Publication Search

This research aims to explore the level of acceptance among Muslim consumers towards foreign products, with a focus on Eskrim Mixue in the environment of students at UIN K.H. Abdurrahman Wahid Pekalongan. The research method used is qualitative research with a descriptive approach. Primary data was obtained through interviews with students who have consumed Eskrim Mixue, while secondary data consists of literature related to Islamic marketing, consumption in Islam, and factors influencing purchase interest. The research findings indicate that factors influencing consumer purchase interest in Eskrim Mixue include affordability, attractive packaging, product branding on social media, product quality, as well as product cleanliness and hygiene. Consumers also pay special attention to the halal label on products as a sign of both halal status and good quality. Islamic marketing is considered crucial in supporting the purchase interest of Muslim consumers. This research provides insights into how Muslim consumers at UIN K.H. Abdurrahman Wahid Pekalongan accept foreign products, particularly Eskrim Mixue, while considering aspects of Islamic marketing and adherence to Islamic principles in consumption. This study is expected to assist manufacturers in designing marketing strategies that align with Islamic values and create products that are better accepted by Muslim consumers..    

The development of puemla learning media on the material of practicing the Pancasila precepts of Pancasila learning subjects in grade 2 elementary schools is intended to facilitate understanding of the material, obtain meaningful learning and increase motivation in learning. Learning media is a learning tool that helps students improve their thinking, attention, and abilities or skills. the method used is 4D which consists of define, design, develop, and dessiminate. (1) the defining stage of define is to conduct a needs analysis on students, which aims to find out the basic problems needed in the development of learning media and to find out about the advantages and disadvantages of learning media used by teachers so far, media analysis, and analysis of students, (2) the design stage of design that is done first is to choose material that suits the characteristics of students, (3) the development stage of develop is the process of creating it into reality, (4) the spread of dessiminate is a real rarity whether the learning system that is built is successful, in accordance with expectations or not. The results showed that puemla learning media can increase the motivation of students and in accordance with the characteristics of students who can be used as a means of supporting the learning process as evidenced by the evaluation of the board of teachers at SDN Klagen, Wilayut village, Sukodono District and the enthusiasm of students in grade 2.

The research used is a qualitative research and the research approach used is a descriptive approach. The subjects of this study were SKI teachers and students. The types and sources of data used in this research are (1) primary data, related to the initial data. (2) secondary data, related to additional data. Data collection techniques are observation, interviews and documentation. The use of data analysis techniques in the field are: (1) data reduction, (2) data presentation, (3) drawing conclusions and verification. In the data validity technique in this study, the examination was carried out by triangulation. The results showed that: (1) the application of the Picture and Picture learning model to class VIII SKI lessons, namely, the SKI teacher has taken the steps to apply the picture and picture model to class VIII SKI learning in accordance with the existing theory. (2) the supporting and inhibiting factors, namely, the supporting factors for the application of the Picture And Picture learning model include, the availability of picture tools and media in madrasas is actually quite adequate such as infocus and computers, the availability of books in the library is sufficient and on the inhibiting factors it is not found that SKI teachers experience difficulties when dealing with student abilities. SKI teachers also don't seem to have any difficulty in determining pictures that are appropriate to the subject matter.

This study aims to design, develop, and test the feasibility, practicality and effectiveness of papan huruf geser media in the early reading skills of class I theme 3 sub-theme 1 at SDN 044845 Payanderket in Indonesian. The problem in this study is that the learning media used in reading activities are inadequate, the learning methods used in reading activities are less varied and students do not play an active role in the learning process. Researchers use development research (Research and Development) according to Thiagarajan, namely the 4D model (Define, Design, Development, Dessemination). The subjects in this research were class I students at SDN 044845 Payanderket and the research object was the papan huruf geser media. Data collection techniques use questionnaires and learning outcomes tests. The results of the media validation test for media experts obtained a percentage of 98.21% in the "Very Eligible" category, and material validation by material experts obtained a percentage of 93.75% in the "Very Eligible" category. The practicality test by educational practitioners obtained a percentage of 97.2% in the "Very Feasible" category. Media effectiveness test results were obtained through pretest and posttest. The average score of the students from the pretest was 49.67 with a completeness percentage of 19.35% in the "Not Effective" category, while the average score from the posttest results was 82.25 with a percentage of 93.54% in the "Very Effective" category. From the results obtained, it shows that the papan huruf geser media that is appropriate, practical and effective can be used as a supporting medium in learning to read beginning in elementary schools.    

