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Technological developments make it easier for humans to do all activities online, such as online shopping, so that business people form marketing strategies using live streaming and building brand image. The Originote is one of the skincare products that uses a form of marketing strategy in the form of building a brand image through live streaming. To determine the effect of live streaming and brand image on purchasing decisions for The Originote products for TikTok shop users in the Special Region of Yogyakarta partially or simultaneously. Using a quantitative approach. The research data source comes from primary data obtained by distributing questionnaires to respondents. The data collection technique uses non-probability sampling (purposive sampling). The research sample was 112 respondents with the criteria of having purchased The Originote product at TikTok Shop at least once, being in the Special Region of Yogyakarta and being over 18 years old. The data was processed using SPSS version 27 software. It is found that live streaming has a partial effect on purchasing decisions. Brand image has a partial positive effect on purchasing decisions. Live streaming and brand image simultaneously have a positive effect on purchasing decisions.

Anemia throughout maternity describes a reduced focus of hemoglobin (Hb) in the blood particularly much less than 11 grams (gm)/ deciliter (dl) in venous blood. This problem influences a worrying 1.62 billion individuals globally with establishing nations dealing with a specifically high worry. In these areas anemia is a considerable factor to both mother's and also youngster morbidity and also death making up 20% of mother's fatalities. In addition it is approximated that virtually 50% of the international populace is contaminated with Helicobacter pylori (HP) a germs understood to create different health and wellness concerns. Remarkably the occurrence of HP infection amongst expectant ladies is greater in establishing nations contrasted to industrialized ones. Nonetheless the connection in between HP infection as well as the incident of anemia continues to be uncertain especially in Tikrit city. Consequently the goal of this research study was to check out the organization in between anemia as well as Helicobacter pylori infection amongst expecting ladies participating in Tikrit city.

In the world consequently, pollution of water has become a great concern, and with emphasis on the quality of water especially on those which originate from natural sources, with regard to water borne diseases and their causing pathogens. Some of the more familiar water borne pathogens include: aquatic or enteric bacteria such as Salmonella typhi, Shigella, Coliform bacteria; viruses; and Protozoa. Also relevant to diarrhea are rotavirus, astrovirus, adenovirus, norovirus, picobirnavirus, and enterovirus. This research work was done on a cross-sectional study basis over a period of four months, from April to October of the year 2022 at various water supply stations in Tikrit City, Salah Al-Deen province. Grab samples were taken from both the wells and the Tigris River to carry out microbiological processing and quality check in the laboratory. The samples used in this study included river and well water sources taken at the water treatment centers. Samples were collected at three points in the Tigris River and at three points from wells, although the points varied across the different sites. The findings were mainly secular for E. coli followed by P. aeruginosa and parasite such as Giardia cysts, and amoebic cysts.

This study aims to reveal and describe the popularity of the Svarga Art Dance Studio as a dance performance art organization in Bungo Regency. This type of research is qualitative research using a descriptive method. The instruments of this research are interviews, observations and documentation. The steps of analyzing data are data reduction, data presentation and data verification as well as conclusions. The results of the study show that the Svarga Art Dance Studio is very popular in Bungo Regency, this is evidenced by the achievements, as well as the many new dance creations that are only owned by the Svarga Art Dance Studio and become an attraction so as to increase the love of the people of Bungo Regency for dance arts. With the form of democratic management, the performance of the Svarga Art Dance Studio between branches 1 and 2 and its cooperation with UMMUBA UKM of the University of Muhammadiyah Bungo went well and was growing. This, supported by the marketing of the Svarga Art Dance dance studio which uses the Social Media Marketing system through the official Instagram and Tiktok accounts, is also supported by the personal branding owned by the owner of the studio, with this the Svarga Art Dance dance studio can achieve its popularity. The Svarga Art Dance Studio until now has many routines in its performance which are often used by agencies, governments and the general public both inside and outside Bungo Regency.    

