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Dwi Noviani; Hilmin Hilmin; Choiriyah Choiriyah; Khozin Khozin; Firdaus Basuni

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

Islamic education has a strategic role in shaping the character, morality, and spirituality of students, but it is faced with complex challenges in the era of social, cultural, and technological transformation. The low pedagogic and professional competence of some teachers, the limitations of digital literacy, the dominance of conventional learning methods, and a less contextual curriculum are significant obstacles. This service program is designed to improve the competence of madrasah teachers through participatory training approaches, intensive mentoring, and strengthening learning communities based on the concepts of Technological Pedagogical Content Knowledge (TPACK) and Professional Learning Community (PLC). Activities include initial assessments, competency workshops, the use of learning technology, weekly mentoring, and pre-test and post-test evaluations. The results showed a significant increase in pedagogic competence (28%) and mastery of technology (34%), accompanied by positive changes in motivation, innovative attitudes, and awareness of contextualization of teaching materials. However, time constraints, variations in digital literacy, and institutional support are obstacles that need to be overcome through synergy between stakeholders. These findings underscore the importance of continuous, reflective, and contextual coaching models to strengthen the role of teachers as agents of change in Islamic education.

De San San Nurhayati; Jelita Maulida Nurhamidah; Pemmy Meisya; Yuni Ertinawati

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This research is motivated by the widespread use of non-standard Indonesian on social media, which has resulted in low public awareness of the importance of implementing Indonesian according to the rules.The purpose of this study is to analyze Instagram users’ awareness of using standard Indonesian words and to assess the effectiveness of language coaching through social media. The research employed a qualitative descriptive method with a case study approach, where data were collected through polls using the Instagram Story feature, observation of uploaded content, and analysis of audience interactions between account managers and followers. The findings show that most social media users still tend to use nonstandard word forms in daily communication. However, after receiving coaching through educational content, there was a significant improvement in understanding and applying standard word forms. This study concludes that Instagram can serve as an effective and engaging medium for language development, as it can reach diverse audiences and encourage users to be more aware, responsible, and wise in using proper Indonesian according to the norms of the Kamus Besar Bahasa Indonesia (KBBI) and the Pedoman Umum Ejaan Bahasa Indonesia (PUEBI).

Adelia Adelia; Fadilatul Hikmah; Dini Wardatul Willah; Endah Tri Wisudaningsih

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service addresses the critical struggle of students at SMP Taruna Islam Al-Kautsar (SMP TI Al-Kautsar) to understand the major psychological and emotional changes during adolescence. This lack of clarity often led to confusion and challenges in self-adjustment, pointing out a significant gap in the school's existing guidance support. The main goal was to solve this by creating and implementing an Integrative Mentoring Model (IMM). This model directly explained their developmental stages using three key psychological frameworks: Kohnstamm, Oswald Kroh, and Jean Piaget. We followed a hands-on Participatory Action Research (PAR) method, where 50 adolescent students actively joined six specialized, interactive workshops and group coaching sessions over two weeks. The activity showed clear success, as students displayed much stronger self-awareness regarding their cognitive and emotional growth after the program. They reported increased confidence and began using the developmental theories to better understand their peers and manage their own changes. The IMM effectively translated complex academic concepts into practical life knowledge. This success confirms the IMM as a valuable, theory-backed framework for enhancing student well-being and adaptation in other religious educational settings.

