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This study focuses on the influence of work environment, work discipline, and organizational commitment on work productivity. A quantitative approach using a survey method was used in this study, with 77 employees of PT Madubaru PG. PS. Madukismo as the sample selected randomly using random sampling. A Likert scale questionnaire was used to collect data, which was then analyzed using multiple linear regression to examine the influence between variables, both partially and collectively. The findings indicate that the work environment does not have a significant influence on work productivity (significance 0.134). Meanwhile, work discipline (significance 0.038) and organizational commitment (significance 0.000) were found to have a positive and significant influence on work productivity. The three variables together were proven to have a significant influence on work productivity (F value of 20.614 and Adjusted R Square of 43.6%).

Madura Island has many uniqueness, not only in terms of its famous beach tourism but also in terms of its culture. One of them is the muang sangkal dance which is the culture of Sumenep Regency. However, the muang sangkal dance is less popular among 9-12 year olds than other traditional dances. To solve this problem, an interactive illustration book "Dancing with Muang Sangkal" was designed which contains several main characters in it to introduce muang sangkal dance to children 9-12 years old. This research uses a qualitative method through observation, interviews, and FGD (Focus Group Discussion). Through this design, it is hoped that the target audience will be proud and know the existing nation's culture better.

The use of heavy equipment is an important factor in facilitating and accelerating the process of a job, especially on large-scale projects and limited time. Work with the use of heavy equipment aims to facilitate the work, so that the expected results can be achieved more easily in a relatively shorter time. The study uses qualitative descriptive. The source of research data was obtained from secondary data and primary data. Data collection was obtained from literature reviews, interview results and observations. The data analysis used was to find the value of production capacity based on the provisions of PUPR Regulation No. 1 of 2022. In this study, what was observed were the factors that determined the value of the production capacity of each heavy equipment in the Madupat - Camplong Road Structure Improvement project, Camplong District. The results of the analysis obtained were, for excavation work, using excavator heavy equipment with a production capacity of 189 m³ / day, a work period of 5 days, and a rental price of Rp. 15,500,000, Dump Truck with a production capacity of 77.77 m³ / day, a work period of 11 days, and a rental price of Rp. 6,600,000, while for aggregate foundation layer work using excavator heavy equipment with a production capacity of 378 m³/day, work duration of 4 days, and equipment rental price of Rp. 10,800,000, Wales (Three Wheel Roller) with a production capacity of 246.96 m³/day, work duration of 6 days, and equipment rental price of Rp. 6,100,000.

Restoration for victims of criminal acts is an essential aspect of the judicial system that is often overlooked. Law enforcement efforts tend to focus on perpetrators, while victims' rights, including physical, psychological, and financial recovery, remain neglected. The case of Een's murder and arson serves as an example where restitution and compensation rights were not clearly accommodated in legal proceedings. This article aims to examine the legal procedures available to victims or their families in obtaining restoration rights. The discussion includes criminal law aspects such as restitution and compensation based on Law No. 13 of 2006 jo. Law No. 31 of 2014 on Witness and Victim Protection, as well as the Criminal Procedure Code (KUHAP). Additionally, this article highlights the civil law route through lawsuits based on Article 1365 of the Civil Code regarding unlawful acts (KUHAPER). With a normative juridical approach and internship experience at the Legal Consultation and Assistance Clinic of Trunojoyo Madura University, this article is expected to contribute to strengthening victims' rights within the Indonesian legal system through the available legal avenues, both criminal and civil.

This research aims to analyze forms of phonological interference in the use of Indonesian by speakers of the Nias regional language in Garu II, Medan Amplas. The background of this research is based on the fact that the Nias people, as a bilingual group, often experience difficulties in pronouncing Indonesian according to the rules, resulting in symptoms of phonological deviations such as deletions, changes and additions of phonemes. Using qualitative descriptive methods and triangulation techniques (observation, interviews, documentation), this research found three main forms of interference: (1) deletion of the final phoneme (example: "jalan" becomes "jala"), (2) changes in phonemes (example: "kaya" becomes “kayo”), and (3) the addition of phonemes (example: “although” becomes “walampun”). Factors causing interference include the social environment, first language habits, low vocabulary mastery, and weak loyalty to the second language. It is hoped that the results of this research can enrich the study of phonology and become a reference in developing Indonesian for bilingual communities.

