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Nabila Humaira

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2025 Universitas Maritim AMNI Semarang

The rise of social media has made TikTok one of the platforms where public discussions quickly develop, especially when dealing with issues involving public figures. Cases of infidelity often receive strong reactions, and many users express their emotions through comments that spread widely and shape public conversation. This study aims to examine the emotional expressions of netizens in responding to an infidelity case involving a public figure on TikTok, particulary on the account @nyatamedia. A descritive qualitative approach was applied, using documentation and content analysis to identify the forms and meanings of netizen comments contain a range of emotions such as anger, dissapointment, disgust, empathy, sadness, fear, sarcasm, and social criticism. Anger and dissapointment show rejaction of the infidelity, while empathy and sadness reflect concern for the affected party. The comments contain personal views and criticism related to social conditions, especially those connected to public perceptions of marriage. Based on these findings, social media appears to serve as a space where people express their feelings and opinions about events that attract public attention.

Alya Nur Afifah Rahmi; Halimatus Sa’diah; Mewatia Silitonga; Muhammad Aris Fadillah; Virna Ramada Fitri +2 more

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to enhance the smart communication skills of young learners at SD Muhammadiyah 5 and 11 Banjarmasin through structured educational socialization and mentoring activities. The program was initiated in response to the low level of awareness among elementary school students regarding the importance of effective communication in supporting academic development and interpersonal relationships. The implementation consisted of several stages, including interactive socialization sessions, practical communication exercises, group discussions, and ice-breaking activities designed to build confidence and engagement. Evaluation results showed a notable improvement in students’ speaking, listening, and peer interaction abilities. Students demonstrated clearer articulation, better turn-taking in conversations, and increased willingness to participate in class activities. In addition, positive behavioral changes were observed, including improved self-confidence and more respectful communication patterns. These outcomes indicate that the smart communication-based character education approach is effective in strengthening students’ social and emotional development, particularly in early education environments. Overall, this program proves that targeted communication training can play a crucial role in fostering essential life skills among elementary school students.

Iswan Garamba; Ronaully Marbun

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity was conducted in a Christian ministry institution located in Makassar City, South Sulawesi. The Student Creativity Program (PKM) was motivated by the reality that many people in Makassar have not yet known or believed in Isa Al-Masih (Jesus Christ )as Lord and Savior. As a city with a predominantly non-Christian population, evangelism in Makassar needs to be carried out contextually, wisely, and lovingly, without offending the beliefs of the surrounding community. The “PI 3 Saja” method (an acronym for Evangelism anytime, anywhere, and to anyone) serves as a relevant and effective strategy for reaching out to society. Through the 5P approach (Pertalian—Relationship, Peralihan—Transition, Penginsafan—Conviction, Pengabaran—Proclamation, and Penyelesaian—Commitment), this method emphasizes the importance of friendship, empathy, and naturally sharing the Gospel in everyday conversations. The purpose of this activity was to train participants in the institution to become contextual evangelists who can share the Good News without coercion, but rather through exemplary living and genuine friendship with others. The training and field practice results showed positive responses from the community, the formation of small discipleship groups (house churches), and an increased sense of courage and sensitivity among participants in sharing the Gospel in non-Christian environments. This activity demonstrates that evangelism can remain relevant and effective when it prioritizes love, relationships, and sensitivity to local culture.

Ita Permatasari; Rizka Maulina Wulandari; Dian Palupi; Halim Ahmad Faizin; Bima Pramudya Waskito Adji

International Journal of Education and Social Sciences 2025 International Forum of Researchers and Lecturers

This study investigates students’ perceptions of Smalltalk2Me, an artificial intelligence (AI)-powered conversational assistant designed to improve speaking skills in classroom learning. The main objective of this research is to explore how students perceive the tool’s effectiveness, usefulness, interactivity, and overall learning experience when using it for speaking practice. The research employed a qualitative descriptive method, with data collected through semi-structured interviews involving students who had used Smalltalk2Me as part of their English-speaking activities. The interview data were analyzed thematically to identify emerging patterns related to engagement, motivation, and skill development. The findings reveal that students view Smalltalk2Me as an effective and accessible tool that enhances speaking fluency and confidence since it allows practice anytime and anywhere. Students also appreciate its realistic conversation simulations and personalized feedback, which help them recognize pronunciation errors, improve vocabulary use, and refine sentence structure. Additionally, the AI assistant creates a supportive and low-anxiety learning environment, making learners more comfortable expressing themselves in English. Overall, the study concludes that Smalltalk2Me serves as a valuable supplementary tool for improving students’ speaking competence and fostering autonomous learning in technology-enhanced language classrooms.

