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This study explores the role of Jambore Prestasi Penghela (Jampala) Kwartir Daerah (Kwarda) Hizbul Wathan (HW) Lamongan in increasing engagement and the number of followers of the Instagram account @hwlamongan. Using a qualitative approach through in-depth interviews and observations, this study found that a planned social media management strategy and the use of attractive visual content during Jampala activities significantly increased user interaction and growth in the number of followers. The findings show that peak moments of the event and active participation of participants in social media content are key factors in the spike in engagement. Although challenges in maintaining engagement remain, these results emphasize the importance of activities such as Jampala as an effective digital promotional tool for scouting organizations.

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

This research is motivated by the decline in gold savings in the last four years due to: the value of gold which is currently getting higher, and Covid which occurred in mid-2020. Furthermore, people's needs are increasing and increasing so the ability to buy gold is low. To find out the analysis of the implementation of promotions as a strategy in increasing the number of pawnshop gold savings customers. This research uses a qualitative method using a descriptive approach. The types of data used are primary data sources and secondary data sources. The data collection techniques used by researchers are interviews, observation and documentation with customers and employees of PT.Pegadaian Syariah Gobah Pekanbaru Riau. Data processing techniques with data reduction, data editing, data description and drawing conclusions. Based on the research results, it can be concluded that the implementation of promotions is a strategy to increase the number of gold savings customers at PT.Pegadaian Syariah Gobah Pekanbaru Riau, is by using advertising promotions in introducing pawnshop gold savings products using social media and print media, promotions using online publications using websites is an effort to attract attention or news from the media or the general public for a product. can be widely known, Direct Promotion is carried out to attract potential customers by implementing socialization. Promotion Sales are carried out by providing special discounts or promo codes to prospective customers so that they are interested in pawnshop gold savings products at PT. PawnshopGobah Pekanbaru Riau Sharia Service Unit. By implementing promotional forms well, the goal can be achieved to increase the number of pawnshop gold savings customers and increase public understanding of pawnshop gold savings products and can help the community with economic problems.

This research was carried out on the basis of describing promotion analysis in the development strategy of a sustainable tofu trading business in Simangambat village, Siabu sub-district, Mandailing Natal district by taking a case study in Simangambat village, Siabu sub-district, Mandailing Natal regency, which is one of the villages whose community has a tofu trading business, namely Sustainable tofu.  This research was conducted from October 2023- July 2024. This research method uses a qualitative approach where this research describes, explains and interprets objects according to what they are. Data validation was carried out by gathering information from several informants who were directly related to the Tofu Trading Business.  Apart from that, the researcher also carried out direct observations at the research location to verify the data whether the data obtained from the informants was in line with reality data or not. As a result of this research, the author concludes that the promotion analysis in the development strategy for the sustainable tofu trading business in Simangambat village still cannot be said to be optimal. This can be seen from the marketing system of tofu factories which has not kept up with the times and is still developing a system through a system of entrusting it to stalls. So sustainable tofu businesses must develop systems such as using social media for marketing so that the business they manage can develop further and can also compete with other tofu businesses.     

Photography has grown rapidly, especially in the wedding photography industry which now requires an effective business promotion strategy. This research aims to identify how business people utilize Instagram as a promotional medium and strengthen Instagram content in Sekawan Stories' wedding photography business promotion strategy. Using a descriptive qualitative method, this study collected data through interviews and virtual ethnographic observations to understand how Sekawan Stories utilizes Instagram as a promotional medium. The results show that Sekawan Stories effectively utilizes various Instagram features, such as Feed, Instastory, Highlight, Video Reels, and Instagram Ads to increase visibility and audience engagement. Their marketing strategies include endorsements with well-known vendors, use of the Answer Question feature, conducting giveaways, and offering discounts at certain moments. Instagram provides a great opportunity for wedding photography businesses to expand their market reach and increase promotional effectiveness. By optimizing their content and marketing strategies on Instagram, Sekawan Stories managed to attract the attention of new customers, increase interaction, and strengthen relationships with existing customers. Overall, Instagram proved to be a highly effective platform in digital marketing strategies in the wedding photography industry.  