Ketut Anjaya Wilansa Wisna

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The current penal system in Indonesia focuses solely on the punitive nature of sentencing, without considering how to effectively reform the child offender for the better. This research employs a normative juridical method. The litigation process or juvenile justice system has been specifically regulated under Law Number 12 of 2011, which prioritizes the diversion system. In the litigation process, children's rights to grow, develop, and receive education must not be diminished. The educational penal system for children as criminal offenders has been regulated in Law Number 3 of 1997, particularly concerning the sanctions imposed on children as stipulated in Article 24 paragraph (1), which include: returning the child to their parents, guardian, or foster parent; handing over the child to the state to undergo education, coaching, and job training; or handing the child over to the Ministry of Social Affairs or social organizations engaged in education, coaching, and job training. The diversion system implemented in Indonesia differs from the diversion systems applied in other countries, where the system often collaborates with the Ministry of Social Affairs. According to Law Number 12 of 2011, diversion must be prioritized for children in order to prevent psychological harm. Obstacles in implementing educational sentencing or diversion systems for children arise when judges in Indonesia impose sentences rigidly based solely on statutory provisions, without considering the background, the best interests of the child, or the psychological impact of the decision, and without prioritizing justice for the child.

Novi Yulianti; Susanti Susanti

Jurnal Inovasi Riset Ilmu Kesehatan 2025 Pusat Riset dan Inovasi Nasional

Leadership management plays a crucial role in developing nursing career paths in hospitals. An effective career path system not only enhances nurses' competence and professionalism but also contributes to job satisfaction and retention. However, scientific evidence regarding the influence of leadership management on nurses' career paths remains scattered and shows varying findings. This systematic review aims to synthesize scientific evidence related to the influence of leadership management on nursing career path development in hospitals. This study used a systematic review design following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines. A literature search was conducted through PubMed and Google Scholar for articles published between 2015 and 2024. Articles were selected based on inclusion and exclusion criteria, resulting in 13 articles for analysis. Data synthesis was conducted using a thematic synthesis approach. The review identified five main themes: leadership style, managerial support, organizational systems and policies, the impact of career paths, and barriers to implementation. Transformational and participatory leadership has been reported to have a positive influence on nurses' career development. Managerial support through coaching, mentoring, and ongoing training strengthens career readiness, increases job satisfaction, and reduces nurse turnover intentions. Leadership management has a significant influence on nursing career development in hospitals. Integrating effective leadership with a clear and transparent career development system is necessary to enhance professionalism, job satisfaction, and the sustainability of the nursing workforce.

Mochamad Irfan; Yusuf Rachman Al Hakim; Ahfi Nova Ashriana; Elly Joenarni

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This community service article focuses on the main issues faced by food processing Micro, Small, and Medium Enterprises (MSMEs) in Watesprojo Village, Mojokerto, namely stagnant productivity and sales due to the lack of implementation of innovation strategies, which directly hinders the improvement of the welfare of local Human Resources (HR). The main objectives of this activity are to increase MSMEs' understanding of innovation models, increase HR productivity through process innovation, and encourage significant sales increases through the adoption of digital marketing innovations. The method used was Participatory Action Research (PAR) for six weeks, involving hands-on workshops, personalized coaching clinics, simple technology transfers such as semi-automatic vacuum packaging, and intensive mentoring for e-commerce account creation and visual branding. The results of the community service showed a high level of success, evidenced by an average increase in innovation understanding scores of 71% and an increase in production output per working hour of 18%. The most significant impact was seen in the marketing aspect, where MSMEs recorded an average increase in online sales of 35%, expanding market reach beyond Mojokerto. Sociologically, this program successfully triggered proactive behavioral changes and fostered a new social institution in the form of a Local Leader, the "Watesprojo UMKM Digital Ambassador," who ensured the sustainability of self-reliance. In conclusion, the structured innovation intervention proved to be a catalyst for holistic socio-economic transformation, linking business efficiency with improved human resource well-being at the village level.

