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The rapid development of digital technology has transformed patterns of communication and social interaction, particularly through the widespread use of social media platforms. This study examines how language practices on social media shape youth identity formation and social relations through the philosophical perspective of Ludwig Wittgenstein’s concept of language games. Using a qualitative method with a literature review approach, the study analyzes various academic sources to interpret digital linguistic practices among young people. The findings indicate that language on social media functions not merely as a medium for transmitting information but as a social practice governed by specific rules, conventions, and contexts of use. Expressions such as emojis, memes, slang, hashtags, and other symbolic forms operate as elements of language games that enable young users to construct and display their identities, build group solidarity, and negotiate social meanings within digital communities. At the same time, these linguistic practices also reveal tensions between honesty and manipulation, as reflected in phenomena such as false self-presentation, hoaxes, and persuasive language strategies. Therefore, social media language both reflects and actively shapes contemporary social realities, influencing how individuals understand themselves, others, and the dynamics of meaning and power in digital communication.

This study examines clause structures and syntactic relations in argumentative articles published on the 2025 edition of the Badan Bahasa website. As a communication tool, language plays a crucial role in conveying ideas and shaping logical reasoning, particularly in argumentative texts that require a high degree of cohesion and coherence. The research aims to describe the patterns of clause structure and interclausal syntactic relations used in these articles to understand how linguistic constructions influence argumentative strength. Employing a qualitative descriptive approach with the distributional method, the study relies on internal linguistic elements as analytical instruments. The findings show that the articles generally employ single clauses with S–P–Pelengkap patterns as well as complex clauses expressing causation, alongside syntactic relations that include coordination and subordination, including causal, contrastive, purposive, and additive relations. These patterns indicate consistent application of Indonesian syntactic rules, although some repetitive tendencies appear in the use of active clauses and multi-layered complex sentence structures. The study highlights the importance of mastering clause structure in constructing logical, persuasive argumentative texts, and the findings are expected to serve as a reference for writers and language institutions to improve academic writing quality and enrich linguistic studies in digital contexts.

Indonesia represents one of the world's most complex and dynamic linguistic ecosystems, harboring over 700 regional languages alongside the national language (Bahasa Indonesia) and Indonesian Sign Language (BISINDO). This synthesis study provides comprehensive analysis of the Indonesian linguistic landscape, integrating findings from five complementary large-scale investigations conducted 2020–2024: code-switching patterns in digital communication; typological uniqueness of Indonesia's tenseless temporal system; linguistic complexity of BISINDO and barriers to deaf inclusion; sociolinguistic stratification through first-person pronoun variation; and critical endangerment of regional languages. The synthesis employed integrative methodology encompassing 3,550 total participants, 20,000+ linguistic tokens, 18 months of ethnographic fieldwork, and analysis of 150 languages and 25 revitalization programs. Synthesis reveals five interconnected dynamics: (1) centripetal standardization through education, urbanization, and media; (2) centrifugal diversification through identity construction and social stratification; (3) typological persistence maintaining Indonesian distinctiveness despite contact; (4) parallel endangerment affecting regional languages and BISINDO; and (5) ideology-driven change linking language choice to modernity and prestige. These dynamics produce dynamic tension between homogenization and diversification. Indonesia's linguistic future depends on whether policies can balance national unity through Indonesian and linguistic diversity through regional language and BISINDO protection. 

Code-switching has become increasingly prevalent in digital communication among Indonesian youth, reflecting complex sociolinguistic dynamics in multilingual contexts. This study investigates code-switching patterns in Indonesian digital native youth's computer-mediated communication (CMC), examining the linguistic structures, social functions, and motivations behind this phenomenon. A mixed-methods approach was employed, analyzing 2,500 social media posts from 150 Indonesian youth aged 18–25 across Instagram, Twitter, and WhatsApp. Quantitative content analysis identified code-switching frequency and patterns, while qualitative thematic analysis explored motivations and functions. Myers-Scotton's Matrix Language Frame model guided the structural analysis. Results revealed that 78.4% of participants engaged in code-switching, with Indonesian-English being the most common pattern (62.3%), followed by Indonesian-Regional Language (23.5%) and trilingual switching (14.2%). Intrasentential switching occurred in 54.7% of cases, while intersentential switching appeared in 31.8%. Five primary functions emerged: identity construction (32.1%), emphasis/intensification (26.4%), topic shifting (18.9%), humor/creativity (14.3%), and lexical gap-filling (8.3%). Code-switching in Indonesian digital communication represents a sophisticated linguistic practice driven by identity negotiation, expressive needs, and technological affordances rather than linguistic deficiency. These findings contribute to understanding multilingual CMC in Southeast Asian contexts and have implications for digital literacy education and language policy.

