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Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.

The main problem in this research is how to implement the marketing promotion strategy for koi fish by CV. Agra Koi Farm Blitar uses SWOT Analysis, aiming to find out and describe the right promotional strategy using SWOT Analysis. This can be seen from the lack of activity or promotional activities carried out by CV. Agra Koi Farm Blitar and many competitors in the same business field. The type of research used is qualitative research. The data collection techniques used were observation, documentation, interviews and literature study. The instruments in this research are the researcher himself, interview guidelines, documentation and field notes. The analysis technique used is SWOT Analysis using the SWOT Matrix. Based on the results of the IFAS and EFAS matrix analysis, it is proven that the strength value is greater than the weakness value, namely with a difference of (+) 0.56. Meanwhile, the opportunities value is greater than the threats value, namely with a difference of (+) 0.77. The SWOT diagram shows that the shaded area is in quadrant I. The strategy that must be implemented in this condition is to support aggressive growth policies (Grow Oriented Strategy). Under these conditions, the most appropriate strategy was implemented by CV. Agra Koi Farm Blitar uses the SO strategy, namely a strategy that utilizes strengths to manage existing opportunities.

This research aims to find out how marketing strategies can increase MSME income at SUA Snack Tembung. And what are the opportunities and obstacles for marketing strategies to increase MSME income at SUA Snack Tembung. This type of research is qualitative research. In this research the author takes a descriptive approach or strategy, namely describing or depicting an object, as well as a phenomenon in a social setting and expressed in the form of writing and sentences or it can also be interpreted as telling the situation of the research according to the facts and phenomena that actually occur using words and sentences or narrative. Based on the results of research conducted by researchers in the field, researchers can conclude that the marketing strategy used by SUA Snack to increase income is through promotions on social media, various discounts offered, attractive packaging, affordable prices and available in various flavors. As for the strengths, weaknesses, opportunities and threats that later emerged in SUA Snack in the marketing strategy carried out to increase income, the author carried out a SWOT analysis based on the results of interviews and observations in the field, namely Strengths such as good taste, affordable prices, friendly sellers and polite, attractive packaging, has many flavor variants, then Weaknesses: social media promotion is less than optimal, stock of goods is not large enough, and location is less strategic. Opportunities (Opportunities) in the culinary industry are popular with all groups, basreng and macaroni foods are currently viral, the taste is unique and addictive, can be enjoyed at any time and the last is Threat (Threat) such as the large number of food businesses appearing, high competitiveness, the perspective of some basreng people and Macaroni is neither healthy nor nutritious

In 2023, the Indonesian government projects rice production of 54 million tons, while the need for rice is projected to be 32 million tons. This fact shows that the rice business is still profitable in Indonesia because rice remains the staple food that is most consumed by the community. Although wheat consumption continues to increase, rice remains the main choice. CV. Rahmat Jaya is a company that has long been engaged in the production and sale of rice. Despite facing fierce competition and market uncertainty, this company managed to manage the rice business well. CV. Rahmat Jaya is able to produce 40,000 kilograms of rice per month and sell 60,000 kilograms of rice per month. This research aims to analyze the marketing strategy carried out by CV. Rahmat Jaya in increasing sales. The research uses the SWOT Analysis approach to classify a company's position and determine marketing strategies that suit its environment. Data analysis is carried out with a SWOT matrix, which consists of strength, weakness, opportunity, and threat factors. From the results of the analysis, four alternative strategies were produced that can be considered by company management.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.

This study aims (1) to determine the marketing strategy used by Cafe Bree Sweetandfreeze Banjarmasin in increasing sales. (2) To find out marketing strategies that can be implemented by utilizing SWOT analysis to improve marketing performance at Cafe Bree Sweetandfreezee in Banjarmasin. The method in this study uses a qualitative descriptive method. The informants in the study were the Owners of Cafe Bree Sweetandfreeze Banjarmasin. Data collection techniques used in this study are observation techniques, interviews and documentation studies. The results of the study show that Cafe Bree Sweetandfreeze Banjarmasin uses various marketing strategies, such as advertising promotions, collaboration with influencers, new product development and creating Instagramable photo areas. The SWOT analysis shows strengths in product quality, cafe design and strategic location, while weaknesses relate to understanding customer preferences and digital marketing. The cafe has opportunities in forging local partnerships and leveraging social media, but faces threats from intense competition and changing consumer trends. In conclusion, Cafe Bree Sweetandfreezee Banjarmasin can capitalize on strengths, overcome weaknesses and seize opportunities to strengthen their brand and increase their market share.

.  Produk baru mungkin produk yang diperkenalkan ke pasar untuk  pertama kalinya, pengembangan produk kecil, atau pembaruan produk yang sudah ada. Pemasaran yang berfokus pada masa depan diperlukan untuk penjualan produk, terutama untuk produk baru. Akibatnya, bisnis perlu memiliki strategi pemasaran yang efektif untuk setiap produk baru yang dihasilkannya. Strategi ini perlu ditetapkan dengan mempertimbangkan faktor-faktor yang memengaruhi seberapa baik kinerja item baru di pasar. Penelitian ini bertujuan untuk mempelajari dan memberikan penjelasan. Proses penciptaan produk baru yang dilakukan di toko ambyar wonoayu untuk bersaing dengan perusahaan rival.