Yuniarni Yuniarni; Yudistira Bagus Pratama; Arvi Pramudyantoro

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to develop a web-based Virtual Assistant to improve the efficiency of academic information services at SMA Negeri 1 Parittiga. The research was motivated by the delays and inaccuracies in information delivery caused by the manual system still used in the school. The system development was carried out using the Research and Development approach with the Waterfall model, which includes the stages of needs analysis, design, implementation, and evaluation. The main technologies used are Natural Language Processing (NLP) and the Long Short-Term Memory (LSTM) machine learning algorithm, which allow the assistant to understand and respond to user questions in natural language in a contextual way. The system architecture uses Flask as the backend, Vue.js as the frontend, and Laravel for administrative data management. The testing results show that the system has an accuracy level of 88.4% in providing correct answers and a user satisfaction level of 92%, surpassing the target success rate of 80%. These findings prove that integrating NLP and LSTM can enhance the system's ability to understand conversational context and speed up the distribution of academic information. The study concludes that a web-based Virtual Assistant is an effective solution for the digitalization of school information services and has the potential to support the implementation of artificial intelligence technology in secondary education in Indonesia.

Muh Mahrup Zainuddin Sabri; Husaini Husaini; Ersa Anita Aulia; Ade Dwi Cahyanti; Rabiatun Adawiah

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

This Community Service (PKM) activity aims to improve the English language skills of Micro, Small, and Medium Enterprises (MSMEs) operating in the tourism sector in the Whale Shark area of ​​Sumbawa. This training program is designed with a focus on mastering vocabulary and practical expressions commonly used in the context of tourism services, especially for interacting with foreign tourists. The material provided includes English for Tourism with a participatory, contextual, and applicable approach. The training method includes role-play activities, conversation simulations, and various practical exercises adapted to real-life situations in tourism activities in the Whale Shark area. During the implementation, participants were actively involved in the learning process through direct practice and group discussions. Based on the results of the evaluation, this activity showed a significant increase in the participants' self-confidence and English communication skills. Thus, this training has proven effective in helping MSMEs in tourism to be better prepared to face the global market and provide higher-quality services to foreign tourists, while also supporting the development of local tourism destinations based on foreign language competency.

Halimahtu Saddiah; Ivana Rasikah Azzahra; Susi Eria Agustina; Yoga Marcell Karosekali

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aimed to analyze teacher conversations in the “Descriptive Text” learning video from MAS Ponpes Darul Qur'an using Sinclair and Coulthard's discourse model. With a qualitative descriptive design, data were collected through video observation and transcribed to identify exchanges, movements, and actions in classroom interactions. The results show that the Initiation–Response–Follow-up (IRF) structure dominates classroom discourse, with teachers taking most of the initiative through questions, explanations, and directions, while students generally provide brief and limited responses. Teacher follow-ups are mostly evaluative, using praise and confirmation, which helps maintain motivation but does not expand student cooperation. The discussion highlights that while this teacher-centered approach ensures clarity, structure, and regularity, it also limits opportunities for students to provide longer and more creative responses. The study concludes that teacher talk has a dual role: as a facilitator of learning and as an obstacle when it is too dominant. More varied strategies, such as open-ended questions and in-depth feedback, are recommended to create a more interactive and student-centered classroom environment.

