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Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from usual. Digital marketing is one of the marketing media to market businesses in the form of services, labor, and others that are now in great demand by the wider community. Therefore with digital marketing, it can make it easier for people to run their business with marketing and sales techniques that are different from before. Advances in technology, especially in the field of information create new concepts in the field of marketing. The Smille Bouquet (SME) Small and Medium Enterprise actor from Kedungdalem Village initially carried out offline marketing which was carried out by marketing sales during graduation events, as well as other events that could be visited to market the bouquet. However, entering this digital marketing era, Smille Bouquet (SME) Small and Medium Enterprise actors also take advantage by marketing through social media such as Instagram, Shopee and Whatsapp. Smille Bouquet (SME) Small and Medium Enterprise choose online marketing or take advantage of digital marketing because it can increase sales volume and develop the business so that it is better known by the wider community.

The existence of tourism in Indonesia is one of the main attractions for tourists to visit Indonesia to enjoy the natural beauty of Indonesia's earth. In Indonesia there are many tourist objects that have high selling power besides Borobudur, there is also the Sibolangit nature tourism in, North Sumatra, which is also the focus of the study being studied by researchers. Efforts to build tourism are certainly not only the duty and responsibility of the government, but local governments, village governments, local communities and youth youth organizations must have a high sense of concern and empathy for the existence and development of tourism above. The results in this study indicate that the existence of youth has a very strategic role in the progress or not of a tourist attraction, because youth plays a role in terms of marketing with their abilities and skills in using social media so that the existence of tourist objects becomes increasingly known by many people, especially foreign tourists. The two youths can also be a bastion of security and comfort for visitors and thirdly the involvement of youth in building and developing tourism is also a positive value from an economic perspective which leads to the welfare of the surrounding community. So in a simple conclusion, youth must be involved and involved in the development and construction of tourist objects, especially in Sibolangit tourism in Deli Serdang, North Sumatra.

Garbage is defined as waste that has a solid form originating from human and animal activities that are not utilized. This study aims to find out how the waste management system is with the existence of a waste bank in the Kedungsoko Village, Tulungagung Regency. The research technique used is by means of observation, field surveys, interviews and literature studies. The result of this research is that waste management at the Temporary Disposal Site (TPS) of Kedungsoko Village is carried out properly through the Makmur Banksa Garbage Bank. The management stage is divided into the Waste Collection Stage, the Waste Processing Stage, and the Product Marketing Stage. Management constraints are limited tools so it is necessary to cooperate with partners. Overall management at the Makmur Banksa Garbage Bank is running effectively and is able to provide benefits to the surrounding community. The Makmur Banksa Garbage Bank can be used as a guideline for waste management for the community because of good and effective management.

In the digital era, people are expected to master and use technology. This also applies to micro, small and medium enterprises. MSMEs must be able to make good bookkeeping both manually and digitally. Digital accounting can be managed with the Bukukas application on a smartphone. The advantage of this application is that it makes recording easy, economical, easy to increase capacity, quality and reporting expertise. Application-based financing so that MSME players can use the BukuKas application independently. This mission was carried out in Kedungdalem Village MSMEs by presenting around 20 people from various types of MSMEs such as flower sales, chips and snacks businesses. The obstacles that are often faced by MSMEs are that there is no record of bookkeeping and financial transactions and some are still recording manually as well. In addition, there are still difficulties in determining profits and inventory levels. Therefore, providing training on how to use the BukuKas application can help them record financial transactions and market their products.

The purpose of this research is to define marketing, human resources, and functional strategies. Marketing managers will be guided by this marketing functional level plan as they decide who will sell what, to whom, where, how much, and how. On the other hand, the role and purpose of marketing is to help a business achieve its goals by placing goods and services profitably in the market. This research approach is qualitative, namely research that is natural and produces descriptive information. In this study, information was collected through a research literature study from journals, books, theses, or theses that provide theoretical discussion. The findings of this study indicate that functional strategy and human resource strategy have no effect on business performance, but financial strategy and marketing strategy do.

