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This study examines the crime of fertilizer counterfeiting in the Kalianda area, South Lampung, which is a form of economic crime with a significant impact on the agricultural sector. Fertilizer counterfeiting not only harms farmers financially, but also disrupts the distribution of subsidized fertilizers and lowers trust in the legal system. This crime is driven by various factors, including economic incentives, weak supervision, and inadequate regulations. In addition, the existence of illegal distribution networks and the lack of effectiveness of law enforcement also exacerbate the problem. This study uses a normative juridical approach to analyze the legal aspects that govern the crime of fertilizer counterfeiting, as well as an empirical approach through interviews with law enforcement officials in the South Lampung Regional Police area. The results of the study show that the rampant counterfeiting of fertilizers is caused by economic pressure, weak law enforcement, and low public legal awareness. This practice is often carried out in a covert manner and is difficult to prove technically in the field. In addition, the alleged involvement of certain individuals in the illegal distribution network adds to the complexity of handling cases. This study recommends reforming the fertilizer distribution system that is more transparent, increasing supervision by law enforcement officials and related agencies, and strengthening regulations with the application of stricter sanctions. Efforts to increase public legal awareness are also an important aspect in preventing similar crimes in the future. In addition, the need for synergy between law enforcement officials, local governments, and the community is the main key in tackling this economic crime. The development of fertilizer distribution tracking technology, as well as education to farmers about the characteristics of real and fake fertilizers, is expected to be able to strengthen the protection system at the grassroots level.

This study aims to examine the types and functions of code mixing used by Boy William in his YouTube videos. A descriptive qualitative approach was employed to analyse the linguistic data collected from four selected videos on his channel. The findings revealed that four types of code mixing were present in Boy William’s speech: unit insertion, unit hybridization, sentence insertion, and reduplication. A total of 23 instances of code mixing were identified across the selected videos, with the following distribution: 10 cases of unit insertion, 4 of unit hybridization, 8 of sentence insertion, and 1 of reduplication. Additionally, seven functions of code mixing were identified, including expressing emotion, asserting status, showing pride, enhancing clarity, making jokes, fulfilling communicative needs, and reflecting prestige. Based on this research, it can be concluded that code mixing is a common feature in Boy William’s YouTube content, serving various social and communicative purposes. The findings of this study offer an implication, particularly in the fields of sociolinguistics in which in sociolinguistics perspective, this research contributes to a deeper understanding of how multilingual speakers use code mixing as a communicative strategy in informal digital platforms like YouTube.

This research analyzes the implementation of the 7P marketing mix framework—comprising product, price, place, promotion, people, process, and physical evidence—at Bank Syariah Indonesia (BSI) to attract consumer interest in adopting sharia-compliant savings products within an increasingly volatile banking environment. Amidst accelerating retail competition following consolidated structural expansions, the main objective of this study is to trace the relationship between strategic structural integration and retail consumer acquisition dynamics. The methodology incorporates a qualitative case study paradigm operating primarily through continuous field observations at physical institutional touchpoints combined with an extensive evaluation of web-based portal data and corporate disclosures. The key findings reveal that the proactive orchestration of zero-administration deposit schemes, transparent sharia-compliant pricing margins, broad multi-channel distribution, targeted digital netnography campaigns, and highly optimized automated mobile routing systems collectively acts as a core catalyst for amplifying consumer market trust and broadening retail account portfolios. The study concludes that the seamless integration of digital service architectures with traditional branch infrastructures under sharia tenets remains vital for maintaining structural growth and securing long-term institutional presence in competitive regional commercial banking fields.

This study uses the Mean Value Analysis (MVA) approach to analyze the queuing system at the Mixue Ice Cream & Tea cashier counter on Jalan Pahlawan in Magelang City. The MVA method was chosen because it can handle general time distributions between arrivals and services. The research was conducted through direct observation and interviews over the course of two days, during which time data was collected on the time between arrivals and customer service. The analysis revealed that the system was not in a steady state, as the arrival rate (0.0122 customers per second) exceeded the service rate (0.0111 customers per second). High service variability (CV = 276.30%) compared to arrival variability (CV = 69.46%) indicates service instability. On average, customers waited 47.08 seconds, and the total time in the system was 137.17 seconds. These results are important because they indicate the need for increased efficiency and standardized services to prevent a decrease in service quality.