Achmad Sarwandianto; Lusi Ariyani

Jurnal Pengabdian dan Solidaritas Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Kreo Village, located in Larangan District, Tangerang Regency, still relies heavily on very traditional communication methods in daily life. While this approach reflects local wisdom and strong cultural values, the changing times demand a digital transformation, especially in the field of communication. With the rapid advancement of digital technology and the growing quality of human resources in the village, the need for a more modern communication system is becoming increasingly important. One potential solution is the use of artificial intelligence technology such as ChatGPT. ChatGPT (Generative Pre-trained Transformer) is a language model based on AI developed by OpenAI. This technology can understand and generate natural language interactively, similar to human conversation. By integrating ChatGPT into community communication activities, Kreo Village can speed up access to information, facilitate the exchange of ideas and opinions, and bridge the existing digital gap. In addition, ChatGPT can also be used as an educational tool to help residents understand digital technology, support learning activities, and strengthen community participation in village development. Through this initiative, Kreo Village can move toward becoming a more inclusive, adaptive, and competitive digital village in the modern era.

Angga kurniawan; Nurul Zahriani JF

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This research endeavors to scrutinize how keen students are on learning Islamic Religious Education (PAI) at SMKS Muhammadiyah 9 Medan. The impetus for this investigation arises from the noticeable lack of enthusiasm among students when they attend PAI lessons. These lessons are frequently seen as uninteresting, lacking variety, and less stimulating when compared to the vocational subjects they are studying. These circumstances create difficulties for PAI instructors, who must establish a learning environment that not only delivers content but also cultivates real motivation and a genuine passion in the students. A qualitative descriptive method was used for this study, and information was gathered through classroom observations, conversations with instructors and students, and surveys to gain insights into students' views on their educational experiences. The information was analyzed to pinpoint the internal and external elements that affect learning interest. The results show that the students' level of interest in learning is somewhere between moderate and low. Personal drive, study routines, and students' mental preparation are examples of internal variables, whereas teaching strategies, the use of educational resources, and the backing of the school setting and family are examples of external variables. The research emphasizes the necessity for teaching strategies that are relevant, diverse, engaging, and more in line with the requirements of the students, based on these findings. It is hoped that learning PAI will not only improve cognitive comprehension but will also raise awareness of the significance of Islamic principles in daily life.

Berliana Intan Valencia; Nila Faradila Rahmawati; Chairun Nisa; Najwa Emalia Shaputri; Zafira Nasywa Aidhina +3 more

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

Pragmatics is a subdiscipline of linguistics that studies the application of language in social communication by considering situational factors, the purpose of the conversation, and the status of the interlocutor. The main focus of this research is on directive speech acts. A directive speech act is a type of speech act aimed at prompting action from the speech partners by the speaker's direction. This research analyzes the directive speech acts in the movie Home Sweet Loan. A theoretical approach with pragmatic analysis and a methodological approach using a qualitative descriptive method are applied in this research. Data collection employs listening and recording techniques, utilizing the advanced technique of unparticipatory listening. The presentation of the data uses informal techniques. The results indicate a diversity of types of directive speech acts used in the dialogues of this film, including asking, ordering, suggesting, pleading, urging, commanding, advising, charging, and inviting. This finding highlights the importance of directive speech acts in sustaining communication between speakers and partners, clarifying the meaning of each interaction in the social dynamics portrayed in the film. This research contributes to a broader and deeper understanding of speech closely related to social context.  

Arnest Chania Putri; Safutra Rantona; Yuni Dahlia Yosepha Mogot

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

he fatherless phenomenon in Bandung City affects family communication patterns and influences how adult women determine partner criteria. This study aims to examine the conversation and conformity orientations in the family communication of fatherless adult women when choosing a life partner. The research employed a qualitative case study approach using purposive sampling, involving four key informants and eight supporting informants. The findings indicate that conversation orientation is more focused on the mother, but is limited by feelings of awkwardness and inequality in speaking positions, reducing openness in discussing life values. The conformity orientation, centered on the mother as the dominant figure, does not always reach the child due to emotional differences and the indirect delivery of expectations, which create emotional distance and tension. The mother assumes a dual role as the source of values, moral guidance, and understanding of family life; however, communication tends to be one-sided and less balanced. The study recommends that individuals who have experienced the loss of a father figure develop self-awareness regarding the influence of past experiences in partner selection, understand the relationship values they believe in, and foster healthy communication to build more stable and meaningful relationships. In addition, the study highlights the importance of creating safe spaces for dialogue within the family, so that openness and equality in communication can emerge. Strengthening social support systems, including peer and community support, can also complement family communication, thereby helping fatherless adult women establish healthier relationship choices in the future.