The purpose of this study is to investigate how interest in Shopeepay is affected by online transactions. Convenience, security, efficiency, promotions, features, and payment variations are the variables in this study. Using a non-probability purposive sampling strategy and incidental sampling methods, questionnaires distributed online via Google Form provided the primary data. Convenience, security, effectiveness, promotions, features, and payment options all have a positive and significant impact on interest in Shopeepay, according to the findings of this study.  

This research has the aim of being able to find out and analyze the competitive strategies carried out in regional specialty food businesses amidst many competitors and to find out how the sharia business perspective in the competitive strategy of regional specialty food businesses in Ulakan Tapakis.  This research uses qualitative descriptive research methods.  This type of  qualitative descriptive research is research where the aim is to provide descriptions of facts and characteristics related to the phenomenon being studied.  This qualitative research aims to produce data in the form of verbal words and how the business behavior is being observed.  This research was conducted through direct observation and interviews with regional specialty food traders in Ulakan Tapakis and market managers in Ulakan Tapakis. The results of this research are business competitive strategies carried out by regional specialty food traders in Ulakan Tapakis. And a review of sharia business in the business competitive strategy carried out by each regional specialty food business trader in sharia business, whether it is in accordance with sharia business in the implementation of its business strategy in order to gain an advantage in competing in regional specialty food businesses with strategies implemented by traders such as: strategy promotions, pricing strategies,  service strategies, strategies for improving taste quality, and marketing strategies implemented by regional specialty food business traders related to the business strategies they carry out from a sharia business perspective.

Melotot Geprek Chicken Shop which is located at Jl. Sk Syahbudin, Ruko Puri Mayang, Mayang Mangurai, Jambi city. This Geprek Chicken Shop not only provides Geprek Chicken, but also provides toppings such as omelettes, liver gizzards, quail eggs, tofu-tempeh, perkedel, fried petai and others. The phenomenon or event that can be felt directly by researchers is, the Geprek Melotot Chicken Shop with a simple and not luxurious building design, ordinary service, and product sales that only use a word of mouth strategy, resulting in a lack of turnover as expected and what has been achieved. planned. So the aim of this research is to find out what marketing strategies are to increase sales, what obstacles are faced and what are the solutions in dealing with marketing strategies. The discussion of this research is related to the theory of increasing sales, MSMEs, Marketing Strategy, Halal Labeling, and Constraints in MSME Development. This research is a type of Qualitative research with a descriptive approach, using primary data sources and secondary data. The subjects of the research are Shop Owners and Consumers. Data collection techniques are observation, interviews and documentation. The results of this study indicate that the strategy implemented by Toko Ayam Geprek Melotot in increasing sales is by using the 9P marketing mix strategy (product, price, place, promotion, people, process, physical evidence, payment, packaging), namely product strategy, price, location, promotion, people, process, physical evidence, payment, and packaging.

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, such as the internet or online marketing, to achieve marketing goals and expand consumer reach. Strategy digital marketing is the right choice for SMEs/MSMEs, incl TumblrIn, marketing products and carrying out promotions. Research purposes This is to find out how to determine a digital marketing strategy, implementation and results of the impact of determining a digital marketing strategy on TumblrIn Store. In this research, quantitative and qualitative descriptive methods were used used to provide a deeper picture and understanding comprehensive approach to the phenomenon under study. Additionally, for collection data, the researcher used observation and documentation techniques from the final assignment project which is the final assignment for graduation after taking part Merdeka Campus Certified Independent Study program at PT. Nurul Fikri Create Innovation. The research results show that digital strategy marketing on TumblrIn has been determined using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), STP (Segmentation, Targeting, Positioning), and Marketing mix. Implementation of digital marketing strategies in TumblrIn has been doing quite well and achieved several goals. Utilization online media in digital marketing strategies has also been successful quite a lot of traffic, although not all online media get the same amount of traffic. However, the amount of traffic has exceeded initial targets can be converted into potential customers.).  