This study aims to determine the effect of influencer marketing and word-of-mouth on the interest of Trunojoyo Madura University students to buy Glad2Glow skin care products. Influencer marketing and word-of-mouth are seen as important factors in influencing consumer decisions when making purchases, especially in the beauty industry where recommendations and promotions play a big role. Using a questionnaire method, 22 students of Trunojoyo University Madura participated in this quantitative research. Data were analyzed using multiple linear regression techniques to determine the relationship between influencer marketing and word-of-mouth with purchase intention. The results showed that consumer intention to purchase Glad2Glow products is strongly and positively influenced by word-of- mouth and influencer marketing. These results provide insights to marketers on how to utilize customer recommendations and influencers to increase sales of skincare products in relevant target markets.

This study examines the denotative and connotative meanings contained in the lyrics of the song Garam dan Madu (Sakit Dadaku) by Tenxi, Naykilla, and Jemsii, which raises the theme of doubt and longing for love. The purpose of the study is to reveal the literal meaning and implied meaning in the lyrics. The method used is descriptive qualitative with data in the form of song lyric texts obtained from official sources. The results of the study show that the lyrics of this song contain other complementary meanings, namely the denotative meaning describes doubt, longing, uncertainty, and a promise to give the best in their relationship while the connotative meaning contains deeper emotions and symbolism related to love, hope, and commitment. This study provides an in-depth understanding of the song's message and its contribution to the study of semantics and popular culture.

This study aims to analyze the extent of the influence of influencer marketing, brand trust, and price on buying interest in Skintific products for students of the Faculty of Economics and Business, Trunojoyo University Madura. This study uses a quantitative approach with a population of students who have watched the promotional content of Skintific products by influencers and have interest and experience in using these products. A total of 100 respondents were selected using purposive sampling method. Data was collected through distributing questionnaires and analyzed using multiple linear regression techniques. The research findings indicate that influencer marketing does not have a significant influence on purchase intention. In contrast, brand trust and price variables show a positive and significant influence on purchase intention of Skintific products.

This study aims to analyze the effect of electronic word of mouth (e-WOM), perceived quality, and brand image on purchase intention of Somethinc products. The approach used is quantitative method, with a population consisting of students of the Faculty of Economics and Business, Trunojoyo University Madura who have seen reviews about Somethinc products and have interest or experience in using them. A total of 100 respondents were involved in this study, which was determined through purposive sampling technique. Data analysis was conducted using multiple linear regression. The findings show that e-WOM and perceived quality have a positive and significant effect on purchase intention, while brand image does not show a significant effect on consumer purchase intention.

Inclusive education at the elementary school level requires an appropriate approach to support the learning success of students with special needs, including children with Attention Deficit Hyperactivity Disorder (ADHD). This study aims to analyze the effectiveness of the individual guidance approach in helping children with ADHD overcome learning challenges, as well as identifying obstacles and supporting factors in its implementation in elementary school environments. This study uses a qualitative descriptive approach with a case study method at SDIT Al-Ghazali Pamekasan, through data collection techniques in the form of observation, in-depth interviews, and documentation. The subjects of the study were grade 4 teachers and one of the students with ADHD as the main subject. Data were analyzed using data reduction, data presentation, and conclusion drawing methods. The results of the study showed that individual guidance was significantly able to improve learning focus, as well as the social and emotional skills of students with ADHD. This success was greatly influenced by teacher involvement, parental support, and adaptive learning strategies. However, challenges such as limited teacher time, lack of varied learning media, and lack of special training are still obstacles that need to be addressed systematically. These findings contribute to the development of more effective inclusive education strategies, especially in supporting students with attention and behavioral disorders in elementary school environments.

