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The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.

The underlying problem of this study is the high incidence of nutritional problems, such as under- or over-nutrition, in adolescents due to greater nutritional requirements during growth. Research Objectives: This study examines the relationship between psychosocial stress, sedentary lifestyle, carbohydrate intake, and nutritional status in adolescents. Research Methods: Using a cross-sectional analytic research method on 284 out of 984 adolescent population, this study analyzed the data with Spearman correlation test. Results: The results showed a significant association between the three independent variables (psychosocial stress, sedentary lifestyle, and carbohydrate intake) and the dependent variable (nutritional status). Each independent variable had a significant p-value: 0.057 for psychosocial stress, 0.592 for sedentary lifestyle, and 0.054 for carbohydrate intake. Conclusion: This study concludes that there is a significant relationship between psychosocial stress, sedentary lifestyle, and carbohydrate intake with adolescent nutritional status. Therefore, it is recommended that adolescents apply a balanced nutritional pattern in their daily lives.

This study aims to describe the implementation of 21st-century skills oriented toward the Merdeka Curriculum through the Pancasila Student Profile Strengthening Project (P5) at SMAN 1 Rejotangan. A qualitative research approach was employed, with data collected through observation, interviews, documentation, and triangulation. The research subjects included Grade X students, homeroom teachers, and the vice principal of curriculum affairs. The findings reveal that the implementation of 21st-century skills—critical thinking, creativity, collaboration, communication, and digital literacy—has been effectively integrated into the P5 project under the theme Sustainable Lifestyle. The project activities fostered students’ environmental awareness, independence, creativity, and social responsibility. The planning, implementation, and evaluation stages were conducted systematically, with teachers serving as facilitators and students as active participants. Optimization efforts were carried out through teacher capacity building, technology integration, and collaboration with external partners. The study concludes that implementing the Merdeka Curriculum through P5 effectively cultivates adaptive, innovative, and character-driven learners based on the values of Pancasila

The spirit of evangelism is an essential element in sustaining the church’s mission and fulfilling the Great Commission of Christ. However, in the digital era marked by cultural shifts, individualistic lifestyles, and rapid advances in communication technology, this missionary zeal has significantly declined. This study aims to revitalize the spirit of evangelism through a missiological reflection on the multicultural approach of Ludwig Ingwer Nommensen in the Batak region. Using a descriptive qualitative method through library research and contextual theological reflection, this study interprets Nommensen’s missiological values and their relevance to contemporary digital evangelism. The findings reveal that Nommensen’s success lay in his ability to integrate steadfast faith with deep respect for local culture, providing a model for the modern church to communicate the Gospel in a relevant and inclusive way. Revitalizing the spirit of evangelism in the digital era requires a balance between profound spirituality, digital competence, and contextual approaches that honor cultural diversity. The implications of this study highlight the need for a renewed missional paradigm that enables the church to reach the digital generation creatively, adaptively, and faithfully rooted in the truth of the Gospel.

The rapid growth of online paylater services has raised concerns about their impact on students’ financial behavior, particularly given the increasing prevalence of consumptive lifestyles and limited financial literacy. This study investigates the influence of Lifestyle (X1) and Financial Literacy (X2) on the use of online paylater systems (Z) and their implications for Spending Behavior (Y) among students of the Faculty of Economics and Business at Dian Nuswantoro University. The study population consisted of 2,100 students from the 2021 and 2022 cohorts, with a sample of 117 respondents determined using the Slovin formula. The sample was selected purposively based on the criteria of being 18–24 years old and active users of paylater services. Primary data were collected through an online questionnaire employing a 5-point Likert scale and analyzed using SmartPLS 3.2 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results reveal that Lifestyle has a significant positive effect on both Spending Behavior and Paylater use, while Paylater use itself also positively influences Spending Behavior. In contrast, Financial Literacy shows no significant effect and does not mediate the relationships. The novelty of this study lies in integrating Lifestyle, Financial Literacy, Paylater adoption, and Spending Behavior into a single explanatory model, thereby offering new insights into the financial decision-making patterns of Generation Z students in the context of digital financial services.

The rapid development of financial technology has transformed transactional behavior, particularly among Generation Z. Easy access through mobile banking, particularly BCA Mobile, has made financial activities more practical but also poses risks of consumptive behavior due to low financial literacy and self-control. This study aims to analyze the influence of Financial Literacy, Lifestyle, and Locus of control on Financial Behavior, with Financial technology as a moderating variable. The research population consists of Generation Z users of BCA Mobile in Surabaya. A total of 147 respondents were selected using purposive sampling based on specific criteria. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The findings show that Financial Literacy and Locus of control have a significant positive effect on Financial Behavior, while Lifestyle has a significant negative effect. Furthermore, Financial technology is proven to moderate the influence of Financial Literacy and Locus of control on Financial Behavior, but not the relationship between Lifestyle and Financial Behavior.  