Eva Dona Sinaga; Ali Imran Sirait; Marta Armita Silaban; Sella Pratiwi

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Posyandu, as a form of community-based health efforts, plays a crucial role in improving maternal and child health. However, its implementation in the Mutiara Community Health Center (Puskesmas Mutiara) in Asahan Regency still faces various challenges, such as low cadre capacity, suboptimal service quality, and limited community participation. This community service activity aims to strengthen cadre capacity through Posyandu revitalization as an effort to improve the quality of basic health services. A total of 63 Posyandu cadres participated in the activities, which were implemented through counseling, education, and coaching using revised service standard guidelines. This program was implemented through four stages: preparation, implementation, analysis of results, and evaluation. Improvement in cadre knowledge was measured using pretests and posttests. The results of the activity showed a significant increase in the level of knowledge of cadres, as seen in the change in assessment categories from the majority being in the "poor" category during the pretest to "sufficient" and "good" in the posttest. This indicates that the education and coaching provided were effective in improving cadres' understanding and skills. Increasing cadre capacity is expected to improve the quality of Posyandu services, increase public trust, and support efforts to reduce morbidity and mortality in the Mutiara Community Health Center's work area. Cross-sector collaboration and ongoing mentoring are needed to maintain the sustainability of Posyandu revitalization.

Nadila Amri; Pajarni Pajarni; Sari Wahyuni; Miftahir Rizka; Layyana Syarifah Pane

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

As an important condition for successful learning, strategic classroom management contributes to the creation of a conducive learning environment. The purpose of this study is to examine how classroom management and a conducive learning environment are interrelated and how both contribute to improving teaching standards in the classroom. A literature review is the process used, which involves examining various sources, including books, scientific publications, and previous research findings relevant to the subject. The research findings show that classroom management includes social interaction, behavior control, and the emotional atmosphere of the classroom, in addition to its physical components. To foster a supportive and effective learning environment, teachers play the roles of educators, instructors, mentors, coaches, advisors, innovators, and role models. Effective classroom management creates a supportive learning atmosphere where students feel safe, comfortable, and inspired to engage fully. The success of this management is also influenced by elements such as organizational structure, social-emotional connections, and physical conditions of the classroom. Therefore, the mutually beneficial relationship between classroom management and a supportive learning environment is an important foundation for improving learning standards and successfully achieving educational goals.

Muhamad Sarfito Patto; Iskar Zulkarnain Amin; Abdul Wahid

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

The educational transformation driven by Industry 4.0 and Society 5.0 requires teachers’ digital pedagogical competence. Preliminary observations at SMP Negeri 2 Galesong Selatan, Takalar Regency, South Sulawesi, Indonesia, revealed a skills gap: conventional practices dominate while digital platforms remain underutilized. This community engagement program sought to bridge the gap through intensive training on Canva for visual learning media and Quizizz for gamified assessment. Conducted in August 2025 with 10 teachers across subjects, the program employed a participatory, four-stage procedure: preparation; socialization and pretest; training and coaching; and evaluation and posttest. Data were collected via observation, questionnaires, and knowledge tests, and analyzed descriptively and comparatively. Results indicate a marked improvement in teachers’ digital competence: the average score increased from 45 (pretest) to 85 (posttest), an 88.9% gain. By indicator, improvements reached 112.5% for understanding Canva features, 95.5% for digital learning media creation, and 64% for using Quizizz. Qualitatively, teachers produced engaging posters/infographics and slide presentations and designed interactive quizzes with instant feedback, fostering more varied and participatory classroom dynamics. The training effectively enhanced teachers’ digital literacy and confidence and supported a role shift from content deliverers to creative facilitators within student-centered learning. Replication and sustained coaching are recommended to consolidate a school-wide digital learning ecosystem.  

Muhammad Faizal Budiman; Mokhamad Nur Bawono

Mutiara Pendidikan dan Olahraga 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Swimming performance is strongly influenced by aerobic endurance, which enables athletes to maintain speed, technique efficiency, and physiological stability during prolonged activity. However, quantitative data regarding aerobic endurance levels among club-level swimmers in Indonesia remain limited. This study aimed to describe the aerobic endurance level of athletes from the Science Swimming Team. A descriptive research design was employed involving 11 swimmers selected through purposive sampling. Data were collected using the Cooper Swimming Test conducted over a 15-minute freestyle swimming session, and aerobic capacity was estimated through VO₂max values. The collected data were analyzed descriptively to classify aerobic endurance levels based on established normative categories by sex and age. The findings indicated that most athletes achieved good to very good performance in swimming distance; however, VO₂max classifications showed that aerobic capacity was predominantly in the moderate category, with only one female athlete reaching an excellent level. This disparity suggests that favorable distance performance does not necessarily reflect optimal aerobic capacity. The results imply the need for more targeted training programs focusing on improving VO₂max through structured aerobic and interval-based training. These findings provide practical input for coaches in designing data-driven and individualized training strategies to enhance aerobic endurance and competitive performance in swimming athletes.

