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This research explores the impact of using the application on Micro, Small, and Medium Enterprises (MSMEs) in the city of Semarang in the context of digitalization and the implementation of Artificial Intelligence. (AI). Research data were obtained from a survey of 100 MSME actors and in-depth interviews. The analysis method used is qualitative descriptive. The research results indicate that the application can potentially enhance MSMEs' operational and marketing efficiency through a digital system. However, it still faces the challenge of low digital literacy among MSME actors. The discussion shows that this innovation can improve the competitiveness of business actors in the digital era, especially in understanding consumer behavior and logistics management. The research conclusion emphasizes that implementing the application can be a solution to increase MSME income, help them adapt to market changes, and effectively utilize digital technology.

Community Service Program (KKN) at the Faculty of Islamic Studies, University of Muhammadiyah North Sumatra is a community service program carried out individually with a cross-disciplinary approach. This study focuses on MSMEs in Desa Besar II Terjun, identifying problems related to product innovation and business marketing. Through a survey, the author found that many MSME actors have not been optimal in carrying out innovation and marketing, which has an impact on the community's economy. The results of the KKN activities show that students are able to build emotional connections with the community, help MSME actors, and provide a new atmosphere in the village. Supporting factors for activities include family and community support, while inhibiting factors are more internal, such as lack of motivation. These findings emphasize the importance of business innovation and marketing in improving the community's economy and the contribution of students in developing MSMEs.

Kuliah Kerja Nyata (KKN) program in Wonorejo Village, Karanganyar District, Kebumen Regency, aims to bridge academic theory with community practice through the preservation of pandan leaf weaving crafts and the strengthening of local SMEs. This program involves students from Universitas Muhammadiyah Purwokerto for 32 days, focusing on increasing youth interest in traditional crafts and innovating product packaging. Methods employed include observation, field research, and training. Results indicate a decline in young artisans and a need for innovative packaging designs to improve product marketing. Social learning and innovation theories are used to encourage youth participation and enhance product appeal. The program faces challenges in attracting youth interest and the need for appropriate training. In conclusion, KKN successfully applies social and economic theories to address local issues, resulting in social changes that include economic development, skill enhancement, and the creation of a sustainable community.

Digital transformation in the agricultural sector is becoming increasingly important in increasing farmer productivity and efficiency. One innovation that supports this process is the use of the Farmer Apps application, a digital platform that facilitates access to information, marketing and agricultural management. This research aims to analyze the role of agricultural extension workers in supporting digital transformation through the application of Farmer Apps in the Air Joman rural area. This research method uses a qualitative approach with in-depth interviews and field observations. The research results show that agricultural extension workers have an important role as facilitators, educators and mediators in the adoption of digital technology by farmers. However, some of the challenges faced include limited digital infrastructure and low technological literacy among farmers. The conclusion of this research is the importance of increasing the capacity of agricultural extension workers and providing infrastructure capable of accelerating the digital transformation process in the rural agricultural sector.

Community Service (KKN) in Perkebunan Maryke Village, Kutambaru District, Langkat Regency, was carried out by students of the Muhammadiyah University of North Sumatra from 12 to 27 August 2024. This program aims to improve the financial literacy of the community and optimize the potential of the broomstick MSME which is the main source of income for village residents. Through MSME mentoring activities, students conduct value chain analysis to improve production efficiency, product innovation, and more effective marketing strategies. This mentoring aims to increase the competitiveness of MSMEs and shorten distribution channels to a wider market. In addition, the financial literacy program in collaboration with Bank Sumut is also provided through workshops to teach the community, especially the younger generation, about the importance of saving, financial planning, and personal budget management. The results of this activity show an increase in community understanding of financial literacy and MSME management, as well as the creation of new innovations in broomstick products. This activity not only has an impact on increasing residents' income, but also strengthens social cohesion and sustainable village economic development. This program is expected to be a model for community empowerment in other rural areas.

The service partner is Mr. Aris Supriyadi's Batik Kartika Business, located in Bugel Hamlet, Tirtomoyo Village, Tirtomoyo District, Wonogiri Regency, which is facing the main problems of: 1) Low product innovation due to the lack of maximum development of batik designs that can contribute to competitiveness among similar products, 2) Lack of complete equipment that supports increasing the quantity and quality of production. The implementation of this activity program, using a mentoring and training approach; In this context, the training in question is to provide some knowledge of the batik production process, the development of designs that have local distinctiveness for seven tourist attractions, and transfer of experience in exhibiting regional superior products, especially batik as a promotional event and marketing improvement. The results of the activity are an increase in knowledge about design as one of the determinants of product competitiveness, and crafters have improved skills in making designs with local potential sources of ideas. Partners have been given additional equipment in the form of stoves for stamped batik, stamp tables, and equipment for boiling/removing wax in the form of kenceng. Improved marketing through assistance in the Wonogiren Batik Festival to commemorate the 82nd Anniversary of Wonogiri Square.  