Social media is one form of technological advancement that has become an integral part of students’ lives, including university students. Its use is not limited to communication and information sharing, but it may also generate psychological effects that influence both physical and mental health. The purpose of this review is to identify and explain the psychological impacts of social media use through appropriate theoretical approaches, which serve as a foundation for discussing the research findings. This study employs a literature review method by examining various academic books and relevant scientific articles. The findings indicate that excessive use of social media has the potential to cause psychological problems among university students, such as social comparison behavior, cyberbullying, decreased sleep quality, and reduced learning productivity. These issues are influenced by several factors, including the intensity of social media use, the type of content accessed, and individuals’ ability to manage emotions and time. Furthermore, uncontrolled social media use may lead to difficulties in social relationships, increased procrastination, poor time management, and reduced self-control in using social networking platforms. Therefore, students are encouraged to develop healthier patterns of social media use to reduce the risk of psychological disturbances. This review is also expected to assist healthcare professionals in understanding the relationship between the intensity of social media use and the occurrence of depressive symptoms among university students.

The development of digital technology, particularly social media, has brought significant changes to human social interaction patterns. Although the ease of digital communication offers various advantages, in reality, it does not always reduce feelings of loneliness. This study aims to analyze the relationship between the intensity of social media use and loneliness levels among students in the digital era. The method used in this research is a quantitative approach with a correlational design, involving 120 active students as the sample. To measure the variable of social media use intensity, the Social Media Intensity Scale was used, while loneliness levels were measured using the UCLA Loneliness Scale. The data analysis results showed a significant positive relationship between the intensity of social media use and loneliness levels among students. This means that the higher the intensity of students' social media use, the higher the loneliness they feel. These findings provide important insight that, despite social media facilitating easier interactions, excessive use does not always positively affect the quality of social relationships. On the contrary, high social media use intensity can be associated with greater feelings of loneliness, indicating the need for a deeper understanding of the impact of social media use on individuals' emotional well-being.

This study aims to analyze the communication process within the Suluk tradition in Kubu Gadang, West Payakumbuh, using Dell Hymes’ Dell Hymes Ethnography of Communication approach. This research employed a qualitative method with an ethnographic approach through observation and in-depth interviews involving five informants and one triangulator, consisting of mursyid, khalifah, and salik. The findings reveal that communication in the Suluk tradition is systematically regulated to maintain participants’ spiritual concentration during the worship process. Communication occurs through verbal forms, such as dzikir, tawajuh, and spiritual instructions delivered by the mursyid, as well as non-verbal symbols, including the use of khalwat isolation tents, tasbih, and stones as counting tools. In addition, strict norms such as limiting speech, eye contact, and social interaction function as important non-verbal communication elements. These communication patterns collectively support the spiritual objectives of Suluk, particularly in strengthening self-discipline, inner focus, and closeness to Allah.

Family resilience in Indonesia faces multidimensional pressures reflected in increasing divorce rates, violence against children, and youth involvement in drug abuse and promiscuity. Bukittinggi City, despite having strong cultural traditions based on local wisdom and religious values, has also experienced an increase in divorce cases and domestic violence. In response, the Bukittinggi City Government launched the Family School Program aimed at strengthening the eight functions of the family: religious, cultural, affection, protection, reproductive, educational, economic, and environmental. This study aims to analyze the best practices of this program using five UN-Habitat indicators: impact, partnership, sustainability, leadership, and transferability. The research method used is qualitative exploratory with data collection through in-depth interviews with informants consisting of alumni, active participants, program managers, and sub-district coordinators, as well as participatory observation and documentation. The results show that the program successfully improved emotional control, family communication, and child-rearing patterns significantly. Multi-stakeholder partnerships with technical agencies, religious institutions, and academics are strong, but the private sector has not yet been involved. Program sustainability is supported by the Mayor's Decree and alumni enthusiasm, but funding remains vulnerable as it is entirely dependent on the local budget. Leadership is distributive from the political level to the community level, but is female-dominated with very low male participation. The program has high replication potential and has attracted many regions for comparative studies. In conclusion, this program falls into the category of good practice approaching best practice, but requires strengthening economic impact, diversifying funding, and increasing male participation.

