Publication Search

This journal discusses guidance and counseling service models as well as BK support activities to improve the quality of education. This research aims to build an integrated Guidance and Counseling (BK) service model, which combines mediation, consultation and advocacy methods, supported by additional BK activities to improve the quality of education in schools. So far, BK services have largely focused on individual approaches without any integration of strategic functions that can strengthen the entire education ecosystem. The model created in this study is aimed at strengthening the role of guidance and counseling teachers in handling student dynamics and building collaboration with the school, parents and the community. The research methodology uses a Research and Development (R&D) approach which includes needs analysis steps, model design, validation by experts, and limited trials in a secondary school environment. Research findings show that this integrated guidance and counseling service model is feasible to implement and effective in increasing the involvement of all parties in solving student problems and creating a school atmosphere that is more supportive of improving the quality of learning. The impact of this model opens up opportunities to increase the strategic role of guidance and counseling services in the education system as a whole.

Generation Alpha refers to children born after 2010, who are growing up in a rapidly evolving digital ecosystem. In the Indonesian context, the emergence of depressive disorders among this generation poses a critical mental health challenge that has not been thoroughly addressed. This study aims to analyze the prevalence of depressive symptoms in Generation Alpha, identify the major risk factors, and evaluate current and potential preventive strategies through a narrative literature review approach. Data were collected from national and international journals using platforms such as PubMed, Google Scholar, and Garuda, with inclusion criteria covering articles published between 2019 and 2024 and relevant to children’s mental health. Findings reveal a significant increase in depressive symptoms among children aged 5 to 13 years. Key risk factors include non-democratic parenting styles, academic stress, bullying in school environments, and excessive use of digital gadgets. Additionally, the COVID-19 pandemic and remote learning have exacerbated children’s mental health, particularly among those from low-income families or with limited access to psychological support. On the other hand, preventive strategies involving holistic approaches such as school-based mental health education, play therapy, digital mental health interventions, and Islamic spirituality-based approaches have demonstrated considerable potential in mitigating depressive symptoms. This review highlights the urgency of implementing multi-level and context-sensitive prevention strategies through collaboration between schools, families, and community-based institutions.

Milkfish farming in coastal ponds of Ujung Watu Village, Jepara, is highly influenced by the stability of water salinity levels. Significant fluctuations in salinity can interfere with the growth and health of fish, so an adaptive control system is needed. Research methods include field data collection, hardware and software design, and system testing in an active pond for 14 days (23-hour sampling), where data is extracted for 23 hours. The system uses a salinity sensor to detect water conditions, PLC to automatically control the brackish water pump, while wireless remote control uses IoT, in addition to controliing, IoT to send data to the Android-based monitoring platform. The test results show that this machine is able to maintain salinity levels within the optimal range of 10000-30000 ppm, and provide remote monitoring convenience to pond farmers. The monitoring system serves as a predictive for manual wireless control of electric pumps (IoT), while automatic control is controlled by PLC.

UMKM Bakso 43 located in Jatiwangi Village is one of the micro businesses in the culinary field that sells meatball products at home. This business experiences obstacles in production consistency and limited marketing strategies. This study aims to analyze the production and marketing strategies of UMKM Bakso 43 and provide solutions and directions for future development. The research method used is descriptive qualitative through observation, interviews, and direct assistance. The marketing strategy focused on in this study is through the Facebook social media platform. The results show that production efficiency can be increased through production rescheduling and recording raw materials, while digital marketing through Facebook can significantly increase consumer reach. This study concludes that collaboration between strengthening production management and simple digital marketing can be the main driver of UMKM development

The welding process is a crucial element in the fabrication and manufacturing industries, serving to join two or more components into a single unit. The quality of the weld is very important, but defects such as undercut, underfill, and spatter are often still found. This study aims to analyse welding defects caused by voltage variations and differences in welding wire on T-joint fillet welds using the Gas Metal Arc Welding (GMAW) method on 8 mm thick plates. The voltage variations used were 20.6 V, 23.7 V, and 27.9 V, with welding wires EN ISO 14341-A: G 42 4 M21 3Sil and EN ISO 14341-A: G 46 4 M21 Z 3Ni1Cu. The research method used visual inspection and penetrant testing to identify types of welding defects. The research results showed four types of welding defects from visual inspection: spatter, undercut, weld deposit thickness, and excessive throat thickness, and two from penetrant testing: undercut and end creater pipe. Based on the two tests conducted in this study, it can be concluded that the optimal welding results were achieved at a voltage variation of 23.7 V using the EN ISO 14341-A: G 46 4 M21 Z 3Ni1Cu, as it had the fewest welding defects. The worst welding results were obtained at a voltage variation of 20.6 V using both types of welding wire, as this welding process resulted in numerous welding defects in both visual and penetrant testing. This study provides insights that proper welding parameter settings significantly influence the quality of the welded joint.