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Penelitian ini bertujuan untuk menganalisis strategi pemasaran usaha industri rumahan (home industry) keripik tempe dalam meningkatkan daya saing. Penelitian ini termasuk ke dalam penelitian kualitatif deskriptif. Jenis data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh melalui wawancara dengan pemilik usaha, dan juga penelitian ini menggunakan data sekunder yang diperoleh dari penelitian-penelitian terdahulu dan sumber literasi yang lain. Penelitian ini menggunakan analisis SWOT. Analisis SWOT sendiri merupakan salah satu instrumen yang dapat digunakan untuk menentukan strategi pemasaran, analisis SWOT dapat menganalisis kekuatan, kelemahan, peluang, serta ancaman yang termasuk dalam faktor internal dan eksternal usaha. Hasil dari penelitian ini yaitu dalam strategi pemasaran masih perlu  untuk diperbaiki sehingga diharapkan dengan memperbaiki dapat meningkatkan daya saing.

Strategi pemasaran sangat berpengaruh dan penting dalam suatu progres usaha UMKM. Sweet Banana yang merupakan usaha UMKM memiliki beberapa permasalahan terkait lingkungan eksternal yang dapat mempengaruhi lingkungan internal produk Sweet Banana. Tujuan penelitian ini yaitu Mengidentifikasi faktor-faktor internal dan eksternal yang dihadapi oleh Sweet Banana ,Untuk mengetahui posisi usaha saat ini berdasarkan Analisis SWOT, Merumuskan strategi pemasaran yang baru bagi usaha. Penelitian ini merupakan penelitian deskriptif  kualitatif. Teknik pengumpulan data menggunakan observasi dan kuesioner. Penelitian ini  menggunakan data sekunder berupa artikel ilmiah dan kumpulan data. Teknik analisis data menggunakan analisis SWOT. Tahapan analisis  SWOT dimulai dari identifikasi faktor internal dan eksternal, penyusunan Matriks IFAS (Internal strategic factor analysis) dan Matriks EFAS (Eksternal strategic factor analysis), perumusan Matriks IE (internal eksternal), perumusan Matriks SWOT dan perumusan strategi pemasaran yang disarankan. Hasil analisis menunjukan usaha berada pada posisi Strategi Agresif. Strategi pemasaran yang disarankan meliputi : Mendaftarkan produk Sweet Banana diberbagai aplikasi online, melengkapi property penjualan produk, meningkatkan promosi, meningkatkan ciri Khas produk.

Peran Usaha Mikro Kecil dan Menengah dinilai sangat mendukung untuk mengurangi angka kemiskinan dan pengangguran. Dapat dibuktikan UMKM menjadi salah satu program pemerintah yang memperkokoh perekonomian. UMKM Zahra merupakan usaha mikro kecil menengah yang menawarkan produk berupa keripik pisang, terletak di Desa Kotarindau kecamatan Dolo kabupaten Sigi Sulawesi Tengah. Pengabdian kepada masyarakat ini bertujuan untuk menganalisa dan mengidentifikasi masalah serta memberikan solusi atas apa yang dihadapi pada UMKM Zahra kemudian menyusun strategi dalam pengembangan pemasaran UMKM keripik Zahra, sebagai salah satu sektor unggulan dalam membantu peningkatan perekonomian UMKM Zahra. Metode Penelitian ini menggunakan metode kualitatif melalui proses observasi, wawancara, dan dokumentasi kemudian menganalisis berdasarkan SWOT untuk mengetahui kekuatan, kelemahan, peluang dan ancaman dari UMKM Zahra. Hasil penelitian ini mengetahui bahwa terdapat permasalahan pada UMKM Zahra Desa Kotarindau seperti minimnya promosi dari UMKM Zahra serta tidak adanya pemasaran pada sosial media berupa marketplace facebook dan instagram pada UMKM tersebut sehingga pengembangan pemasarannya belum terlaksana dengan baik. Sedangkan solusi yang tepat yaitu dengan menggunakan strategi WO strategi yang memanfaatkan peluang dengan mengurangi kelemahan yang ada. Kegiatan MBKM ini menghasilkan pemasaran door to door, pemasaran melalui maerketplace facebook dan akun Instagram, logo serta pembaharuan sarana dan prasarana UMKM Zahra.  

