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The Public Relations of the Prosperous Justice Party (PKS) utilizes Instagram social media as a strategic platform to influence the party's image. PKS is portrayed as an Islamic-based political party that uses the path of da'wah in its political endeavors and strives to strengthen its image through content on Instagram social media. The objectives of this research are to measure 1) the content of the @pk_sejahtera Instagram social media, 2) the image of PKS, and 3) the influence of Instagram social media content on the image of PKS. The theories used are content pillars theory, image theory, and SOR (Stimulus-Organism-Response) theory. This research methodology uses a quantitative approach with a survey method and the sampling technique used is random sampling. The population consists of 2,577 followers of @pk_sejahtera on Instagram who commented or interacted on 68 content items related to activities, education, and entertainment from April 20 - May 20, 2025. The sample size is 96 respondents. Data collection techniques involved distributing closed online questionnaires. The research results show that variable X (credible, shareable, useful or fun, interesting, relevant, different, and on-brand) obtained an average value of 3.66 and is categorized as high, indicating that the presented content is positively evaluated, capable of attracting attention, clearly conveys messages, and builds engagement with its followers. Variable Y (visibility, clarity, and uniqueness) has an average value of 3.72 and is categorized as high, indicating that the image of PKS has been positively formed, appearing visible, clear, and unique. The influence of Instagram social media content on the image of PKS is obtained through an R Square value of 0.639 and a t-count value (12.908) > t-table (1.985), indicating a significant influence between Instagram social media content and the image of PKS, with 63.9% of the PKS image being influenced by Instagram social media content and the remaining 36.1% influenced by other factors outside the research variables. This research proves that Instagram social media content has a significant influence on the image of PKS.

This study examines the implementation of Project Based Learning (PjBL) in enhancing students’ understanding of moral values in Islamic Religious Education at the tenth grade of MA Yapina. The research is motivated by the urgent need to strengthen character education through learning experiences that are meaningful, contextual, and aligned with the challenges of contemporary moral degradation. Using a descriptive qualitative approach, this study analyzes learning activities, instructional documents, and students’ project outputs to explore how PjBL shapes their comprehension of akhlak as both knowledge and practiced behavior. Findings indicate that PjBL encourages active participation, collaboration, creativity, and reflective thinking, enabling students to interpret moral values through real-life situations and group-based problem solving. Projects assigned to students, such as posters, videos, and thematic presentations, foster deeper understanding because they require the integration of moral concepts into practical tasks. The role of the teacher as a facilitator further supports the learning process by guiding students in inquiry and project management. Despite challenges such as variation in student discipline and time constraints, the overall implementation of PjBL demonstrates positive effects on students’ cognitive and affective grasp of moral values. This study underscores the relevance of PjBL as an innovative pedagogical model for Islamic Religious Education and highlights its potential for strengthening character formation in madrasah settings. It also suggests the need for further research involving direct classroom observations and interviews to enrich empirical evidence on the long-term impact of PjBL on student character development.

The Community Service Program (KKN) is one of the implementations of the university’s tridharma focused on community engagement, aiming to improve welfare and economic empowerment in rural areas. This study aims to analyze the role of the KKN program in enhancing Islamic economic literacy among small business owners in Pahang Village, Talawi District. The research employs a descriptive qualitative method using a participatory approach, involving KKN students, small entrepreneurs, and village officials as key informants. Data were collected through field observations, in-depth interviews, and documentation of activities. The results show that socialization, Islamic financial training, and business mentoring activities successfully improved participants’ understanding of Islamic economic principles such as honesty, justice, and the prohibition of usury. Moreover, the KKN program encouraged entrepreneurs to apply sharia-compliant transactions and develop sustainable financial management practices. Therefore, the KKN program has a significant contribution to strengthening Islamic economic literacy and fostering a small-business ecosystem rooted in Islamic values at the village level.

Community engagement activities through the KKN program in Sialaman Village, Sipirok Subdistrict, South Tapanuli Regency were designed to strengthen the capabilities of local MSME actors in tempeh production. Program implementation used participatory methods that actively involved the community, including initial observation, counseling, and production practice stages. A total of 30 people participated, including PKK mothers, village youth, and small-scale local entrepreneurs. The learning by doing approach proved its effectiveness in transferring technical skills to participants. Observations during the activity showed that 90% of participants demonstrated high enthusiasm and gained new insights regarding the transformation of soybeans into economic commodities. This program successfully awakened entrepreneurial spirit and opened business opportunities based on sustainable local agricultural products.