Penelitian ini mengidentifikasi strategi komunikasi pemasaran yang diterapkan oleh CV Sultan Promosindo, sebuah event organizer di Grobogan, dalam upaya membangun kepercayaan pelanggan. Hasil penelitian menunjukkan bahwa perusahaan ini menerapkan strategi bauran komunikasi yang meliputi humas, penjualan pribadi, periklanan, dan promosi penjualan. Aktivitas humas dilakukan melalui program-program yang melibatkan klien dan komunitas. Penjualan pribadi diwujudkan melalui interaksi langsung dengan klien, seperti presentasi dan pertukaran informasi. Periklanan memanfaatkan media sosial seperti Instagram, halaman web, YouTube, dan TikTok untuk tujuan promosi dan penyebaran informasi. Promosi penjualan dilakukan melalui konferensi pers dengan melibatkan mitra media lokal dan reporter portal online untuk meliput acara. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi CV Sultan Promosindo. Meskipun strategi-strategi ini terbukti efektif dalam membangun kerjasama dengan pelanggan, beberapa kendala komunikasi masih ditemui, seperti kesenjangan pengetahuan mengenai acara, kesulitan meyakinkan klien tentang ide yang ditawarkan, dan gangguan proses internal klien yang menghambat timeline kerja event organizer. Implikasi dari penelitian ini menunjukkan pentingnya CV Sultan Promosindo untuk lebih proaktif dalam memanfaatkan media baru yang berkembang, serta memperkuat iklan di media massa agar promosi dapat menjangkau khalayak yang lebih luas. Penelitian ini diharapkan dapat menjadi referensi bagi usaha di bidang jasa untuk meningkatkan kredibilitas dan kepercayaan pelanggan serta bermanfaat bagi mahasiswa dalam menyelesaikan tugas akhir serupa.

Educating the nation's life is one of the goals of the Indonesian state which is included in the Preamble to the 1945 Constitution of the Republic of Indonesia in the fourth paragraph. Through education, everyone can learn to develop their potential to realize their happiness and perfection in life to become more qualified. Learning Indonesian has an important role in the process of teaching students about good and correct Indonesian language skills according to their goals and functions. The use of the TikTok application is one way to integrate technology in learning in class X SMA Negeri 11 Semarang negotiation text material. This study aims to find out whether the TikTok application can be used as an alternative learning medium that is effective in improving language skills and increasing students' interest in learning. This research also aims to motivate educators to create interesting learning media. This research uses qualitative descriptive method. Its data collection techniques use observation, interviews, and documentation. The results of the use of the TikTok application in learning negotiation texts with the research objects of class X students of SMA Negeri 11 Semarang can be well received. Monotonous and boring learning can be resolved using TikTok media

Educating the nation's life is one of the goals of the Indonesian state which is included in the Preamble to the 1945 Constitution of the Republic of Indonesia in the fourth paragraph. Through education, everyone can learn to develop their potential to realize their happiness and perfection in life to become more qualified. Learning Indonesian has an important role in the process of teaching students about good and correct Indonesian language skills according to their goals and functions. The use of the TikTok application is one way to integrate technology in learning in class X SMA Negeri 11 Semarang negotiation text material. This study aims to find out whether the TikTok application can be used as an alternative learning medium that is effective in improving language skills and increasing students' interest in learning. This research also aims to motivate educators to create interesting learning media. This research uses qualitative descriptive method. Its data collection techniques use observation, interviews, and documentation. The results of the use of the TikTok application in learning negotiation texts with the research objects of class X students of SMA Negeri 11 Semarang can be well received. Monotonous and boring learning can be resolved using TikTok media

The rapid development of digital technology, especially the internet, has driven the emergence of a new marketing strategy known as digital marketing. One example of digital marketing in Indonesia is TikTok Shop, which offers attractive features such as live streaming, discounts, and cash on delivery payments. The objective of this research is to determine the influence of live streaming, and cash on delivery payment methods, both simultaneously and partially, on purchasing decisions on TikTok Shop in Indonesia. The research methodology employed is quantitative. Purposive sampling was used as the sampling technique. Data was collected using questionnaires and analyzed using IBM SPSS Statistics 25, with multiple linear regression analysis. The results showed that live streaming, cash on delivery payment methods have a significant simultaneous influence on purchasing decisions. Partially, live streaming and cash on delivery payment methods have a positive influence on purchasing decisions. The coefficient of determination (R²) is 89.6%, indicating that live streaming, cash on delivery payment methods, have an influence on purchasing decisions, while the remaining 10.4% is influenced by other variables.