The advancement of information technology has shifted marketing strategies from conventional to digital platforms, with TikTok emerging as a key driver of modern consumer behavior, including impulse buying. This phenomenon is evident in the local perfume industry, such as SAFF & Co, which has successfully captured a significant market share through strong content strategies. This study aims to analyze thej nfluence of Content Marketing, Price Discount, and Online Customer Review on Impulse Buying of SAFF & Co perfume via the TikTok application in Surabaya. A quantitative associative approach was employed, using an online questionnaire distributed to 100 TikTok users who have purchased the product. The data were analyzed using multiple linear regression. The results indicate that Content Marketing and Price Discount have a positive and significant effect on Impulse Buying, while Online Customer Review does not show a significant partial effect. However, simultaneously, all three variables positively and significantly influence Impulse Buying. These findings imply that businesses can stimulate consumer impulse purchases through effective content and discount strategies, while the role of customer reviews still requires optimization to strengthen their psychological impact on consumer purchasing decisions in social media environments.

This study aims to understand the dynamics of intercultural communication in the adaptation process of interethnic marriages between Javanese and Madurese couples in Sidoarjo Regency, East Java. The primary focus is on how couples from different cultural backgrounds develop communication patterns and adjust to one another in their household life. This research employs a qualitative approach using a phenomenological design. Data were collected through in-depth interviews with three interethnic couples who have been married for more than two years. The findings reveal that communication within interethnic households is adaptive and context-dependent. Indonesian is predominantly used as the main language of interaction, serving as a neutral medium easily understood by both parties, while regional languages are preserved for specific cultural situations. Challenges in communication arise from differences in emotional expression and communication styles, which often lead to misunderstandings, especially during the early stages of marriage. However, couples who engage in open and respectful communication are able to overcome these differences and create a harmonious relationship. Cultural adaptation is also reflected in parenting practices, division of household roles, and interactions with extended families. Support from extended families significantly contributes to the process of cultural acceptance. In conclusion, interethnic marriages between Javanese and Madurese couples represent an ongoing negotiation of values and the formation of a new, inclusive family identity through mutual understanding and culturally respectful communication.

This community empowerment program aims to enhance the economic independence and product competitiveness of women and youth in rural areas through social innovation and creative entrepreneurship in Madurese batik, rooted in local wisdom. The initiative addresses the limited economic opportunities and low participation of rural women and youth in productive activities. The program's objectives include improving entrepreneurial skills, fostering innovation in batik design, and strengthening market access for local products. Using a participatory action approach, the program involved training, mentoring, and collaborative product development with local artisans. The results show a significant improvement in participants’ skills in business planning, creative design, and digital marketing. Moreover, several new batik products with unique local motifs were successfully introduced and promoted through online platforms and local exhibitions. These outcomes indicate that empowering rural communities through context-specific innovation and entrepreneurship can generate sustainable socio-economic impacts. This program not only contributes to the economic resilience of rural communities but also revitalizes the cultural identity of Madura through batik as a competitive local product

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development

This study aims to analyze the influence of Brand Preference (X1), Brand Awareness (X2), and Product Variety (X3) on Purchase Decision (Y) at Marugame Udon in Tunjungan Plaza Surabaya. As a Japanese fast-food restaurant, Marugame Udon faces intense competition in the culinary industry, making it essential to understand the factors that influence consumer behavior. This research employs a quantitative descriptive approach, with data collected through an online questionnaire distributed to 100 respondents who are customers of Marugame Udon. The results show that all three independent variables significantly affect purchase decisions, both partially and simultaneously. Brand preference is identified as the most dominant factor influencing consumers, followed by brand awareness, which enhances brand recognition, and product variety, which offers menu flexibility and increases consumer satisfaction. This study recommends that Marugame Udon's management continue to strengthen brand image, improve promotional efforts, and maintain product innovation to enhance customer loyalty and purchase decisions.

In today’s digital era, social media platforms like TikTok are not only used for entertainment but have also become popular shopping platforms, especially among teenagers. One product that has gained significant attention is Glad2Glow, which utilizes TikTok Shop to market its products. The marketing strategies employed include viral marketing, online customer reviews, and the stimulation of spontaneous purchases (impulse buying).This study aims to determine whether these three variables have a significant influence on the purchasing decisions of teenagers in Surabaya regarding Glad2Glow products on TikTok Shop. A quantitative approach was used, with questionnaires distributed to teenagers in Surabaya as respondents. The data analysis technique applied was multiple linear regression to test the influence of each independent variable on purchasing decisions as the dependent variable. The results show that viral marketing, online customer reviews, and impulse buying all have a significant impact on purchasing decisions. This indicates that digital marketing strategies that are engaging, informative, and capable of triggering spontaneous purchases can enhance teenagers’ purchasing decisions on platforms like TikTok Shop.

