan; 7) lama usaha berpengaruh positif dan tidak signifikan terhadap volume penjualan; 8) modal berpengaruh positif dan tidak signifikan terhadap pendapatan dengan intervening volume penjualan; 9) biaya produksi berpengaruh positif dan signifikan terhadap pendapatan dengan intervening volume penjualan; dan 10) lama usaha berpengaruh positif dan tidak signifikan terhadap pendapatan dengan intervening volume penjualan

This research was conducted with the aim of analyzing the effect of bazaars on the sales volume of MSME products in Rungkut Kidul Village. The field observation method was used to collect data from a sample consisting of MSMEs in RW 01 - RW 06 Kelurahan Rungkut Kidul on weekdays and during bazaars. The observed variables include product sales volume per day, marketing strategies used, and consumer behavior in two different market conditions. The analysis technique used is descriptive analysis technique to describe the profile of MSMEs and the sales volume per day. The results of the analysis are expected to illustrate differences in the sales volume of MSME products in different market conditions. The findings of this study are expected to provide guidance for MSME owners and become one of the solutions to the constraints of the quiet market experienced by the majority of MSMEs in Rungkut Kidul Village.  

PT XYZ is one of the largest fertilizer companies in Indonesia. One of the company's goals is to become a competitive producer of fertilizers and other chemical products that are in high demand among consumers. To achieve this, the company needs a marketing strategy to boost sales, compete with both domestic and international rivals, and address the fluctuations in sales volume. Therefore, the company has opted to use multiple linear regression as a reference to assess whether sales prices and international prices have an impact on sales volume. Additionally, the marketing mix, or the combination of marketing elements, will be crucial in achieving the company's objectives. In the execution of marketing activities, every company strives to establish marketing strategies and target its market. This marketing strategy revolves around the marketing mix. The research findings indicate that sales prices and international prices do not have a significant impact on sales volume, possibly due to the presence of other variables such as the company's location, product promotion, and other factors influencing the results.  

In an increasingly diversified business landscape, marketing strategies stand as a primary key to a company's success. This study delves into the marketing strategies of PLN UP3 Sidoarjo, specifically in boosting the sales volume of its electricity services. The research method employed is qualitative descriptive, involving in-depth interviews and analysis. The findings reveal a spectrum of marketing strategies encompassing product, price, promotion, and distribution/placement. Implemented marketing strategies such as service diversification, setting affordable tariffs, educational campaigns, and community partnerships have contributed to a stable increase in the number of customers. However, evaluating these strategies should extend beyond customer acquisition, also considering the increase in electricity consumption per customer. In conclusion, PLN UP3 Sidoarjo adopts a holistic approach that successfully enhances public awareness of its electricity services, augments the customer base, and improves customer service.

Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.

Marketing in a company is a function that determines the company's success in making a profit. One activity that has an important role in marketing is the distribution of goods and services. Apart from that, determining prices is also important in increasing sales. The aim of this research is to determine the effect of distribution and price on increasing sales. This type of research is qualitative using a literature review method whose sources are obtained from the latest journals in the last 5 years. The results of this research are that distribution can increase product sales. Distribution plays an important role in determining the sales volume that a company can achieve. Price can influence increased sales. If the company is correct in determining the price of its product, it will have an impact on increasing sales of the product.  

This thesis is entitled Analysis of Promotional Strategies According to Islamic Economics in Increasing Sales Volume (Study of the "Jambi Family" Electronic Store in Pematang Lumut Village, Tanjabbar). This research aims to determine promotional strategies according to Islamic economics in increasing sales volume. The method used in this research is descriptive qualitative, where in collecting data the researcher uses observation, interviews and documentation methods. The research results show that the Jambi Family Electronics Store has implemented promotions according to Islamic economics well in running its business. The obstacle in carrying out promotions according to Islamic economics is the lack of keeping promises caused by limited availability of goods which causes many consumers to have to wait and some also cancel orders because they have to wait. The second is the lack of carrying out promotional activities online. The solution in carrying out promotions is to provide availability of goods, other payments in addition to cash such as credit and being active in carrying out promotions.