The phenomenon of fashion FOMO (fear of missing out) exerts a significant influence on fashion consumption behavior, particularly among the demographic from late adolescence to young adulthood. The fear of missing trends can lead individuals to make impulsive purchases. In contrast, the Minimalist Wardrobe concept promotes a conscious lifestyle that emphasizes functional and sustainable clothing choices. The objective of this study is to examine the influence of Fashion FoMO on purchasing decisions and to assess the role of a Minimalist Wardrobe as a moderating variable. A quantitative approach was employed, utilizing purposive sampling to collect data through surveys administered to respondents residing in Semarang City. The data were analyzed using the Structural Equation Modeling (SEM) method with SmartPLS software. The results show that Fashion FoMO has a significant and positive influence on purchasing decisions for UNIQLO products. Meanwhile, the Minimalist Wardrobe shows an insignificant effect. These findings suggest that purchasing decisions are more strongly driven by emotional pressure from FoMO than by minimalist lifestyle considerations.

Digital transformation in Indonesia's financial sector has accelerated the adoption of cashless payment systems, with QRIS (Quick Response Code Indonesian Standard) as the main innovation since its introduction by Bank Indonesia in 2019. Generation Z, as a digital native group, is the dominant user of QRIS due to their preference for fast, practical, and connected services. This study aims to empirically analyze the influence of lifestyle, ease of use, trust, and financial attitudes on the decision to use QRIS by Generation Z in Bogor Regency, as well as test the role of financial literacy as a moderation variable. The research approach uses quantitative methods through inferential statistical analysis. The results showed that only the variables of ease of use and financial attitude had a significant effect on the decision to use QRIS, with a significance value of < 0.05 and t calculated > t table. These findings reinforce the Technology Acceptance Model (TAM) model, which emphasizes the importance of the perception of convenience in driving the adoption of digital payment technology. Meanwhile, the variables of lifestyle and trust did not have a significant effect, which may be due to the level of general trust that has been formed in QRIS and the digital lifestyle of respondents who have not fully developed. These results confirm the need to develop a more intuitive user experience and increase education related to digital financial literacy to strengthen the sustainable use of QRIS among Generation Z.

This study examines the influence of Instagram on college students' lifestyles, focusing on the discrepancy between reality and expectations formed on social media. Instagram has become an important part of college students' lives, not only as a means of communication but also as a medium for constructing self-identity and social image. Through photo and video uploads, many students strive to project an ideal life filled with happiness and success, although this does not always align with reality. This phenomenon gives rise to social pressure, self-dissatisfaction, and a tendency towards a consumerist lifestyle driven by the desire to conform to popular trends. However, Instagram also has a positive side. If used wisely, this medium can be a source of inspiration, learning, and creativity development for students. Therefore, Instagram's influence on college students' lifestyles is largely determined by the user's level of awareness and maturity in balancing the virtual world and real life.

The Loro Dirma Traditional House in Sanleo Village is an important representation of the culture of the indigenous people and is the center of the formation of social, spiritual, and local wisdom identities. This study aims to: (1) describe the structure and architecture of the Loro Dirma Traditional House, and (2) analyze the symbolic meaning contained therein in the context of the life of the indigenous people. The study uses a descriptive qualitative approach through direct observation, documentation, and in-depth interviews with traditional leaders and the local community. The results of the study indicate that the Loro Dirma architecture is full of philosophy that reflects the values ​​of unity, respect for ancestors, and the concept of balance between humans, nature, and the Creator. In addition, the function of Loro Dirma has undergone a transformation, from a traditional residence to a center for traditional activities, a space for deliberation, the implementation of religious ceremonies, and a medium for educating cultural values ​​for the younger generation. However, the study found challenges in preservation efforts, such as limited traditional raw materials, changes in community lifestyles, and the declining interest of the younger generation in local culture. Therefore, collaboration between local governments, indigenous communities, and educational institutions is needed to document, revitalize, and integrate Loro Dirma cultural values ​​into formal and non-formal curricula to ensure their sustainability.