Leads Property Service Indonesia is a company operating in the services and services sector. PT. Leads Property Service Indonesia is widely known and many buildings use PT's services. Leads Property Service Indonesia for rent office space including the BRIpens Tower Building. To promote the office building area that will be rented only through the website so that there are problematic factors such as the lack of being able to go directly to provide brochures with clients because the website and social media promotions are more dominant and rental prices are less competitive with competitors in other companies. The solution is an evaluation so that it can become a future benchmark for marketing strategies for renting office buildings at the BRIPens PT Tower Branch Office. Leads Property Service Indonesia using the SWOT method. In essence, the SWOT method is a field of science that uses reasoning about the environment's internal strengths and weaknesses and also external opportunities and threats, then calculated using IFAS or EFAS using variables from these 4 parameters.

The Covid-19 pandemic has reduced people's purchasing power and made people's activities all online. Digital literacy needs to be carried out by MSME actors, especially Electronic MSMEs, where they still carry out offline buying and selling activities both in terms of promotion, marketing, and service communication. This study aims to determine the implementation of digital literacy for Electronic MSME actors to go online. Digital literacy is an effort to change and develop activities based on skills and knowledge by using technology. This study uses a qualitative descriptive approach using data analysis techniques Reduction, Display and Conclusion. This research was conducted at the Electronic MSMEs, Padangsidimpuan City, North Sumatera. The results showed that 88% of the understanding of Electronic MSME technology was based on the digital literacy capabilities they had, obtained through digital literacy activities carried out and received many benefits for the online sales system.

PT Genta Trikarya is a company that manufactures guitars with international standards. Currently, the company requires an appropriate alternative strategy to increase its export volume. In the competitive export landscape, the company must be able to adapt to the dynamics of the global market. Marketing strategy is a key element in exports that can help the company create new revenue streams and reach new consumers in the global market. The purpose of this study is to design a more effective marketing strategy to assist PT Genta Trikarya in increasing the export volume of its products. This research employs qualitative approach, using internal and external factor analysis through SWOT analysis and marketing mix strategy. The results of the SWOT analysis indicate that leveraging strengths and opportunities is the appropriate strategy. Furthermore, in the marketing mix analysis, strategies are determined based on product, price, place, and promotion suitable for the company

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Sharia marketing strategy is a plan or planning of entrepreneurs and companies which is the implementation of the concept of determining prices, targets, and procedures for promotion and expansion of ideas, goods and services for exchange that meets customer needs. This study aims to find out the buying interest and consumer interest in Jambi batik. This research is a qualitative research, because this research instrument uses interviews to get data, The population in this study is consumers who buy Jambi batik products or batik at Ardiah stores. A sample of 73 people was determined, with interview techniques. The results of the study found that: Sharia marketing strategy significantly had a positive effect on buying interest with a value above 0.477 meaning that 47.7/% of Jambi batik marketing could explain its influence on Jambi batik buying interest, while 52.3% was explained by other factors.    

The purpose of this service is to find out how and how much influence the use of the management control system (SPM) and marketing strategies implemented at the Campus Coffee Shop has to improve quality so that it can survive in the competition of similar coffee shop businesses. Marketing development strategy for campus coffee shops (KOKAM). Several approaches that can help coffee shops around campus increase their attractiveness and business success include understanding the target market, strong branding, menu variations, special promotions for students, collaboration with student organizations, a comfortable and instagrammable atmosphere, promotions on Social Media. Conclusion Warkop campus coffee (KOKAM) is growing and attracting more customers, prioritizing the quality of the products sold, warkop is a comfortable place with affordable coffee prices with the aroma and taste of coffee being the main attraction, by creating a variety of different coffee flavors, take advantage of social media platforms to introducing warkop.

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.    

This research aims to design packaging and promotional media for the Lebaran edition of Tango Walut products with a focus on increasing consumer appeal in the competitive modern market. The design process includes in-depth analysis of products and markets,exploration of creative ideas, development of attractive designs, and implementation of effective marketing strategies. The resulting packaging design displays typical Eid visual elements with bright colors and illustrations that evoke the spirit of celebration. The marketing strategy implemented involves offline marketing and online marketing with social media campaigns, both of which are designed to increase consumer awareness, interest, desires and purchasing actions. The final result of this design is expected to increase the visibility and sales of Tango Walut products during the Eid period, as well as strengthen the brand's position in the FMCG market.