This research aims to examine how product quality and price influence the purchasing decisions of consumers buying Fukumi brand porang rice in Bandar Lampung City. As a healthier rice alternative, Fukumi porang rice has become popular among individuals who are health-conscious, particularly those on diets or managing diabetes. A quantitative method was applied, using surveys distributed to 150 buyers of Fukumi rice. The data were analyzed using multiple linear regression. The findings reveal that both product quality and price have a significant impact on purchasing decisions. The regression analysis shows that product quality accounts for 54.1%, while price accounts for 57% of the decision-making process. An Adjusted R² of 0.567 indicates that 56.7% of the variation in purchase decisions is explained by these two factors, with the remaining 43.3% influenced by other variables not included in this study. These results emphasize the need for businesses to consistently deliver high product quality and set prices that reflect customer value to stay competitive.

This study aims to examine the influence of the AIDA model (Attention, Interest, Desire, Action) on consumer interest in Skintific’s digital campaign on Instagram. This research employs a descriptive quantitative approach. Data were collected through an online questionnaire distributed to 22 respondents who are Instagram users and aware of Skintific's digital campaign. The research instrument consisted of 20 statement items based on the indicators of the AIDA model and consumer interest, using a 5-point Likert scale. The data analysis technique used was descriptive analysis by calculating the average score of each AIDA dimension and consumer interest. The results show that the Interest and Desire dimensions obtained the highest average scores, indicating a strong consumer attraction and desire toward the product. Meanwhile, the Action and Consumer Interest dimensions showed moderate scores, suggesting the need for enhanced campaign strategies to drive real consumer action. This study contributes theoretically by confirming the relevance of the AIDA model in the context of digital marketing and offers practical implications for skincare brands to optimize their campaign strategies on social media platforms.

This study aims to present a comprehensive bibliometric analysis of Intellectual Quotient (IQ), Emotional Quotient (EQ), and Spiritual Quotient (SQ) in an academic context, particularly focusing on the role of lecturers. Using bibliometric methods. The data for this study came from 300 English-language scientific articles published in 2023 from the Scopus and Google Scholar databases. The analysis was carried out using keyword co-occurrence techniques, overlay visualization, density visualization, and author collaboration networks. The findings show that there is a strong focus on developing conceptual frameworks and reviewing literature related to IQ, EQ, and SQ, indicating an effort to understand the integration of these three intelligences as the foundation for human resource development in higher education. However, several keywords were also found to be thematically irrelevant, suggesting challenges in data filtering or uniqueness of terminology between disciplines. Collaborative networks between authors tend to be fragmented, indicating the potential for fostering broader collaboration. The implications of this study theoretically reinforce the need for the integration of IQ, EQ, and SQ in understanding holistic intelligence, while practically encouraging higher education institutions to design lecturer development programs that balance these three aspects of intelligence to form superior character and performance

This study examine the impact of product quality and service quality on consumer loyalty toward Bakso Adi, a local culinary business in Lampung, Indonesia. In recent years, consumers have become increasingly discerning, making product satisfaction and service experience crucial elements in shaping their loyalty. The research aims to examine how these two variables affect customer loyalty behavior, including repeat purchases, positive recommendations, and resistance to switching brands. The study employs a quantitative approach using a multiple linear regression model, with data collected through a questionnaire to 100 respondents (purposive sampling). The findings is both product quality and service quality significantly positively impact consumer loyalty. Product quality influences loyalty by meeting consumer expectations in taste and consistency, while service quality contributes through positive emotional experiences during customer interactions. These findings highlight the dual importance of maintaining high standards in both product and service aspects to retain customer trust and engagement. In conclusion, businesses like Bakso Adi must prioritize continuous improvement in product quality and service delivery to foster long-term customer loyalty. This study contributes to the understanding of loyalty formation in local food businesses and offers practical insights for customer retention strategies.

