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Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.  

The purpose of this study was conducted to examine three issues, namely: (1) Business development strategy for Purnama Raya H. Salsabila Restaurant Lebak Bandung Jelutung,(2) Obstacles faced by Purnama Raya H. Salsabila Lebak Restaurant Bandung Jelutung, (3) Islamic economic view towards the business development strategy of Purnama Raya H. Salsabila Restaurant, Lebak Bandung Jelutung. To reveal these three issues in depth and comprehensively, the authors used a field research method with a qualitative approach with primary and secondary data sources by interviewing 10 people, namely the restaurant and consumers. From the results of this study it can be concluded that: Padang Surya Restaurant in the city of Mukomuko has implemented a business development strategy, namely the strategy includes: product strategy, price strategy and sales strategy. Islamic Economic Review of the business of Purnama Raya H. Salsabila Restaurant, Lebak Bandung Jelutung, is appropriate with Islamic principles.

This community service program is carried out in the Ngunut area, Tulungagung Regency, with activity partner ONC. The problems faced include economic growth and technological developments emphasizing the need for ONC to remain competitive and sustainable. Tight competition in the local market, the need for updated technological knowledge, and business sustainability challenges are the main focus. Solutions carried out through the latest training provide a solid foundation for their self-development. Strategic collaboration with activity partners and analysis of new business opportunities are the foundation for developing business models that are not only innovative but also sustainable. Technology enablement and implementation of digital marketing strategies were key steps in improving ONC's operational efficiency and increasing their visibility in the tight local market. outreach on business sustainability provides better understanding for ONC members, helping them reduce environmental impacts and increase resource efficiency. As an integral part of this program, monitoring and evaluation are carried out strictly to measure the impact of each step taken. Thus, the community service program not only provides an immediate solution to the challenges ONC faces, but also forms the basis for long-term investment, supporting the growth and sustainability of their business in the future.

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

This research aims to analyze the problems and development of sharia banking in Indonesia in the context of globalization. Sharia banking in Indonesia has experienced significant development during the era of globalization. Globalization is a process of international integration that occurs due to the exchange of world views, products, thoughts and other cultural aspects. The progress of transportation and telecommunications infrastructure, including the emergence of the telegraph and the Internet, is a major factor in globalization which increasingly encourages interdependence of economic and cultural activities. The era of globalization has brought changes to the world economic order and presented challenges and opportunities for sharia banking. However, with the development of sharia banking, various problems and challenges have arisen that need to be overcome, the central problem is the lack of socialization and education to the community, as well as competition with conventional institutions which is also a challenge for sharia banking in Indonesia. The analysis method used by the author is a qualitative approach. The results of the research in this journal are the innovation of Islamic banking products, developing digital banking and increasing human resources as a strategy for the development of Islamic banking in Indonesia in the era of globalisation.    

Empowerment has an important role in educational institutions which makes a real contribution to improving human resources. This includes empowering Islamic boarding school graduates in improving the quality of human resources. The aim of this service is to understand the process of empowering the Al-Qur'an Al-Asy'ariyyah Alumni Association (IKMAAL) in Kalibeber Village, Wonosobo Regency. The empowerment strategy includes four strategies, namely: preparation, work meetings, follow-up, and building togetherness. The results of this activity show that the working meeting of the Al-Qur'an Al-Asy'ariyyah Alumni Association (IKMAAL) in Kalibeber, Wonosobo district produced important points that show the alumni's gratitude towards the Islamic boarding school, namely: 1) making a coupon for land purchasers for development foundation, 2) creating an al-Al-asyariyyah coin program in each branch for the benefit of members, 3) planning a joint Umrah within the IKMAAL association, and in 2025 holding a Javanese and Madurese Qur'an hamatul. This contributes to increasing human resources for society within an institutional framework. The conclusion focuses on the importance of ties in realizing a goal and its implications for expanding the alumni network.

Calvin's strategy in the development of Christian religious education in the Reformation era was key in forming a strong and sustainable approach to Christian religious education. John Calvin, a leading figure of the Christian Reformation in the 16th century, had a central role in advancing Christian religious education. He implemented a number of important strategies, including education for all, structured education, teaching of Scripture, training of church leaders, character education, involvement of church and state, and emphasis on local languages. These strategies help spread Calvinist theology and ensure everyone's access to quality Christian religious education. Calvin's influence on Christian education is still visible in various Christian education systems to this day. Christian religious education is education in Christian teachings that emphasizes aspects of knowledge, attitudes and values ​​and even skills that are based on the Christian faith itself. With Calvin's strategy in the midst of Christian Religious Education, Christian Religious Education can achieve the goals it should achieve, especially in the community, schools and families. In this series of strategies, Calvin played a key role in changing Christian religious education in his time. Christian religious education is no longer the exclusive right of clergy, but is a right and responsibility for the entire Christian community. Calvin's in-depth and structured educational approach, along with his emphasis on the use of print media, helped spread the teachings of the Protestant Reformation throughout the Christian world. These approaches remain influential in the development of Christian religious education to this day.

Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.

Franchising is part of a type of syirkah where there is a partnership association and raising funds as well as the use of trademarks. This also requires the franchisor to provide rights to the franchisee in the form of scientific, marketing and administrative rights to manage the business. This obligation was apparently not carried out by the Dimsum 1000 franchise, where all obligations to provide marketing knowledge were not carried out by the franchise. In writing this essay, the author formulates a problem in the form of how to implement the Dimsum 1000 franchise business in Medan District, Medan City? How do franchisors fulfill their rights and obligations in developing the Dimsum 1000 franchise business in Medan District, Medan City? How do you fulfill the rights and obligations of the Dimsum 1000 franchise business from Wahbah Az-Zuhaili's perspective in Medan District, Medan City? In this research the author uses empirical legal research. The results of the research explain that the implementation of the Dimsum 1000 franchise business in Medan District, Medan City, goes through a business cooperation agreement procedure first. Then all the equipment for selling is provided by Dimsum 1000. However, in the marketing strategy Dimsum 1000 is considered old-fashioned and out of date. Fulfillment of the franchisor's rights and obligations in developing the Dimsum 1000 franchise business in Medan City District. Medan City does not fulfill the franchisee's rights in the form of guidance in the form of training, management operational guidance, marketing, research and development for franchisees on an ongoing basis. Fulfillment the rights and obligations of the Dimsum 1000 franchise business from Wahbah Az-Zuhaili's perspective in Medan City District, Medan City, did not happen at all. Dimsum 1000 franchise practices viewed from Wahbah Az-Zuhaili's perspective are not in accordance with the fulfillment of the concept of rights applied in Wahbah Az-Zuhaili's own view. This can be seen from not providing guidance in the form of training, operational management guidance, marketing, research and development to franchisees on an ongoing basis, which violates the rights of the franchisees themselves.

This literature study aims to analyze and describe the integration of moral values ​​in Islamic Religious Education (PAI) learning based on coastal local wisdom for elementary school students. The focus of this study is to identify moral values ​​that are relevant to the lives of coastal communities, analyze strategies for integrating coastal local wisdom in PAI learning, and describe the potential for developing PAI teaching materials based on coastal local wisdom. The research method used is a literature study with a descriptive-analytical approach. The sources of research data are journal articles, reference books, curriculum documents, and relevant previous research results over the past ten years. Data collection techniques are carried out through identification, classification, and content analysis. The results of the study show that: (1) Moral values ​​that are relevant to the lives of coastal communities include gratitude for the gifts of the sea, honesty, cooperation, courage, patience, and responsibility for the environment; (2) The strategy of integrating local coastal wisdom in Islamic Religious Education learning can be done through the development of contextual teaching materials, experiential learning methods, and authentic evaluation; (3) The development of Islamic Religious Education teaching materials based on local coastal wisdom has the potential to increase the relevance of learning, strengthen local cultural identity, and facilitate the internalization of moral values ​​in elementary school students. This study concludes that the integration of moral values ​​in Islamic Religious Education learning based on local coastal wisdom is a relevant and potential strategy to be implemented in elementary schools in coastal areas, especially at SDN 007 Panipahan.

The Digital Era is a time where information can be accessed and disseminated very easily using digital technology. Globally, technology is present to help humans carry out various activities. So the era of technological disruption is something that needs to be faced. In order to continue to be able to provide the best for individuals and community groups in the business world, it is necessary to carry out various innovations and improve the quality of skills. The aim of this literature research is to find out how the era of digital disruption has affected technological development in Indonesia. The research method used is descriptive theoretical study, namely a method that discusses several possibilities for solving actual problems by collecting data, compiling or classifying them, analyzing and interpreting them with existing theories and comparing them from literature sources. The research results show that the era of digital disruption in Indonesia has developed and has entered the modern era, such as digital technology disruption in the fields of health, finance and education. It can be concluded that digital disruption is an innovation that changes people's way of life and thinking patterns, changes company work culture, or even creates new markets that have never existed before. So it has positive and negative impacts with the era of digital disruption. Therefore, if it is not faced with the right strategy, technological disruption can threaten conventional businesses and threaten industrial markets. In facing technological/digital disruption, companies need to improve the quality of more modern technology so that they are not left behind and can compete with industry and companies as well as improving the quality of human resources.