This study aims to describe the shift in language variety within the student social media ecosystem and analyze its relevance to strengthening the use of formal Indonesian in higher education. The development of digital communication technology has created new interaction patterns that influence students' lexical choices, syntactic structures, and discourse construction. This study employed a qualitative descriptive method with a sociolinguistic approach. Data were obtained through documentation of students' social media posts over three months, in-depth interviews, and analysis of academic essay texts. The analysis was conducted through data reduction, categorization, interpretation, and verification using source and method triangulation techniques to ensure data validity. The results indicate four dominant forms of language shift: code-mixing, the use of digital abbreviations, non-standard vocabulary, and simplification of sentence structure. These shifts are partially carried over into academic writing and affect grammatical accuracy, sentence effectiveness, and text coherence. However, digital language practices also demonstrate students' linguistic creativity and social identity construction. This study emphasizes the importance of integrating digital literacy and language awareness-based learning into the higher education curriculum to maintain formal Indonesian standards without ignoring sociolinguistic dynamics in the digital space.

This study aims to identify, analyze, and describe in depth the types of coordinating verbal phrases (FV) and subordinating verbal phrases (FV) contained in Detik.com news texts published in September 2025. Based on the fundamental role of language as a means of communication and social interaction (syntax), the object of research is focused on FV as a grammatical unit that has a verb core and functions as a predicate. This study uses a qualitative descriptive method with a syntactic theoretical approach. Data collection was carried out through the technique of listening and taking notes on Detik.com news texts, while data analysis was applied using the distribution method, where the determining tool comes from the linguistic elements themselves. The results of the study showed the discovery of a total of 13 verbal phrases divided into 3 coordinating FVs and 10 subordinating FVs (including the patterns Adv + V, V + Adv, V + Adj, and V + N). In detail, 3 coordinating FVs, 3 FVSs with Adv + V pattern, 2 FVSs with V + Adv pattern, 2 FVSs with V + Adj pattern, and 3 FVSs with V + N pattern were found. This finding emphasizes the importance of understanding phrase structure in maintaining clarity of meaning. This research is expected to improve readers' literacy understanding and serve as a scientific reference for similar linguistic studies.

The rapid development of information technology has pushed the dissemination of news through online media, demanding a language that is fast, concise, and informative to ensure accurate news delivery. This necessity positions the syntactic structure, particularly the phrase, as a critical element in determining the quality and communication effectiveness of digital news. This study has a dual objective: to comprehensively identify and analyze the types of phrases found in five online news articles published by CNBC Indonesia in August 2025, and to elucidate the grammatical function of each phrase  within the context of news sentences. The method employed is a descriptive qualitative method, involving a systematic process of reading, noting, and accurately analyzing the textual data repeatedly. The results indicate a diversity  of phrase types, with a significant dominance of  noun and verb phrases. The findings also include adjectival, prepositional, adverbial, numerical, exocentric, and endocentric phrases, which collectively enrich the linguistic structure, enhance information richness, and greatly facilitate reader comprehension of the news content. These findings not only highlight the specific patterns of phrase usage in digital news writing but also provide deep insights into their structural and grammatical roles. This study is expected to serve as a valuable reference for linguistic research and language learning, as well as offering practical guidance for online media practitioners to continuously improve the clarity, effectiveness, and quality of news writing in the digital realm.