Tik Tok is a very popular social media, especially in terms of marketing, education and social campaigns. Marketing via Tik Tok in creative terms has a tremendous impact on users. One of the Tik Tok users of the @Mojokerto account goes for a walk using creative videos in tourism marketing in Mojokerto. This research aims to find out how the Tik Tok @Mojokerto account works in marketing tourism in Mojokerto. This research uses a descriptive qualitative method with a content analysis approach according to Klaus Krippendorff and uses content analysis theory, tourism theory and message theory. The results of the findings of this research can be concluded that the Tik Tok account @Mojokerto provides marketing via video by conveying informative and persuasive messages related to tourism with effective and easy to understand message delivery so that the audience can give Likes, Comments, Shares. Thus, the role of the Tik Tok @Mojokerto traveling account in increasing visitors to tourism in Mojokerto can be seen as a result of effective promotion through social media platforms such as TikTok.

Clove leaves have the property of overcoming hair growth problems, where the eugenol compound contained in clove leaves is efficacious as a hair growth agent. This research was conducted to formulate a clove leaf extract shampoo preparation. The research method used was the experimental method. Tests were carried out on experimental animals, namely male white mice in various groups. The first group (without treatment), the second group (negative control), the third group (5% clove leaf extract shampoo), the fourth group (10% clove leaf ethanol extract shampoo), the fifth group (15% clove leaf ethanol extract shampoo) and groups sixth (positive control). The shampoo preparations were tested and evaluated, the results of the preparation evaluation test showed that the four shampoo preparations were homogeneous and had a pH ranging from 5.1-5.7, with a viscosity of 1700-3000 cps and a foam height of 9-11 cm. This shampoo preparation also does not irritate the skin. The results of the data analysis obtained showed that all data were normally distributed (p> 0.005) and homogeneous (p> 0.005). The results of the one way ANOVA test show that F1 (5% formula), F2 (10% formula) and F3 (15% formula) have significant differences. This research shows that clove leaf ethanol extract shampoo with a concentration of 15% is the most effective formulation in hair growth in male white rats. However, the ethanol extract of clove leaves shampoo is less effective than minoxidil 5% for hair growth.

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.

This research aims to determine the characteristics of ideal lecturers at the College of Education for Girls (from a student's perspective) and the relationship between these characteristics and student motivation to learn. This research included three hypotheses and was applied to students at the College of Education for Girls - Tikrit University. Researchers relied on an ideal lecturer characteristics scale (from the student's perspective) and a learning motivation scale, both of which were developed electronically, using a correlational descriptive approach. The sample consisted of 190 students, and the sample was selected using a quasi-random method. Several statistical methods are used to process the results obtained by researchers. After obtaining and discussing the results, several conclusions were obtained which can be summarized as follows: Positive lecturer personality traits increase student-teacher interaction and make a significant contribution to the success of the educational process. Apart from that, students' motivation in studying the subjects they study is influenced by the personal qualities of their lecturers. The study resulted in a series of recommendations: (i) updating ongoing professional development courses for all lecturers to provide them with the psychological and educational foundation necessary to ensure that their interactions with students are based not only on academic merit and grades, but also on an understanding of personality student. (ii) diagnose students with high and low academic achievement motivation. Based on this diagnosis, lecturers must be able to adjust their teaching methods and interactions with students.

Jati Village has a unique potential in processing organic waste into Liquid Organic Fertilizer (POC). The waste processing is an effort to preserve the environment and also provide added economic value to the local community. However, in making sales, the community in Jati Village has not implemented the right marketing strategy. Digital marketing offers various tools and platforms that can be used to promote POC. Digital marketing strategies that can be applied include the use of social media such as Instagram, Facebook, Tiktok and Youtube to promote POC through interesting and educational visual content, as well as direct interaction with consumers. By implementing digital marketing strategies, Jati Village can increase the visibility of their POC products, expand their customer base, and increase revenue. This can support the SDGs program, especially point 8, namely Equitable Village Economic Growth. Utilizing technology for marketing can help POC sales sell evenly.

