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The goal of this PKM is to solve partner issues through digital sales applications (digital marketing) so that PPL products can reach a wide number of people. via a participatory approach, activities for farmers are being implemented by working together to develop answers via digital sales methods. Indonesia, like the rest of the world, is going through difficult circumstances. This is because the COVID-19 pandemic continues to spread, causing people's income to fall. As a result, one must be able to comprehend the numerous benefits and roles of using digital tools, motivating citizens and entrepreneurs to use digital tools in all activities. The advancement of digital marketing has an impact on the advancement of product advertising. The strategy employed to attain this goal is discussion combined with direct training at the Luwuk Farmers Association. By always following health rules, keeping your distance, and wearing a mask, this method is deemed in conformity with the goal of this service. It is intended that by participating in this activity, people would gain a better understanding of what it means to use digital marketing to boost corporate competitiveness. The majority of members feel optimistic about carrying out this activity.

In the current era of globalization, many trading activities are carried out with the help of technology. With the emergence of internet echnology, people's lives have become easier, one of which is online shopping. The practical advantage of online shopping is that with the help of internet technology it can be done anywhere, anytime and without limits. Thus, online shopping applications can always see the products available there. Product quality, price and promotion are one of several factors that influence consumer considerations in purchasing decisions. Quality products at affordable prices and lots of promotions will attract people's interest. The purpose of this research is to find out and analyze The effect of product quality, price and promotions on purchasing decisions in the shopee marketplace. The research method used is descriptive quantitative. The samples taken were 100 respondents Using proportionate stratified random sampling technique. This study used the SPSS calculator version 22. The results showed that product quality, price and promotion had a positive and significant effect on purchasing decisions at the Shopee marketplace. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions of this study, the distribution is normal, there is no heteroscedasticity and multicollinearity.

This study aims to test whether social media, motivation, knowledge and benefits influence the investment interest of the Z generation of STIE Surakarta students in the capital market. This research uses a quantitative method, the population in this study is 287, the sampling technique of this study is using purosive sampling. with the criteria of 7th Semester STIE Surakarta Accounting Study Program students. The data was distributed through questionnaires distributed via whatsapp grub class or personal WhatsApp to 7 semester 7 accounting students STIE Surakarta Study Program and obtained 125 respondents. The data analysis technique used in this study used regression multiple linear through the SPSS 25 program. The results of this study indicate that social media and knowledge do not affect the investment interest of the STIE Surakarta generation of students in the capital market, while the motivational and benefit variables affect the investment interest of the next generation. z STIE Surakarta students in the fashion market. Therefore, the z generation must be interested in investing in the capital market in order to provide long-term support. This research can help the whole community, especially young people, to better understand and be interested in investing in the capital market.

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.

Maju Jaya shop which is located on Jl. Fatmawati Raya No. 74 Semarang City. Toko Maju Jaya itself is engaged in selling computers and accessories. Toko Maju Jaya itself has 7 employees who work as a technician 1 person, marketing 2 people, inventory / warehouse 1 person, shop 1 person and administration 1 person. So far, customers come from the city of Semarang and its surroundings, such as Kendal, Pati, Jepara, Kudus, Demak, Ambarawa, Ungaran and Purwodadi

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.

For the Indonesian people, rice is life. Rice is a staple food source for the majority of Indonesia's population. Based on the method of processing, several types of rice are known, including crushed rice, polished rice, milled rice, broken skin rice, head rice, instant rice, and parboiled rice. Rice quality includes market quality, physical quality, milled quality, cooking quality and nutritional quality. Until now, nutritional quality is still neglected. This is partly because the government is still focusing on efforts to increase rice production to meet the needs of the population. After rice self-sufficiency was achieved, driven by economic improvements and technological advances, the nutritional quality of rice began to receive attention. The success of economic development has brought consumers to a status that allows demands for higher quality rice to emerge.

The development of the world financial system has led to the increasing importance of the role of professional financial institution management. Financial institutions are institutions that manage financial resources from other parties to be used for more productive activities. Advances in technology, information systems, and market openness at a wider level, for example at the global level, require financial institutions to be more careful in managing their business so as not to fall into losses that can involve many parties. This potential loss can arise from an institution's failure to manage the risks it faces, both financial risk, business risk and systemic risk. Therefore, proper risk management for a financial institution is a must.  

This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques involve purposive sampling to select MSMEs known for their sustainable practices. Data analysis employs thematic analysis, allowing for the identification of patterns and themes related to ethical considerations in digital marketing. Preliminary findings indicate a growing consciousness among MSMEs towards adopting ethical principles in their digital marketing endeavors, contributing to the sustainability of their businesses while fostering consumer trust and loyalty. This study sheds light on the importance of ethical conduct in digital marketing for the long-term viability of MSMEs in the contemporary business landscape.

