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Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.

The construction in a country essentially to give the welfare live of society. The current growth in Indonesia has been achieved by one of the batik industrialization sectors. Batik becomes an industrial potential that can be developed as an form of creative economic growth and thus become a village development community empowerment activity. This inscription to know how effectively empowering societies are in rural development, especially in development at Kampoeng Batik Jetis. This study uses qualitative descriptive analysis method. The result indicated that the empowerment of communities taken are as follows 1) Skill, encompass education and training; 2) Market access, accessibility acquire raw materials and other supporting materials in improving the production processes, implicate UMKM exhibition to expand market access, and facilitate intellectual property rights; 3) Capital access, comprise capital facilitate.

The international growth strategy has become increasingly important for small and medium-sized enterprises (SMEs) to enhance competitiveness and expand their market in the era of globalization. SMEs that want to start international expansion must consider several key factors, such as choosing the right products and markets, understanding legal requirements and regulations in the target country, selecting appropriate systems, and building a strong business network. There are also strategic steps that must be taken to improve the growth of small and medium-sized businesses. This research uses a literature review method by examining relevant journals related to the International Growth Strategy for Small and Medium Enterprises. The research is expected to increase knowledge and application in the business world for small and medium-sized enterprises

The purpose of this study was to see whether there was any influence from capital market training, investment returns, risk perceptions, and financial literacy on the z generation's investment interest. The method used in this research is a quantitative research method. With a questionnaire data collection tool, with a population of generation z at the University of 17 August 1945 Surabaya Faculty of Economics and Business. The results of this study are that there is an effect of capital market training (X1) on the z generation's investment interest, there is an effect of investment return (X2) on the z generation's investment interest, no effect of risk perception (X3) is found on the z generation's investment interest, and there is an influence of literacy finance (X4) to investment interest in generation z. But if tested Simultaneously all Variables have a Significant effect.

The beginning of 2020 was a nightmare for Indonesia, the Covid-19 pandemic that hit had an extraordinary impact. Tourism, which is the main sector in the process of national development, is not spared from the impacts it presents. This pandemic has hit the tourism industry so that tens of thousands of workers have lost their jobs within 1 month. As time goes by, Indonesia does not continue to fall into misery. The new normal order has made the tourism sector carry out various kinds of innovations to get back up from the downturn caused by the pandemic. One of the innovations made is by maximizing digital marketing for tourist destinations. This study uses a literature study research method using various written sources such as articles, journals, and documents that are relevant to the study in this study. The results of the study show that the use of digital marketing in the tourism sector has several advantages, namely (1) Spending less money and targeting a wider market, (2) Retaining customers by establishing communication in a smooth way, (3) Easy to choose specific targets (4) Its effectiveness is easy to measure. Digital marketing for tourist destinations can utilize and use various online platforms such as websites, social media, mobile applications, and online advertising.

The merger of Islamic Banks is to encourage larger Islamic banks to participate in the global market and to become a catalyst for Islamic economic growth in Indonesia. In addition, the merger of Islamic banks is considered more efficient in raising funds, operations and spending. Therefore, this study aims to determine the financial performance of Bank Syariah Indonesia before and after the merger. The object of this study is the financial statements of Bank Syariah Indonesia for 2018 – 2021. The method used is descriptive quantitative with the aim of analyzing BSI profitability before and after the merger. The types of data used are primary and secondary data obtained from several journals and the official website of the Indonesia Stock Exchange and the official website of Bank Syariah Indonesia (BSI). The results showed that there was no increase that was too specific between before and after the merger was carried out, where each company had its own operational and non-operational costs if the merger was not automatically carried out, so looking at the assets owned by each company, it can be said that the merger should be done. At the time the merger was carried out because the costs incurred by the company from all costs due to the implementation of the merger were more profitable than before the merger.

The problems faced by MSMEs are usually caused by the lack of breadth of product marketing reach. MSMEs in Karangan Village, Bareng District, also have problems in terms of product marketing. It is based on less attractive marketing. MSME players also lack creativity in marketing development. The purpose of this activity is to increase the knowledge of MSME actors about the importance of digital media for marketing and also build product identity. The methods used in this community service activity are survey and observation, interview, discussion, and application. The results obtained from this community service activity are marketing assistance activities by utilizing digital media and assistance in making attractive logo and product packaging designs, providing knowledge to MSME actors about digital media that can be used in product marketing, and can improve brand identity.

