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Research highlights the close relationship between humans and culture, especially in the context of Indonesia's indigenous tribes. The Timor Soe tribe, who inhabit the West Timor region, have unique traditions and views on life that are reflected in the design and symbolism of Ume Kbubu. This research aims to determine the perspective of the Timor Soe Tribe about humans through the symbolism and meaning of the traditional ume kbubu house. The research method used is a literature study with a qualitative approach to collect and analyze data from various literature sources. The research results show that Ume Kbubu not only functions as a place to live, but also as a symbol of the cultural and spiritual identity of the Timor Soe Tribe. This house depicts the social, moral, religious and political values ​​that are important in the life of the tribe. The Timor Soe Tribe's perspective on humans emphasizes a holistic relationship between humans and nature, where balance and respect for the environment are the main principles. The implications of this research show that an in-depth understanding of the cultural perspective of the Timor Soe Tribe can provide valuable insight into efforts to preserve culture and environmental sustainability. The values ​​of sustainability and balance adhered to by this tribe are relevant in facing current global challenges, such as climate change and environmental degradation. Thus, this research emphasizes the importance of maintaining and valuing cultural diversity as an integral part of human identity and sustainability.

This study examines the process of acculturation between Sundanese culture and Islam in the context of cultural transformation in the Sundanese region. The background of the research is rooted in the convergence of traditional values and Islamic influences that have been ongoing since the 14th century, resulting in a harmonious yet dynamic cultural synthesis. The aim of the study is to understand how Islamic values are adapted into Sundanese traditions and their impact on the social identity of the community. A qualitative approach employing participatory observation, in-depth interviews, and documentary study was used to extract rich empirical data. The research findings indicate that acculturation occurs through a negotiation of values across generations, leading to modifications in rituals, symbols, and social practices that preserve the essence of local culture while accommodating Islamic requirements. The implications of this study provide new insights into the adaptive dynamics of cultural interaction in the face of modernization and globalization, and have the potential to serve as a basis for developing cultural preservation policies that are responsive to contemporary changes.

The research aims to describe the symbolic meaning and cultural values ​​in traditional ceremonies of the Abuy tribe, North Central Alor sub-district, West Lembur Village, Alor Regency. The Abuy traditional ceremony is the identity of West Lembur Village in general as a tourism process that must be preserved by the local community and is a tradition that still survives in the midst of modern progress like this. In this ceremony, there are various positions that are filled with symbolic meaning, such as a sarong woven cloth which has a moko motif which symbolizes the customs of marriage.  This research uses a qualitative descriptive approach. Data was collected through direct observation through interviews with traditional shops and local communities. The research results show that this ceremony not only functions as a religious and social rite, but also as a medium for cultural preservation that strengthens community identity. Values ​​such as togetherness, gratitude and spirituality contained in this ceremony play an important role in maintaining social harmony and establishing human relationships with nature. Preserving this ceremony is important to maintain cultural heritage which has relevance in modern social life.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.

The development of social media is currently very rapid and diverse, such as Whatsapp, YouTube. The existence of social media, especially among young people, has given rise to a diversity of uses and images of the identities of its users. Based on the background above, the following problem formulation arises, How do teenagers behave in interpreting the social media Instagram within themselves. And how is the use of Instagram social media in forming self-identity related to social interaction in society. In this discussion the theory used is symbolic interaction theory, where this theory focuses its attention on the ways humans use to shape the meaning and structure of society through conversation. Quoted from George Herbert Mead Symbolic interaction is a theory about how to think about the mind and self. This research uses a qualitative approach with a descriptive case study method. Data was collected through in-depth interviews, observation and literature study. Research subjects were selected (purposively) based on the characteristics of being active users, having more than one account, aged 16-18 years, and consisting of men and women. The research results show that there is diversity in the use of social media, this can be seen from the initial use, patterns of use and the technology used. Then there are various meanings regarding the existence of social media for users, including those related to themselves, family, studies, hobbies, community and work. After that, there are various meanings regarding the self-identity of social media users, and identity construction on social media is carried out through the process of interaction in using social media.

Lampung Tapis is a traditional Indonesian fabric that reflects the rich culture of the people of Lampung. Decorated with gold thread embroidery, Tapis symbolises aesthetic values, philosophy and social identity. In the context of globalisation, Tapis faces challenges in maintaining its sustainability due to the lack of appreciation and access to international markets. This research aims to introduce Lampung Tapis to the global community through promotion in international forums. The methods used included visual presentation, cultural narrative, and physical product exhibition at the Problematic Seminar on Global Accounting in Kyoto, Japan. The results of the activity showed an increase in participants' appreciation of the beauty and cultural values of Tapis Lampung, as evidenced by the audience's high interest in this fabric as a cultural symbol and business opportunity. The cultural story-based marketing strategy is an effective approach in introducing Tapis in the global market, while supporting its economic sustainability. In addition, cross-cultural collaboration and the use of digital platforms are seen as important for expanding market networks. By combining tradition and innovation, Lampung Tapis has great potential to become an Indonesian cultural icon at the international level. This research recommends strengthening synergies between the government, local artisans and the private sector to support the promotion and regeneration of Lampung's Tapis industry. This step will not only preserve the cultural heritage but also improve the welfare of the artisan community.