This study aims to analyze the level of efficiency and effectiveness in managing tax revenues in Indonesia and its contribution to national economic development. Taxes are the primary source of state funding and play a crucial role in supporting development programs and welfare distribution. However, there remains a gap between tax potential and realization, indicating the need to evaluate the current tax administration system. This research adopts a descriptive quantitative approach using secondary data from DJP, BPS, and the Ministry of Finance covering the 2019–2023 period. The findings show that tax collection effectiveness has been relatively high in the last two years, as indicated by revenue realization exceeding targets. Nevertheless, efficiency remains low due to suboptimal digital systems and limitations in human resource capacity. Effectiveness is also strongly influenced by information technology and the performance of tax officials. The study concludes that tax reform focused on digitalization and transparency must be strengthened to support sustainable economic development. These findings have important implications for future fiscal policies and suggest opportunities for further research using mixed-method approaches.

This study aims to evaluate the effectiveness of the National Cash Social Assistance (BST) policy on the purchasing power of communities in Surabaya. BST is a social protection program launched by the Indonesian government in response to the economic impact of the COVID-19 pandemic. The policy targets low-income and vulnerable groups through direct cash transfers, with the goal of maintaining basic consumption levels and preventing a sharp decline in household welfare. This research examines the extent to which the BST program has achieved its objectives, particularly in enhancing or sustaining the purchasing power of its beneficiaries in urban settings. The study employs an evaluative approach using a mixed-methods design, combining quantitative survey data with qualitative interviews involving aid recipients and local-level implementers. The findings indicate that the BST program had a positive short-term impact on household purchasing power, particularly in meeting essential needs such as food and utility expenses. However, several implementation challenges were also identified, including issues of inaccurate beneficiary targeting, delays in distribution, and the relatively small amount of assistance compared to actual household need. These results highlight that the effectiveness of social policy is not solely dependent on budget allocation but also on the precision of its implementation on the ground. Consequently, the study recommends improvements in beneficiary data updating, enhanced transparency in aid distribution, and the development of more adaptive program designs that reflect local socio-economic conditions. The findings are expected to serve as a valuable reference for policymakers in designing more efficient and sustainable social assistance programs in the future.  

Regional tourism development is a crucial strategy for driving local economic growth and preserving cultural heritage. However, field conditions often reveal that policy implementation does not always proceed optimally. The Sekarsari Bathing Area in Mojokerto City is one of the tourism sites targeted by development policies, yet it has not demonstrated significant impact on community welfare or tourism attractiveness. This study aims to evaluate the implementation of regional tourism development policies at the Sekarsari site using William N. Dunn’s policy evaluation theory, which includes six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. This research adopts a qualitative approach with a case study design. Data were collected through in-depth interviews, field observations, and document analysis from various stakeholders such as the tourism office, site managers, local businesses, and community members. The research instruments were developed flexibly and iteratively according to field dynamics. Data analysis was conducted through data reduction, data display, and conclusion drawing in an interactive manner. The findings reveal that the tourism development policy at Sekarsari has not yet yielded optimal outcomes. The main weaknesses lie in the lack of community participation, uneven distribution of economic benefits, and limited innovation and promotion. Although there have been improvements in basic infrastructure and a modest increase in visitor numbers, the policy has not been fully responsive to local needs. In conclusion, the current policy does not fully meet Dunn’s six evaluation criteria and requires revisions in both strategic planning and technical implementation. This study recommends that future tourism policies be more community-based, inclusive, and adaptive to local contexts. For future research, a mixed-methods approach involving quantitative and geospatial analysis is suggested to strengthen comprehensive evaluative evidence.    

