AI-Driven Marketing Solutions For Ethical Product Branding In MSMES

Erwin Ernestus Kadar Slamet ; Tiur Ayya Zakiyah
Jurnal Penelitian Manajemen dan Inovasi Riset 📅 2023 Vol 1, No 4 🔗 DOI: 10.61132/lokawati.v1i4.855
Abstract
This research aims to explore the efficacy of AI-driven marketing solutions in facilitating ethical product branding within Micro, Small, and Medium Enterprises (MSMEs). The research adopts a descriptive model, employing purposive sampling to gather data from a diverse range of MSMEs engaged in ethical product branding practices. Data analysis utilizes thematic analysis to identify patterns and insights from qualitative data. The study aims to unveil the impact of AI-driven marketing strategies on enhancing sustainability and ethical branding efforts among MSMEs. Results are expected to shed light on the effectiveness of these solutions in fostering responsible consumerism and promoting sustainable business practices within the MSME sector, thereby contributing to the discourse on ethical marketing and sustainable development.
Keywords
Sustainability; AI-driven marketing; Ethical product branding; MSMEs; Qualitative research
How to Cite

Erwin Ernestus Kadar Slamet & Tiur Ayya Zakiyah (2023). AI-Driven Marketing Solutions For Ethical Product Branding In MSMES. Jurnal Penelitian Manajemen dan Inovasi Riset, 1(4). https://doi.org/10.61132/lokawati.v1i4.855

Erwin Ernestus Kadar Slamet; Tiur Ayya Zakiyah, "AI-Driven Marketing Solutions For Ethical Product Branding In MSMES," Jurnal Penelitian Manajemen dan Inovasi Riset, vol. 1, no. 4, 2023.

Erwin Ernestus Kadar Slamet; Tiur Ayya Zakiyah. "AI-Driven Marketing Solutions For Ethical Product Branding In MSMES." Jurnal Penelitian Manajemen dan Inovasi Riset, vol. 1, no. 4, 2023.

Erwin Ernestus Kadar Slamet; Tiur Ayya Zakiyah. "AI-Driven Marketing Solutions For Ethical Product Branding In MSMES." Jurnal Penelitian Manajemen dan Inovasi Riset 1, no. 4 (2023).

Erwin Ernestus Kadar Slamet & Tiur Ayya Zakiyah (2023) 'AI-Driven Marketing Solutions For Ethical Product Branding In MSMES', Jurnal Penelitian Manajemen dan Inovasi Riset, 1(4). doi: 10.61132/lokawati.v1i4.855.

Erwin Ernestus Kadar Slamet; Tiur Ayya Zakiyah. AI-Driven Marketing Solutions For Ethical Product Branding In MSMES. Jurnal Penelitian Manajemen dan Inovasi Riset. 2023;1(4).

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