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The use of used cooking oil (mijel) as a raw material in making aromatherapy candles offers career opportunities for students of Al-Ma'wa Tembung Mosque. This community service activity aims to provide training in processing used cooking oil into aromatherapy candles while increasing awareness of the importance of recycling waste oil. The methodology used is practical training, discussion and demonstration. The results of the activity showed high enthusiasm from the participants and the potential for developing aromatherapy candle businesses among teenagers.

Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a number of statistical analyses. It was discovered that internal communication and career development had a positive and considerable effect on employee retention, both separately and in combination. Internal communication is rated at 1.381, while career development is rated at 0.825. The results of the study show that staff retention at the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan is impacted by internal communication and career development.

The rapid advancement of digitalization has transformed marketing communication, driving significant changes that directly affect company stability. To maintain and increase sales, businesses must adopt effective marketing strategies that boost consumer purchasing intentions. PT. Nutrifood Indonesia, a leading food and beverage company, has successfully sustained high sales for its product Nutrisari, achieving first place in the Top Brand Index for powdered fruit juice drinks in Indonesia with a 55.60% sales index in 2024. This success is closely linked to the company’s use of integrated marketing communication tools to compete in a dynamic market. This study aims to analyze the influence of advertising, activities & experiences, and social media marketing on consumers’ purchase intention of Nutrisari products in Lampung Province. Employing a quantitative research approach, data were collected through questionnaires distributed to 150 respondents residing in Lampung Province who expressed purchase intention toward Nutrisari. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The findings indicate that advertising, activities & experiences, and social media marketing each have a positive and significant impact on consumers’ purchase intention. These results underscore the importance of integrated marketing communication strategies in enhancing consumer engagement and driving purchase intention in competitive markets

The city of Palembang, traversed by the Musi River, is well suited for industrial development in the fisheries sector. The area is renowned for its distinctive regional cuisine, one of which is pempek which is a processed fish product. Entrepreneurs supporting the supply of raw materials for processed fish products include ground fish businesses. The ground fish industry continues to expand, with business owners striving to maintain and enhance product quality and service standards to remain competitive and promote growth. In this regard, the decisions made by leaders significantly impact an organization’s ability to achieve its objectives. Therefore, appropriate methodologies are required to analyze the key factors influencing success or failure. SWOT analysis helps identify external opportunities and threats as well as internal strengths and weaknesses. Additionally, CSF analysis provides a clearer interpretation of key elements, defines essential activities, and supplies relevant information. Furthermore, this research proposes strategies to enhance efficiency, effectiveness, and value at every stage of the value chain. It is expected that this analysis will assist businesses in optimizing resources and improving the competitiveness of ground fish enterprises in the market. This study aims to provide a comprehensive analysis of strategic measures that can enhance the competitive advantage of ground fish businesses in the fisheries and food processing sectors.

MSMEs face complex challenges in building brand equity and customer loyalty in the digital era, where global competition and dynamic consumer preferences require innovative marketing strategies (Lasrado et al., 2022). This research aims to analyse the role of experiential marketing in improving brand equity and customer loyalty of MSMEs in international markets, with case studies on the creative sector (fashion/culinary) in three regions: ASEAN, Middle East, and Europe. Using an explanatory quantitative approach, data was collected from 400 active customers through a structured questionnaire and analysed with SEM-AMOS. Results show experiential marketing has a significant effect on brand equity. Practical implications include data analytics-based budget allocation recommendations and cultural adaptation in marketing strategies. The findings contribute to the global MSME digital marketing literature and offer operational guidance for businesses.

Islamic Micro Finance (IMF) has an important role in supporting the Sustainable Development Goals (SDGs) in Indonesia by providing inclusive financial access based on sharia. This study aims to analyze how the IMF contributes to poverty alleviation (SDG 1), increasing financial inclusion (SDG 9), reducing economic inequality (SDG 10), promoting sustainable economic growth (SDG 8) and improving financial education and awareness (SDG 4). The research method used is a qualitative descriptive approach with literature analysis and case studies from several sharia microfinance institutions in Indonesia. The research results show that the IMF through instruments such as qardhul hasan, mudharabah, musyarakah, and ZISWAF is able to provide financial solutions for poor community groups and micro businesses. In addition, the digitalization of sharia financial services further increases the IMF's reach in supporting financial inclusion. However, there are challenges that still need to be overcome, such as limited capital, low sharia financial literacy, and regulations that are not yet optimal. Therefore, strengthening regulations, sharia financial education and Islamic financial technology innovation are key strategies for optimizing the IMF's role in achieving the SDGs in Indonesia. This study provides an original contribution by highlighting the strategic role of Islamic Micro Finance in achieving SDGs in Indonesia through a sharia-based approach. The added value of this study lies in the integration between Islamic financial instruments and sustainable development goals, as well as the importance of digital innovation and financial education in the local context.