This research is motivated by the role of tobacco which is one of the important agribusinesses in Indonesia and has contributed to the national, regional and community economies. Seeing this opportunity, conducting a business feasibility study is necessary to improve the Indonesian tobacco industry. This type of research is a field study. The method used is descriptive qualitative method. This research was conducted in Sumurpecung Village, Serang District, Serang Banten Regency. Data analysis techniques in this study include descriptive descriptions to analyze the financial and non-financial aspects. The results of this study indicate that the overall business feasibility in terms of non-financial aspects consisting of legal, marketing, technical, management, social-economic, and environmental impact aspects are declared feasible to run. Likewise, the financial aspect as a whole was declared feasible to run. Based on this, it can be concluded that the tobacco business run by Gans tobacco shop in Serang City is feasible to run based on an assessment of financial and non-financial aspects.

This study aims to determine the influence of Digital Marketing and Personal Selling to Decision Purchasing Insurance Policy PT. Askrindo Sorong Branch. This study has two independen variables is Digital Marketing and Personal Selling, while the dependent variable is Decision Purchasing The method used in this research is quantitative method with descriptive approach using data analisys, namely multiple linear regression analysis. Data were obtained by questioners that spread out to 60 customers of PT. Askrindo Sorong Branch which purchasing insurance policy (especially on Fire Insurance Policies). The sampling technique in this study is to purposive sampling approach. The result of the study concluded that Digital Marketing and Personal Selling partially and simultaneously had an effect on Decision Purchasing. The test results showed that the Personal Selling was the most dominant in this study. The coefficient of determination (R2) is equal to 0.283 or 28,3% the independent variables of digital marketing and personal selling affect a 28,3% on the dependent variable. While for the rest, 71,7% influenced or explained by other variabels not include in this study.

Analysis of the marketing strategy for Pos Express services at PT. Pos Indonesia (Persero) in South Jakarta is a study that aims to understand and analyze the marketing strategy implemented by PT. Pos Indonesia (Persero) to promote Pos Express services in the South Jakarta area. In this study, an analysis of the market and competitors, market segmentation, targeting and positioning is carried out. The results of this analysis are then used to formulate an appropriate marketing strategy to increase the number of Pos Express subscribers in the South Jakarta area. The results of this study indicate that PT. Pos Indonesia (Persero) has a sizable opportunity to expand the Pos Express service market in South Jakarta by optimizing the use of technology and improving service quality. In addition, PT. Pos Indonesia (Persero) needs to carry out more effective promotions to attract new customers and retain old customers. The marketing strategies recommended in this study include: improving the quality of Pos Express services, offering competitive prices, increasing promotion and branding, optimizing the use of technology and innovation, and improving the quality of customer service. By implementing the right marketing strategy, PT. Pos Indonesia (Persero) is expected to increase market share and maintain its superiority in the courier and logistics industry in Indonesia, especially in the South Jakarta area.

Society's need for cosmetics has led to the emergence of many cosmetic manufacturers. Distribution permits to sell freely on the market currently do not have many cosmetic products. The purpose of this research is to find out the legal consequences of the abuse of chemical-based cosmetics that do not include the number of the Food and Drug Supervisory Agency (BPOM) with counterfeit distribution (study center at Pasar Simpur, Bandar Lampung). The legal consequence of the abuse of the use of chemical-based cosmetics that are not listed as BPOM numbers with counterfeit distribution (Study Center in Bandar Lampung's Simpur Market), can be subject to various statutory provisions, namely Law Number 36 of 2009 concerning Health, Law Number 8 of 2011 concerning Protection Consumers and Decision of the Head of BPOM Republic of Indonesia Number HK 00.05.4.1745 The sanctions obtained consist of administrative sanctions and criminal sanctions.

Macaroni is a pasta that looks like a small pipe that is bent to form an arc. Macaroni comes from the word maccheroni which was adapted from the Sicilian language maccaruni which means dough made with power. Macaroni is made from wheat flour, water and wheat flour. Macaroni contains iron, folic acid, vitamin B1, vitamin B2, and vitamin B3. The specific objectives of this research study are: to provide creative and innovative capabilities, to be keen to see opportunities and to always be open to any input and positive changes that can lead a business to continue to grow. Business must have value and benefits where this can be done through the application of the concept of social entrepreneurship. Research objectives: Provide opportunities to create business activities through analysis of market needs and opportunities. The form of learning is in the form of direct entrepreneurial practice carried out in a planned and programmed manner. The MBKM Entrepreneurial Program also makes a significant contribution as a research program that provides SME innovation and business performance growth that is currently developing.