Surety bond insurance issuance services are an important sector in the construction and service industry, because they involve insurance institutions on the quality and success of projects to clients. This study aims to determine the effect of service quality and sales promotion on Suretybond sales volume at PT. Parolamas Jayapura branch quality of service and sales promotion to the sales volume of suretybond PT. Parolamas Jayapura branch. The sample taken in this study was 100 respondents with random sample. The data analysis technique in this study uses multiple linear regression analysis with simultaneous regression test (F-test) and partial regression test (t-test). The results showed that there was a positive influence of service quality and sales promotion on the sales volume of suretybond PT. Parolamas Jayapura Branch. Quality of service and promotion is able to explain Sales volume by 81.1%, while for 18.9% sales volume is influenced by variables other than service quality and sales Promotion.  

This research aims to explain and prove the hypothesis regarding the influence of product, price, location, promotion and word of mouth on sales volume at Attahira Fashion Tulungagung. This research uses a quantitative method with a Non Probability Sampling sampling technique with an accidental sampling method with a sample size of 60 people. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial) and F test (simultaneous) as well as the determinant coefficient (R2) which was processed using the SPSS version 25 program. Conclusions were obtained from the research results. that partially the product has a positive and significant effect on sales volume, a significant t value of 0.000 <0.05 is obtained. Price partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.044 < 0.05. Location partially has no effect on sales volume, obtaining a significant t value of 0.460 < 0.05. Promotion partially has a positive and significant effect on sales volume, obtaining a significant t value of 0.000 < 0.05. Word of mouth partially has no effect on sales volume, obtaining a significant t value of 0.437 < 0.05. Product, price, location, promotion and word of mouth simultaneously have a positive and significant effect on sales volume at Attahira Fashion Tulungagung by looking at the significant F value of 0.000 < 0.05.  

This research aims to examine the relationship between production costs and net profit, sales volume, operational costs and net profit, sales volume, as well as the relationship between net profit and sales volume. This research utilizes a quantitative approach using the Partial Least Square (PLS) method. The population in this research is the sales data at UD. Gajah Tempur, and the sample in this research adopts a non-probability sampling design with a saturated sample of 39 respondents. The analysis techniques employed in this research are descriptive analysis and inferential statistical analysis using the Partial Least Square (PLS) method. The results of the research indicate that production costs have a positive but insignificant influence on net profit. Production costs also have a positive influence on sales volume. Meanwhile, operational costs have a positive but insignificant influence on net profit, but they have a positive influence on sales volume. Furthermore, net profit has a positive but insignificant influence on sales volume.

Technology that is increasingly becoming more developed and advanced makes people's activities easier. Internet technology that is increasingly sophisticated gives birth to social media that at this time cannot be separated from our lives. Social media has a positive impact on society, especially for those who have businesses. Social media is currently widely used by business people to market the products they sell. Derr Cosmetics is one of the sales businesses in the field of skincare and cosmetics located in Palangka Raya, Central Kalimantan which participates in utilizing social media to market its products. By utilizing social media in marketing its products, Derr Cosmetics managed to increase its sales volume to be larger and have many customers.

This research was conducted in Toddopulia Village, Tanralili District, Maros Regency. The purpose of this study is (1) To find out how the marketing communication strategy is carried out by BUMDes in increasing sales volume at the Jaya Abadi Bumdes Store, Toddopulia Village, Tanralili District, Maros Regency. (2) To find out what are the obstacles faced by BUMDes in increasing sales volume at the Bumdes Jaya Abadi Store, Toddopulia Village, Tanralili District, Maros Regency. The benefits of this research are (1). Theoretical Benefits.This research is expected to provide benefits and contribute to the development of Communication Science, especially social communication. (2). Practical Benefits. This research is expected to increase knowledge and insight about sales communication strategies.