Fisheries extension services play a strategic role in strengthening the capacity of fish farmers and accelerating the development of sustainable aquaculture businesses. The effectiveness of extension activities is strongly influenced by how fish farmers perceive the roles performed by fisheries extension workers. This study aims to analyze the level of fish farmers’ perceptions of the role of fisheries extension workers in developing aquaculture businesses in Loa Kulu District, Kutai Kartanegara Regency. In addition, this research examines the characteristics of fish farmers and analyzes the relationship between internal and external factors and the level of perception toward extension roles. This study employed a descriptive and correlational research design using both qualitative and quantitative approaches. A total of 42 respondents were selected from 719 fish farmers using the Slovin formula with a 15% margin of error and proportionate stratified random sampling across 10 villages. Data were collected through structured questionnaires using a Likert scale and analyzed using descriptive statistics and Spearman's rank correlation analysis. The results indicate that the overall perception of fish farmers toward the roles of fisheries extension workers—namely as educators, facilitators, motivators, innovators, advocates, organizers, and evaluators—falls within the high category. Among these roles, the organizer and facilitator roles received the highest perception scores. Internal factors such as age, income, and land area showed significant correlations with certain extension roles, particularly the roles of educator, motivator, and evaluator. External factors, including interaction with extension workers, interaction with traders, availability of market information, and access to aquaculture science and technology, were also significantly correlated with perception levels. These findings suggest that strengthening both socio-economic conditions and access to information and technology can enhance positive perceptions of extension services, ultimately contributing to more effective aquaculture development programs. The study highlights the importance of optimizing extension performance to sustain fish farmers’ productivity and welfare improvement.

The Regional Office of DJP East Java I and the Surabaya Tax Center Forum are working together to run the Business Development Services (BDS) program. The goal is to get micro, small, and medium enterprises (MSMEs) to pay their taxes more accurately and help them do better in business. The program involved 21 MSMEs selected based on their possession of a Taxpayer Identification Number (NPWP) and Business Identification Number (NIB). The implementation methods included tax education, digital marketing training, and business financing solutions using a participatory approach, lectures, discussions, and interactive simulations. Evaluation was conducted through questionnaires to assess participants’ understanding of the materials presented and the program’s impact on their business capabilities. The results showed a 35% increase in participants’ understanding scores, with the majority of respondents indicating that the program was relevant and beneficial. This program also successfully increased tax awareness, digital marketing skills, and understanding of inclusive financing access. These results show that other areas can use the same collaborative and locally tailored method to help small and medium-sized businesses change their economies.

The research analyzes the impact of technology on Indonesia's national economy, focusing on GoTo's contribution as a leading technology company. GoTo, born from the merger of Gojek and Tokopedia, has created an innovative business model that connects consumers and businesses through an efficient digital platform. Secondary data analysis from LPEM FEB UI (2023), Aji (2023), Jerry (2023) SMERU Research Institute (2022), and other relevant sources, shows that GoTo makes a significant contribution to Indonesia's GDP, estimated at Rp349 trillion to Rp428 trillion in 2022, equivalent to 1.8% to 2.2% of total GDP. In addition, GoTo has empowered MSMEs by increasing average incomes by 30% for those in its ecosystem, created approximately 1.7 million jobs, and contributed to reducing income inequality by lowering the Gini coefficient by 4.43% in its operating regions. The research also underscores the importance of GoTo in facilitating increased value addition and business efficiency. Nonetheless, challenges such as the digital divide and the need for increased digital literacy remain a concern. By optimally utilizing the potential of the digital ecosystem and addressing existing challenges, Indonesia can achieve sustainable, inclusive, and equitable economic growth through the strategic role of technology companies like GoTo.