The Kaharingan Hindu community represents an indigenous Dayak group residing in Central Kalimantan, distributed across fourteen districts and municipalities. One of these communities is located in Parit Village, Cempaga Hulu Subdistrict, East Kotawaringin Regency. Following its integration into Hinduism in 1980, various forms of religious guidance have been implemented; however, these efforts have not been fully optimal due to the vast geographical conditions of Central Kalimantan. This community service program conducted in Parit Village aims to strengthen the community’s śraddhā (faith) and jñāna (knowledge and understanding) of Hindu teachings. The program employed an outreach and educational approach focused on reinforcing the fundamental principles of Hinduism. Its implementation involved collaborative engagement with several partners, including the Ministry of Religious Affairs of the Republic of Indonesia (East Kotawaringin Office), the Kaharingan Hindu Council of Parit Village, and the active participation of the local Hindu community. The results indicate that many community members still lack comprehensive understanding of Hindu doctrines, partly due to limited access to sacred texts. Through the outreach activities, participants demonstrated improved comprehension of basic Hindu teachings, as evidenced by their ability to articulate and elaborate on the materials presented during the discussions.

This study aims to comprehensively examine the influence of digital marketing strategies, investment in digital technology, and customer engagement on the business performance of Micro, Small, and Medium Enterprises (MSMEs) with digital transformation as a mediating variable. A case study was conducted on the MSME Es Teh Djanoko Bayat. This research employs a quantitative methodology with a causal design. Data were collected through questionnaires distributed to 350 respondents and analyzed using the SmartPLS version 3 tool. The results indicate that digital marketing strategies and digital technology investment have a positive and significant effect on both digital transformation and performance improvement. Furthermore, digital transformation is proven to have a positive effect on performance. However, while digital customer engagement positively affects performance, it was found to have no significant effect on digital transformation. In conclusion, the effectiveness of digital marketing and technology investment are key drivers in the transformation process and company performance, while customer interaction impacts sales directly without triggering significant operational changes.

Recent declines in student ethics and learning diligence indicate deeper systemic challenges within the contemporary educational ecosystem. This situation prompts critical inquiry into the respective contributions of school governance, teacher practices, and familial environments in shaping student’s learning orientations. This study seeks to identify the principal determinants of learning diligence from the perspectives of teachers, parents, and students, employing a qualitative exploratory–interpretive design. Data were elicited through narrative stimuli intended to provoke reflective and affectively grounded responses, which were subsequently examined using inductive–thematic analysis. The findings demonstrate that structural weaknesses within school systems, particularly ambiguous policy direction, inconsistent institutional regulations, and ineffective evaluative mechanisms—constitute dominant factors undermining student’s motivation and academic discipline. Parental influences also play a substantive role; insufficient parental engagement and inadequate developmental guidance contribute to weakened responsibility and diminished learner commitment. Some students report withdrawing from academic engagement due to unclear expectations and the absence of supportive school conditions. Moreover, perceptions of automatic grade promotion and guaranteed graduation exacerbate motivational decline. Collectively, these findings indicate that learning diligence emerges from a complex interplay between institutional structures, pedagogical practices, family dynamics, and student’s psychosocial conditions. Addressing these issues thus requires coordinated, systemic, and multi-stakeholder intervention.

The Free Nutritious Meal Program (MBG) is a national initiative to strengthen human resource quality, yet its success depends on schools’ capacity to plan, manage, and sustain implementation. This community engagement program aims to build the institutional capacity of SMP Negeri 7 Jember in planning and executing MBG, enhancing nutrition literacy among teachers, students, and parents, and fostering a sustainable collaboration model with relevant stakeholders. Using a Participatory Rural Appraisal (PRA) approach with a Plan–Act–Observe–Reflect cycle, the activities included baseline mapping of nutrition management, development of an action plan, training and mentoring for MBG SOP formulation, implementation of healthy eating practices, and reflective sessions for sustainability planning. The program resulted in improved managerial capacity, as evidenced by the development and initial application of MBG SOPs, stronger internal coordination, and increased nutrition knowledge, based on pre- and post–training scores. Parental involvement strengthened alignment between school and home practices, supporting the emergence of a healthy nutrition culture.