This research was motivated by the researcher's curiosity about the poetry of Taufiq Ismail, he is known as a poet of demonstration poetry. The poem with the title "A Jacket Stained With Blood" has a unique choice of words and the symbols contained in the poem that are interesting to study in order to obtain a complete meaning. The formulation of the problem that researchers analyze in this research is what is the inner structure and physical structure embedded in the poem? The aim of this research is to describe the inner structure, namely theme, tone and feeling, atmosphere, and message. By focusing on analyzing the structure of the inner content of the poem concretely and clearly. The method prepared by the researcher is descriptive qualitative. As for the results obtained regarding the researcher's analysis, it can be concluded that this poem is a poem that has many types based on various points of view of the meaning contained in various types of poetry. This poem is an elegiac poem because it expresses feelings of sadness and contains the poet's lamentations.

This research raises the theme of the existence of traditional Minangkabau food, specifically Lapek Barajuik among the Pakandangan community, to understand how well this food is currently thriving.  The main question posed is how to maintain its existence amidst the advancement of the times.  This research aims to describe the existence of this food and identify the obstacles faced by the community in enhancing its existence.  The method used is qualitative research with a descriptive approach, through data collection from observation, interviews, and documentation.  Data analysis was conducted through data collection, reduction, display, and verification.  The research results show that Lapek Barajuik plays an important role in the culture of the Pakandangan community, known for its unique shape and taste, as well as being a symbol of identity and ancestral heritage.  Although there is interest from the community, including the younger generation, this food faces challenges such as competition with modern foods, seasonal nature, and lack of technological utilization in promotion.  In conclusion, the existence of Lapek Barajuik among the Pakandangan community, especially the older generation, is still preserved.  They appreciate this food as an important part of the culinary tradition.  Its appeal, especially its unique shape, creates a special impression when a son-in-law brings this food as a gift to the in-laws' house, making it symbolic in the family visit tradition.  On the other hand, the interest of the younger generation in it has declined due to the abundance of modern food variations, although they still like this dish, as evidenced during certain events where Lapek Barajuik became a choice and was favored by the community.

The jasmine flower, as the symbol of the national flower, holds the meaning of purity and sanctity for several customs and cultures in most parts of Indonesia. The technique used by the author in creating this final work is makrame and sewing techniques in the form of women's fashion. The sanctity of the jasmine flower became the inspiration for the author to create craft art in the form of makrame, while also introducing and realizing the creative idea of textile makrame craft art more widely to the public. Women's clothing with jasmine flower motifs using makrame techniques aims to educate the public more broadly about how makrame craft art can be translated into creative artistic ideas and even serve as a medium for social criticism. The method used by the author in creating this work includes: Preparation, elaboration, synthesis, realization of the concept, and completion. The results achieved in creating this makrame work are titled: Qurrota a’yun (Soothing to the Heart), Izzah (Purity and Nobility), Iffah (Sense of Modesty), Al-husn (True Beauty), Madrasatul ‘ula (The First School), Hawadah (Gentleness), Muhubbun Rahim (Loving and Compassionate).

This research examines the conflict between Indonesia and Malaysia over the claim to batik as a cultural heritage. Batik, a traditional art form from Indonesia, has long been an important cultural symbol. However, Malaysia’s claim to batik has sparked significant controversy and tension between the two countries. The study emphasizes the importance of understanding cultural heritage disputes in the context of international relations, as they not only involve cultural pride but also economic and diplomatic factors. Using a literature review method, this study analyzes secondary data from books, articles, and scholarly journals to understand the background, developments, and resolutions of this conflict. The key findings highlight Indonesia's successful effort in registering batik as part of UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2009, which provided international recognition and protection for batik. Additionally, the study explores the legal frameworks, including both soft and hard law, that help protect cultural heritage from such claims. The resolution process demonstrates the role of international diplomacy and legal measures in addressing disputes over cultural heritage. The research concludes that while cultural similarities between Indonesia and Malaysia complicate matters, a diplomatic approach supported by international law and UNESCO’s mediation has helped safeguard Indonesia's cultural identity. This study underscores the importance of cooperation in preserving cultural heritage and the essential role of international organizations in managing such conflicts.

