Publication Search

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

This service activity aims to provide an understanding of making a Business Identification Number (NIB) and the application of Digital Marketing in Micro, Small and Medium Enterprises (MSMEs). This service was carried out at Warung Soto Seger Bu Tini MSME located in Sumbersari Village, Moyudan District, Sleman Regency, Yogyakarta. This activity was carried out using observation, training and evaluation methods directly to business actors consisting of 2 stages of activities, namely Making a Business Identification Number with the Online Single Submission (OSS) system and implementing digital marketing in the use of social media, making catalogs in the Canva application and digital payments (QRIS). As a result of this activity, business actors can get a Business Identification Number as proof of an official business license and obtain legal representation guarantees, as well as an increased understanding of MSME actors in using digital tools to market their products.

Penelitian ini berfokus dalam merancang kerangka bisnis Stripsy.Space, sebuah bisnis kreatif digital yang menawarkan produk fotostrip personalisasi, dengan memanfaatkan pendekatan Business Model Canvas (BMC). Pendekatan ini memetakan sembilan elemen utama untuk menciptakan strategi bisnis yang terpadu dan dinamis terhadap perubahan pasar. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengevaluasi model bisnis yang ada serta mengidentifikasi peluang dalam meningkatkan efisiensi operasional, mendorong inovasi produk, dan memperkuat proposisi nilai. Hasil penelitian menunjukkan bahwa penerapan BMC pada Stripsy.Space berhasil meningkatkan daya saing melalui optimalisasi saluran distribusi, pengelolaan hubungan pelanggan, dan diversifikasi produk. Kesimpulan dari penelitian ini yaitu dengan mengimplementasi BMC dapat menjadi panduan strategis yang efektif dalam pengambilan keputusan bisnis, sekaligus memperkuat posisi kompetitif Stripsy.Space di pasar bisnis kreatif digital. Rekomendasi diberikan untuk memperkuat strategi pemasaran digital dan menambah variasi produk untuk memperluas jangkauan pasar.

Penelitian ini mengkaji pentingnya keterampilan desain antarmuka pengguna (UI) dan pengalaman pengguna (UX) bagi siswa SMP, SMA, dan SMK dalam menghadapi tuntutan industri digital. Tujuan penelitian adalah untuk mengevaluasi efektivitas program pembelajaran Academy Figma dalam meningkatkan kompetensi desain siswa. Metode yang digunakan adalah pendekatan deskriptif kualitatif, yang meliputi riset pasar dan analisis kebutuhan untuk merancang kurikulum yang sesuai. Hasil penelitian menunjukkan bahwa program ini berhasil meningkatkan pemahaman siswa tentang prinsip dasar desain UI/UX serta keterampilan praktis dalam menggunakan Figma. Kesimpulan dari penelitian ini menegaskan bahwa Academy Figma berperan penting dalam menjembatani kesenjangan antara kurikulum pendidikan formal dan kebutuhan industri, serta mempersiapkan siswa dengan keterampilan yang relevan untuk bersaing di pasar kerja global. Program ini diharapkan dapat menjadi model bagi inisiatif pendidikan lainnya dalam bidang desain digital.

Bisnis kreatif digital mengalami pertumbuhan yang signifikan dalam beberapa tahun terakhir, terutama pada produk stiker kustom yang memenuhi kebutuhan personal dan promosi. Penelitian ini mengkaji penerapan Business Model Canvas (BMC) pada bisnis kreatif digital yang berfokus pada stiker kustom. Metode yang digunakan adalah deskriptif kualitatif untuk mengeksplorasi sembilan elemen BMC, termasuk segmen pelanggan, proposisi nilai, dan saluran distribusi. Temuan menunjukkan bahwa BMC mempermudah identifikasi peluang inovasi, efisiensi operasional, dan strategi keterlibatan pelanggan. Penelitian ini memberikan kontribusi dengan menawarkan rekomendasi praktis bagi pelaku usaha untuk mengoptimalkan model bisnis mereka dan tetap kompetitif di industri kreatif digital.

This activity is community service which is included in the IbM scheme which is held with financial support from the Institute for Research and Community Service (LPPM) Indrapratas University PGRI for the 2023/2024 even semester academic year. This Community Service is the participation of Indraprasta PGRI University in order to help one element of society in the field of education, especially the residents of RT 04 RW 03, Cipayung Village, East Jakarta. When today's increasingly sophisticated technology is used for positive and useful things. Therefore, electronic presentations are currently very helpful in administrative work. Electronic presentations are presentation documents created using various tools such as PowerPoint, Canva, which are very useful in giving presentations to RT level government officials in RW 03, Cipayung, East Jakarta. The use of Canva e-presentation in terms of presenting various activities or administrative reporting to residents of RT 04 Rw 03, Cipayung sub-district. Therefore, the community service team, TEAM Lecturers from Indraprasta PGRI University will provide outreach regarding how to use Canva for E-Presentation for administration.