In today's information and technology era, television media has a very important role in shaping opinions and influencing people's views. The existence of da'wah programs on television media is not only about increasing the number of impressions, but also how these programs can really permeate and have a positive impact on society. Therefore, the strategy of da'wah programs in television media requires special attention and in-depth study. The method in this article uses a literature study, which is a method with data collection by understanding and studying theories from various literature related to the research. From the results of the research, an attractive and quality program strategy is very important to increase the existence of da'wah programs on television media. In addition, cooperation with related parties and promotion through social media can also help increase the number of viewers. In the increasingly fierce competition of television media, da'wah programs must continue to innovate and adapt to technological developments and viewers' needs in order to remain effective in delivering da'wah messages. The effectiveness of da'wah programs on television media can be influenced by various factors. Therefore, several strategies can be used in da'wah programs on television media with a focus on how to improve the existence and effectiveness of da'wah messages.

The purpose of this research is to explain a strategic approach to the training and development of the Human Resources of the Regional Disaster Management Agency (BPBD) in facing organizational change challenges. This study uses a qualitative descriptive method and a literature study approach. The research is conducted at the Office of the Regional Disaster Management Agency in Bima District. In this research, the data analysis technique used is the interactive model according to Miles and Huberman, which consists of three main components: data reduction, data presentation, and conclusion/verification. The research results show that in the context of natural disasters that are prone in this region, disaster preparedness, disaster management, and emergency response coordination are the top priorities in the training strategy. Involvement of the local community, collaboration with other institutions, and learning from previous experiences are essential elements that can strengthen the readiness of the BPBD in Bima District. Continuous evaluation, career development, utilization of local human resources, and technological innovation are supportive elements in a comprehensive training strategy. Recommendations include the development of long-term training plans, enhanced inter-agency collaboration, and investment in technology that supports disaster management and training. Facing future challenges, such as climate change that can increase the risk of natural disasters, the BPBD in Bima District must continually update their training strategy and ensure that their response to organizational changes and disasters remains relevant and responsive. Therefore, the training and development strategy for HR in the BPBD in Bima District can help strengthen their preparedness and responsiveness in facing the challenges in this region.

The development of the hotel business is currently very rapid in Indonesia. So communication has become an important part in hotel companies as a medium for companies whose targets are guests. As time goes by, sharia principles have entered the hotel business. This is what makes researchers interested in analyzing what kind of management communication strategies are used by the Mutiara Syariah Bukittinggi Hotel which uses sharia principles in serving guests. This research aims to determine the communication strategy of Mutiara Syariah Bukittinggi Hotel Managers in serving guests. This research uses a descriptive method with a qualitative approach. The subject of this research is the Mutiara Syariah Bukittinggi Hotel Manager and the object is the communication strategy of the Mutiara Syariah Bukittinggi Hotel Manager in serving guests. Meanwhile, in collecting data in this research, researchers collected data from observation, interviews and documentation. Based on the results of research with the Mutiara Syariah Hotel Bukittinggi, the strategy for serving guests is first, the manager makes a plan as to what kind of communication strategy will be used to serve guests of the Mutiara Syariah Hotel Bukittinggi. Second, employees carry out communication strategies as planned by the management of the Mutiara Syariah Bukittinggi Hotel. Third, the manager looks at the results of the communication strategy in serving guests, whether the communication strategy implemented is good or not. Fourth, the management of the Mutiara Syariah Hotel Bukittinggi reports every activity carried out to the leadership regarding communication strategies in serving guests of the Mutiara Syariah Hotel Bukittinggi.

Research objectives To find out strategies that can be implemented in developing community-based Ecotourism in Tipang village, Baktiraja District, Humbang Hasundutan Regency in 2023. To find out what factors support and inhibit the development of community-based Ecotourism in Tipang tourist village. Using a qualitative research method with a descriptive approach through in-depth interview techniques with informants. From the results of research conducted by researchers, the Tipang Tourism Village, Baktiraja District, Humbang Hasundutan Regency is still in the pioneering stage. Therefore, for the Tipang Tourism Village development strategy there are stages that must be carried out, especially the process of approaching the community and providing guidance to assist the community's human resources. As well as the existence of supporting and inhibiting factors in the community-based ecotourism development strategy, more attention must be paid by utilizing the potential of the Tipang Tourism Village. The strategies that have been implemented in the tourism community are: 1. Becoming a government partner in encouraging and disseminating tourism awareness among the community. 2. Providing participation in various related training, such as understanding what tourism potential is and also what it is like to develop a tourist village. 3. Mapping tourism potential, where Pokdarwis has data from every tourist location point in Tipang Tourism Village. 4. Create a tour package where this tour package has a tariff according to the tourist's trip in the Tourism Village and what the tourist's activities will be in the future. 5. Promoting tourism products carried out by Pokdarwis so that Tipang Tourism Village becomes increasingly well known and penetrates the outside world. Potential villages with culture and daily traditions of the community that can be developed as tourist village attractions. Through the factors that influence the development of this tourist village, there are attractions, amenities, accessibility and also superior human resources.