Munandar Munandar; Muh. Yunus; Nurdin Nurdin

International Journal of Humanities and Social Sciences Reviews 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the principal's strategy in utilizing Education Report Card data as a basis for planning school quality improvement at the Sanrangan Elementary School Technical Implementation Unit (UPT SD Inpres), Pallangga District, Gowa Regency, and to describe the principal's strategy in implementing academic supervision and teacher mentoring to improve the achievement of Education Report Card indicators at the UPT SD Inpres Sanrangan , Pallangga District, Gowa Regency. This study uses a qualitative approach with descriptive methods. The research subjects include the principal, 3 lower grade teachers, and 3 upper grade teachers. Data collection techniques are carried out through in-depth interviews, observations, and documentation studies. Data analysis is carried out systematically through the stages of data reduction, data presentation, and drawing conclusions with data validity tests using source and technique triangulation. The results of the study indicate that the principal's strategy in utilizing Education Report Card data is carried out through collaborative analysis of school achievement indicators with teachers, setting improvement priorities based on the school's real needs, and integrating the analysis results into school quality improvement program planning. In addition, the principal's strategy in implementing academic supervision and teacher mentoring is implemented in a planned and sustainable manner by referring to Education Report Card indicators that still need to be improved. Coaching-based supervision, providing constructive feedback, and mentoring in improving learning planning and implementation have been proven to contribute positively to improving teacher competency and have an impact on improving the achievement of Education Report Card indicators at the UPT SD Inpres Sanrangan, Pallangga District, Gowa Regency.

Yuwantri Yuwantri; Hendro Hendro; Gabriel Stefanofit Akwan

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study discusses the spiritual development of adolescents and Christian youth in facing the challenges of the digital age. The focus of this research is on the role of parents, churches, and Christian educators in shaping the spirituality of Christian youth and youth. The results of the study show that parents, churches, and Christian educators have a very important role in guiding Christian youth and youth in their faith journey. Digital literacy teaching strategies based on Christian values and engaging adolescents and youth directly in the ministry process are some of the ways that can be done to strengthen their faith and character. In addition, this study emphasizes the importance of sustainable and contextual spiritual coaching in order to be able to answer spiritual needs in the midst of the rapid flow of information and the influence of modern culture. The Church is also expected to be able to provide a safe space for dialogue for youth and youth to express their struggles of faith. Thus, comprehensive and collaborative coaching can help create a resilient young generation of Christians, rooted in God's word, and able to face the various moral and spiritual challenges of today.

Sabrina Fajriani Nuramali; Assyifa Rahman; Resha Zakiyatussolihah; Yuni Ertinawati

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to describe the implementation of Indonesian grammar coaching through language quizzes and examine its effectiveness in improving the language skills of fifth-grade students at SDN Nyantong. The background of this study is based on the low ability of students to understand and use standard words, spelling, and punctuation in accordance with the applicable rules of Indonesian language. This condition requires more interesting, creative, and interactive learning innovations so that students are more motivated to learn grammar. The research method used is descriptive qualitative with data collection techniques through direct observation, interviews with teachers and students, and documentation of learning activities carried out in the classroom. The results showed that coaching activities through language quizzes increased students' activity, motivation, and interest in learning Indonesian. Through these activities, the learning process became more enjoyable and interactive, encouraging students to participate actively and express their opinions. Students showed a significant improvement in the correct use of standard words, spelling, and punctuation in both written and spoken contexts. However, there were still obstacles in the form of difficulties in distinguishing between standard and non-standard words and errors in the use of prepositions due to the influence of everyday language habits. Overall, language quizzes have proven to be an effective and relevant innovative learning strategy for improving Indonesian grammar skills in elementary schools.