Dhikr, as a spiritual practice inherent in Islamic tradition, comes in various forms and manifestations in the archipelago. One tradition that attracts attention is Dzikir Fida', a rite that is deeply rooted in the local wisdom of the people of Jetis Hamlet, Menggoro Village, Temanggung. This study examines in depth the existence of Dzikir Fida' as a manifestation of communal spirituality that lives and develops in the hamlet.Dzikir Fida', which consists of two main variants-Sughra and Kubra-is a collective practice that aims to ask for forgiveness and penance for the deceased. This tradition not only serves as an expression of condolences, but also as a means of strengthening social cohesion and reinforcing communal identity. Through the approach of religious phenomenology and symbolic anthropology, this study examines the meaning and significance of Dzikir Fida' in the socio-cultural context of the people of Jetis Hamlet.The results showed that Dzikir Fida' is not just a formal rite, but a living tradition that is lived and practiced collectively. The people of Jetis Hamlet believe that through Dzikir Fida', they not only give spiritual gifts to the deceased, but also instill noble values such as solidarity, mutual cooperation, and spirituality. This tradition becomes a medium for passing on religious values and cultural traditions from generation to generation.This research contributes to the study of the religious practices of Indonesian society, especially in the context of tradition and local wisdom. It is hoped that the results of this research can enrich the repertoire of knowledge about the phenomenology of religion and symbolic anthropology, and become a reference for the development of more in-depth studies on Dzikir Fida' and similar traditions in other regions.

Gundala (2019) can be seen as a work that not only entertains but also reflects and criticizes Indonesian social realities. This film conveys a message about the importance of courage and solidarity in facing social injustice, as well as raising issues that are relevant to society, such as corruption, economic inequality, and the struggles of the lower classes. This film by Joko Anwar represents heroic values such as courage, patience, willingness to sacrifice, and optimism, which not only inspires but also provides relevant moral learning, especially for the younger generation. This research aims to describe the heroic values displayed in Joko Anwar's Gundala (2019). This research uses a qualitative descriptive research method. The results of this research show that the heroic values found in the film Gundala (2019) by Joko Anwar are in accordance with Matta's (2004) theory. This theory reveals that heroic values contain four symbols, namely Courage, Patience, Willingness to Sacrifice, Optimism and implication.

Pragmatics is a branch of semiotic linguistics. Semiotics studies verbal language, symbols, signs, and their meaning in the means of life. Pragmatics examines the relationship between language and context and the relationship between language use and its speakers. This article, is more focused on discussing the analysis of speech acts in a video, where the definition of speech acts itself is an individual symptom, psychological in nature, and its continuity is determined by the speaker's language skills in dealing with certain situations and in speech acts that are seen are the meaning or meaning of the actions in the speech. The purpose of this study is to determine the directive and assertive speech acts of Nisa Rostiana on the Kinderflix YouTube channel. The research method used is a descriptive qualitative research method and pragmatic approach. The research data results from the identification or analysis of Nisa Rostiana's directive and assertive speech acts on the Kinderflix YouTube channel. The data collection technique used is a pragmatic approach in the form of free listening techniques, note-taking techniques, and documentation techniques. The pairing technique was also used to analyze the data. The informal method is used as a data presentation technique in this research. The data presentation is poured into a table containing some assertive and directive utterances and their reasons. The result of the analysis is 94 utterances which include 47 assertive utterances and 47 directive utterances. This research produces some assertive speeches that describe characteristics, state information, and express opinions. This research also produces some directive speeches that build active involvement with invitations, giving direct orders, and giving orders through requests. This study is useful as a guideline in determining assertive and directive illocutionary speech in a video, besides that the author can pay more attention to the differences in assertive and directive illocutionary speech acts.

Film is an audio-visual media consisting of pieces of images put together, and has the ability to capture social and cultural reality, of course films are able to convey the messages contained therein (Alfathoni & Mahesah, 2020:2). The film Pengabdi Satan by Joko Anwar is a remake of the classic Indonesian film with the same title, which was released in 1980. The story centers on the Suwono family who live in an old and remote house. This family consists of Rini, mother, father, and Rini's younger brothers—Tony, Bondi, and Ian. One of the important elements that makes films have this impact is the visual storytelling technique which allows the audience to grasp the emotional and symbolic meaning of the story intuitively, without having to rely on words. The film Pengabdi Satan is a strong example of the use of visual storytelling and character exploration as the main elements in building a horror atmosphere and driving the narrative. In this film, visual storytelling is the main tool to create atmosphere and build tension slowly. Joko Anwar utilizes spatial layout, lighting and image composition to convey the sense of isolation, fear and helplessness experienced by the characters.