If tourism promotion is not accompanied by a good communication strategy, it will affect the existence of the tourist attraction itself. Based on that, the aim of this research is to find out about SRP Ernala's tourism promotion strategy through Instagram (IG) social media. This research uses primary data and secondary data. In this research, the primary data is the results of interviews with managers, employees and visitors to SRP Ernala tourism in Karo Regency, secondary data is social media content from the SRP Ernala tourist village as well as previous research related to this research. This research uses qualitative research methods with descriptive analysis which collects data through observation data, documentation and interviews with 6 informants. From the research results, the SRP Ernala tourism development promotion strategy used by tourism managers is in line with the theory of promotional forms, product, price, place, promotion, promotions used via Instagram social media. SRP Ernala's tourism development promotion strategy through social media is quite effective and has received positive responses from various visitors. In this way, SRP Ernala tourism is developing

Science learning in vocational schools is important in the development of students' knowledge, but creative approaches are needed to improve motivation and achievement. This research explores educational games as a strategy. The aim is to understand the impact of educational games in improving students' science learning motivation and achievement. A qualitative approach was used in data collection. The results show the benefits of educational games: high engagement, motivation through elements of competition, rewards and fun, better understanding of science concepts, intensive practice, critical skills and sustained learning motivation. The implication of this research is that by integrating educational games into the science curriculum, educators can create an engaging and effective learning environment, help students develop a deeper understanding of science, and achieve better learning achievement. Thus, educational games are a valuable tool to advance science education in vocational schools.

Each region must have a strategy for developing tourist attractions, this is used to realize progress in increasing tourist interest, such as Gosong Telaga Barat Village in North Singkil District which has the Lake Anak Laut tourist attraction. This research aims to describe the tourist attraction development strategy carried out by the village government for Lake Anak Laut tourism to increase visitor interest in Gosong Telaga Barat Village, North Singkil District. The method used in this research is a qualitative method that describes the subjects and objects studied from the strategy for developing the Lake Anak Laut tourist attraction in Gosong Telaga Barat Village, North Singkil District. The results of this research show that the village government's strategy in developing the Lake Anak Laut tourist attraction is to procure funds and land, build facilities and infrastructure, promote the tourist attraction, and preserve the environmental sustainability of the Lake Anak Laut tourist attraction. Meanwhile, the obstacles are the difficulty of procuring funds from the village budget and the lack of support from the tourism office and district government in the form of budget funds.

Tarabunga Tourism Village has a variety of great tourism potential that can be developed and introduced such as its beautiful and amazing natural potential. The purpose of this study is to determine the development strategy carried out by the Village Government in increasing the number of tourist visits to Tarabunga Village. (2) To determine the involvement of BUMDES, POKDARWIS, and Youth Youth Organization in the management of tourist attractions, (3) To determine the involvement of community leaders in the development of tourist attractions in Tarabunga Village. This research uses descriptive qualitative methods. Data collection techniques used are (1) data collection through observation, interviews and documentation, (2) data presentation, (3) data reduction, and (4) drawing conclusions. The results of this study are that the Village Government does not only work alone but involves various related parties or stackholders called Penta-helix. The strategies carried out by the Village Government are master plan, environmental management and cleanliness, promotion and marketing, environmental sustainability, human resource development, application of Sapta Pesona, cooperation and partnerships. The conclusion drawn by the author is that Tarabunga Tourism Village has rich natural resource potential. The Government's strategy does not only focus on one point or one tourist attraction, but development is carried out as a whole. One of the major strategies owned by the Village Government is the Master plan on the development of Tarabunga Peak Attraction, In developing the potential of Tarabunga Tourism Village both Natural and Cultural Potential, the village government does not only do it alone but also involves various related parties that can contribute directly or indirectly.

The purpose of this study is to determine the strategy for developing tourism potential of Prongil Julu village, Tinada district, Pakpak Bharat district. This study uses qualitative research methods and uses SWOT  (Strengths, Weaknesses, Opportunities, Threats) analysis with three informants. The results of this study depict that developing tourism potential in Prongil Julu village has several advantages such as fresh air, cultural attractions, quite complete facilities,  hospitality of people and  entrance to the capital of Pakpak Bharat regent. However, there are also weaknesses such as underdeveloped infrastructure, lack of tourism promotion as well as lack of public interest and attention towards tourism. There are also opportunities to develop tourism through community tourism training, partnerships with the private sector and leveraging the benefits of Lae Mbilulu Falls to attract tourists. However, threats such as competition with destinations other than  Prongil Julu Village and environmental damage also need attention. Based on these SWOT results, the author proposes a number of strategies to develop tourism potential such as infrastructure development, increased tourism promotion,  tourism product development and cooperation with the private sector and  Pakpak Bharat District Tourism Board. It is hoped that this strategy can help Prongil Julu Village maximize its tourism potential for economic growth and regional development.