This research aims to analyze the business model canvas on traditional Indonesian pastry and beverage products, focusing on understanding the elements that make up an effective and sustainable business model. This research uses a qualitative approach by identifying nine key components in the Business Model Canvas, namely customer segmentation, value proposition, distribution channels, customer relationships, key resources, key activities, key partners, cost structure, and revenue streams. The main focus is on utilizing the uniqueness of traditional cake and beverage products that reflect the richness of Indonesian culture, as well as the challenges in maintaining competitiveness in the modern market. The results show that the value proposition of traditional Indonesian products, such as authentic flavors and natural ingredients, is the main attraction for consumers. However, distribution and marketing channels remain a challenge, given the lack of digital market penetration and understanding of technology-based marketing. In addition, the cost structure and revenue streams show potential for efficiency improvements through product innovation and strategic partnerships with small and medium-sized enterprises. This research provides important insights for culinary entrepreneurs to design more adaptive and sustainability-oriented business strategies in an increasingly competitive market.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.

The purpose of this community service activity is to help the guardians of the students of Jauharotul Huda Kindergarten, home-based entrepreneurs, so that they can develop skills and indirectly improve the family's economy, especially by using the Canva application. To achieve this goal, the training method for making simple designs is training. directly. The target of this community service activity is the guardians of students of home-based businesses at Jauharotul Huda Kindergarten with a total of 9 trainees. The training is carried out with three stages of activities consisting of observation, training implementation, as well as evaluation and monitoring. During the observation stage, an analysis of the problems and needs of the parents of home-based businesses was carried out to create simple designs using the Canva application. At the implementation stage of the activity, material exposure and direct practice were given. In the evaluation and monitoring phase, direct evaluation and monitoring is carried out to see the abilities that have been achieved by the guardians of students at Jauharotul Huda Kindergarten in making simple designs with the Canva application. Through this simple design training, it is hoped that it can improve the skills and economy of the families of the guardians of students who do home-based businesses at Jauharotul Huda Kindergarten

This Community Service aims to provide assistance to the people of Karangtawar Village, especially farmers, by providing training in digital marketing, packaging and branding of existing agricultural products. The method used is Participatory Action Research (PAR) where in our actions we involve the community so that solutions to existing problems can be identified. The results of Community Service are Digital Marketing training in the form of: Creating Social Media Facebook, Instagram and e-Commerce Platforms such as Shopee, Lazada. Packaging takes the form of: product packaging that is more attractive than before in order to increase sales results and people's income. Branding takes the form of: creating a brand logo for agricultural products using the CANVA application to be implemented in Karangtawar Village, Laren District, Lamongan Regency.

The rapid era of technology plays an important role in driving new entrepreneurship. The aim of the community service activity to be conducted is to foster an entrepreneurial spirit and increase knowledge about the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace. The community service activity will be held at SMKN 4 Denpasar. The participants are students of SMKN 4 Denpasar. The problem faced by the school is the lack of training activities related to entrepreneurship. The solution offered to the partners is to provide training to build an entrepreneurial spirit. The method used in this community service activity includes socialization or counseling, discussion, simulation, and application. The results of the community service activities that have been carried out are that the students of SMKN 4 Denpasar have knowledge and are able to create business concepts through the business model canvas, design thinking, business plan proposal, digital marketing, and marketplace.

Science learning is a boring lesson for students in some schools. There are several factors that cause students’ boredom in learning, one of the factors is because teachers at these schools are only fixated on books, so students become bored and this has an impact on their learning outcomes. The aim of this research is to develop science learning media using the Canva application to improve elementary school students’ learning outcomes. The method used in this research uses a systematic literature review where the results of the research are articles related to Canva learning media and active learning for elementary schools published between 2021-2024. Based on the results of this research, it can be concluded that the use of the Canva application is very effective in improving elementary school students’ learning outcomes.

Social Enterprises (SE) are responsible for social and environmental issues. As a hybrid organization that combines the business and volunteer sectors, SE becomes an important tool in analyzing organizational settings and developing plans to achieve social goals. In this article it is emphasized that understanding business models is very important. The social business model (SEMC) and Business Model Canvas (BMC) are useful tools to help SEs create strategies that are responsive to the challenges they face. BMC uses a multidimensional approach to mission values ​​and objectives, as well as a deep understanding of stakeholders, to become a powerful tool for driving progress and generating sustainable positive impact. Over time, social entrepreneurs will have to incorporate new principles into their practices. Our results also show that these sustainable and gradual techniques not only change value, but also influence the development of companies and the surrounding society. Therefore, this technique not only helps maintain the existing structure, but also helps make necessary changes. Finally, our research advances our understanding of social entrepreneurship and provides social enterprises seeking greater social change with practical insight.