This research aims to analyze the strategic position of the Village Unit Cooperative (KUD) Cilongok using the Strategic Position and Action Evaluation (SPACE) Matrix method and formulate development strategies for savings and loan units and supermarket businesses. The research method uses a quantitative-qualitative approach with data collection techniques through observation, interviews, and documentation. SPACE Matrix analysis is carried out by identifying factors of financial strength, competitive advantage, industry strength, and environmental stability. The results show that KUD Cilongok is in an aggressive quadrant position with relatively high values of financial strength and industry strength. The recommended strategies include market penetration, market development, product development, and business diversification. The implementation of these strategies is expected to improve the performance of KUD Cilongok's savings and loan units and supermarket businesses, as well as improve the welfare of members and the surrounding community.

This Community Service Program (PKM) is designed to enhance students' knowledge and practical skills in public service, while also promoting local economic empowerment through the organization of a campus bazaar that highlights local wisdom. Held at the Lancang Kuning Dumai College of Administrative Sciences, the program involved collaboration between lecturers, students, micro, small, and medium enterprises (MSMEs), and the wider community. Using a participatory approach, students played an active role in planning, implementing, and evaluating the bazaar, allowing them to apply theoretical knowledge in a real-world context. The program provided valuable hands-on experience in public service delivery, business management, and marketing, focusing on products derived from local traditions and culture. For local MSMEs, the bazaar served as an opportunity to increase product sales and expand their marketing reach, strengthening their presence in the community. The program successfully demonstrated the power of collaboration between educational institutions and local businesses in fostering economic development. By aligning academic activities with community needs, this initiative contributes to creating a sustainable local economy, emphasizing the importance of local wisdom in modern business practices.

The edupreneurship program is an innovative solution to address the economic challenges in rural areas caused by limited access to entrepreneurship education and training. This article highlights the role of lecturers in supporting the development of local economic potential through training and mentoring in Junjangan Village, Batang Tuaka District, Riau Province. Lecturers not only provide training materials but also actively act as mentors in guiding the community to develop relevant and sustainable business ideas. The program has successfully enhanced entrepreneurial skills, created new businesses, and promoted overall rural economic growth.

The purpose of this study is to assess how the Financial Accounting Standard for Micro, Small, and Medium Entities (SAK EMKM) has improved the quality of financial statements of businesses in Lakarsantri Sub-district. Using a survey-based quantitative research methodology, information was collected from 40 MSME respondents through questionnaires. Partial Least Square (PLS) analysis was conducted on the data using WarpPLS software version 8.0. The results show that the implementation of SAK EMKM significantly improves the readability, consistency, accuracy, and conformity with accounting standards of MSME financial statements. The results suggest that the application of correct accounting principles can improve the financial transparency and accountability of MSMEs by having a favorable impact on the quality of their financial statements. This study also shows that to support MSMEs' access to financial resources and foster sustainable local economic growth, it is necessary to continue promoting the understanding and application of SAK EMKM. This study also provides strong empirical support for the importance of applying sound accounting principles to produce reliable and quality financial statements.

Micro, Small and Medium Enterprises so far can’t be underestimated because even though their businesses are relatively small, they have a tremendous impact on the country. MSMEs have an important role in the Indonesian economy as shown by their contribution of more than 60% to the national Gross Domestic Product (GDP) and absorbing almost 97% of the workforce, and to date the number of MSMEs has reached more than 64 million business units. Although MSMEs have the largest contribution to GDP, it does not automatically increase taxes. One of the problems that occurs is the contribution of tax revenue and the number of taxpayers from MSMEs is still very small. One of the common problems for MSMEs is the inability to prepare financial reports where some have made cash-based records (money in and money out), others have not made any records at all. In addition, another factor that causes MSMEs not to prepare financial reports is the lack of knowledge related to accounting so that they cannot make financial reports. The purpose of this service is to help MSME Aurora Gift to prepare financial reports so that they can be used for decision making.