The fellow members of the organization must coordinate with each other and workztogether tozachieve thehgoals of the organization. Good communication from each member will definitely make the implementation of the organization run well, and vice versa. Activities that occur in the organization are supported by organizational communication, In organizational communication there are three sides of view that are of course different, namely communication from superiors to subordinates, communication between members and the last is communication that comes from members to their superiors and it can be seen from each point of view that communication has its own pattern. The delivery of messages or information from these patterns is known to affect the performance or work results of members in the organization. Therefore, the purpose of this study is specifically to find out and prove howzthe influencezof organizational comunication patterns on the performance of BEMP IKOM UNJ members for the 2024/2025 period. The research methodology is quantitative and uses a data collection method with a survey type. The results show that the independent variable in this study, namely organizational communication patterns, affects the dependent variable, namely member performance. It is known that the variable of organizational communication patterns has an effect of 31% on member performance. Then it can also be concludedzthat the influence of several variables that were not tested and then inserted into the form of this study was 69%.

This research is motivated by changes in students' academic communication patterns due to the rapid development of digital technology, which has the potential to affect the consistency of formal language use. In academic literacy, formal language plays a crucial role as a marker of professionalism and the accuracy of scientific communication. This study aims to analyze the shift in formal language use in students' academic communication and identify the factors influencing it in the digital era. The research method used a qualitative approach with a descriptive design. Data were collected through an online questionnaire in the form of open-ended questions to students at the University of Muhammadiyah Maumere who actively use digital media in academic communication. Data were analyzed by grouping respondents' answers and identifying language usage patterns. The results show that students understand the differences between formal and informal language, but their application in digital academic communication is not yet consistent. The shift is characterized by the use of abbreviations, slang, and inconsistencies in linguistic rules influenced by instant communication habits, social environments, and the nature of digital media. These findings emphasize the importance of continuously strengthening formal language literacy and academic communication ethics in higher education

This research is motivated by changes in students' academic communication patterns due to the rapid development of digital technology, which has the potential to affect the consistency of formal language use. In academic literacy, formal language plays a crucial role as a marker of professionalism and the accuracy of scientific communication. This study aims to analyze the shift in formal language use in students' academic communication and identify the factors influencing it in the digital era. The research method used a qualitative approach with a descriptive design. Data were collected through an online questionnaire in the form of open-ended questions to students at the University of Muhammadiyah Maumere who actively use digital media in academic communication. Data were analyzed by grouping respondents' answers and identifying language usage patterns. The results show that students understand the differences between formal and informal language, but their application in digital academic communication is not yet consistent. The shift is characterized by the use of abbreviations, slang, and inconsistencies in linguistic rules influenced by instant communication habits, social environments, and the nature of digital media. These findings emphasize the importance of continuously strengthening formal language literacy and academic communication ethics in higher education

In today's digital era, social media has become an integral part of everyday life, especially for younger generations such as students. Platforms like Instagram, TikTok, Twitter, and Facebook facilitate fast and interactive communication, but often encourage the use of informal language such as abbreviations or emojis. This contrasts with the demands of the academic world. This study aims to analyze the influence of social media use on students' language styles in the academic world. The research method used was quantitative, namely observation. Observations were conducted to determine students' communication patterns on digital platforms (such as class WhatsApp group chats and comments on social media). The results showed a strong tendency to use slang, non-standard abbreviations, and code-mixing, carried over from social media habits into formal academic contexts. This phenomenon has contributed to the erosion of the boundaries between informal and formal language styles among students. This study concludes the need to strengthen formal language literacy to maintain professional communication in the academic world.

This study aims to examine how the implementation of Integrated Marketing Communication (IMC) carried out by Friendshub contributes to building and strengthening brand awareness. Employing a descriptive qualitative approach and a case study method, data were collected through in-depth interviews with the core team of Friendshub and documentation of marketing activities, which were then thematically analyzed to explore communication patterns and creative strategies applied. The findings reveal that Friendshub integrates six elements of IMC as proposed by Belch and Belch (2021)—advertising, sales promotion, public relations, personal selling, direct marketing, and digital/interactive marketing—implemented across various channels such as social media, WhatsApp, email blasts, and event organization that emphasizes direct experiential engagement. The success of this implementation is supported by close communication with clients, consistent visual identity, and the adaptability of messages to audience needs, while challenges include limited budgets, dependence on client briefs, and short execution timelines. These findings highlight that consistent, creative, and adaptive IMC practices are not only effective in enhancing brand awareness but also in strengthening long-term relationships between Friendshub as a brand and its audience, thereby contributing positively to the sustainability of its image and corporate growth.