Yosua Mordekhai Hutabarat; Isna Damayanti; Shyavara Aisyah; Fatiha Azka Ghassani; Indrawati Indrawati

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

This Community Service Program aims to strengthen the basic English language skills of children aged 5-12 in RW 03 Kalibaru, Cilincing, North Jakarta. Initial observations revealed low vocabulary mastery and a lack of confidence in communication among these children. With foreign language literacy rates for primary school-aged children in coastal North Jakarta at only 27.5%, non-formal educational intervention is crucial to support their school learning. As part of a university community service program (KKN), this initiative was carried out over three meetings with 30 children. The method used was Participatory Action Research (PAR), which emphasizes active collaboration between program facilitators and the community. The program's implementation included introducing basic materials such as the alphabet, numbers, colors, and vocabulary related to animals and family members, as well as practicing simple conversations like self-introductions and greetings. The learning methods applied were highly interactive, integrating educational games, songs, visualization, and role-playing. The evaluation, using pre-test and post-test instruments, showed a significant improvement in the participants' understanding. The average initial score increased sharply from 68.5 to 85.7, representing a 17.2-point or approximately 25% increase. This improvement proves the effectiveness of the interactive methods used in strengthening material mastery. Furthermore, the program successfully fostered an inclusive and enjoyable learning environment. A social change was observed in the form of increased self-confidence among the children when using English, a willingness to speak in front of their friends, and positive interactions among participants. Overall, this program not only succeeded in enhancing basic English skills but also fostered social transformation through increased confidence and positive interaction. Although challenges such as varying levels of understanding and limited learning media were encountered.

Avriliani Sugianto; Murtiadi Murtiadi; Roynaldi Arista

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

This study aims to identify, describe, and analyze the organizational communication strategy implemented by the Chairman of the Youth Organization Sub Unit 032 of Jatiasih District in increasing member loyalty. The phenomenon behind this study is the fluctuation in the presence of members in organizational activities and the challenge of maintaining active youth participation in the digital era. Members' loyalty is seen as a determining factor for the success of an organization in carrying out social, cultural, and community programs. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews, direct observation of Karang Taruna activities, and documentation of organizational archives. The research informants were selected using purposive sampling techniques, including the Chairman of the Youth Organization and members who actively participated. Data analysis is carried out using an interactive model that includes collection, reduction, data presentation, and conclusion drawn. The results of the study show that the communication strategy of the Chairman of the Youth Organization is democratic, participatory, and interpersonal. The communication media used is in the form of WhatsApp Groups for quick coordination and face-to-face meetings to strengthen emotional bonds between members. The Chair also utilizes informal strategies such as casual conversations and non-formal social interactions to get closer to members. This strategy has a positive effect on member loyalty indicators, such as compliance, responsibility, active participation, and a sense of belonging to the organization. This study concludes that effective, open, empathetic, and adaptive communication to the needs of members is the main factor in strengthening the loyalty of youth organizations. These findings are expected to make an academic contribution to the study of community-based organizational communication and practical benefits for Karang Taruna administrators and similar organizations in managing membership dynamics at the local level.

Devananda Satria Nugraha; Suryanto Suryanto

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Digital technology has significantly shifted communication patterns among the residents of RT 02 RW 08 Bangetayu, transitioning from traditional face-to-face interactions to digital spaces, particularly through Facebook groups. This study employs a qualitative method, utilizing observation, in-depth interviews with nine informants, and digital content analysis to explore this transformation. The findings show that, while direct communication still exists, digital interactions have become dominant due to their speed, expressive freedom, and coordination efficiency. This shift is largely driven by increased accessibility to digital platforms, the rise of digital culture, and the comfort of communicating without facing traditional social barriers. Residents are more inclined to engage online as it provides a sense of convenience and a platform for sharing opinions freely. However, the study also highlights a paradox where online participation has surged, while face-to-face conversations have declined, leading to challenges in maintaining social cohesion within the community. The study suggests that while digital communication offers many advantages, it is essential to find a balance between online and offline interactions to preserve the strong community ties that are fostered through personal, direct engagement. The implications of this research call for efforts to promote a hybrid communication model that integrates both digital and face-to-face interactions for the benefit of community building and social harmony