This study aims to analyze the role of competitive advantage as a variable moderating innovation capability and entrepreneurial marketing on the marketing performance of food and beverage SMEs in Central Java. Problems caused by declining MSME marketing performance around the Covid-19 pandemic. This study was conducted using a quantitative research approach and analyzed using SmartPLS 3. The population of this study is the SMEs in the catering industry in Central Java Province, including a total of 100 SMEs, and the sample is determined by simple random sampling. The results of the analysis show that innovation capability, entrepreneurial marketing, and competitive advantage have positive and significant effects on marketing performance. Competitive Advantage

This research discusses marketing that occurs in the existing Shopee Marketplace in connection with the current implementation of Islamic business ethics, Shopee sellers must maintain integrity and honesty. The phenomenon that occurs is honesty, where the seller displays an accurate and honest product description. using primary and secondary data methods. Informants in this research include sellers at the Shopee Marketplace in the city of Sampang and outside the city of Sampang. Using an approach with qualitative research methods. To check and test data validity techniques, use the Triangulation method. Data analysis in this research was carried out through the stages of data reduction, data presentation, and drawing conclusions as the final goal. The research results show that in Islamic Business Ethics in marketing on the Shopee Marketplace it is important to prevent practices of manipulation, intimidation or immoral behavior towards buyers which include: Unity, Balance, Free Will, Responsibility Responsibility), and Truth. The conclusion in this research is that the implementation of Islamic Business Ethics in marketing activities at the Shopee Marketplace has not been fully implemented in its entirety. The importance of applying Islamic Marketing Ethics by interacting with sellers in the marketing process to provide a deeper understanding.

This study explores the utilization of simple Augmented Reality (AR) technology to enhance customer engagement in the marketing programs of small and medium-sized enterprises (SMEs), specifically focusing on Anna Rental Perlengkapan Bayi in Semarang. The research employs an experimental design, developing and evaluating an AR-based information system prototype. Data collection methods include structured interviews, direct observations, and analysis of Instagram post performance. Results indicate a significant increase in customer engagement with AR content, showing an increase from fewer than 100 viewers for regular content to approximately >200 viewers for AR content, with 5% of these engaging further by clicking the AR link and 2% proceeding with a call-to-action. These findings align with existing theories on the effectiveness of interactive technologies in marketing. The study concludes that AR technology can substantially enhance customer engagement and suggests that SMEs adopt such technologies for improved marketing outcomes. Practical implications highlight the need for training and support for SMEs to implement AR effectively. This research provides a foundation for further studies on AR applications in SME marketing strategies in Indonesia.

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.  

Globalization becomes inevitable for almost all aspects of life, especially in the industrial sector. Globalization has brought the industry to experience a structural transformation that focuses on technology. The structural transformation experienced by the industrial sector may have positive and negative effects, not only for the industry itself, but for the surrounding communities and the environment. The research method used in this research is initiative descriptive qualitatively by writing observation written, with data in the form of field notes. Technological advances are tested on the areas of the industry, is; Production, Research and Development / Research and Development (R & D), operational management, logistics and supply chain management, finance and accounting, human resources (HR), marketing and sales, information technology (IT), laws and compliance, and customer service

Pasar Ramadhan is an MSME business that sells various kinds of culinary or snacks that are very popular with the community. Food and drinks are sold such as fried meatballs, chips, cakes, boba, lemon tea, chicken noodles, grilled chicken, satay, and so on. This journal article was created to discuss SWOT analysis in an effort to develop a culinary business in the Ramadan market. This study aims to identify internal and external factors that influence culinary business development in the Ramadan market and provide recommendations for appropriate business development strategies. The research method used is descriptive analysis by collecting data through interviews with traders and visitors to the Ramadan market as well as through literature study. The results of the study show that internal factors such as product quality, price and promotion influence the culinary business development in the Ramadan market, while external factors such as market conditions, competition and regulations also play an important role in the culinary business development in the Ramadan market. Recommendations for the right business development strategy include improving product quality, price adjustments, and increasing promotions to increase the attractiveness of the culinary business in the Ramadan market. In addition, traders are also advised to pay attention to market conditions and existing competition and comply with applicable regulations to optimize culinary business development in the Ramadan market.