Language is a communication tool in the form of a system of sound symbols produced from human speech. Changes in meaning in Indonesian can be classified into five as follows: widening meaning change, narrowing meaning change, refining meaning change, roughening meaning change and total change. This research uses a qualitative method, which is characterized by descriptive analysis. The data is sourced from the Instagram platform with the collection technique through the note-taking method.  After the data is collected, the data is processed, reducing data, presenting data and making conclusions based on the information that has been obtained. Based on the results and discussion, it can be concluded that there are 5 types of word meaning changes found on the Instagram social media platform. The five types of meaning changes include widespread/generalized meaning changes, narrowed/specialized meaning changes, refined/euphemia meaning changes, coarsening/dysfemia meaning changes and total meaning changes. The changes in meaning found on the Instagram social media platform are 29 words that experience changes in meaning with 16 words that experience changes in widespread meaning, 3 words that experience changes in narrow meaning, 4 words that experience changes in refinement meaning, 3 words that experience changes in coarsening meaning, and 3 words that experience changes in meaning in total

Language is a communication tool in the form of a system of sound symbols produced from human speech. Changes in meaning in Indonesian can be classified into five as follows: widening meaning change, narrowing meaning change, refining meaning change, roughening meaning change and total change. This research uses a qualitative method, which is characterized by descriptive analysis. The data is sourced from the Instagram platform with the collection technique through the note-taking method.  After the data is collected, the data is processed, reducing data, presenting data and making conclusions based on the information that has been obtained. Based on the results and discussion, it can be concluded that there are 5 types of word meaning changes found on the Instagram social media platform. The five types of meaning changes include widespread/generalized meaning changes, narrowed/specialized meaning changes, refined/euphemia meaning changes, coarsening/dysfemia meaning changes and total meaning changes. The changes in meaning found on the Instagram social media platform are 29 words that experience changes in meaning with 16 words that experience changes in widespread meaning, 3 words that experience changes in narrow meaning, 4 words that experience changes in refinement meaning, 3 words that experience changes in coarsening meaning, and 3 words that experience changes in meaning in total

This study examines the investment preferences of Generation Z, specifically their inclination toward gold investment. The research is based on secondary data obtained through literature studies focusing on Gen Z's investment behavior. The findings indicate that Gen Z tends to favor gold as an investment option due to several compelling reasons. One of the main motivations is the potential for profit, as gold is considered not only a stable asset but also one that offers promising long-term returns. In addition, gold is perceived as a safe investment amid economic uncertainty. Other influencing factors include: (1) security and stability, (2) ease of access and purchase through digital platforms, (3) long-term investment potential, (4) diversification of investment portfolios, (5) historical value and its role as a symbol of security, (6) easy and flexible transactions, and (7) protection against inflation. These factors highlight the strategic thinking of Gen Z investors who seek both financial security and growth through alternative investment instruments such as gold.

The film The Platform (El Hoyo) tells the story of a vertical prison with a food distribution system that creates social and moral conflict among the prisoners. The creation of this film raises social issues such as injustice, greed and the struggle for survival with a realism approach, which seeks to present life as it is without manipulation. The creation method is based on the ideas of André Bazin, utilizing long takes, deep focus, detailed set design, natural acting and dim lighting to create an authentic atmosphere. This approach produces an immersive cinematic experience, presenting relevant and realistic symbolism for the viewer.

The adaptation of a novel into a film, known as ekranisasi, is a challenging process due to the differences between the two mediums, namely literature and visual storytelling. This study examines the ekranisasi process of the novel Mariposa by Luluk Hadiya Fauzia, directed by Fajar Bustomi. The purpose of this research is to analyze the extent to which the Mariposa film retains the core narrative of the novel and how cinematographic elements are used to replace the internal narration found in the literary work. Through a qualitative approach and literature study, the research reveals that, despite significant changes in character development and plot structure, the main themes of teenage love, perseverance, and self-growth are preserved. The film employs cinematographic techniques, such as lighting, color, and shot composition, to more directly depict the emotions and internal conflicts of the main characters. Additionally, symbolism, such as the butterfly representing transformation, strengthens the themes and moral messages conveyed. The findings of this study show that the Mariposa film successfully offers a new experience for the audience and demonstrates that novel-to-film adaptations can succeed, even with changes in storytelling methods, as long as the essence of the literary work is maintained.

Human identity is a complex and dynamic concept, formed through interactions within society and influenced by various factors, with culture as the main element in its formation. Culture includes outward elements such as language, clothing, and food, as well as values, norms, and belief systems that shape an individual's outlook on life and behavior. The process of cultural socialization that begins at birth through family, education and mass media plays an important role in shaping one's identity, both individually and collectively. This research aims to explore the role of culture in the formation of human identity, focusing on the influence of local and global cultures and cultural elements such as language, religion, and cultural symbols. The method used is a qualitative approach with a literature study, which collects data from written sources, including journal articles and books, to examine the relationship between culture and identity. The results show that culture has a fundamental role in shaping human identity, with cultural socialization as the main process in internalizing values and norms that shape behavior and outlook on life. In addition, globalization affects the dynamics of identity, creating the phenomenon of hybrid identities that reflect the fusion of local and global cultures.