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.

TikTok Affiliate is a sales method by promoting a brand's product and then receiving a commission on the sales generated. The purpose of this research is to find out how to market fashion products using TikTok Affiliate. The findings of this study are expected to provide an insight into marketing strategies using TikTok Affiliate. The results of this survey are likely to have practical implications that will help marketing practitioners develop effective strategies to address the challenges in digital marketing, with the ultimate goal of increasing purchases of fashion products.

This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.

Innovation communication is a way of conveying the discovery of new ideas to society so that social change occurs. A new innovation that is a solution to Jasa Raharja services which is caused by the high number of accidents in Pekanbaru City. In-person support services take a lot of time and take a long time, online updates make it easier for users of these support services. This research aims to analyze the communication innovation of raharja services in implementing online compensation services for accident victims in Pekanbaru city. This research uses qualitative research methods, with data collection techniques using interviews and analyzing the media used in the innovation diffusion process. As for determining research subjects, a purposive technique was used with five informants, then the data analysis technique used Miles and Huberman data analysis techniques which included data collection, data reduction, data presentation and conclusion drawing. This research uses Rogers and Shoemaker's theory of diffusion of innovation. This theory examines messages in the form of new ideas or thoughts, which cause social change.From the research results, this innovation communication has 4 stages, namely. In this research it can be concluded based on the results of the analysis using Roger's theory which has 4 points, This innovation distribution explains that the involvement of communicators provides information in the form of socialization in the form of a content that states information about how to claim or submit compensation from Jasa Raharja. A communicator does not only work alone, this communicator is the Head of Public Relations, Jasa Raharja, who works together with the compensation service staff to collaborate with the community to make it easier and more affordable. With new innovations, since 2009, compensation services for accident victims have gone from conventional forms to online services. This communication channel uses social media, namely in the form of Instagram and Tik Tok, then uses print media, television media and radio media. By implementing the Innovation Division, it has made progress, but of course there are still new innovations, of course this is influenced by factors that hinder the establishment of this innovation, one of which is awareness. The awareness of users or local people who use vehicles in traffic, whether land, sea or air, of course they do not have awareness.

This study analyses the use of assertive illocutionary acts in TikTok news produced by Liputan 6 SCTV and explores the news construction strategies within this short video format. In the current digital era, social media platforms such as TikTok play an increasingly important role in information dissemination, particularly among younger and more dynamic audiences. Assertive illocutionary acts, which function to convey information with firmness and confidence, are effectively used in TikTok news to ensure that the messages communicated are clear and unambiguous. This research employs a qualitative approach, using data collection techniques including observation and content analysis, as well as interviews with relevant journalists. The findings reveal that Liputan 6 SCTV utilises engaging visual elements and concise narratives to deliver news effectively within the constraints of short video formats. While this strategy enhances audience engagement, it also presents challenges related to the limited space for in-depth explanation. Comparisons with previous studies indicate that although the approach on TikTok aligns with modern communication trends, there are significant differences in news delivery techniques compared to other platforms such as YouTube or Instagram. This research contributes to illocutionary theory and social media studies by providing insights into the adaptation of language and news format within the dynamic context of social media. Recommendations for future research include exploring the use of illocutionary acts on other platforms and applying mixed-methods approaches to gain a more comprehensive understanding.

TikTok Shop is one of the most popular social commerce for Indonesian people to make product purchase transactions. Advertising on TikTok Shop social commerce is inseparable from Electronic Word of Mouth (e-WOM). In today's era, e-WOM is considered as one of the important aspects that influences online shopping activities. This study aims to determine the effect of e-WOM on consumers in purchasing products on TikTok Shop social commerce. The type of research used is qualitative with a descriptive method in order to obtain an explanation of the phenomenon of e-WOM. The data collection technique was carried out by interviewing respondents who were the samples in this study. The sample in this study used a purposive sampling technique. There are three indicators that are used to assess e-WOM, namely intensity, consumer opinion, and content. The results of these three indicators show that e-WOM has been implemented well as a consideration for consumers in deciding to purchase products on TikTok Shop. This is expected to be a reference for sellers on TikTok Shop to always create marketing strategies by utilizing e-WOM.