Stunting is a serious problem because it impacts long-term development, preventing children from reaching their full potential, leading to lower cognitive abilities, and increasing their susceptibility to future illnesses. It also impacts both macroeconomic and microeconomic income. SSGI data from 2022 shows that the stunting rate in Central Java was 20.8%, with the highest stunting rate in Central Java Province being in Brebes Regency at 29.1% in 2022. Pandansari Village is one of the villages in Paguyangan District with the highest stunting prevalence, with 129 children in 2023. This study aims to determine the effectiveness of the stunting reduction acceleration program in Pandansari Village. This study uses a descriptive qualitative method. Data collection was carried out through observation, interviews, and documentation. The focus of this study uses Budiani's effectiveness theory, namely. The results of the study are seen from five aspects, the first is the accuracy of the target in the aspect of the accuracy of the target of toddlers recorded by the posyandu cadres and village midwives so that the program is in accordance with the targets that have been previously determined and is in accordance with existing policies. Second, the aspect of program socialization where the existing program has been well socialized to program recipients through various existing activities which include stunting prevention. Third, the program objectives from this aspect, the objectives of the existing program have been effective because the stunting rate in Pandansari Village has decreased every year and also parents of toddlers have better understanding and pay more attention to healthy lifestyles for toddlers. And fourth, program supervision in this aspect, village cadres and midwives have provided regular supervision to program recipients and also provided reports to the village government, sub-district government and community health center every six months.  

This community service research was motivated by the significant challenges faced by Generation Z in maintaining a balance between physical and mental health and productivity in the digital age. The increasing prevalence of mental health disorders and declining discipline among adolescents are important indicators of the need for character building integrated with health education. This study uses a descriptive qualitative approach to describe in depth the process of implementing health and productivity values through observation, interviews, and documentation of activities at school. The results show that interactive education approaches are effective in increasing students' awareness of healthy lifestyles, time management, and personal responsibility. Activities such as thematic education, congregational prayers, and reflective classes serve as a platform for building productive character that emphasizes balance between spiritual, social, and academic aspects. Students showed positive changes in behavior, such as increased regularity in studying, awareness of maintaining cleanliness, and the ability to manage stress and time more effectively. In conclusion, character building based on health and productivity values has a significant impact on shaping a resilient, disciplined, and competitive young generation, and can be used as a model for character education development in Indonesian vocational schools.

This study aims to determine the implementation of strengthening religious values ​​and environmental awareness through educational and creative activities for children in Sari Rejo Village, Medan Polonia District. The main objective of this study is to describe how religious values ​​and environmental awareness are systematically instilled through an interesting and enjoyable non-formal educational approach for children. The problem in this study focuses on the low level of religious awareness and environmental awareness among children who tend to be influenced by technological developments and modern lifestyles. The research method used is a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation of educational activities such as making key chain crafts, caring for the environment by making pot crafts from used plastic bottles, ecobrick crafts, and Islamic-based learning. The results of the study indicate that educational and creative activities can be an effective means of forming religious character and increasing children's awareness of environmental cleanliness. The conclusion of this study confirms that collaboration between the community, educators, and parents plays an important role in fostering moral and social values ​​from an early age, as well as making children more aware of spiritual and ecological responsibilities in everyday life.

This research is motivated by the phenomenon of diverse consumer behavior in making purchase decisions for Eiger products at the Eiger Store in Gunungsitoli City, particularly amid the rapid growth of online stores and price competition from general stores such as Mr. DIY. This study aims to identify the factors influencing consumer behavior and to understand the process of purchase decision-making for Eiger products. The method employed is descriptive qualitative, with data collection techniques comprising in-depth interviews, observation, and documentation. The findings indicate that consumer behavior is influenced by internal factors, such as personal motivation and an active lifestyle in outdoor activities, as well as external factors including a strong brand image, high product quality, social recommendations from family and friends, and friendly and informative store service. The results of this study are expected to provide valuable input for store management in formulating more effective marketing strategies to enhance competitiveness in the local market

This study aims to analyze Islamic legal perspectives on the decision of married couples to choose not to have children (childfree) by reviewing sharia arguments, interpretations of scholars, and the resulting social and legal implications. The childfree phenomenon is a contemporary issue that is increasingly being discussed, especially among the younger generation of ubanites in Indonesia. This decision is driven by various factors such as economic conditions, physical and mental health, enviromental awareness, career orientation, and lifestyle. The study was conducted using a qualitative-descriptive approach and the data obtained through library research methods. From an Islamic Legal perspective, this lifestyle choice is controversial because it is directly related to the maqāṣid al-sharīʿah, particularly the aspect of hifẓ al-nasl (preserving offspring). Previous research has explain that non-permanent contraceptive practices are permissible as long as there is the consent of the couple and do not cause harm. However, permanent contraceptive suc as vasectomy or tubectomy are considered contrary to Islamic law. The Indonesian Ulama Council (MUI) has also emphasized that permanent contraceptive measures are not permitted because the contradict the purpose of sharia to preserve offspring. Thus, Islamic law allows for ijtihad and deliberation in addressing the phenomenon of childfree, while still emphasizing that safeguarding offspring is a crucial part of the primary objective of sharia. This study aims to contribute academically to the discourse on Islamic legal flexibility in responding to evolving social realities, highlighting the dynamic interplay between normative principles and contemporary challenges.