This community service activity aims to study the business model, marketing strategy, technology utilization, and success factors of Talula Jewl MSMEs in Bandar Lampung which are engaged in the anti-rust and waterproof titanium jewelry industry. The method used is descriptive qualitative through interviews, observations, and documentation. The analysis uses the Business Model Canvas and Marketing Mix (4P). The results of the study show that Talula Jewl has a social media-based marketing strategy that does not involve influencers, clear market segmentation, and quality products. Digital design and interaction use this technology. Market understanding, excellent service, and customer trust support sales success. Although there are fluctuations in sales in e-commerce, customer satisfaction remains high. Development is directed at opening offline stores

This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.

In an era marked by intensifying business competition, marketing strategies such as price discounts and bundling packages play a crucial role in shaping consumer purchasing behavior. These approaches are commonly employed to capture consumer interest and boost sales performance. This study aims to ex-amine the influence of price discounts and bundling strategies on consumer purchasing decisions re-garding Kahf products in Bandar Lampung. The research utilizes both primary data, collected through questionnaires administered to respondents, and secondary data. The sample consists of 130 respond-ents selected using a non-probability sampling approach with a purposive sampling technique. Analyti-cal methods applied include validity and reliability tests, multiple linear regression analysis, and hypothe-sis testing through t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that both price discounts and bundling packages exert a positive and statistically significant effect on con-sumer purchasing decisions for Kahf products in Bandar Lampung. These results underscore the im-portance of effective promotional strategies, such as compelling price reductions and value-enhancing bundling offers, in stimulating consumer purchases and enhancing product competitiveness in the mar-ket.

PTK was conducted at SMAN 2 Pasuruan with one class as the subject of the research. The purpose of the CAR is to increase students' motivation to learn by using Quizziz learning media. The research was conducted in two cycles, with planning, implementation, observation, and reflection as part of it. The results of the study indicate that the use of Quizziz can increase students' desire to learn. Based on the results of the PTK conducted in class X of SMAN 2 Pasuruan on increasing students' learning motivation by using Quizziz learning media in mathematics learning. In cycle 1, the percentage of students' learning motivation was 74%. Furthermore, in the second cycle, the percentage of students' learning motivation was 83%. With this statement, students' learning motivation increased by 9%. With each quiz given, students become more active and compete healthily. The results show that Quizziz can be used as a useful learning tool to encourage students to learn more. This study found that Quizziz can increase students' motivation and have a positive effect on their learning outcomes.

This research entitled “Implementation of the Tangerang Smart Scholarship Program Fund Management Year 2023”. The objectives are the effectiveness of fund management and the impact of the of the scholarship program on access and quality of education for students from underprivileged families underprivileged families. The method used is a qualitative approach with data collection through interviews, observation, and literature study. Participants.Participants included the Education Office, Social Affairs Office, schools, and parents of students, who provided in-depth insights into the program management and policies. who provided in-depth insights into program management and education policy. The results showed that the Tangerang Smart Scholarship Program Scholarship Program has had a positive impact in reducing school dropout rates and increasing access to education at the primary and secondary school levels. access to education at the primary and junior secondary school levels. This program program helps students from low-income families to continue their education without being hindered by financial factors. without being hindered by financial factors, so that they can fulfill their learning needs such as books, uniforms and learning needs such as books, uniforms and transportation. However, there are challenges in managing the funds, especially the delay in distribution that affecting students' educational needs. In addition, the lack of transparency in scholarship recipient data leads to inaccuracies in the determination of scholarship recipients, with some students who did not meet the criteria still receiving the scholarship. scholarships. Communication between the education and social services offices needs to be improved. Research shows that sub-optimal coordination between the two agencies hindered the synchronization of data

Language is closely related to social and cultural aspects, including in the process of learning foreign languages such as Mandarin. Effective Chinese language learning does not only focus on linguistic aspects, but also requires an understanding of the culture of origin of the language. The purpose of this paper is to analyse the application of culture-based learning in increasing motivation to learn Chinese. The method used is literature study or library research, with documentation technique as data collection method and content analysis technique as data analysis method. Based on the analysis of twelve research articles, it was found that the integration of cultural elements such as traditional games, visual media, and Chinese pop culture can create a learning experience that is fun, interesting, and encourages students' curiosity towards Chinese. In conclusion, culture-based learning is proven to have a positive influence on motivation to learn Chinese and can be used as an alternative teaching strategy that is more contextual and fun.