Penelitian ini bertujuan untuk menganalisis strategi pemasaran menggunakan Analisis SWOT pada outlet Belikopi cabang Lamongan. Jenis penelitian ini menggunakan dskriptif kualitatif, metode pengumpulan data dengan menggunakan wawancara, observasi dan studi pustaka. Wawancara dilakukan pada pimpinan, karyawan dan pengunjung Outlet Belikopi cabang Lamongan. Untuk menganalisis data Triangulation, Teknik Analisis, Data reduksi. Hasil analis SWOT menunjukan bahwa strength (kekuatan) yaitu lokasi yang strategis, produk yang berkualitas dan unggulan, produk yang beragam, harga yang terjangkau konsumen, dan pelayanan yang ramah. Sedangkan weakness (kelemahan) yang dimiliki adalah adanya karyawan yang datang terlambat, masih minimnya fasilitas yang ada opportunity (peluang) yaitu meningkatnya permintaan konsumen, peluang pasar yang luas, meningkatkan pemasaran melalui media sosial, kualitas produk diakui konsumen. Sedangkan, threat (ancaman) adalah pesaing yang bergerak pada bidang yang sama, pesaing yang memberikan harga miring, dan mulai tumbuhnya kafe yang baru.Strategi yang dapat digunakan BELIKOPI Lamongan berdasarkan matriks SWOT yaitu dengan membuka cabang baru, mengintensifkan promosi pada pasar, menjaga kualitas produk yang ditawarkan, memanfaatkan media sosial sebagai sarana untuk melakukan promosi, dan memberikan fasilitas berupa musholla dan non-smoking area serta kamar mandi  agar konsumen merasa lebih nyaman saat berada di kafe.  

Consumer interest in McDonald's, which is operated as a franchise, remains high in Indonesia and elsewhere. McDonald's is one of the franchises that has expanded the most both in Indonesia and internationally. The term "strategy" is used to describe the ways through which a corporation works to fulfill its purpose and vision over a certain period of time. Analyzing the company's external elements is essential before developing a marketing plan. The organization has to analyze its external environment in order to recognize threats and seize opportunities. The goal of this study is to determine whether external influences have an impact on McDonald's business strategy. The research approach used here is a case study based on a SWOT analysis. This information is derived from other sources. Meanwhile, qualitative research is being undertaken. Many data sources are used in this method to investigate a topic from several angles. Materials like magazines, newspapers, periodicals, and articles. In a situation when the firm's strengths are 1.45 and its shortcomings are 0.50, the company is doing really well. In light of the 2.12 opportunities and 1.8 risks present. The study's findings suggest that the fast food restaurant in question has sound management practices and can compete well in an industry where many similar enterprises can be found.

Analisis SWOT digunakan dalam penentuan risiko bisnis pada UMKM Kedai Kopi. Melalui analisis ini, kekuatan, kelemahan, peluang, dan ancaman dari bisnis ditentukan, sehingga dapat diidentifikasi risiko yang mungkin muncul dan diambil tindakan untuk mengatasinya. Pada penelitian ini menggunakan metode kualitatif untuk mengetahui informasi melalui wawancara dan observasi kepada pemilik usaha UMKM imami kopi. Dari hasil penelitian terdapat faktor strength dan opportunities dari usaha UMKM imami kopi yang dapat menjadi rekomendasi bagi UMKM agar dapat mengetahui manajemen risiko pada operasional UMKM agar dapat bertahan dalam menjalankan usaha yaitu pendapatan usaha masih stabil serta sudah memiliki segmentasi pelanggan yang tetap. Analisa risiko dari faktor weaknesses dan treats adalah pada proses pembayaran yang masih menggunakan pembayaran langsung, media pemasaran yang belum menerapkan pemasaran digital dan penambahan kursi bagi konsumen. Dari hasil analisis risiko bisnis maka dapat direkomendasikan strategi bagi usaha UMKM yaitu penambahan fasilitas bagi konsumen, baik fasilitas tempat duduk maupun fasilitas untuk alternatif pembayaran secara online khususnya penggunaan dompet digital dan QRIS.

Sistem Informasi merupakan aset yang sangat penting dalam dunia bisnis, dalam penelitian ini bisnis home industri yaitu bisnis Bakmi Phan yang memproduksi bakmi kuning dalam bentuk bakmi kering dan bakmi basah yang di distribusikan ke luar kota maupun ke dalam kota. Pabrik Bakmi Phan ini sendiri sudah berdiri sejak 1980. Namun, dalam proses bisnis Bakmi Phan, masih ditemukan banyak sektor yang belum sepenuhnya memanfaatkan SI/TI, terutama dalam segi marketing yang hanya melalui metode penjualan konvensional melalui kios di pasar dan pemasaran melalui whatsapp business. Maka dari itu dapat diatasi dengan perencanaan strategis SI/TI dengan menggunakan metode ward and peppard, yang mana dalam metode ini banyak menerapkan metode lain yang dapat dianalisis secara bertahap, yaitu dengan menggunakan analisis lingkungan SI/TI dengan menerapkan metode analisis SWOT dan analisis Five Force Porter. Selain itu, untuk portofolio aplikasi dibuat dengan menggunakan metode McFarlan Strategic Grid. Maka akan didapatkan hasil pemetaan portofolio aplikasi seperti SI Marketing, SI Gudang, SI Keuangan, dan website resmi untuk Bakmi Phan yang nantinya akan dapat diterapkan pada Bakmi Phan.