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This aim examines the effects of brand trust, both direct and indirect, brand image, and brand awareness on purchasing decisions for Kopi Nako. It is driven by the rise in purchasing decisions due to increased brand awareness, which builds brand image and trust. The focus is on individuals who have bought or sampled Kopi Nako at the Monas branch. Data was collected from 110 respondents using purposive sampling and analyzed through SEM. The results show that both brand image and brand awareness have a noteworthy and favorable impact on brand trust. Furthermore, brand awareness and brand image positively influence purchasing decisions, while brand trust has a negative effect on them. Both brand awareness and brand image negatively affect decisions about purchases indirectly by means of brand confidence. The study suggests enhancing brand awareness with effective marketing, maintaining brand popularity through product innovations and positive consumer experiences, and improving brand image by focusing on product quality. Additionally, strengthening brand trust by improving product taste to meet consumer expectations is crucial. These strategies are anticipated to help Kopi Nako improve and maintain consumer purchasing decisions.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly through their contributions to the formation of Gross Domestic Product (GDP) and employment absorption. MSMEs are also recognized for their strong economic resilience, making them a key pillar of national financial and economic stability. Acknowledging this significance, through the Student Community Service Program (KKM), Group 36 conducted training and mentoring for MSME actors in Bulakan Village over a two-month period. This initiative aimed to enhance the understanding of MSME actors regarding the critical impact of branding, packaging design, and product innovation on marketing strategies. The outcomes of this activity include the creation of distinctive product branding and logos, as well as innovations that have the potential to improve the quality of MSME products.

The development of information technology that is currently developing serves to facilitate, accelerate, benefit and provide other alternatives for people who have businesses and have a big influence in the future. One of the things that is very influential is the sale of MSMEs. MSMEs are productive businesses owned by individuals or business entities that have met the criteria as micro businesses that have an important role in the economy because they provide employment, encourage local economic growth, and create innovation. MSMEs still face challenges such as limited access to financing, digital readiness, and marketing access that hinder the development of MSMEs. Therefore, it is necessary to take action to predict MSME sales in Binjai City using the backpropagation method so that later it can create new innovations and encourage community economic growth. Based on the process carried out using the backpropagation method, it can be seen that the value obtained has reached more than the predetermined target with a target value (t) of 0.26, learningrate 0.2, maximum epoch 10000 target error 0.01.

The ceriping MSMEs in Kedungasri Village, Kendal Regency, have played an important role in the transformation of the local economy. Through innovation and appropriate business strategies, these businesses have not only managed to maintain their production sustainability, but have also been able to grow in the face of increasingly competitive market challenges. Innovations include product diversification, application of simple technology in the production process, and improved packaging quality. Meanwhile, business strategies include strengthening marketing networks, utilizing digital platforms, and improving human resource skills. This transformation has had a significant impact on increasing community income and reducing the unemployment rate in Kedungasri Village, making the ceriping MSMEs the driving force of a sustainable village economy.

The rapid development of technology and local wisdom that must be maintained is a challenge for the younger generation to coexist with technology. The flow of globalization is one of the challenges that will trigger the dynamics of national identity, this refers to the negative impact caused by globalization, especially on the cultural dimension (Julianty et al., 2022). Indonesia is a country that has a lot of cultural diversity and natural beauty. One of them is in Tulusbesar Village. Tulusbesar Village is a village in Tumpang District, Malang Regency that has potential in the field of culture. Tulusbesar Village has facilities to support the existence of arts in the Tulusbesar Village area. From the various artistic diversity in the village, there are problems in preserving culture, as well as a lack of understanding in digital, which also makes this village quite lagging behind in its cultural marketing. With the innovation of the Mojangki (Monggo Sanjang Mriki) Space program using the Smart Cultural Heritage (SmaCh) method, it aims to be able to realize the Cultural Capital of Tulusbesar Village so that it is always sustainable and survive to develop a cultural village.

The Covid-19 pandemic has significantly altered the landscape of the healthcare product market, with a rapid increase in demand for Vitamin C as a means to enhance immune function. Amidst intensifying competition, Hevit-C, a well-known brand in Jakarta's pharmacies, has employed marketing strategies and innovations to maintain its revenue stability. This study aims to analyze various marketing strategies and innovations implemented by Hevit-C during and post-pandemic, and to identify the correlation between these strategies and innovations with the brand's revenue stability. The research methodology includes sales data analysis, collection of data related to marketing strategies and innovations used by product management, and a review of literature on marketing strategies in the pharmaceutical industry. It is anticipated that the findings of this research will benefit healthcare professionals and pharmacies by providing insights and educational materials on the use of Vitamin C for patients and the general public. Furthermore, the study aims to benefit the pharmaceutical industry by optimizing marketing strategies and better meeting market demands.

In the digital era, consumers increasingly rely on the internet to buy products or search for information. Therefore, MSME that do not utilize digital technology may miss the opportunity to expand their markets and increase their competitiveness. One of the main challenges faced by MSMEs is the quality of product photos. A mini photobox is a device or tool specifically designed to help MSME (Micro, Small and Medium Enterprises) take photos of their products with high quality results. By using a mini photobox, product photos become brighter, the details clearer, and the colors more accurate. Mini photoboxes help help products stand out more in photos and make them easier to edit or crop for marketing purposes.