This study aims to analyze the transformation of marketing elements in the digital era and how sharia values can be integrated to support business sustainability. Using a literature study method, this study found that digitalization has changed the structure of the marketing mix (7P), creating new challenges and opportunities that demand ethics and fairness in marketing practices. Sharia values such as transparency, honesty, and trustworthiness are very relevant to be applied in digital marketing, both in the context of halal products, ethical distribution, educational promotion, and services based on Islamic values. The integration of sharia principles in digital marketing has been proven to support business sustainability from an economic, social, and environmental perspective, creating a business ecosystem that is not only profitable but also ethical and oriented towards the welfare.

This study aims to analyze the perspectives of mathematics students on mixing aloe vera extract with weak acid solution for hair health and softness. The research method used is descriptive quantitative through the distribution of questionnaires to 43 mathematics students at Medan State University and other universities in North Sumatra. The questionnaire consists of 19 statements covering aspects of knowledge (12 items), environmental awareness (4 items), and psychomotor (4 items) with a Likert scale of 1-5. The results showed that the majority of respondents had good knowledge about the benefits of aloe vera for hair care (mean = 4.02), but the understanding of weak acid solution and its mechanism of action was still moderate (mean = 3.12). The environmental awareness aspect showed a high value (mean = 3.76) which reflects the tendency of students to choose natural products. Meanwhile, the psychomotor aspect showed a moderate value (mean = 3.44), which indicates the limitations of respondents' skills in applying hair care products optimally. This study found a positive correlation between knowledge about natural ingredients and the tendency to use natural-based products for hair care. The results of this study are expected to be the basis for developing hair care product formulations based on natural ingredients that suit the needs and preferences of students.

Nowadays, the development of the world of technology and information has a great influence on our daily lives. This is marked by the increasing number of new products circulating in the market. To be able to win market share of sales, a strategy is needed. One of the strategies carried out by the company is with a marketing mix pattern consisting of products, prices, venues and distribution. The most used product is Nokia Mobile Phones. To determine the analysis of the influence of the free bound variable, multiple regression analysis was used through a computer with the SPSS Release program with a validity and realiginess test The coefficient of determination (R square) was 0.793. But the number of variables is more than two, then an adjudted square of 0.726 is used, meaning that the change Y (buying decision) is determined by a free variable of 72.6%. The correlation coefficient of the overall independent variable (multiple R) is 0.891 or 8.9%, meaning that the relationship between the purchase decision and the independent variable is strong. Based on the analysis, it can be concluded that the influence of the marketing mix on consumer decisions in buying Nokia Mobile phones in South Ende District, Ende Regency can be said to be very influential Thus the expected target for the public to decide to buy products with trusted brands so that consumer satisfaction can be trusted.

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

Iodine deficiency remains a major health issue, especially in highland regions like Cisukadana Village, leading to an increased risk of goiter that affects metabolism and growth. This study explores an alternative method to improve iodine intake through the use of factory ash waste in salted egg processing. Factory ash waste is known to contain microelements such as iodine, calcium, and magnesium, which can enhance the nutritional value of salted eggs. The research consisted of three stages: community counseling on iodine importance, practical training on making salted eggs using a salt and ash mixture, and product distribution for evaluation. Eggs were soaked in a brine solution mixed with ash waste for 8–10 days to ensure iodine absorption. The results showed that this method increased iodine content in the eggs, extended shelf life, and improved texture and taste. The program positively impacted the community in health (goiter prevention), social (community involvement and student participation), and economic (potential new business using local resources) aspects. This innovation demonstrates a sustainable approach to enhancing iodine intake while reducing industrial waste impact.

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

This research is motivated to decreased volume at UD. Sinar Arafah Jaya in Deli Serdang. The decrease in sales volume indicates there are factors influence sales. Referring to previous studies as empirical studies. The level of sales volume is thought to be influenced by various factors such as quality and product design. The purpose of this study is test the effect of product quality and product design on sales volume at UD. Sinar Arafah Jaya products. This study uses a mixed methods (a mix of quantitative and qualitative). Collected data using questionnaire and interview. Respondents in this study were 32 people consumers who had purchased UD. Sinar Arafah Jaya products. The hypothesis was formulated and tested using regression analysis with SPSS software. While qualitative analysis was obtained from the results of interview transcripts with owner which processed with  NVivo 12 Pro software and provided information and explanations. The results of quantitative research show that, simultaneously, quality and product design have a positive and significant effect on sales volume (f count 58,333 > f table 8,183 with a significant value of 0.000 < 0.05). Then the results of qualitative research also show that sales volume is influenced by quality and product design, various other aspects such as promotional strategies, pricing, and distribution channels. All of elements support each other to achieve the maximum sales volume target.