At this time, the development of various kinds of cosmetic brands is increasing and very diverse from time to time and products circulating are increasing rapidly, causing market competition. Everyone has their own choice in making a purchase decision. Brand equity and halal labels are one of the factors influencing purchasing decisions. This study aims to determine and analyze the effect of brand equity and halal labels on purchasing decisions for wardah products in the people of Muaro Jambi Regency, especially consumers at the 6666 beauty cosmetic shop. The number of samples in this study were 88 people using a non-probability sampling technique, namely purposive sampling. Data collection through questionnaires, observations, interviews as well as documentation. The results of the study show that brand equity has a positive and significant effect on purchasing decisions for wardah products. The halal label shows that there is a negative and insignificant effect on the decision to purchase wardah products. Brand equity and halal labels together have a significant effect on purchasing decisions for wardah products. This illustrates that the value of Adjusted R2 Square is 0.165, that the contribution of the independent variables and the dependent variable is 16.5% and 83.5% is influenced by other factors that are not part of this study.

This research was conducted on fruit traders at Ms. Puan’s Morning Market, Pekanbaru citywith the aim of knowing how the social capital of fruit traders at Ms. Puan’s Morning Market, Pekanbaru city.This research was conducted on fruit traders at the Ms. Puan morning market in Pekanbaru City with the aim of knowing how the social capital of fruit traders is.this study uses a descriptive qualitative research method. Research subjects in this study amounted to 5 (five) informants. The technique of determining informants, namely by using purposive sampling technique is to take subjects by specifying special characteristics with the aim of research that is expected to be able to answer research problems. In collecting data researchers used observation techniques, interviews, and documentation. The theory is the theory of social capital put forward by Jhon Field which consists of social networks, beliefs, and norms. The results of this study are that social capital is very important in running a business and the smooth running of fruit business at Ms. Puan morning market pekanbaru city, such as a network that can help or facilitate the smooth running of their business. Trust that makkes it easier for them to sell fruit, with social capital such as a network of trust and norms, fruit sellers can maintain fruit and make their business easier because managing a business is carried out jointly and sense of trust is established. Social norms that are intertwined becomen a benchmark and make them more focused

The Industrial Revolution 4.0 encourages everyone to do routines quickly, easily, and efficiently, activity carried out online that only uses gadgets and networks that may be done anywhere. One example of the application of the industrial revolution 4.0 is the emergence of e-commerce which is also accompanied by the emergence of a term called Marketplace. Marketplace is a market where sellers and buyers meet which there are many products and various kinds of stores, only done online and online. Only with gadgets, ordered goods have been received and delivered by shipping services (expeditions). But with this, it does not rule out the possibility that unpleasant things do not happen such as damage or even loss of ordered goods. With this, this study aims to determine the form of legal protection and legal remedies provided to overcome these problems. This research uses normative research methods through principles, legal rules, etc    

As the world of technology develops, various kinds of smartphones appear on the market, so that this makes competition even tighter. The research aims to determine the effect of price and product quality on Xiaomi smartphone purchasing decisions. The population used in this study were students who are domiciled in Magelang Regency with a sample of 100 respondents. The sampling technique used in this research is purposive sampling technique. Based on the results of the analysis that has been done, it is concluded that price (X1) has a positive but not significant influence on purchasing decisions. While it is known that the product quality variable (X2) has a positive and significant influence on purchasing decisions.

Society's need for cosmetics has led to the emergence of many cosmetic manufacturers. Distribution permits to sell freely on the market currently do not have many cosmetic products. The purpose of this research is to find out the legal consequences of the abuse of chemical-based cosmetics that do not include the number of the Food and Drug Supervisory Agency (BPOM) with counterfeit distribution (study center at Pasar Simpur, Bandar Lampung). The legal consequence of the abuse of the use of chemical-based cosmetics that are not listed as BPOM numbers with counterfeit distribution (Study Center in Bandar Lampung's Simpur Market), can be subject to various statutory provisions, namely Law Number 36 of 2009 concerning Health, Law Number 8 of 2011 concerning Protection Consumers and Decision of the Head of BPOM Republic of Indonesia Number HK 00.05.4.1745 The sanctions obtained consist of administrative sanctions and criminal sanctions.