This research aims to explore the efficacy of AI-driven marketing solutions in facilitating ethical product branding within Micro, Small, and Medium Enterprises (MSMEs). The research adopts a descriptive model, employing purposive sampling to gather data from a diverse range of MSMEs engaged in ethical product branding practices. Data analysis utilizes thematic analysis to identify patterns and insights from qualitative data. The study aims to unveil the impact of AI-driven marketing strategies on enhancing sustainability and ethical branding efforts among MSMEs. Results are expected to shed light on the effectiveness of these solutions in fostering responsible consumerism and promoting sustainable business practices within the MSME sector, thereby contributing to the discourse on ethical marketing and sustainable development.

Bintan Regency has abundant marine and fishery potential because most of it’s territory is the ocean. Micro enterprises with the type of marine fisheries are in third place after culinary and retail in this district. However, there are still some problems in developing marine and fisheries potential based micro enterprises in Binan Regency, including the lack of digital marketing implementation for micro business actors. This study aims to find out how DKUPP is strategy is in developing marine and fisheries potential based micro enterprises in Bintan Regency. This study used a qualitative approach with a descriptive research type. Data collection techniques used were observation, interviews, and documentation. Research results (1) On the indicators of creating a good business climate, DKUPP Bintan Regency has implemented several practices or programs in order to develop micro enterprises, especially those based on marine and fisheries potential in Bintan Regency. (2) In producing integrated information, DKUPP Bintan Regency disseminated all information to micro enterpreneurs in Bintan Regency through Whatsapp Gropus, Instagram social media, radio broadcast and writing to the sub district. (3) In the establishment of a consultation center, DKUPP Bintan Regency has and Integrated Business Service Center (PLUT) but can’t run optimally because human resources are still inadequate and the PLUT building is still far from the reach of micro enterpreneurs in Bintan Regency. (4) In creating a join marketing system, DKUPP Bintan Regency has carried out several methods, including by holding bazaars, promoting micro business products via Whatsapp and implementing a new policy plans related to e-catalogue and reinforcement. (5) On the indicators of creating research and development institutions, Bintan Regency does not yet have a research center specifically designated for business actors in Bintan Regency. The conclusion of the research is that the strategy implemented by DKUPP Bintan Regency has not run optimally because there are still several obstacles in the development process.

Background: Overnutrition is common in Indonesia, with 13.5% of adults being overweight and 28.7% being obese. Lack of physical activity, excessive food consumption, and high consumption of risky foods such as sugar, salt, and fat are risk factors for nutritional status Objective: To determine factors related to nutritional status in mini market employees Method: Researchers used a cross-sectional design in this study involving 99 respondents. The research began from September to October 2021. Data analysis used Fisher's test and logistic regression Results: Based on Fisher's test analysis, there was a significant relationship between salt intake (p=0.041), physical activity (p=0.002), and nutritional status. Meanwhile, no significant relationship was found between sugar and fat intake and nutritional status. The results of the logistic regression test show that the factor that has the most influence on nutritional status is excessive salt intake Conclusion: There is a relationship between salt intake, physical activity and nutritional status. Meanwhile, there was no relationship between sugar and fat intake and nutritional status. The factor most related to the nutritional status of employees in Makassar city mini markets is salt intake.

Special Job Exchanges, hereinafter abbreviated as BKK, are service units in secondary education units, higher education units, and job training institutions that provide manpower placement facilities to graduates related to the availability of job vacancies, data collection related to prospective workers, carry out debriefing and guidance activities, which Lastly is assistance. The Batam 1 SMK Negeri 1 Special Job Exchange has established partnerships or collaborations with 125 industrial companies, not only for apprenticeships, but also for job vacancies for graduates of SMKN 1 Batam. The purpose of this study is to determine the effectiveness of providing information and distributing labor (Case study of BKK SMKN 1 Batam). This study uses a qualitative descriptive research method. The data source for this research comes from primary data (18 informants) and secondary data (sourced from BKK). The results of the study were based on (1) indicators of achieving goals in an effort to increase the number of graduates being absorbed from special job fairs were not yet effective, (2) indicators of integration were already effective in terms of program socialization, and (3) indicators of adaptation from observations during the field showed that they had been effective. The conclusion of this study concludes that BKK is quite effective but its implementation has not been optimal. The suggestion from this research is to renew the strategy of the job market specifically in attracting companies to be able to recruit graduates so that the percentage of working graduates can increase every year.

The presence of the Corona Virus Pandemic has greatly affected the community in various sectors. One of the most visible impacts is on the MSME (Micro, Small and Medium Enterprises) economic sector. MSME business actors have experienced many difficulties in selling and exhibiting their products so that their income levels have decreased. MSME players also cannot remain silent, they must continue to sustain their business by utilizing advances in information technology which currently has a significant impact on society in supporting various business activities, both large and limited in scope, so that businesses can be recognized globally. Therefore, it is important to have media that can be easily reached by potential buyers, but MSME business actors in Rembang City are still lacking and not fully familiar with digital marketing. Thus, assistance is provided to MSME players regarding the use of digital marketing so that it can make it easier for MSME players to market their products through social media and e-commerce. Community service is carried out by providing socialization and training to MSME business actors on how to create, promote, and sell products through e-commerce businesses such as shopee. With the community empowerment through socialization and training for MSME players in Rembang Village, Blitar City, it is hoped that it can bring changes in a better direction so that they can continue their business fields.