This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in the form of a questionnaire distributed through Google Forms, measuring two main variables: digital marketing (as an independent variable) and customer loyalty (as a dependent variable). The analysis technique used is simple linear regression. The results of the analysis show that there is a positive influence of digital marketing on customer loyalty, as indicated in the regression equation Y = 3.5226 + 0.582XY = 3.5226 + 0.582XY = 3.5226 + 0.582X. The regression coefficient of 0.582 indicates that every one unit increase in digital marketing activity can significantly increase customer loyalty. Meanwhile, the intercept value of 3.5226 indicates that customer loyalty remains high even without digital activities, indicating a strong foundation of loyalty from non-digital factors. This finding has important implications: digital marketing is not just a promotional tool, but a key strategy for building long-term customer engagement. This study recommends that MSMEs optimize digital content, online interactions, and data-driven communication systems to maintain and enhance customer loyalty in the digital marketing era.

The purpose of this study is to analyze the strategic role of the Green Human Resource Information System (Green HRIS) in bridging the transformation of human resource management with the demands of Environmental, Social, and Governance (ESG) principles, specifically examining how Green HRIS contributes to sustainable HR practices, organizational performance, and digital HR transformation. Using a Systematic Literature Review (SLR) approach, this study identifies, evaluates, and synthesizes prior research by conducting a structured search across major academic databases—Scopus, Web of Science, Springer, Elsevier, and Wiley—for publications from 2020 to 2025 that address green HRM, HR digitalization, sustainable HR practices, and ESG integration. The review process includes screening titles, abstracts, and full texts, extracting key data, and categorizing findings into environmental, social, and governance dimensions. The results demonstrate that Green HRIS strengthens ESG implementation by reducing paper usage, lowering carbon emissions, and promoting sustainable HR practices such as digital recruitment and e-learning, while also improving governance through enhanced transparency, accountability, regulatory compliance, and real-time reporting. Empirical evidence indicates that Green HRIS fosters employee engagement, organizational innovation, and the development of green competitive advantages. Practically, the study highlights how organizations, policymakers, and HR managers can utilize Green HRIS to optimize digital transformation and meet ESG requirements, thereby reinforcing legitimacy and long-term competitiveness within the green economy. This research offers originality as one of the first systematic reviews addressing Green HRIS in the ESG era, integrating theories such as the Resource-Based View, Technology Acceptance Model, and organizational sustainability theory, while also mapping trends, best practices, and gaps for future research.

Traditional arts as part of cultural heritage face significant challenges in maintaining their relevance amid social and cultural changes. One example is Calung Jinjing, a Sundanese bamboo-based performing art that originated from the creative process of students at Universitas Padjadjaran and later developed into a cultural reference within the wider community. This study examines the implementation of the Three-Act Structure in the scriptwriting process of the feature video “Suara dari Unpad: Jejak Calung Jinjing” as a strategy for conveying cultural messages effectively. The research aims to explain how the Three-Act Structure is applied to organize narrative flow, build emotional engagement, and strengthen the delivery of cultural meanings within a feature video format. This study employs a qualitative descriptive approach based on creative practice, supported by field research, observations, interviews with key cultural figures, and analysis of archival materials related to the history and development of Calung Jinjing. The findings indicate that the application of the Three-Act Structure—consisting of the beginning, middle, and ending acts—enables the scriptwriter to construct a coherent and communicative narrative that integrates historical context, cultural dynamics, and contemporary relevance. The structure helps transform research data into a compelling storyline while maintaining factual accuracy and cultural authenticity. This study implies that the Three-Act Structure can serve as an effective narrative framework for scriptwriting in cultural feature videos, particularly in presenting traditional arts as living social phenomena. Furthermore, the findings highlight the strategic role of scriptwriters in bridging cultural heritage and modern audiovisual storytelling.  

This systematic literature review explores the application of the Stimulus-Organism-Response (SOR) model in understanding tourist behavior, focusing on empirical studies from 2019 to 2025. The tourism industry, a key economic driver globally, necessitates a deep understanding of tourist behavior to develop effective marketing strategies and enhance the tourist experience. The SOR model, which examines the impact of external stimuli on tourists' psychological and emotional responses, offers a comprehensive framework for analyzing tourist behavior. This review synthesizes findings from recent studies to highlight how external stimuli such as destination image, social media marketing, and sensory experiences affect tourists' perceptions, motivations, and behaviors, influencing their loyalty and intention to revisit destinations. It also discusses the role of internal factors, including satisfaction, trust, and tourist engagement, in mediating the response to external stimuli. The findings suggest that understanding these dynamics can help destination managers and tourism marketers design more targeted and sustainable marketing strategies. The review also identifies gaps in the current literature and provides recommendations for future research, particularly in the integration of digital technologies and the increasing importance of sustainability in tourism behavior.