Kegiatan ini merupakan kegiatan pengabdian masyarakat yang dilakukan di desa Sumberarum, Kecamatan Moyudan, Kabupaten Bantul, Kota Yogyakarta pada salah satu Usaha Mikro Kecil Menengah (UMKM) yaitu UMKM Telur Asin DMN. Beberapa tahun yang lalu di Indonesia sempat mengalami krisis perekonomian yang disebabkan karena adanya pandemi COVID-19. Hal ini sangat berdampak bagi perekonomian masyarakat terutama pada sektor usaha kecil seperti UMKM. Setelah berbagai upaya dilakukan, sekarang perekonomian Indonesia sudah mulai pulih kembali salah satunya dengan adanya kemudahan dan keuntungan yang diperoleh oleh para pelaku UMKM melalui digital marketing. Tujuan kegiatan ini adalah untuk mengajarkan dan melatih para pelaku UMKM terutama pada UMKM Telur Asin DMN bagaimana cara memanfaatkan digital marketing untuk memperluas pemasaran produknya sehingga dapat meningkatkan pendapatan usahanya serta memiliki banyak konsumen dari dalam maupun luar daerah. Kegiatan ini dilakukan karena pelaku UMKM masih minim pengetahuan tentang digital marketing dan pemasaran yang masih menggunakan metode tradisional seperti dititipkan ke warung. Metode yang digunakan dalam kegiatan ini adalah survey, pembinaan, dan evaluasi. Kegiatan tersebut dilaksanakan dengan antusias yang positif dari UMKM Telur Asin DMN karena memiliki banyak manfaat bagi usahanya. Setelah dilaksanakannya kegiatan ini, diharapkan UMKM Telur Asin DMN dapat memperluas pemasarannya.

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing  

In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality have a positive impact on consumer satisfaction and purchasing decisions.    

Aydin’s distributor is business with the main product is pastries, that distribution with several resselers. Small business that have grown to the present, repacking cookies has not been implemented optimally, not efficient and unable to meet marketing targets significantly.This moment presented are more organized and able to create customer ways among other increase marketing competitiveness by products arrangement that support efficiency, controlling product, so that it can become a magnet in attracting customers. With this hope that performance will be easier and contribute to creating customer desires to come back again. The main operational section is product selling, repacking, delivery and  product collection among many stores. In addition, the selection of research is a business that was started personally and developed with many customers and orders, but there is still a lack of attention to product arrangement. So it is necessary training to improve marketing competitiveness and performance of reseller SMEs management is very important

This digital era requires people to understand digital in order to increase people's income. The main purpose of socialization is to increase public knowledge of digital marketing to provide the community, especially MSMEs in the Responsibility Village, with the importance of learning new things and using digital as wisely as possible. From the results of the socialization can provide data that can be considered for the future to be able to provide new knowledge to MSMEs in the Respondent Village.

For a Mall itself has a strategic location factor supported by road network access, visitors, exhibition activities, consumer needs as well as market demand, existing entertainment services, as well as those from the Mall itself. An advantage in itself will be the demand for a market and its management which may be felt to have more carrying capacity. From the development of Mall itself, which pampers the needs of a certain time. From the needs of a market obtained from exports or imports. As well as distances that are easy to reach by the people of Semarang themselves either via public transportation or private vehicles.

Technology that is increasingly becoming more developed and advanced makes people's activities easier. Internet technology that is increasingly sophisticated gives birth to social media that at this time cannot be separated from our lives. Social media has a positive impact on society, especially for those who have businesses. Social media is currently widely used by business people to market the products they sell. Derr Cosmetics is one of the sales businesses in the field of skincare and cosmetics located in Palangka Raya, Central Kalimantan which participates in utilizing social media to market its products. By utilizing social media in marketing its products, Derr Cosmetics managed to increase its sales volume to be larger and have many customers.