Adolescence is an important period for reproductive health because it is a period of behavioral formation, where at this time, teenagers begin to try new or challenging things, including in health behavior, one of which is free sex behavior. This free lifestyle behavior is greatly influenced by a correct understanding of adolescent reproductive health. The impact that can occur due to free sex behavior is early pregnancy or Unwanted Pregnancy. Adolescent pregnancy is one of the health problems that requires serious attention so that efforts are needed to increase awareness of reproductive health for all teenagers. The purpose of this community service is to increase the knowledge of teenagers at MAN Seram Bagian Barat about reproductive health and increase adolescent awareness in preventing early pregnancy. The method used is to provide education to teenagers at Madrasah Aliyah Negeri Seram Bagian Barat. Teenagers are very enthusiastic about this activity by asking various questions and the active discussion makes teenagers more enthusiastic. The final result is that 26 teenagers have good knowledge after being given education, from previously only 11 teenagers. The conclusion is that teenagers understand how to prevent early pregnancy in teenagers at MAN Seram Bagian Barat. It is hoped that good knowledge will prevent teenagers from engaging in free sex behavior that can result in pregnancy at a young age.

Diabetes Mellitus is a growing public health concern, particularly among the elderly, due to age-related metabolic changes and lifestyle factors. This study aimed to evaluate the effectiveness of a combined nutrition and physical activity education program in preventing diabetes among elderly community members. The research employed a quasi-experimental design involving 80 participants aged 60 years and above, divided into intervention and control groups. The intervention group received structured education sessions on balanced nutrition, portion control, and practical strategies for incorporating physical activity into daily routines, delivered over eight weeks. Data on blood glucose levels, body mass index, dietary habits, and physical activity frequency were collected before and after the program. Findings indicated significant improvements in participants’ dietary behaviors, increased physical activity engagement, and modest reductions in fasting blood glucose and body mass index in the intervention group compared to controls. These results suggest that targeted education programs focusing on nutrition and physical activity can effectively enhance diabetes prevention efforts in the elderly. The study underscores the importance of community-based interventions that empower older adults with knowledge and practical skills to maintain metabolic health and reduce the risk of chronic disease.

Student sports achievements is not only determined by physical ability, but also by the balance of physical fitness and emotional management. At SMA N 1 Bojong, students in the Special Sports Class (KKO) still face challenges such as such as a lack of understanding of targeted physical fitness, low awareness of healthy lifestyles, and suboptimal emotional regulation. These issues may affect their athletic performance and achievement potential. This community service program aims to provide comprehensive education on the importance of physical fitness and emotional management in supporting sports achievements. The program is expected to increase students’ understanding, reduce injury risks, enhance focus, and build mental resilience among KKO students. The outreach activity was conducted by lecturers and university students in one day and covered two main aspects, namely education on physical fitness and emotional management. The activity applied a participatory approach that actively involved students in theoretical learning, practical sessions, and evaluation through pre-test and post-test assessments. Based on the results, the average pre-test score was 70.7 and the average post-test score was 95.7, indicating an improvement in students’ understanding of both physical fitness and emotional management. It can be concluded that this community service activity successfully improved students’ comprehension regarding physical fitness and emotional management as key factors that support sports achievement. In addition to increasing knowledge, this program also instilled positive values so that students can become athletes who are physically healthy, emotionally intelligent, and strong in character.

 Health problems related to lifestyle, especially diabetes mellitus, are increasingly common in communities with limited knowledge of balanced nutrition. This community service program aimed to promote health awareness and prevent diabetes mellitus through education on balanced nutrition among adult residents. The method used was participatory education, consisting of counseling sessions, group discussions, and demonstrations on meal planning and portion control. Participants were guided to understand the importance of maintaining blood sugar levels through dietary regulation and physical activity. The results showed an increase in participants’ knowledge and awareness regarding healthy eating patterns and diabetes prevention. Many participants reported behavioral changes, such as reducing sugar consumption and increasing the intake of vegetables and fruits. The activity also fostered a supportive environment for adopting healthy lifestyles in the community. It is concluded that balanced nutrition education effectively enhances community understanding and preventive behavior against diabetes mellitus. This program can serve as a model for similar community-based health promotion initiatives to reduce non-communicable disease risks in the future.

This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this study was 100 people with the sampling technique using purposive sampling. The data analysis technique used is multiple linear regression analysis. In this study, the results obtained are Green Marketing (X1) has a positive and significant effect on customer loyalty (Y), Brand Image (X2) has a positive and significant effect on customer loyalty (Y), and Green Marketing (X1) and Brand Image (X2) have a positive and significant effect on customer loyalty (Y) at Starbucks Coffee Living World Pekanbaru