Donny Adiatamana Ginting; Shahzadi Hina

International Journal of Educational Sciences and Languages 2025 International Forum of Researchers and Lecturers

This study investigates the integration of conversational AI tools to enhance pronunciation, listening comprehension, and learner autonomy in second language education. An experimental design was implemented, involving pre-tests, post-tests, questionnaires, and interviews to evaluate learners’ progress after engaging in AI-driven conversation practice. The results indicate significant improvements in pronunciation and listening comprehension, with learners reporting higher confidence, motivation, and independence in managing their own learning. The discussion interprets these outcomes through the lens of second language acquisition theory, emphasizing AI’s role as an accessible conversational partner and its contribution to learner autonomy and lifelong learning. A comparison with previous studies reveals that this research not only confirms the linguistic benefits of AI-assisted learning but also highlights its transformative potential in fostering self-directed learning. The study concludes that conversational AI can serve as an effective complement to traditional instruction, offering both linguistic and motivational advantages for learners in the digital age.

Alimah Fadhilah Can; Made Sri Satyawati; Anak Agung Putu Putra

This study aims to identify and analyze the denotative and connotative meanings in an alternative universe (AU) entitled Throw.back by @Matchacioya uploaded on social media X. The approach used in this study is descriptive qualitative with semantic theory as the basis of analysis. Semantic theory is used to explore how the meaning of a word or phrase is formed both literally (denotative) and in a social and emotional context (connotative). The research data was obtained through the free-spirited conversational listening method, which allows researchers to understand and identify the words or phrases used in the AU. After the data was collected, the analysis was carried out using the distribution method, with the direct element division technique and the lesap technique. The direct element division technique is used to dissect the literal meaning of the word or phrase, while the lesap technique is used to understand the hidden meaning, namely the meaning formed due to the influence of the context and the emotional experiences of the characters in the AU. The results of the study show that the denotative meaning reflects the literal meaning of the word or phrase, such as the word "kabur" which refers to a physical event in the story. Meanwhile, connotative meaning is deeper and reflects a more complex emotional interpretation, such as in the phrase "lost direction" which describes the character's emotional confusion. The importance of connotative meaning is also reflected in the use of symbolism and metaphor in the work. Phrases such as "becoming a shadow" or "trapped in time" not only refer to physical or temporal states, but also describe the character's inner conflict and search for identity. This research confirms that language plays a crucial role as a communication tool that helps build interactions between characters in literary works, especially in AU that is developing on social media.

Trisnawati Bura; Nona Lin; Maria Eka Febriyanti Dua Dala; Yusfina Tuto; Fransiska Andrea Poa +2 more

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

This study aims to examine in-depth the forms and types of clauses that appear in everyday conversations on social media, particularly on the Facebook platform. The focus of the study is directed at how social media users form and use clauses in online interactions, and their implications for message comprehension. This study uses a qualitative descriptive method with data collection techniques consisting of observations of conversations and interactions between users. The collected data are then analyzed to identify patterns, variations, and characteristics of the clauses used. The results show that the language forms used tend to be non-standard, for example, short sentences, omissions of subject or predicate elements, and the use of informal vocabulary. However, these variations do not hinder the understanding of messages between users. Instead, the use of these forms reflects users' adaptation to the nature of online communication, which demands speed and efficiency. This phenomenon demonstrates the flexibility of language that is constantly evolving in response to changes in social and technological contexts. The research findings confirm that language dynamics in the digital era not only influence clause form and structure but also enrich the variety of contemporary Indonesian discourse. This has important implications for education, particularly in language learning. By understanding the role of clauses in online communication, educators can adapt teaching methods to be more relevant to the linguistic realities faced by students. This research contributes to the study of sociolinguistics and digital communication, while also opening up opportunities for further research. Future, more in-depth studies could explore the influence of online interactions on language development, the relationship between language and culture, and how technology shapes communication patterns in society.  