Canva and PIXLR are applications that can be operated through computers and smartphones. Many people have not been able to maximize the potential of this application to become a support in creating content in entrepreneurship. MSME players in the Ngaliyan Kendal urban village area, on average, have not used a combination of Canva and PIXLR applications in creating content to promote their products on social media and marketplaces. The Canva application in maximum use must be paid (pro) so that by combining the combination with the PIXLR application can get maximum results without having to pay (pro). This community service activity aims to provide knowledge to MSME players in the Ngaliyan village area on how to maximize the Canva application with PIXLR to produce good content without having to pay (pro). This community service activity is expected to be able to improve the skills of MSME players so that they can create the right content so that they can minimize costs and improve the performance of both themselves and their businesses. The results of this activity are that MSME players install and operate the Canva and PIXLR applications for every content creation. MSME players feel very helped because without having to subscribe to pay (pro) it turns out that they can get results almost equivalent to subscribing (pro).

Current developments require teachers to adapt to the learning process. The problem that teachers at the Yogyakarta Cooperative Vocational School still face is the development of unique and interactive learning media such as the Canva-based Flipbook learning media. Previously, the learning media that was widely used by teachers was PowerPoint, there was no alternative media that was more interactive that could be applied in the learning process, so these teachers needed Canva-based flipbook interactive media training. This training aims to make teachers skilled in developing interactive learning media using Canva-based Flipbook. Participants who took part in the training were 22 teachers. The training is filled with material delivery, discussion and practice. The results of this training activity show that: (1) the participants were satisfied with the training activities carried out, (2) the training activities were also considered effective to carry out and continue to be developed in the future, (3) the target of the product produced has also been achieved because in part Most participants were able to produce products in the form of interactive learning media using Canva-based flipbooks

Introduction and use of artificial intelligence (AI) technology is increasingly widespread in various aspects of human life. In the context of community service, AI has great potential to improve the quality of life of people through a variety of innovative applications. This article discusses how AI can be used in community service, including practical applications in the field of education. Student Data Management: Al Ihsan Foundation can use AI to manage orphan student data such as personal data, academic data, and health data. AI-supported data management systems can integrate this information better, thus enabling more personalized and customized services. Learning and Development: AI can be used to develop online learning platforms that are tailored to individual student learning needs. AI systems analyze student learning preferences and progress and recommend the most effective learning materials and methods. By leveraging AI, younger generations can create exciting, high-quality content without having to have specialized expertise in graphic design or video editing. For example, technologies such as Canva Magic Studio leverage artificial intelligence to make it easier to make exciting designs.The training aims to provide a better understanding to the younger generation of the basic concepts of AI and its applications in everyday life, including in the creation of creative digital content. Hopefully, with a better understanding of AI, the younger generation will be able to develop their creative potential and use it for a variety of positive purposes in their lives.

Canva app is a graphic design platform that has become a favorite among users who don't have a graphic design background. With a variety of easy-to-use features and templates, Canva is perfect for teachers who want to create engaging and interactive learning materials. The purpose of building a Canva application is to make users easy to use and free of charge with hundreds of attractive design templates for the community. Canva is also a multifunctional application that can be used for the development of learning media. One of the main benefits of Canva app training is to increase teacher creativity in creating engaging learning. The methods used in this community service activity are discussion, training and practice. The results of this canva application training activity are (1) the canva application can improve the quality of learning materials delivered by teachers, (2) the canva application increases the attractiveness of learning, (3) the canva application can encourage teacher creativity better, (4) increase the use of technology for teachers in learning materials.

This training plays a crucial role in providing training to 37 participants in Nagari Bukit Batabuah, Agam Regency. It focuses on micro, small, and medium-sized enterprises (MSMEs) in the region. Pre-training needs analysis helped the community service team understand the challenges faced by the partners and identify their primary needs. Survey data indicates that the majority of participants have been actively involved in various business sectors, with many already owning their businesses. Income analysis suggests income variation, with most participants falling into the middle and upper-middle-income categories. In the context of digital marketing, Shopee emerges as the primary platform chosen by participants, while diversification through WhatsApp Business, Facebook, and Instagram is also evident. This training provides a deep understanding and practical skills to MSME entrepreneurs, assisting them in developing effective marketing strategies and leveraging the full potential of online media for business growth