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Marketing a product at first glance is easy, but it needs the right method of what marketing means that is right on target so that it can be in accordance with the expected goals and get profits or profits as expected, through techniques of fsn the right theories in managing business ventures, especially in marketing management so that in buying and selling goods or services offered by business actors the best ones are actually chosen. The aim of this research is to find out and explain the implementation of the Marketing Management course to increase the income of a Beauty Salon Make-up Business and the factors that can increase the income of a Beauty Salon Make-up business. The research method was carried out through a sociological juridical approach because to find out how far the Implementation of Marketing Management Courses for Increasing Revenue for Make Up Salon Businesses (Case Study of Alumni of the Cosmetology Study Program Alumni of the Social Welfare Academy of Mrs. Kartini Semarang. The increase in the salon make-up business is growing because of the progress of the cosmetic business that is circulating in the market. This is supported by the fact that many women want to look prettier and more attractive, so they go to salons to beautify their facial makeup. Salon make-up business owners to be smarter in managing their business, both the skills of the makeup artist who always keeps abreast of the latest makeup models and modern and adequate make-up equipment according to current developments.

Abstract: The number of lemang entrepreneurs typical food of Bolo Village is decreasing even from lemang entrepreneurs who are still in production, their sales volume is decreasing. The main factors that cause this condition are low business management skills, no touch of technology, unattractive product displays, dirty and dusty, unhygienic, no labels and packaging so that it has an impact on reducing people's buying interest. Another problem faced by partners is that the production of lemang does not last long, as well as the low ability of partners to make jam as a complementary product from lemang. The activity methods used in community service activities include assistance in the form of changing mindsets regarding business management, training, and practice, as well as tool design as well as design/brand and packaging development. At each stage of the activity an evaluation is carried out both process evaluation and outcome evaluation so that the output of the activity can be measured. The results of this activity: 1) there is a change in mindset regarding business management; 2) the innovation of Lemang products; and 3) the existence of a label/brand design and product packaging

In developing a business or sale is to follow technological developments including the use of systems for buying and selling interactions. There are already many sellers who make buying and selling interactions online. In addition, to develop a business, it is also necessary to predict future sales so that the seller knows and prepares the number of goods to be sold to avoid shortages or excess quantities of goods. To find sales predictions, various methods can be used, one of which is Double Exponential Smoothing method. Double Exponential Smoothing  method is the time series method that uses data from the past to predict the next period. The data processed is sales data at Dasni clothing stores for one year. The results obtained are in the form of a sales prediction system for the next 3 months period which calculates the level of prediction accuracy using MAPE (Mean Absolute Percentage Error) with the smallest error sought because the smaller the error, the more accurate it is to predict the number of sales in the next period. This prediction system is also designed using the PHP programming language.

ABSTRACT The rapid development of technology has a very large effect in various fields. One of them is in the field of buying and selling business, which is getting higher and higher competition between business actors. One of the strategies to increase sales is to implement a recommendation for goods, but from the various categories of goods in the store, there are products that are not in demand by customers, so that if left alone, the products that are not in demand will not sell well and will make the accumulation of goods in the store, in addition to that with the many categories, it makes some customers confused to choose products that suit their wishes buyer. Therefore, the author conducts an assessment first by conducting a literature study, which finally the purpose of this study is to make it easier for users and business owners to recommend goods in the store and determine the desired product by implementing a recommendation system on the Rameiki Mart Store website which is taken from the amount of data, this is also beneficial for store owners because the existence of this recommendation system can help as a means of product promotion , as well as in recommendations for the purchase of goods. In this study, the researcher created a recommendation system using the a priori algorithm method.

The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions. Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS that has been embedded on the website is reliable because it is online. Several list images are displayed on WhatsApp Status and social media to introduce products to the public with the aim of increasing sales volume and selling in the market. This is an obstacle if one day people need pictures but do not have complete detailed information. High purchasing power is expected to be created from the spread of E-Catalog regarding products from MSMEs that have been installed on the E-Catalog website. Websites with online CMS can be opened on any device by requiring an internet connection, making it easier for marketing and complete information for consumers, customers and MSME business players.

The share price is the value determined by the strength of the offer to buy and sell shares in a certain market mechanism and is the selling price from one investor to another. Stock price is one indicator of company management. Success in generating profits will provide satisfaction for rational investors. This study aims to provide empirical evidence of the effect of the variable eps, profitability ratios, liquidity ratios, and solvency ratios on stock prices in manufacturing companies in the basic and chemical industrial sectors listed on the Indonesia Stock Exchange for 3 periods, namely 2018-2020. Based on the results of the study, it is proven that: Earning Per Share (EPS) has a significant effect on stock prices. Profitability Ratio (ROE) has no significant effect on stock prices. Liquidity Ratio (CR) has no significant effect on stock prices. Solvency Ratio (DER) has no significant effect on stock prices.  