Faiq Yudzaikra; Suryo Saputra Perdana

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

The sport of archery requires an accurate and fair classification system of athletes according to international standards. This community service research aims to introduce and implement the ArchiClass application as a technology-based innovation for athlete classification, as well as improve the understanding of the archery community at Al Ayyubi Archery Club Boyolali regarding sports with disabilities. This activity involved 50 athletes and 6 coaches. The methods used include socialization, application demonstration, simulation, and evaluation of participant responses. The results showed that participants gained a better understanding of the importance of fair and technology-based classification. Participants gain practical experience using ArchiClass, while coaches and parents gain new insights into archery. In addition, the implementation of this application encourages the creation of a more transparent and consistent classification process. The final evaluation showed that the majority of participants felt helped by the existence of the application and expressed readiness to implement it in training activities and competitions. This program successfully introduced ArchiClass as an effective tool and increased community awareness and understanding of disability sports.

Tri Setyo Guntoro; Saharuddin Ita; Ansar CS; Syahruddin Syahruddin; Ipa Sari Kardi +1 more

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Training programs are very important for futsal coaches to achieve goals and maximize the team's potential. Through training programs, coaches can design effective training sessions to develop individual and team skills and develop appropriate playing strategies. The main problem faced is a lack of understanding of exercise programs and skills in creating effective exercise programs. This training involved 37 participants and used a structured method, including pretest, education, theoretical and practical training, mentoring, posttest and evaluation.  The aim of the activity is to increase participants' knowledge and skills in designing futsal training programs that are effective and suit the needs of athletes.  The training results showed a significant increase based on pretest and posttest data, the percentage of participants who understood the training program increased from 40.5% to 94.6%. Improving the quality of futsal coaching in Jayapura City is expected to improve athlete performance and advance the development of futsal sports in Jayapura City.

Monica Afriani; Rohman Wilian; Feny Tialonawarmi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of communication and work discipline on employee performance through work supervision as an intervening variable at Jambi Ekspres Televisi. The population in this study consisted of 30 employees, all of whom were used as samples using the total sampling technique. This research employed a quantitative approach with a questionnaire based on a Likert scale, and the data were analyzed using the Partial Least Square (PLS) method through the SmartPLS software. The results showed that communication and work discipline were categorized as good and played an important role in improving employee performance through work supervision. Communication had a positive and significant effect on work supervision, while work discipline also had a positive and significant effect on work supervision. However, communication had a positive but insignificant effect on employee performance. Conversely, work discipline had a positive and significant direct effect on employee performance. Meanwhile, work supervision had a negative and insignificant effect on employee performance. The indirect effects of communication and work discipline on performance through work supervision were also negative and insignificant, indicating that work supervision has not yet played an optimal role as an intervening variable. Based on these findings, it is recommended that the company enhance internal communication effectiveness, strengthen the consistent implementation of work discipline, and optimize the role of work supervision to function more as a coaching and motivational tool, thereby contributing positively to improving employee performance.

Dadang Supriadi

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This research is motivated by the importance of the role of madrasah supervisors in providing effective supervision to improve the quality of madrasah principals' performance, especially in private Madrasah Tsanawiyah environments. Supervisory supervision not only functions as a quality control tool, but also as a means of coaching, mentoring, and empowering madrasah principals in carrying out managerial, leadership, and school development tasks. The purpose of this study is to analyze how supervisory supervision management can improve the performance of private Madrasah Tsanawiyah principals, as well as to identify the most relevant supervision strategies in supporting the achievement of educational quality. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation, which are then analyzed descriptively. The results of the study indicate that the implementation of planned, systematic, and continuous supervisory management has a positive effect on improving the competency of madrasah principals in the aspects of planning, program implementation, and educational evaluation. The findings also show that participatory and communicative supervision can build motivation and a sense of responsibility of madrasah principals in managing institutions effectively. The implication of this research is the need to improve the capacity of madrasah supervisors through training and role strengthening so that supervision can truly drive optimal madrasah principal performance, thus impacting the quality of education in private junior high madrasahs.