The aimed of this research was to analyzing the problems and income of fish farming businesses in Loa Kulu District, Kutai Kartanegara Regency. This study used qualitative descriptive analysis methods and income analysis. The results of the study showed that the problems faced by fish farmers in Loa Kulu District, Kutai Kartanegara Regency related to fish farming (tilapia fish breeding and enlargement) were the problem of uncertain water quality in the Mahakam River, flooding in fish seed cultivation ponds, and lack of information on disease control in cultivation activities and complaints about slow fish growth in several cultivation locations. The amount of income from 19 fish farmers who carried out seed farming businesses was in the interval of IDR 48,131,090.48 / year to IDR 767,232,756.71 / year with an average of IDR 260,778,413.40 / year per respondent or IDR 21,731,534.45 / month per respondent. The amount of income from 23 fish farmers who run fish farming businesses is in the interval of IDR 81,245,257.14/year to IDR 2,908,679,785.71/year with an average of IDR 1,153,670,371.64/year per respondent or IDR 96,139,197.64/month per respondent.

The farmer's chicken supply chain is a complex system that involves various stages starting from selecting chicken seeds, rearing, feeding, health management, to distribution of the final product to the market. Distribution Channels are closely related to the Supply Chain process, both of which are important in a business, both large and small businesses. The aim of this research is to determine the Broiler Chicken Supply Chain at Kemiri Village Broiler Farms, Jenangan District, Ponorogo Regency. The research method used is observation, interviews and documentation. This broiler farm is under contract with PT. Bintang Tama to supply feed, vitamin medicine, chicken seeds, and also chicken brokers/collectors. Chicken seeds come from PT.Bintang Tama Sentosa after which the chickens are bred for 28 days to 35 days according to the contract with the broker/collector, in 1 harvest/livestock from 3000 seedlings to harvest, the estimated death is 200 deaths, this process cannot be separated from the control carried out by the livestock manager. Chicken farming here is managed well, starting with providing different feeds. Meat chicken seeds are fed with the types of feed, namely pre starter, starter, and finisher, this feed is given at 3 different/not the same age periods for the chickens in 1 harvest. Pak Endra's Farm – Agent – Broiler Chicken Entrepreneur – Market/Restaurant – Final Consumer.

Kue cubit lumer is a traditional snack that is increasingly popular in Indonesia, especially among children and teenagers. This cake has a soft texture with a melting center. This study aims to optimize the production of kue cubit lumer using linear programming method with simplex analysis through Microsoft Excel Solver to determine the optimal production quantity of three variants: original, cheese, and chocolate. The calculation results show that the production of 2 pcs of original cubit cake, 4 pcs of cheese, and 4 pcs of chocolate will generate maximum profit of Rp124,000 per day. The simplex method proved effective in solving production optimization problems by maximizing the use of raw materials and increasing profitability. This study provides guidance for businesses to manage production efficiently to meet market demand and significantly increase profits. This study proves that the simplex method is effective in solving production optimization problems to achieve maximum profit.

The purpose of the study was to analyze the impact of the crude palm oil export ban on the income of oil palm farming businesses in Danau Embat Village, Maro Sebo Ilir District. The study was conducted from January 2023 to August 2023. The types of data used were primary data and secondary data. The sample determination was carried out by simple random sampling. Data analysis was carried out qualitatively and quantitatively. Quantitative analysis was carried out using the Paired Sample t Test (Test of two paired average differences). The results of the analysis of the two average differences test were significant for oil palm farming business income between before and after the CPO export ban, this can be seen from the significant value of 0.001 which is smaller than the probability value (α) of 0.05, which means that the impact of the CPO export ban has an effect on the decline in the income of oil palm farming businesses on smallholder plantations in Danau Embat Village. The CPO export ban should be reviewed because it will have an impact on the income of oil palm farmers.

Compensation is an effort to reduce the pollution load from other sectors to replace the wastewater load that will be discharged by businesses and/or activities due to river water quality being exceeded. Currently, most large rivers in Indonesia have exceeded the water quality standards set by the government. The one of the hospitals in Jember plans to discharge wastewater into the Bedadung River. However, the Biochemical Oxygen Demand (BOD) quality standard for the Bedadung River has been exceeded. Therefore, alternative compensation activities are needed to reduce the BOD levels of the Bedadung River. Bathing, Washing, and Toilet (MCK) facilities with biofilter septic tanks were chosen. This technology is considered to be able to effectively reduce the BOD concentration of domestic waste before being discharged into the environment. This study aims to calculate the potential for reducing the BOD pollutant load in Bedadung River water if compensation is carried out through the construction of MCK with a biofilter septic tank system, so that it is expected to provide a significant contribution to improving river water quality while supporting the sustainability of hospital activities.

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.