This study aims to investigate the influence of reward & punishment strategies, internal public relations, and digital marketing on company profitability. Employing a qualitative research design, the study utilizes purposive sampling to select participants from various industries, aiming for diverse perspectives. Data analysis involves thematic coding to identify patterns and themes emerging from interviews and textual analysis of relevant documents. Preliminary findings suggest that effective implementation of reward & punishment strategies, coupled with robust internal public relations and adept digital marketing, significantly impacts company profitability. The study underscores the importance of cohesive internal communication and strategic digital marketing efforts in enhancing organizational performance and financial outcomes.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.

Sustainable business growth has become a primary focus for companies worldwide in facing global economic challenges and rapidly changing markets. The 82nd National Seminar of STIE Kasih Bangsa explored strategies to achieve sustainable business growth through competitive advantage. The webinar highlighted the importance of adapting to market changes, operational efficiency, innovation, networking, and teamwork in achieving competitive advantage. The discussion results indicate that companies need to invest in technology and innovation, understand market trends, and build strong relationships with stakeholders to maintain competitiveness in the global market. Additionally, the role of angel investors and wise investment strategies are also crucial factors in supporting business growth, especially for startups. This webinar provides valuable insights into the importance of flexible and adaptive strategies in achieving sustainable business growth.

This study aims to analyze the effect of financial management and sales stability on business survival in companies experiencing financial crisis. The research method used is a qualitative approach with case studies on several companies facing financial crises in different industries. Data were collected through in-depth interviews with company executives, analysis of financial statements, and evaluation of implemented management strategies. The research was conducted over a three-month period, starting from January to March 2023. The results show that effective financial management is essential to deal with the financial crisis and affects business survival. Companies that are able to manage financial resources well, restructure debt, and optimize the use of capital will have a greater chance of surviving a crisis. In addition, sales stability is also a crucial factor in the survival of the company. Product diversification, market expansion, and efforts to maintain market share help companies to cope with demand fluctuations and reduce the negative impact of the economic crisis. While this research provides valuable insights, there are limitations in the number of case studies and the focus on qualitative data. The implication of this study is that it is important for companies to strengthen financial management and improve sales stability in an effort to overcome the financial crisis and maintain business viability.    

The rapid development of the internet greatly affects business changes. Many business activities have changed with the availability of the internet today. One of the significant changes in business activity is marketing or marketing. Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating and exchanging products and value with others. Marketing is also the process of designing and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. E-marketing describes company efforts to inform, communicate, promote and market products and services via the internet. Electronic marketing utilizes network technology to coordinate market share research, assist product development, develop strategies and tactics to attract customers, provide online distribution. This web-based marketing system with SMS Gateway facilities can assist companies in capturing new customers and providing optimal service to existing customers. This web-based marketing system with SMS Gateway facilities will later be integrated with a database that will store the required data. Packaging is an important marketing tool, not only as a wrapper but also as a differentiator between the company's products and similar products from competitors. Packaging (packaging) is a process related to the design and manufacture of a container (container) or wrapper (wrapper) for a product. Each product should have an attractive packaging design, containing information on the product name, company name, net weight, expiration date, composition, nutritional content, Indonesian National Standard or SNI, Hazard Analytical Critical Control Point (HACCP) and halal marking. 2. In making the packaging design there are aesthetic and identity factors, there should be the words and the Bananation logo, and use a combination of several colors, and add various images to make the packaging more colorful and catchy so that it is easier for everyone to remember. Security and distribution factors must also be a concern of the company without compromising aesthetic value by using corrugated paper type cardboard on the outside and food grade plastic material on the inside so that it is guaranteed durability in shipping and is also environmentally friendly

This research has an impact on the service sector business which is currently booming. Service businesses must have a certain strategy in order to be able to provide progress towards achievement because of the many service competitors they face. Therefore the quality of service and promotion is very influential in attracting consumer repurchase interest. The rapid development of the business world has had an impact on business progress. Currently, modern marketing strategies use more self-service systems. This research was conducted to determine how much influence service quality and promotion have on consumer repurchase intentions. The research method used is quantitative research. Data analysis techniques using multiple linear regression and classical assumption test. Respondents in this study were consumers, totaling 95 people. The sampling technique used purposive sampling with the criteria that the respondent had visited at least 1 time and had made a repeat purchase. The results showed that service quality and promotion had a significant effect both partially and simultaneously on consumer repurchase intentions in the service sector. The results of the correlation between the independent variables, namely service quality and promotion, are able to explain the dependent variable repurchase intention of 59.2% and the remaining 40.8% is influenced by other factors or by other variables not examined in this study.