Putri Balqis Vilza; Yusri Yusri; Muhammad Gaussyah

IJLS (International Journal of Law and Society) 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Islamic Financial Institutions play a vital role in strengthening the Islamic economy in Aceh, particularly through financing micro businesses. Article 14 of Qanun Aceh Number 11 of 2018 sets a target of 40% profit-sharing-based financing for Micro, Small, and Medium Enterprises (MSMEs) by 2024. However, the realization of financing with profit-sharing contracts is still low. This study aims to examine the implementation of Qanun Number 11 of 2018 in facilitating micro business financing in Aceh, identify obstacles in its implementation, and analyze the roles of the government, society, and the private sector in supporting this process. The study uses an empirical juridical method, collecting data through literature studies, interviews, and observations. Data analysis is conducted qualitatively with a prescriptive analytical approach. Challenges to financing distribution include business actors not meeting credit quality assessments and prudential banking standards, causing banks to implement risk management strategies to prevent non-performing loans. Additionally, low financial literacy among business actors remains a significant barrier. The local government supports micro business financing by establishing the Technical Implementation Unit of the Integrated Business Service Office, providing financial assistance, and introducing the draft Qanun of Aceh Sharia Financing Guarantee. Bank Aceh Syariah offers training and coaching for MSMEs, while Bank Syariah Indonesia aids MSMEs through the MSME Center and the Muslim Entrepreneur program. Improving financial literacy is essential for business development. The study recommends that the Aceh Government strengthen the implementation of Qanun Sharia Financial Institutions, increase profit-sharing-based MSME financing, and promote financial literacy.

Brigita Probowati; A Yuda Triartanto; Akhmad Syafrudin Syahri

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Social media has become a new communication space that allows for the rapid and widespread dissemination of information, including on public issues. One of the platforms that is often used is social media X (formerly Twitter), where users can express their opinions and shape public perception. This study is entitled "The Influence of Hate Speech by Admin @keretacepatid on Patrick Kluivert (National Team Coach) on the Level of Followers' Perception on Social Media X" which aims to determine how hatred influences the formation of perceptions of social media users. This study uses a quantitative approach with a survey method and data collection techniques through online questionnaires to followers of the @keretacepatid account. The results of the study indicate that there is a significant influence of hatred on followers' perceptions. Some respondents showed a dominant attitude, namely agreeing with the negative narrative built by the account against Patrick Kluivert, while others were in a negotiating position, namely understanding the context of the speech but still considering Kluivert's professional background as a national team coach. This finding is the importance of ethical and responsible digital communication management in shaping public opinion in the era of social media.

Wintasya Manullang; Hawarul Ain Nisrina; Zaki Amirzah Saragih; Dionisius Sihombing; Fadly Agus Triansyah

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the role of Human Capital Management in enhancing the operational activities of the MSME Wizzmie in Medan, serving as an example of human resource management practices in small-scale enterprises. A descriptive qualitative approach was employed, with data collected through in-depth interviews, participatory observation, and document analysis of HR practices within the MSME. The findings indicate that human resource strategies such as selective recruitment, routine training to improve employee competencies, structured task allocation, and performance-based reward systems significantly enhance employee discipline, skills, and service quality. Improvements in these areas contribute positively to smooth daily operations, customer satisfaction, and sales growth. Despite facing challenges, such as occasional lapses in employee discipline, management implements solutions including coaching programs, direct guidance, and a graduated warning system to address these issues. These results underscore that Human Capital Management is not merely an administrative function but plays a strategic role in fostering work efficiency, customer loyalty, and the sustainability of MSMEs. Consequently, effective human resource management emerges as a crucial factor for the success and competitiveness of small enterprises in a highly competitive business environment. The study highlights the importance of aligning HR practices with strategic business objectives to ensure long-term operational effectiveness and growth.