Stefiana Hardianti Juang

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

This study aims to identify the forms of implicature and language styles employed by netizens when commenting on the TikTok account @owner daviena skincare. Using a qualitative descriptive method with a pragmatic approach, this research explores the linguistic phenomena occurring in the comment section of selected posts. Data collection techniques include non-participant observation, attentive listening, note-taking, and documentation. The theoretical framework is based on the concept of implicature, which covers both conventional and non-conventional implicatures. The findings reveal that the comment section displays a variety of implicatures, with the dominant purposes being to offer advice, deliver criticism, and express support toward the content creator. Conventional implicatures appear when the meaning conveyed is closely tied to specific linguistic expressions, while non-conventional implicatures are identified in cases where the intended meaning relies on contextual interpretation. In terms of language style, the majority of comments utilize informal and conversational expressions, characterized by colloquial vocabulary, slang, and abbreviations that are common in online interactions. The analysis also highlights that the interplay between implicature and informal language style reflects the spontaneous and dynamic nature of digital communication on social media. Such interactions not only serve as a platform for engagement but also illustrate how language is adapted to suit the immediacy and brevity of online discourse. The study concludes that understanding implicature in social media contexts is essential for interpreting the underlying meanings beyond the literal content of user comments. Furthermore, the predominance of informal styles demonstrates the influence of digital culture on contemporary language use, particularly among netizens engaged in beauty and skincare communities.

Dwi Husnaini; Saidah Ahmad

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research is based on the problem faced by students who feel bored due to their lack of active role during the learning process. It is necessary to rejuvenate learning facilities that are able to attract students' interest in reading and the lack of interest in reading students in the process of learning Indonesian which has an impact on the learning process carried out. This study aims to describe the application of the Scramble method in improving students' interest in reading in the process of learning Indonesian in Class II MI Muhajirin Jambi City. The method used in this study is Classroom Action Research (CAR), with the type of data including primary and secondary data, while the subjects studied include teachers and students in class II. The method of collecting information is carried out by tests, observations, conversations, and archiving. The data analysis method uses descriptive analysis and percentages to assess success in the action. The study revealed that the interest in reading of Class II MI Muhajirin Jambi City students after participating in Indonesian language learning with the Scramble method experienced a significant increase, seen from the condition of students' interest in reading in cycle I in each indicator carried out by between 13 to 15 students, so that it is at a percentage of between 50 to 60%. In cycle II, there was a very good increase in students' reading interest, where an average of 19 to 23 students actively carried out 5 indicators of reading interest, so that the percentage of success of the Scramble method in increasing reading interest ranged from 70% to 90% with good and very good predicates. The data shows that the application of the Scramble method can increase students' interest in learning Indonesian in Class II of MI Muhajirin, Jambi City.

Fitria Wahyu Nugraheni; Marius Pramana

International Journal of Educational Development 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study explores the effectiveness of role play as a teaching method to enhance students' speaking skills in professional secretarial contexts, specifically in business telephone conversations, presentations, and negotiations. The research was conducted within the Diploma III Secretarial Program over one academic semester. Employing a qualitative methodology, the study involved classroom observations and student reflections gathered through feedback sessions. The objective was to assess how role play could contribute to the development of fluency, confidence, and contextual language use in English for specific professional purposes. The findings revealed that role play significantly improved students' speaking performance. Students showed greater confidence in expressing ideas, improved fluency, and a better understanding of appropriate vocabulary and expressions suited to professional environments. Furthermore, students expressed that the interactive and practical nature of role play made learning more enjoyable and less intimidating, allowing them to immerse themselves in real-life communication scenarios. These positive experiences encouraged active participation and increased motivation to learn English for professional use. The study also highlighted the value of reflective learning, as students were able to identify their own progress and areas for improvement. Through continuous engagement in simulated professional tasks, learners developed better adaptability in communication and exhibited more natural conversational flow during tasks that mirrored real workplace situations. In conclusion, the role play method proves to be a highly effective pedagogical tool for enhancing speaking skills in secretarial English. It not only helps build linguistic competence but also cultivates soft skills necessary for professional communication. Therefore, it is recommended that educators incorporate role play regularly in English for Specific Purposes (ESP) curricula to maximize its benefits in developing productive speaking abilities among students.