Social media management has become a strategic necessity for social and community organizations to enhance the effectiveness of public relations activities in the digital era. This community service program aims to strengthen the digital communication capacity of members of the Indonesian Doctors’ Wives Association (IIDI), Surakarta Branch, particularly in managing social media as a public communication channel. The training was conducted offline and combined theoretical sessions, technical demonstrations, and hands-on practice covering content strategy, basic photography, Canva-based content creation, content calendar development, and management of Instagram, Facebook, and TikTok accounts. Evaluation was carried out using pre-test and post-test instruments to assess participants’ improvement. The results show a significant increase in all competency indicators, especially in content creation, content scheduling, and social media administration skills. Participants also produced their own digital content as part of the practical assessment. Post-training support was provided through a WhatsApp group to ensure continued knowledge sharing and skill development. Overall, the program demonstrates that practice-oriented training can effectively enhance the digital communication competencies of social organizations and strengthen their public relations functions. This initiative is expected to serve as a replicable model for similar organizations seeking to optimize their social media engagement.

Background: Mental health during pregnancy is influenced by multiple factors, including the social environment. Family support, peer interactions, and community engagement are critical determinants of psychological well-being, yet their impact local community health settings remains underexplored. Objective: This study aimed examine the influence the social environment the mental health pregnant women Tilongka Billa Community Health Center. Methods: A quantitative correlational study was conducted with 70 pregnant women selected through purposive sampling. Data were collected using structured questionnaires assessing demographic characteristics, social support (family, peer, and community), and mental health status (Perceived Stress Scale and Edinburgh Postnatal Depression Scale). Descriptive statistics summarized the participants’ characteristics, while Pearson Spearman correlation tests analyzed relationships between social environment factors mental health outcomes (p < 0.05). Results: The results indicated that family support had the highest mean score (4.1 ± 0.7), followed by peer support (3.8 ± 0.8) and community involvement (3.5 ± 0.9). Mental health assessments revealed moderate stress levels (18.2 ± 5.0) and mild depression risk (9.5 ± 4.3). Correlation analysis showed significant negative relationships between social support and mental health indicators, with family support exhibiting the strongest correlation with reduced stress (r = -0.48, p = 0.002) and depression (r = -0.52, p = 0.001). Conclusion: The study demonstrates that supportive social environment, particularly family and peer support, plays crucial role in reducing stress and depressive symptoms among pregnant women. Strengthening social support networks through counseling, peer groups, and community engagement programs may enhance maternal mental health and promote positive pregnancy outcomes.

This study aims to analyze the use of video media in visualizing Islamic values in the teaching of Aqidah and Akhlak at MA Al Manshuriyah Pagelaran. The study is grounded in the need for a more contextual, engaging, and relevant learning approach for the digital generation, particularly in delivering concepts such as monotheism, proper conduct, and social morality. A descriptive quantitative method was employed involving 24 students using questionnaires and classroom observations. The findings indicate that video media enhances student engagement, clarifies the understanding of abstract concepts, and fosters a more interactive learning atmosphere. The visualization of Islamic values through video enables students to comprehend commendable behavior more concretely and in relation to their daily experiences. The study implies that video-based learning is an effective strategy to strengthen value internalization in Aqidah and Akhlak teaching and is recommended for continuous integration into instructional practices.

The transition toward Society 5.0 demands a workforce capable of integrating technological proficiency with strong human-centered soft skills. This community engagement program aims to enhance the digital mindset and soft skills of PKK women in Boja District, Kendal Regency through a structured mentoring model rooted in human-centered learning principles. Using a needs assessment, experiential training sessions, and group mentoring, the program focused on increasing participants’ abilities in digital literacy, communication, collaboration, creativity, and community-based leadership. The mentoring activities revealed significant improvements in participants’ understanding of basic digital functions, such as the use of smartphones for communication, information access, and household economic opportunities. Engagement in interactive sessions—such as role play, guided discussions, and problem-solving simulations—strengthened participants’ confidence, interpersonal communication, and teamwork skills. Furthermore, several participants demonstrated emerging leadership abilities, particularly in facilitating peer learning and supporting other members during digital practice activities. These findings align with recent literature emphasizing the effectiveness of contextual digital training and experiential adult learning in promoting behavioral change and improving community readiness for technological transformation. Overall, the program successfully enhanced the participants’ readiness to face the challenges of Society 5.0 by fostering digital mindset growth, essential soft skills development, and strengthened leadership capacity. The results indicate that human-centered mentoring can serve as a sustainable approach to empowering local communities and improving their competitiveness in the digital era.  