Rumah Zakat is a philanthropic institution that manages zakat, infaq and shadaqah, as well as other social funds through community empowerment programs. With the Smile Champion program, Rumah Zakat is committed to improving the quality of education which includes beneficiary categories. This study aims to determine how significant the influence of the Smile Champion program is on the increase in ZIS fundraising in 2009-2018 at Rumah Zakat. The method used in this research is descriptive analysis method with a quantitative approach. The statistics use normality test, autocorrelation test, run test, heterodasticity test, multicollinearity test, coefficient of determination test and t test. The types and sources of data used are secondary data obtained from financial information published by Rumah Zakat. Based on the results of the study, it was concluded that the influence of the Smile Champion program on increasing the collection of ZIS funds at Rumah Zakat from 2009 to 2018 had a very positive significant effect of 48%, while 52% was influenced by other factors which were not included in the study. This is supported by the opinion of Sunyoto (2015) that an income in a goods or service company can be determined based on the quality of a product being marketed. From this research, Rumah Zakat must try to maintain the trust of muzzaki in particular and the community in general regarding the management of ZIS funds. It's a good idea to invite donors when distributing or giving to mustahik throughout the Champion's Smile Program. With the hope that professionalism that is manifested by transparency and accountability will make zakat collection continue to increase.

Elderly prisoners are classified as a special vulnerable group because at that age they have decreased immunity and physical weakness so special treatment is needed. Correctional Institution must be able to fulfill the rights of elderly prisoners while they are serving their sentences. The purpose of this research is to find out the implementation of guidance for elderly prisoners and the obstacles faced by the Surabaya Class 1 Correctional Institution. The type of this study is empirical legal research. The results showed that the guidance for elderly prisoners at the Surabaya Class 1 Correctional Institution has not been running optimally.. This is due to budget constraints from the government, lack of human resources, insufficient infrastructure, the covid-19 pandemic, lack of support from the families of prisoners, and the difficulties of marketing the work products of prisoners. But with these obstacles, various kinds of efforts can be made to handle the problem

This study aims to identify the problems faced and develop strategies for developing UMKM as a form of optimization in improving the economy in Tamansuruh Village Banyuwangi. This research method uses a descriptive qualitative approach. Data collection techniques used are observation, interviews and documentation. Data analysis used interactive analysis consisting of reducing data, presenting data and drawing conclusions. The results of this study indicate that in general the problems faced by MSME actors in Tamansuruh Village include capital, marketing, human resources, facilities and infrastructure, the introduction of information technology, so that UMKM in Tamansuruh Village have not been able to run optimally. the strategies obtained are minimizing financing, considering the risks of the decisions made and conducting professional recruitment.

This research was conducted with the aim of knowing legal protection for consumers for skincare products without a marketing authorization that are sold online. This study uses normative juridical research methods, namely using data collection techniques through library research or using secondary data. Among them are official documents, books, research results, in the form of reports. In this study, it was concluded that consumers who have experienced losses as a result of skincare products without marketing authorization can take legal action through the courts or outside the courts. However, this legal protection is still underutilized by consumers in the event of a problem, so that the UUPK becomes less effective, because compensation is given within seven days after the transaction. If this provision is maintained, it will be difficult for consumers who experience losses to obtain protection. This is because the negative effects of using skincare can occur after seven days.

Research objectives 1) application of character education 2) Implementation of Entrepreneurship Learning for elementary school formal education students. Character Education, especially at the Elementary School level, in entrepreneurship learning has a big challenge to be able to provide enlightenment to students through the learning process about the need for entrepreneurial behavior that is not only self-interest oriented, but economic behavior that must also be oriented to the interests of the people, through learning. entrepreneurship. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. Based on the literature study conducted, it was found that Entrepreneurship character education at the Elementary School level applies habituation and cultivation of several entrepreneurial values, namely the value of honesty, Discipline Value, Independent Value, Leadership Value, Creative Value. several models of entrepreneurship learning, namely market day which is routinely carried out by schools. There are 2 main activities carried out by the school in one year, the first is holding a book exhibition bazaar, and a culinary exhibition bazaar by grade 6 students at the end of each semester. Marketday is in the form of a book fair, usually schools cooperate with malls or publishers.