Abstract . This research investigates the influence of entrepreneurial competence and the ability to adapt to the environment on marketing performance in Small and Medium Enterprises (SMEs) in the furniture industry sector in Jepara, by considering the mediating role of business strategy. In the midst of globalization and intense competition, entrepreneurial competence, which includes managerial ability, innovation and risk taking, as well as environmental adaptability, which includes flexibility and response to market changes, have become key factors in improving marketing performance. This research uses a quantitative approach with correlational study methods and Partial Least Squares (PLS) statistical techniques to analyze data from 194 respondents who are members of the Jepara Indonesian Furniture and Crafts Industry Association (HIMKI). The research results show that entrepreneurial competence and environmental adaptability have a positive and significant influence on marketing performance. In addition, business strategy functions as a mediator in the relationship between entrepreneurial competence and marketing performance as well as between environmental adaptability and marketing performance. These findings emphasize the importance of developing entrepreneurial competence and adaptability as factors that not only have a direct impact on marketing performance but also through more effective business strategies. This research provides valuable insights for furniture entrepreneurs in Jepara in optimizing their marketing performance in a dynamic and competitive business environment.

This community service project aims to enhance SME marketing through the collaboration of e-commerce and Instagram. Through specially designed training, SME participants were taught how to effectively utilize these platforms to market their products. The study employs both quantitative and qualitative approaches to evaluate the effectiveness of the training. Data were collected through questionnaires, interviews, and direct observations. The results indicate a significant increase in participants' knowledge and skills, as well as an improvement in sales after the training. These findings support the Diffusion of Innovations theory and integrated marketing communications, demonstrating that the collaboration of e-commerce and Instagram can enhance SME competitiveness. Recommendations include developing training materials, providing ongoing support, establishing partnerships with e-commerce and social media platforms, and conducting periodic evaluations.

This study aims to determine the direct and indirect effect of digital marketing, innovation, service quality on competitive advantages through customer satisfaction of Car100 Showroow. This type of research uses quantitative research methods with primary and secondary data sources. The population in this study was 109 Civil Servants (PNS) who worked at the Bintan Regency Regional Secretariat office. In this study, data collection was carried out using the census method in which the entire population was taken as a sample. By using the census method, this study aims to obtain accurate and representative data from the entire existing population. This step will make it easier for researchers to analyze and describe the characteristics and events that occur in the population. This research uses Smart-Pls as a data processing tool. The results of this study, Digital marketing has a positive and significant influence on customer satisfaction. Innovation has a positive and highly significant influence on customer satisfaction. Service quality has a positive and highly significant influence on customer satisfaction. Digital marketing has a direct positive and significant influence on competitive advantage. Innovation has a negative but significant influence on competitive advantage. Customer satisfaction has a positive and highly significant influence on competitive advantage. Service quality has a positive and significant direct effect on competitive advantage. Digital marketing has a positive and significant indirect effect on competitive advantage through customer satisfaction as a mediating variable. Innovation has a positive and highly significant indirect effect on competitive advantage through customer satisfaction. Service quality has a positive and highly significant indirect effect on competitive advantage through customer satisfaction.    

This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Social Media Marketing, Product Innovation, and Price Perception on the dependent variable, namely Purchase Interest. This research uses quantitative methods. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. Determining the sample size for this study used the purposive sampling method with the Slovin formula with a sample size of 100 respondents. Based on the research results, it is known that: 1) The results of this research show that the Social Media Marketing variable influences the interest in purchasing Xiaomi Redmi series smartphones. 2) The results of this study show that the Product Innovation Variable has no effect on Purchase Interest in the Xiaomi Redmi series Smartphone. 3) The results of this research show that the Price Perception Variable influences Intention to Buy Xiaomi Redmi Series Smartphones. 4) The results of this research show that the variables Social Media Marketing, Product Innovation, and Price Perception have an influence on Purchase Interest in the Xiaomi Redmi series Smartphone.

In the rapidly growing era of digitalization, significant changes have occurred in consumer behavior, especially with the existence of e-commerce platforms and online marketing innovations. Today's consumers frequently browse for information about fashion products before making a purchase. Goals of the study to examine the impact of product searches on impulsive buys, Together with the relationship's moderating effect of flash sales, as well as sharia business perspective. Purposive sampling is a quantitative research method that is utilized. involving Shopee users in Bandar Lampung City. Data were collected using a Google Form-based questionnaire with a Likert scale. The findings indicated that the chance of making an impulsive purchase increased with the amount of time spent searching.. In addition, flash sales were shown to moderate this relationship, increasing impulse buying tendencies when found during browsing. These findings imply that the management of product browsing and flash sale offers needs to be considered in marketing strategies, taking into account the Shariah perspective to ensure fair and non-wasteful transactions.