Child marriage remains a serious issue in many regions of Indonesia, including Sampang Regency, Madura. Despite the implementation of laws that set the minimum legal age for marriage, early marriages are still widespread and bring various negative impacts, including educational dropout, reproductive health risks, and socio-economic problems. This study aims to analyze the impact of child marriage using the Street-Level Bureaucracy approach developed by Michael Lipsky (2010). This approach focuses on how front-line policy implementers-such as officials from the Office of Religious Affairs (KUA), Religious Court judges, social service officers, and community leaders-interpret and enforce child marriage prevention policies at the local level. This research employs a qualitative method with data collected through in-depth interviews with policy implementers and affected community members. The findings indicate that policy implementation is heavily influenced by the discretion of street-level bureaucrats and is shaped by local cultural values and social pressures. Variations in how policies are applied lead to inconsistent outcomes in child marriage prevention. The study also highlights that child marriage often results in school dropout, emotional and financial unpreparedness, and reproductive health risks.

The rapid development of the business world has driven increased complexity in competition, particularly in the retail sector which has experienced significant growth in various regions, including Tuban. In this context, the partnership between suppliers and department stores (toserba) becomes a strategic aspect that plays a crucial role in maintaining business continuity, operational efficiency, and customer satisfaction. This study aims to analyze the patterns of relationships between suppliers and department stores in Tuban, as well as to identify factors that support the success of such partnerships and their impact on operational performance and customer satisfaction. Using a qualitative descriptive approach based on library research, data were collected from various secondary sources such as scientific journals, books, and relevant publications. The results indicate that effective partnership relationships are characterized by open communication, high trust and commitment, close collaboration, and adaptation to digital transformation. Furthermore, a solid partnership between suppliers and department stores contributes to improving supply chain efficiency, reducing logistics costs, optimizing inventory management, and enhancing customer satisfaction through product availability and responsive service. This study provides valuable contributions to formulating sustainable collaborative strategies for local retail businesses to face increasingly competitive markets.

This study explores the stereotypes and prejudices held by Javanese students toward the Madurese ethnic group at the University of Trunojoyo Madura. Communication, as a fundamental social need, plays a crucial role in building relationships and understanding emotions. In the context of intercultural communication, differences in social and cultural backgrounds can trigger stereotypes that negatively affect interactions. To understand the perspectives of Javanese students in forming stereotypes about the Madurese, this research applies Standpoint Theory, which emphasizes that a person’s viewpoint is shaped by their social position and life experiences. This study employs a qualitative approach with a phenomenological paradigm, collecting data through in-depth interviews and observation. The findings reveal that Javanese students tend to perceive Madurese people as speaking harshly, although some acknowledge that such perceptions do not represent the entire ethnic group. Efforts to overcome stereotypes are made through increased interaction. This study highlights the importance of intercultural understanding in reducing misunderstandings and fostering

This study analyzes the relationship between intercultural communication competence and cultural empathy in Madura ethnic nomadic students. As a group that often faces challenges in cross-cultural communication, migrant students need to have high adaptability in order to interact effectively in diverse academic and social environments. This study aims to understand how the process of cross-cultural communication can shape the cultural empathy of Madura ethnic nomadic students, as well as how factors such as cross-cultural awareness, ease of perspective, feelings of empathy, and expressions of empathy contribute to their adaptation. This study uses a qualitative approach with an in-depth interview method of Madurese ethnic nomadic students spread across several provinces in Indonesia. The results of the study show that effective cross-cultural communication can help students in adjusting to a new environment, increasing comfort in interacting, and strengthening cultural empathy. Key factors contributing to this process include the ability to understand cultural differences, language skills, as well as a willingness to participate in the local culture.