Nirwana Collection is a shell craftsman in Kendal Regency. Nirwana Collection does not yet have a system for calculating the cost of production. In accounting records done manually, the data is not well organized and has not produced information as expected. Nirwana Collection produces goods based on orders, the calculation of the cost of production is still not correct, because it does not calculate other costs incurred and only focuses on raw materials. This of course results in an inaccurate selling price and results in a profit that is not as expected. The Accounting Information System for the Cost of Production at the Nirwana Collection with the Job Order Costing method can process recordings and transactions at the Nirwana Collection more effectively, as well as making it easier to produce production cost reports quickly and accurately.

The platforms are usually owned by individuals, in the village of Pangkalan Dewa, West Kotawaringin Regency, there are 5 palm oil platforms, one of which is the CV Ibrahim Putra platform. Many farmers sell their oil palm harvests to the CV Ibrahim Putra platform, this can be seen from the farmer data in 2021 that there are 200-250 permanent farmers who sell their oil palm harvests to the CV Ibrahim Putra platform. on the other platforms there are less than 100 farmers. This type of research is field research. Subjects consist of employees and farmers who sell their crops to the CV Ibrahim Putra platform. The technique of determining the subject is purposive sampling. The data analysis is data collection, data reduction, data presentation, and conclusion drawing and verification. The buying and selling system of the CV Ibrahim Putra platform is to pick up the fruit to the farmer's land or the farmer delivers it directly to the CV Ibrahim Putra platform, then the fruit is weighed using a ram scale, the fruit that has been weighed will be paid by the platform in cash with a receipt of the sale. The buying and selling system of the CV Ibrahim Putra platform in terms of transactions and pricing is legal according to Islam because there are no violations of Islamic sharia provisions. The presence of the CV Ibrahim Putra platform has a positive value for farmers and can improve the economic welfare of oil palm farmers.

Handicraft is an artistic activity that focuses on hand skills and functions to process raw materials that are often found in the environment into objects that are not only of use value but also of aesthetic value. In the Community Service (PKM) activity of STIE Mahaputra Riau, lecturers and students involved in this activity came directly to the Annisa Pekanbaru Orphanage to provide training on making handicrafts with simple ingredients to produce handicraft products that have a high selling value in the market, conduct discussions , questions and answers and counseling about effective marketing strategies to market the handicraft products produced as well as providing motivation about the concepts and benefits of entrepreneurship for school-age children at the Annisa Orphanage Pekanbaru. This PKM activity aims to generate and foster an interest in entrepreneurship for school-age children at the Annisa Orphanage, Pekanbaru, Riau, so that they are motivated to realize their own business or business independently and succeed with their own business by engaging in the handicraft business.

Garbage is the rest of the goods that are not used in human daily life. In this day and age, waste is a scourge of endless problems in everyday life, most people do not know how to recycle the waste, one of which is the people of Sei Rotan Village, Percut Sei Tuan District, Deli Serdang Regency, North Sumatra. Sei Rotan Village has fertile soil so that the people there, especially mothers, take advantage of the fertile land to channel their hobbies by planting various types of flowers and will place them in the yard of the house, but the Sei Rattan Village women share their hobby of planting flowers with buy the pot even though with the garbage it can produce a beautiful pot. With that we held an activity of making flower pots with used cloth as a planting medium which aims to reduce waste and create creative things such as flower pots from used cloth as a planting medium.The activity of making flower pots from used materials as planting media uses stages as a process to create the flower pot work. In this activity we target the community, especially women in Sei Rotan Village. The waste by creating good works is more than just a pot product such as bags, chairs, etc., and also the people of Sei Rotan Village increase their turnover by selling pots with recycled materials and reducing spending on buying flower pots.

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.

Public service advertisement is an extension or socialization made to provide information or education to the public about something that is beneficial to the community, both financially and non-financially. Planting media is a container or place to grow plants, both flowers, fruits and vegetables. Used goods are items that are no longer used, such as drink bottles, broken buckets and others, used goods are often considered as household waste that will be just thrown away. This public service advertisement is designed to educate the public to be able or willing to manage household waste produced into new goods that have artistic value and selling value.

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.

To win competition in business world, all businessman must have selling method effective efficiently in order to get right target and low east, to reach the target, the company should have same index parameter. To measure quality of service that be given to customer, many company try to implement service excellence, but fail, meanwhile the company is given out cost, time, power no so a little to do some training for his employees, what problem ?, actually, just giving training is not one solution because, familiarization, and manner to save customer is not so enough will be paradigm and skill for front line to save the customer, but seriously, high commitment at each of organization especially top management service excellence must be implemented in structural oriented at each of company.