Pig farming is crucial in local economies and food security, providing a vital protein source and economic opportunities. In Samarinda City, East Kalimantan, the sector demonstrates significant potential due to abundant natural resources and rising market demand, contributing 15% of the province’s pork production in 2024. This study examines strategies for developing pig farming businesses in Samarinda City using a mixed-methods approach, integrating descriptive and analytical methods. Data were collected through surveys and interviews with 50 respondents, including farmers, traders, and policymakers, complemented by secondary data from government agencies. Analytical tools such as SWOT, Location Quotient (LQ), and multiple regression were employed. The findings reveal that Samarinda Utara and Palaran have the highest specialization in pig farming, with LQ values of 1.8 and 1.7, supported by ample land and feed resources. Key drivers of farmer income include production scale and policy support, while high feed costs, comprising up to 70% of production expenses, remain a significant challenge. Recommendations include diversifying pork-based products, adopting modern technologies, strengthening policies, and improving distribution infrastructure. This research provides actionable insights to enhance the sustainability and competitiveness of pig farming, contributing to regional economic development and agricultural resilience.

This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and promotion through digital media and Word of Mouth were key success factors. These results highlight further development opportunities to expand market reach and enhance Ubique's competitiveness.

This research is motivated by guest complaints at the Syariah Grand Bunda Bukittinggi Hotel which affect guest satisfaction, as well as the low occupancy rate. This study aims to determine the effect of Islamic Marketing Mix (pragmatism, pertinence, palliation, peer-support, pedagogy, persistence, and patience) on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. The method used in this study is a quantitative method. Using primary data through the distribution of questionnaires with a total of 45 statements to 96 respondents. Using purposive sampling technique. Data analysis conducted is multiple regression analysis with the help of the SPSS program version 23.00. The results of this study indicate that all Islamic Marketing Mix variables simultaneously have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Partially shows that the variables of pragmatism, pedagogy, and patience have a significant positive effect on guest satisfaction at the Syariah Grand Bunda Bukittingi Hotel, while the variables of pertinence, palliation, peer-support, and persistence do not have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Based on the research results, it is recommended to improve the Islamic Marketing Mix to achieve guest satisfaction.

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.

The beauty industry in Indonesia has experienced rapid development in recent years with significant growth in the cosmetics sector. One of the important products in skin care is sunscreen, which protects the skin from harmful ultraviolet rays. Azarine, a local Indonesian brand, has succeeded in establishing its position in the market. This research aims to analyze the influence of the marketing mix on repurchase intention for Azarine sunscreen products in Denpasar City. This research uses quantitative methods with a survey approach to users of Azarine sunscreen products in Denpasar City. Data was collected through questionnaires distributed to 140 respondents. Data analysis was carried out using the multiple linear regression method to test the influence of product quality, price suitability, distribution channels and promotional effectiveness on repurchase intention. The results of the research show that product quality on repurchase intention obtained a significance value of 0.000, which shows that product quality has a positive and significant effect on repurchase intention. Price suitability for repurchase intention obtained a significance value of 0.000, which means price suitability has a positive and significant effect on repurchase intention. The distribution channel on repurchase intention obtained a significance value of 0.009, which means that the distribution channel has a positive and significant effect on repurchase intention. The effectiveness of promotions on repurchase intention obtained a significance value of 0.000, which means that promotion effectiveness has a positive and significant effect on repurchase intention. The research results show that the variables of product quality, price suitability, distribution channels, and promotional effectiveness have a positive and significant influence on the intention to repurchase Azarine sunscreen products. It is hoped that these findings can contribute to Azarine's management in formulating more effective marketing strategies to increase customer loyalty. This research also provides empirical contributions to academic literature in the field of marketing.

This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.