The purpose of this Partnership Program for People is to provide Appropriate Technology for Small Businesses engaged in flower plant nursery. The target of this partnership program for the community is business owners in the field of flower plant nursery. The problem faced by flower plant nursery SMEs is the absence of appropriate equipment or technology in supporting flower plant nursery activities, besides that business management practices have not been touched in doing business, for example simple financial painting and promotion through social media. The proposer of the partnership program in the community agreed with partners to procure appropriate technology in the form of water reservoirs in the implementation of flower plant nurseries, in addition to providing training and assistance in business management and promotion. The operation of the water reservoir will facilitate watering of flower plant seedlings, so that productivity increases. The provision of business management training and assistance has also increased its sales turnover, so that the welfare of flower plant nursery SMEs can be better.

The research aims to reveal and describe the Aesthetics of Hoyak Badarai Plate Dance Sarai Sarumpun Studio in Padang City. This type of research is qualitative research with descriptive methods of analysis. This research instrument is the researcher himself and is assisted by supporting instruments such as stationery and cameras. Data collection techniques are carried out by means of literature studies, observations, interviews and documentation. The steps of analyzing data are data collection, data reduction, data model and drawing conclusions. The results showed that the aesthetics of Piriang hoyak badarai Dance 6 principles, namely the principle of organic unity. Theme Principle, Theme Variation Principle, Balance principle, Development principle and Level Layout principle which are also associated with elements in dance, where dance elements are also divided into 2, namely the main elements such as movement and supporting elements in dance such as floor patterns, dancers, dance accompaniment music, makeup and clothing, property and performance venues. Appearance is one of the fundamental parts that all art objects or art events have.  For art performance, there are three elements that play a role, namely talent, skills, and facilities or media. This element was used to study it as the Aesthetics of Piriang Hoyak Badarai Dance at Sarai Sarumpun Studio in Padang City. Piriang Hoyak Badarai dance is a dance that illustrates the nature of community cooperation in working on rice fields starting from hoeing until rice returns to the granary. This is the background behind the creation of Hoyak Badarai Dance. And the source of the gerkana itself is taken from the Minangkabau Basic Motion.

This study aims to determine and describe the factors causing the low interest of students in learning dance at SMK Taruna Padang. The type of research used is qualitative research with descriptive methods.  This research instrument is the researcher himself and is assisted by supporting instruments such as stationery and cameras. Data were collected through observation, interviews and documentation. The steps of analyzing data are collecting data, describing data, identifying data, analyzing data and inferring data. The results showed that student interest in SMK Taruna Padang can be seen from the factors causing students' low interest in learning dance. These factors are student factors, teacher factors and school factors. This means that from the student factor seen from 2 indicators, namely desire and attention, the results of observations from meetings 1 to 4 are that with teacher limitations in the use of learning media, less varied methods and angry teacher attitudes and low desire and attention in learning dance, especially in learning practice. The dislike of students in lessons can be seen that many students are noisy and in and out of class and do not like to follow dance lessons well.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

Prohibited expressions are part of people's beliefs, referred to as people's beliefs because there is an association relationship in them. The culture of this prohibition expression has begun to disappear along with the changes or developments of the times. The purpose of making this picture story book is to preserve the Minangkabau culture of forbidden expressions and to explain the good intentions behind the prohibition phrases for young people today, especially the children of Koto Bersisir Selatan. With the media of interesting picture story books, it is hoped that this media will facilitate adolescents' understanding of the information conveyed, as well as increase interest in reading. The design of this work uses the glassbox design method with the design stages of preparation, incubation, lumination, and verification. 5W+1H data analysis method (What, When, Where, Who, Why, and How. In addition to designing picture books as the main media, this design has supporting media, namely posters, digital posters, x-banners, t-shirts, bookmarks , upload social media Instagram, Facebook, Twitter, and E-book.