The tourist attraction is one important element in the world of tourism. Tourist objects and attractions can be natural, cultural, man-made, living arrangements and so on that have attractions and selling oints to be visited or enjoyed by tourists. In this study, the rainbow village is one of the artificial tours in the city of Semarang that must meet the 4A tourism component, namely Attractions, Accessibility, Amity, Ancillary. The purpose of this study was to determine the development of the 4A Tourism Components of Rainbow Village tourism as an artificial tour in the city of Semarang. This study uses a qualitative method with 9 respondents. Data collection techniques using interview, observation and documentation. The analysis uses data processing from the data findings and is developed to get conclusions.The results showed that the rainbow village fulfilled the 4A tourism component. It also found how to manage development efforts and provided suggestions for completion.

Vapors or e-cigarettes are cigarettes with an evaporation process. One shop selling vapor products called the Independent Store sells various kinds of vapor products as well as liquids and other vapor equipment. This Independent Store store has problems in selling because it has not used an online-based sales system. Therefore, it is the desire of the researchers to be able to assist in the process of selling vapor products at the Independent Store store by creating a website. In the process of creating a website for selling vapor products, method is used SDLC (System Development Life Cycle) the waterfall model . With the hope of helping shop owners and employees in the sales process.

tempe chips are the product of Sumber Agung Home Industry. This business is a hereditary effort in order to strengthen the family economy. Tempe chips are a product that is liked by the community, besides being delicious, nutritious, affordable prices are also easy to obtain. This housing business is widely cultivated, in addition to materials that are around the business location, the production process is relatively simple, the capital is not large, the market share is wide open. So it is not surprising that in the development of the Sumber Agung Home Industry, it faces competition, especially in product marketing. This is because in determining the selling price of Sumber Agung, it should be based on the cost of production which is calculated accurately. This has not been able to be done. So far, Sumber Agung has not carried out the process of making the cost of production in business. The FE Unisri Service Team tries to provide assistance in making production prices so that Sumber Agung can set an accurate selling price so that they can compete in selling products. With the determination of the cost of production, Sumber Agung can always develop real expenditures from its production costs in the form of: raw material costs, auxiliary materials, labor costs and factory overhead costs.

The purpose of this community research is to increase community understanding of the concept of trading goods in the domestic market through the digital economy so that there is an increase in income to the community in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency. The specific target of this community research is that the village community knows the concept of trading goods in the domestic market and the digital economy, for example in the traditional market closest to the settlement and the village area markets, and how the trade can expand its marketing network. The materials to be presented in this research are: Domestic market goods trading and the digital economy are related to increasing community income through community knowledge and skills related to the prices of agricultural products and home industry business products that will be traded throughout the village and urban areas. From this research, it is hoped that the community in Kota Pari Village, Pantai Cermin Subdistrict, Serdang Bedagai Regency, can know and understand the impact of domestic market trade in goods, such as the selling price of agricultural products, home industry business products, or other business products to increase the community's income.

This study aims to determine the most significant factor statistically influencing customer satisfaction in the purchase transaction process using mobile commerce to test the moderating effect of customization or efforts to adapt m-commerce to consumer desires. Respondents who filled out the survey consisted of 125 respondents, spread over a span of 1 month, for customers who in the last 12 months have used m-commerce for buying and selling transactions. The results of this study are the customer trust factor, the perceived enjoyment factor when using m-commerce, the moderating effect of customization on usage benefits factor, and the customization factor are the 4 factors that most influence customer satisfaction. These findings are useful for M-commerce providers to focus their development on aspects of customer trust, customer enjoyment, and customization.

At the present time of the pandemic, it is difficult for the world's most unusual cuttlefish to market its products. Thus, umkm needs to be provided with facilities to market the products online. Special-based backends are one of the media for selling by-products on the catapult. The purpose of this research is to construct typical web-based appendage by-by-products. The purpose of this research is to construct typical web-based appendage by-by-products. Research methods used in the construction of systems on this research are the methods of research and development (R & D). This study provides several design systems, the design of system architecture, the DFD system, the design of the interface, and the design of system testing. The system was created using the framework laravel. As for the results of the final assignment research "typical web-based appendage". In this system, there are two users, the user as the store and the user as the buyer. On the user as a store there are several features that include input from store products, editing from products, confirmation of deliveries, responding to comments given by the buyer on the product, viewing the order data done by the buyer, and editing the store's data. While the user's features as the purchaser look at the product's data, see the store's data as a souvenir, order a by-product payment, confirm the order has been accepted, give an assessment of the product's already received, and edit the customer's data. The system was tested by using black box methods testing to see the effectiveness of a system built with test variables was 100%.