Sleep disturbances in infants can cause significant physiological and psychological impacts, such as decreased immune function, impaired cognitive development, and an increased risk of emotional problems (Tanty & Pramesti, 2023). Poor sleep not only inhibits physical growth but also affects infants’ mental development, including attention disorders, anxiety, and low cognitive abilities (Hendri & Sari, 2021). Therefore, it is important to provide effective interventions to improve infants’ sleep quality. This study aimed to determine the effect of baby massage on infant sleep quality at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025. This research employed a quasi-experimental method with a pretest–posttest design using an experimental group and a control group, also known as a pretest–posttest with control group design, which is a form of quasi-experimental research design. The population of this study consisted of all infants aged 3–6 months at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, totaling 32 infants, with 16 infants in the experimental group and 16 infants in the control group. The results of the statistical analysis using the Wilcoxon test showed a significant probability value of 0.001 (p < 0.05). This indicates that the null hypothesis (H₀) was rejected and the alternative hypothesis (H₁) was accepted, meaning that baby massage had a significant effect on sleep quality among infants at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025.

Anemia is one of the most common health problems among pregnant women and remains a major challenge in midwifery services. Anemia in pregnancy is primarily caused by iron deficiency, which leads to decreased hemoglobin levels and poses a risk of impaired fetal growth as well as an increased likelihood of delivery complications. Anemia in pregnant women is also one of the contributing factors to the high maternal and neonatal mortality rates (Ministry of Health of the Republic of Indonesia, 2022). This study aimed to determine the effect of iron (Fe) supplement consumption patterns on the risk of anemia among pregnant women at BPM Aida Nospita, Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, in 2025. This research employed a quantitative design with a descriptive correlational approach. The population of this study comprised all pregnant women attending BPM Aida Nospita in Manunggal Village, Labuhan Deli Subdistrict, Deli Serdang Regency, North Sumatra Province, totaling 45 participants. The results of the analysis indicated a significant relationship between the pattern of iron (Fe) supplement consumption and the risk of anemia in pregnant women (p = 0.000).

This research aims to examine the impact of celebrity endorser credibility and brand image on consumers' purchasing decisions regarding Glad2Glow skincare products in Bandar Lampung. The intense competition in the beauty industry pushes companies to adopt innovative marketing strategies, such as leveraging trustworthy celebrity endorsers and building a strong brand image. A quantitative approach was used in this study, with data gathered from 160 Glad2Glow skincare users in Bandar Lampung through questionnaires. The data were analyzed using multiple linear regression. The findings reveal that the credibility of celebrity endorsers has a positive and significant influence on purchasing decisions. Similarly, brand image also exerts a positive and significant impact. Together, these factors play a key role in improving consumers' buying decisions. The results underscore the importance of credible endorsements and a solid brand image in gaining consumer trust and driving the purchase of local skincare products in a highly competitive market.

The advancement of the digital era has provided a significant platform for shopping. In this context, factors such as live streaming, content marketing, and customer trust play a crucial role in influencing consumers’ purchasing decisions on TikTok social commerce. This study aims to examine the impact of live streaming, content marketing, and customer trust on the purchasing decisions of Generation Z users of TikTok’s social commerce at the Faculty of Economics and Business, University of Lampung. With the rapid growth of social media-based e- commerce, these factors have become critical in determining consumer purchasing decisions. Data was collected through a questionnaire designed using Google Forms and distributed to 115 respondents using a non-probability sampling method and purposive sampling technique. Data analysis was performed using SPSS version 26. The analytical methods used included multiple linear regression and hypothesis testing through t-tests and F-tests. The results of the study show that all three independent variables, namely live streaming, content marketing, and customer trust, have a positive and significant impact on purchasing decisions. These findings suggest that marketing strategies based on live streaming, engaging content, and efforts to build consumer trust can enhance purchasing decisions in social commerce.

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.