The purpose of this design is to produce alternative media for consumers of the Pesona Mandiri Cluster Housing to place property orders, check property availability, property prices and details from Pesona Mandiri Cluster housing. The initial problems encountered were the lack of property sales as a result of ineffective product marketing, promotions in online media that did not reach the market, and the absence of media such as websites that could make it easier for consumers to check properties online. Another problem encountered is the appearance of the property which is not packaged properly through online media. The 4D design method goes through stages, the Define Stage, the Design Stage, the Develop Stage, and the Dissemination Stage. The process uses 5w + 1h data analysis namely, what, who, where, when, why, and how. The results of the website design produce media, namely the Mobile Website as a medium that can solve the problems encountered, order property online, detail the property, check property availability, and check property online. In addition, the final supporting media works were designed: Name Cards, Manual Books, T-Shirt Shirts, X Banners, Posters, Social Media, Lanyards, and Snelhecter Folders.

Emonstore which was established in 2020 was carried out from social media and also opened a boot in front of the post office, Jalan Garuda no.20 Lubuklinggau City, selling the Emonstore brand through promotional supporting information media with E-catalogs. This research makes promotional media that contains information data about products and attracts consumers through the right promotional media so that in the future it is easily recognized by consumers and increases sales results. The design of the Emonstore E-catalog is made based on sources, namely in the form of data that has been collected through interviews with owners. The purpose of designing is to design the right promotional media according to the target audience of Emonstore. Promotional media in the form of a catalog makes it easier for consumers to see products, because the catalog designed contains product information data. The purpose of promotion is to inform an audience who do not yet know the product or service being promoted. The writing is designed using the glass box approach. Emonstore catalog, it is evident that the E-catalog's design was created using the idea of Emonstore's attributes.

"Tujuh Kelana" is a local novel by Nellaneva with the genre fantasy fiction. This novel was published on August 05, 2020. This novel was published in Jakarta by Elex Media Komputindo. The purpose of designing concept art adaptations of the novel "Tujuh Kelana" by Nellaneva is to visualize a written work into the form of concept art so that it can be glimpsed by creative industry players or entertainment developers to be used as works of adaptation of entertainment products such as films, animations, and video games. In the design of the concept art adaptation of the novel "Tujuh Kelana" by Nellaneva is a 4d development method consisting of Define, Design, Develop, and Disseminate. The data analysis method used in this design is SWOT analysis. The final result of this design is the main media in the form of artbooks and supporting media in the form of merchandise and informative print media.

The business world requires companies to increase product renewal, including visual merchandising, to attract consumer visits to obtain company income. Visual merchandising in companies can make asset visualizations look more attractive. Visual merchandising will provide visualization of product placement to assist marketing at Camperia Café & Resto in order to have a comfortable, relaxed and quiet atmosphere to be enjoyed. The design objective is to apply the camping ground concept in miniature form to get a unique Camperia Cafe & Resto atmosphere in the eyes of the target audience. 4D design and analysis methods use AIDAS to produce relevant work. The design results are in the form of mockups with supporting media in the form of catalogs, animated videos, posters, x-banners, stickers, key chains, and mugs.

Sate Manangkabau is a brand engaged in the culinary field in the city of Padang, West Sumatra. This brand was created in August 2018. In the current era of global competition, rapidly growing market increases, increasing technology, as well as the challenges of competition for each brand require each brand to innovate and be creative in developing appropriate promotional strategies. The purpose of this work is to present a 2d animated promotional advertisement for the Sate Manangkabau brand in order to maintain the existence of the brand that has been formed and as a unique and innovative promotional medium that can attract the attention of consumers. The design method for the 2D Animation Brand "Sate Manangkabau" in Padang City uses the define, design, development, and dissemenate method. The data analysis method uses the SWOT method, namely strength, weakness, opportunity, threats. The resulting design is a 2D Animation Brand "Sate Manangkabau" in Padang City. It also produces supporting media such as posters, Instagram ads, x banners, key chains, motion menus, stickers and sate frozen.

Minangkabau has a variety of cultures, starting from clothing, architecture, motifs, beliefs, songs, and visual characters. One of the uniqueness of Minangkabau is that it has traditional clothing that is its own characteristic. One of the famous traditional clothes in Minangkabau is Bundo Kanduang clothing. Skins have various types, one of which is Skin outfit which is a skin for characters in the game.  This Minangkabau skin outfit is designed for the PUBG mobile game or known as Player Uknown's Battleground mobile. The delivery in designing this skin outfit uses the main media Manual Book. Manual book that contains history, making skin outfits, skin items and supporting media, namely T-shirts, posters, stickers, x banners, totebags, hangers / merchandise and Instagram social media to promote. The compounding method used is Glassbox with a 5w + 1h data analysis method, namely what, who, when, where, why, and how. With the completion of this Manual Book, it is hoped that it can become a media that has effective and communicative information for the target audience.