The phenomenon of Fear of Missing Out (FOMO) has become increasingly prominent among Generation Z due to the high intensity of social media use. Social media serves not only as a communication tool but also as a space for identity construction and the pursuit of social validation. Exposure to influencer content portraying ideal lifestyles, social achievements, and trending activities encourages individuals to remain constantly connected in order to avoid feeling left behind in digital communities. This study aims to analyze the influence of social media influencer content on the level of FOMO among Generation Z. The research employs a qualitative descriptive approach using a literature review method by examining relevant national and international academic journals published within the last five years. Data were analyzed by identifying patterns linking influencer content exposure, psychological mechanisms of FOMO, and its impact on Generation Z’s behavior and psychological well-being. The findings indicate that influencer content significantly contributes to social comparison processes and increases the need for digital validation, such as likes and comments, which are perceived as indicators of social acceptance. This condition strengthens FOMO tendencies and leads to excessive digital engagement, consumptive behavior, and psychological pressure. The discussion highlights that social media algorithms further intensify this cycle by repeatedly promoting popular and viral content. In conclusion, influencer content plays a crucial role in intensifying FOMO among Generation Z, emphasizing the importance of digital literacy and critical awareness to mitigate its negative effects.

Local food innovation is not only focused on product development but also requires effective communication strategies to build positive perceptions and enhance market competitiveness. This study aims to analyze the implementation of innovation communication strategies by micro, small, and medium enterprises (MSMEs) in developing papaya-based chili chips as a flagship product in Nagori Karang Anyar, Gunung Maligas District, Simalungun Regency. The research employs a descriptive qualitative approach, focusing on the product innovation process, marketing communication patterns, and efforts to build product image amid competition in the local food industry. The findings indicate that innovation communication strategies play a crucial role in creating product differentiation through narratives of unique taste, utilization of local raw materials, and promotional strategies combining traditional methods and digital media. Papaya chili chips are positioned as a product that blends distinctive local flavors with a modern touch, attracting consumer interest and increasing the added value of papaya as a local commodity. This study emphasizes that the success of local food innovation depends not only on product quality but also on the ability of MSMEs to manage adaptive and persuasive communication strategies.

This Community Service Activity (PKM) aims to strengthen interpersonal communication strategies in increasing donor trust in the Grandma Foundation as a social institution engaged in elderly services. The main problems identified include communication patterns that are not systematic, lack of personalization, and lack of transparency of information, so that it has an impact on the level of trust and loyalty of donors. Through a qualitative-educational-participatory approach, PKM activities are carried out through the delivery of effective communication materials, interpersonal communication simulations, the preparation of donor communication flow standards, and assistance in digital communication practices based on social media and instant messaging. The results of the activity showed a significant increase in the attitude and communication skills of the management, the formation of donor communication operational standards, the improvement of digital communication skills, and the positive response from donors which was reflected in the increase in interaction and trust. These findings confirm that interpersonal communication based on empathy, transparency, and consistency plays an important role in building long-term relationships with donors. Thus, a structured interpersonal communication strategy can be an effective model for philanthropic institutions in managing donor relationships and maintaining the sustainability of social programs.

This study examines Indonesian as a pillar of academic identity and the urgency of revitalizing students' language attitudes and ethics in the digital era. The rapid development of digital communication has influenced students' language practices in academic contexts, which tend to lead to the use of informal, impolite language that does not reflect academic ethics. This study aims to describe students' language attitudes, academic communication patterns, and the level of awareness of language ethics in the use of Indonesian in higher education. This study used a qualitative approach with participatory observation techniques and in-depth interviews with students. The results show that students basically have normative knowledge of good and correct Indonesian, but this knowledge has not been consistently internalized in academic communication practices, especially in the digital space. The dominant digital communication culture has weakened students' sensitivity to politeness, ethics, and language professionalism. Furthermore, Indonesian language learning in higher education is still more oriented towards the technical aspects of writing than the formation of academic attitudes and identities. The implications of this study emphasize the importance of revitalizing Indonesian language learning that is contextual, reflective, and oriented towards strengthening students' attitudes, ethics, and academic identities in the digital era.