The Community Service Program (Kuliah Kerja Nyata/KKN) implemented in Jorong Padang Rantang, Nagari Koto Tuo, Lima Puluh Kota Regency, represents a tangible contribution of university students in supporting the acceleration of stunting reduction at the local level. This community service activity focused on stunting prevention socialization targeting mothers of toddlers as the primary target group. An educational and participatory approach was employed to encourage active engagement of participants throughout all stages of the activity. The socialization materials covered the definition of stunting, its causes and impacts on child growth and development, the importance of adequate and balanced nutrition, appropriate parenting practices, and the strategic role of families during the First 1,000 Days of Life (1,000 HPK).The implementation of the activity involved cadres from the Amanah Bunda Integrated Health Post (Posyandu), village midwives, and KKN students from Universitas Negeri Padang as facilitators. The methods applied included interactive lectures, group discussions, and simple simulations related to nutritional practices and healthy parenting. The results indicated an increase in participants’ knowledge, awareness, and active community participation in early stunting prevention efforts. Furthermore, the activity strengthened the role of the Posyandu as a primary center for basic health services and community education. This community service initiative is expected to serve as a sustainable community-based intervention model that can be replicated in other areas facing similar challenges.

Monopoli Jamaah Berkah is an educational game designed to help students understand the concepts of togetherness, cooperation, and religious values through play. The background for the creation of this game stems from the need for more interesting, interactive, and easy-to-understand learning media, especially for material related to congregations and daily religious activities. This study aims to explain the game development process, how the game works, and how it can increase student engagement and understanding. The method used is simple development research through observation of needs, creating a preliminary game design, and testing the game on a small group of students. The test results show that this game encourages students to be more active, easily understand the concepts, and be more enthusiastic about learning. In addition, the competitive elements and rules of the game proved to help students work together while continuing to learn in a fun atmosphere. In conclusion, “Monopoli Jamaah Berkah” is worthy of being used as an alternative learning medium because it is able to combine educational and entertainment elements in a balanced manner, making learning more lively and meaningful.

This study aims to develop and evaluate the feasibility of PEMAPOSI (Pemahaman Eksposisi), an interactive digital learning media designed to improve fourth-grade students’ comprehension of exposition texts. The study employed a Research and Development (R&D) method using the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. The media was developed in the form of an interactive flipbook integrating local cultural elements and was implemented in an elementary school setting. Data were collected through validation sheets and questionnaires involving media experts, material experts, teachers, and students. The results showed that PEMAPOSI obtained a validity score of 93.5% from media experts and 89.5% from material experts, both categorized as “very valid.” User response results also indicated a high level of practicality, with teacher and student assessments reaching 91.6% and 87.5% respectively. These findings indicate that PEMAPOSI is feasible, practical, and effective as a learning medium to support students’ understanding of exposition texts in elementary schools. The integration of interactive features and local cultural elements contributes positively to student engagement and learning outcomes.

Student engagement plays a pivotal role in determining the effectiveness of Islamic Religious Education (IRE), particularly in moral education that seeks to internalize ethical values and shape students’ character. However, empirical evidence from elementary school contexts indicates that low levels of engagement often hinder meaningful learning outcomes. This study examines the issue of limited student engagement in IRE learning on Morality in Daily Social Interaction and its implications for students’ conceptual understanding. Employing a descriptive qualitative approach, data were collected through classroom observations, semi-structured interviews, and document analysis at SDN 38 Bonto Perak, Pangkep Regency. The findings reveal that low student engagement is primarily associated with teacher-centered instructional practices, limited use of learning media, and insufficient variation in instructional stimuli, resulting in superficial understanding of moral concepts. To address these challenges, this study proposes two integrated instructional strategies. The first is a constructivist approach through the implementation of the Jigsaw Cooperative Learning model, which facilitates active participation, peer interaction, and collaborative knowledge construction. The second is a behaviorist approach through the application of positive reinforcement and varied instructional stimuli, including verbal praise, simple rewards, visual media, and context-based narratives relevant to students’ daily experiences. These strategies are expected to enhance students’ cognitive, affective, and behavioral engagement, thereby strengthening conceptual understanding and supporting the internalization of moral values in IRE learning. This study contributes to pedagogical discourse by offering a contextual instructional framework for improving student engagement in elementary-level moral education