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.

The purpose of this study was to find out: 1) How are students' perceptions of drug trafficking on campus; 2) What form of anti-drug movement has been carried out by students; 3) How is the anti-drug movement on the Makassar State University campus. This type of research is descriptive qualitative. The technique in determining informants was purposive sampling with the criteria being students of the Faculty of Social Sciences. Data collection techniques used are observation and interviews. The data obtained was analyzed by reducing the data, presenting the data, then drawing conclusions. The data validation technique used source triangulation. The results of the study show that: 1) Students' perceptions of drug trafficking are rejecting and not supporting drug trafficking. 2) Forms of anti-drug movement that have been carried out by students, namely; (a) Participating in commemorating drug day, (b) attending seminars/webinar about the dangers of drug use, (c) participating in spreading broadcasts or information about the dangers of anti-drugs through social media. 3) Forms of the anti-narcotics movement on the Makassar State University campus, namely; (a) Establishing a student activity unit concerned with HIV/AID and drugs (UKM MAPHAN), (b) Organizing seminars/webinar on combating drugs, (c) Participate in the involvement of P4GN (Prevention of Eradication of Abuse and Illicit Circulation of Narcotics).

This research is motivated by the existence of problems where iIncentives are still lacking so that they affect employee motivation. There is still little ability to communicate between records. Still low employee motivation. Employees are less responsible in carrying out work in accordance with accountability. The risk indicators have not been implemented which is marked by the assigning employee to carry out the assigned task quickly and precisely, the less optimal execution of the signing of the marker, marked by the lack of desire of the employee to be successful at work by increasing performance by obtaining a score of 52%. Incentives affect enthusiasm at work. Poor communication between employees affects work motivation, thus the purpose of this study is to determine the effect of incentives and the quality of communication on work motivation in the Public Housing, Settlement Area and Environment (DPRKLH) Office of Ciamis Regency. The research method used is quantitative descriptive with the results of research that incentives tend to be high, as well as high employee motivation. Thus, the incentives affect the work motivation of employees of the freelance daily workers of the Public Housing, Residential Areas and Environment Office of Ciamis Regency. The highest average score obtained from the research results is found in the supporting indicators. Meanwhile, the lowest average value is found in work performance indicators. The quality of communication tends to be high, as well as high employee motivation. Thus, the quality of communication has an effect on the work motivation of the employees of the freelance workers of the Public Housing, Settlement Areas and Environment Office of Ciamis Regency. This means that if the quality of communication increases, employee motivation also increases. As for the acquisition of the highest average score from the results of the study found on the communicant indicator. Meanwhile, the lowest value is found in the media indicator. Incentives and quality of communication tend to be high, as well as high employee motivation. Thus, the incentives and quality of communication have an effect on the motivation of employees of the freelance daily workers of the Public Housing, Settlement Areas and Environment Office of Ciamis Regency.

The decision to visit tourists is an integrative process that combines information to evaluate two or more alternative options and choose one of them. The aim of the study was to find out how the dimensions of the destination image, which consists of cognitive image of the destination, unique image of the destination, and image of the destination, have an impact on the decision to visit Boon Pring Malang ecotourism. This research uses a quantitative approach with a causal or causal approach. The number of respondents as many as 80 visitors. The results showed that (1) partially the cognitive destination image variable has a positive and significant influence on the decision to visit Boon Pring Malang ecotourism, the supporting factors are tourist images on social media that look attractive (2) unique destination image has a partial effect on the decision to visit ecotourism boon pring Malang, the supporting factors are having various types of bamboo and springs (3) affective destination image has a partial effect on the decision to visit Boon Pring Malang ecotourism, the supporting factors are the influence of the attitude of visitors after visiting feeling happy (4) together (simultaneously) cognitive, unique, affective destination image has a positive and significant impact on decisions about visiting Boon Pring Malang ecotourism.

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced