Publication Search

68,705 articles from 589 journals · 1,699 citations tracked

Showing 541-560 of 2,885

Analytics

Elisa Kurnia Maulida; Furi Indriyani; Rohani Lestari Napitupulu

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Turnover intention is a critical issue that companies must address, particularly in service sectors such as cleaning services, which often experience high employee turnover rates. This study is motivated by the observation that low wages and high workloads are the main factors contributing to turnover intention among workers. The primary objective of this research is to analyze the effect of wages and workload on the turnover intention of daily workers at PT Serasi Manunggal Sejahtera ICE BSD. The study employed a quantitative approach using survey methods for data collection, which included observation, questionnaires, and documentation. The population of this study consisted of 105 workers, from which a sample of 84 respondents was selected using the Yamane formula. The sampling technique applied was Simple Random Sampling to ensure unbiased representation. Data analysis was carried out using SPSS version 30, which involved data quality tests, classical assumption tests, hypothesis testing, and the determination coefficient test. The findings of this research indicate that wages have a negative and significant effect on turnover intention, implying that higher wages tend to reduce employees’ desire to leave their jobs. Conversely, workload has a positive and significant effect on turnover intention, indicating that greater workload increases employees’ likelihood of resigning. These results highlight the importance for company management to review wage policies and manage workloads effectively. By addressing these factors, companies can reduce turnover intention, maintain employee stability, and improve organizational performance.

Dadan Ramdani

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Muslim-friendly tourism (halal tourism) has become a global trend in line with the increasing number of Muslim tourists, both domestic and international. Ir. H. Djuanda Grand Forest Park (Tahura Djuanda), located in Bandung, is a popular natural and educational tourism destination frequently visited by Muslim travelers, yet it has not obtained official certification as a halal tourism destination. This condition raises a question of how far the available Muslim-friendly services can influence Muslim tourists’ perceptions. This study aims to analyze the effect of Muslim-friendly tourism services on the perceptions of Muslim tourists visiting Tahura Djuanda. The research employed a quantitative descriptive and inferential method with a population of 258,975 domestic tourists who visited during January–June 2025. The sample size was determined using Slovin’s formula, resulting in 100 respondents, with 59 valid responses collected through an online questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 27, including validity, reliability, and normality tests, as well as Spearman’s Rho correlation test. The findings reveal a significant relationship between Muslim-friendly tourism services (accommodation, halal restaurants, worship facilities, halal-supporting amenities, and tour guides’ understanding) and Muslim tourists’ perceptions, which cover aspects of self, perception targets, and environmental situations. Therefore, the better the Muslim-friendly services provided, the more positive the tourists’ perceptions of Tahura Djuanda. These findings highlight the importance of implementing Muslim-friendly tourism as a strategy to improve visitor satisfaction and strengthen the competitiveness of tourism destinations.

Michelle Putri Baswara; Putu Ayu Pramitha Purwanti

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

Reworked clothing refers to the process of taking existing garments or textiles and transforming them into new clothing. Wearing reworked clothing is one of the best ways to reduce fashion waste while creating unique and environmentally friendly apparel. Generation Z is a digital generation that tends to express themselves through the clothing they wear. This study explains the simultaneous and partial effects of the variables willingness to pay, income, product quality, and conceptual understanding of the SDGs on the purchase probability for reworked clothing. The research was conducted on 100 respondents in South Jakarta who followed the Instagram account @make.them.jealous by distributing an online Google Form questionnaire, with data analysis performed using SPSS software. The purpose of this study was to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that willingness to pay, income, product quality, and conceptual understanding of the SDGs simultaneously had a significant effect on the purchase probability for reworked clothing. However, willingness to pay and income did not have a partial effect on purchase probability for reworked clothing, while product quality and conceptual understanding of the SDGs had a significant partial effect on the purchase probability for reworked clothing.

Mardlyah, Nur Mirsanda Putri; Baidlowi, Imam; Poernomo, Agoes Hadi

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of job satisfaction and organizational commitment on employee productivity at the Semarak Dana Mojokerto Savings and Loan Cooperative.  The problem of low discipline and performance of marketing staff is an important background, given the limited empirical studies on human resource factors in micro cooperatives in Indonesia.  This study uses a quantitative approach with a total sampling technique on 35 respondents.  The instrument, in the form of a questionnaire, consisted of 28 statement items measured on a 1–5 Likert scale, with validity and reliability tests showing good results (Cronbach's Alpha > 0.70). Multiple linear regression analysis was used with the help of SPSS 26. The results of the study show that job satisfaction has a significant positive effect on productivity (β = 0.723, p < 0.05), as does organizational commitment (β = 0.555, p < 0.05). Simultaneously, these two variables contribute to an increase in employee productivity with a coefficient of determination of 77.8%.  These findings support the theories of Locke (1976) and Meyer & Allen (1991) and are in line with previous studies, although the context of micro cooperatives provides unique characteristics. The practical implications of this study encourage cooperatives to strengthen their reward systems, provide training, and improve work SOPs, particularly in marketing services. The limitations of this study lie in the small sample size and cross-sectional design. Future research is recommended to use a larger sample, a longitudinal approach, and include moderator variables such as work motivation or organizational culture.

Morius Bu’ulolo; Riki Riki

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of Service Quality, Price Perception, and Facilities on Customer Satisfaction at Barbershop Alsasumo Batam. The method used in this study is quantitative, with primary and secondary data collected through questionnaires. A sample of 243 respondents was determined using Slovin's formula and simple random sampling technique. Data analysis was performed using SPSS 27 software. Based on regression analysis, the following regression equation was obtained: Y = 0.172 + 0.401X1 + 0.367X2 + 0.284X3 + e. The results of the study indicate that Service Quality (X1), Price Perception (X2), and Facilities (X3) have a positive and significant impact on Customer Satisfaction (Y). The t-values for each variable are 8.504 for Service Quality, 8.725 for Price Perception, and 6.939 for Facilities, with a t-table value of 1.969. Simultaneously, all three independent variables significantly influence Customer Satisfaction with an F-value of 136.457, which is higher than the F-table value of 2.65. The coefficient of determination (R²) of 0.631 indicates that 63.1% of the variation in Customer Satisfaction is explained by these three variables, while the remaining 36.9% is influenced by other factors not covered in this study. These findings emphasize that Service Quality, Price Perception, and Facilities significantly affect Customer Satisfaction at Barbershop Alsasumo Batam.

Rahman, Arif; Aprianti, Kartin; Rahmatia, Rahmatia

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to analyze the effect of communication and work environment on employee morale at the Maritime Affairs and Fisheries Service of Bima Regency. A quantitative approach was employed using a Likert-scale questionnaire distributed to 80 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with SPSS for Windows. The results reveal that communication (β = 0.551; t = 18.459; p < 0.05) and work environment (β = 0.401; t = 16.786; p < 0.05) have a significant partial effect on employee morale. Simultaneously, these two variables contribute 94.4% to the increase in employee morale (R² = 0.944; F = 43.288; p < 0.05). These findings indicate that effective communication and a supportive work environment can enhance motivation and productivity among public sector employees. The practical implication of this study suggests that organizational management needs to improve the quality of internal communication and create a conducive work environment to optimize organizational performance.

Khoirun Nasir Ma'ruf; Nersiwad; Yuliasnita Verlandes

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Organizational culture plays a very important role in determining the level of educational productivity, especially in Islamic educational institutions which have distinctive characteristics in fostering students. This study aims to determine the effect of organizational culture consisting of the SAKTI values (Salafi, Active, Creative, Taqwa, and Innovative) on educational productivity at MI Ma’arif NU Hidayatul Mubtadiin Padangasri Mojokerto. The SAKTI values are believed to create a conducive, harmonious, and motivating work environment, so that educators can work optimally in supporting the achievement of educational goals. This research employs a quantitative approach with a descriptive method. Data were collected through the distribution of questionnaires to all 32 teaching and educational staff as research respondents. Data analysis was carried out using simple linear regression with the help of the SPSS application to determine the extent of the influence of organizational culture on educational productivity. The results of the study show that the SAKTI organizational culture has a significant influence on educational productivity. This is indicated by the value of the coefficient of determination (R²) of 0.650, which means that 65% of the variation in educational productivity can be explained by organizational culture. Meanwhile, the significance value of 0.000 (p < 0.05) and the t-count of 10.211, which is greater than the t-table of 2.042, indicate that the null hypothesis (H₀) is rejected and the alternative hypothesis (Hₐ) is accepted. These findings confirm that the higher the implementation of organizational culture with SAKTI values in madrasah, the higher the level of educational productivity achieved. Therefore, Islamic educational institutions need to continuously instill, internalize, and strengthen organizational culture based on SAKTI values in order to improve the quality of educators and encourage the creation of more effective, efficient, and competitive education.

Maspuroh Maspuroh; Koen Hendrawan

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of Leadership Style, Workload, and Work Environment on Turnover Intention in employees of the Quality Department of PT. Pharos Indonesia. Turnover Intention is understood as the tendency of employees to leave the organization, which can have an impact on the company's operational effectiveness and stability. This study uses a quantitative approach with multiple linear regression method to test the relationship between variables. The sampling technique was carried out by non-probability sampling with a saturated sampling method, involving the entire population of 30 respondents. The research instrument was in the form of a Likert scale questionnaire, and the data obtained was processed using Microsoft Excel 2016 and SPSS version 26. The results of the analysis show that Workload has a positive and significant effect on Turnover Intention. These findings indicate that increased workload can drive employee intent to leave the company. In contrast, Leadership Style and Work Environment did not show a significant influence on Turnover Intention. The implications of these results emphasize the importance of effectively managing workloads as an employee retention strategy. This research makes a practical contribution to human resource management, especially in the pharmaceutical industry sector, to design more adaptive and sustainable work policies. In addition, the results of this study can be a reference for follow-up studies that want to explore other variables that have the potential to influence Turnover Intention in the context of modern organizations.

Mutia Fatmasari; Said Said; Yuphi Handoko Suparmoko

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the effect of Return on Assets (ROA), Earnings per Share (EPS), Debt to Equity Ratio (DER), and Total Asset Turnover (TAT) on Stock Prices. The population of this study consists of companies in the Transportation and Logistics sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2020-2024. Secondary data is used in this research, and purposive sampling techniques are employed, resulting in a sample of 22 companies within the Transportation and Logistics sub-sector from a population of 37 companies listed on the IDX during the same period. The research employs multiple linear regression analysis, with data processed using the Statistical Program for Social Science (SPSS) version 22. The results of the study reveal that ROA, EPS, and TAT significantly affect stock prices, while the DER does not have a significant effect on stock prices. The findings provide insight into the importance of financial indicators such as ROA, EPS, and TAT in determining the stock prices of companies within the Transportation and Logistics sub-sector. This study contributes to the literature on the relationship between financial performance metrics and stock prices, offering useful insights for investors and decision-makers in the financial market. Further research may explore other factors influencing stock prices and the role of corporate governance in shaping financial outcomes.

Anjani, Nike Putri; Baidlowi, Imam; Kasnowo, Kasnowo

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Most agencies recognize the importance of work discipline as a foundation for shaping obedient and responsible employees. At KSP Semarak Dana Mojokerto, the implementation of work discipline, workload distribution, and motivation has been carried out to improve performance. However, issues such as low discipline, workload imbalance, and uneven motivation still persist, affecting employee performance. This study aims to examine the influence of work discipline and workload on employee performance, with work motivation as an intervening variable. The research was conducted through questionnaire distribution to employees. The population consisted of all active employees of KSP Semarak Dana Mojokerto. A total of 35 respondents were selected using non-probability sampling with the census or total sampling method. Data analysis was performed using path analysis with the SPSS 25 program. The results indicate that work discipline has a positive and significant effect on employee performance, while workload does not significantly affect performance. Work discipline also has a positive and significant effect on motivation, and workload has a positive and significant effect on motivation. However, motivation is not able to significantly mediate the relationship between work discipline or workload and employee performance at KSP Semarak Dana Mojokerto.

Raudatul Jannah; Deden Kurniawan

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study was conducted with the aim of analyzing the influence of work discipline, workload, and work environment on employee performance, with a focus on Indomaret employees located in the West Jakarta area. The number of samples used in this study was 110 respondents who were directly selected from the employee population, with the data collection technique through the distribution of questionnaires using a Likert scale. The collected data were then analyzed using the multiple linear regression method with the help of SPSS software version 30. The results of the study indicate that partially, the variables of work discipline, workload, and work environment are proven to have an influence on employee performance, where each factor makes a different contribution in supporting or hindering work productivity. Meanwhile, simultaneously, the three independent variables are proven to have a significant influence on the dependent variable, namely employee performance. This finding confirms that the combination of good work discipline factors, balanced workload management, and a conducive work environment is very important in creating sustainable performance improvements. Thus, this study is expected to provide practical contributions as input for Indomaret management in the West Jakarta area in designing more effective human resource management strategies, both through policies to improve discipline, proportional workload management, and the creation of a work environment that is more supportive of employee comfort and motivation.

Herlina Ayu Ningsih; Koen Hendrawan

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

This study aims to determine the effect of work discipline, work motivation, and job satisfaction on the performance of teachers at SMK Kartika X-2 South Jakarta. The research method used is descriptive quantitative, with data analysis using multiple linear regression. The sampling technique employed is non-probability sampling, specifically saturated sampling, with 45 teacher respondents. Data was collected through questionnaires using a Likert scale and processed using Microsoft Excel software and SPSS version 22. This study focuses on three main variables: work discipline, work motivation, and job satisfaction, which are believed to affect teacher performance. The results of the study indicate that the work discipline variable has a significant effect on teacher performance, meaning that the better the work discipline of teachers, the higher the performance they produce. However, work motivation and job satisfaction were found not to have a significant effect on teacher performance at SMK Kartika X-2 South Jakarta. This finding suggests that work discipline is more dominant in influencing teacher performance compared to work motivation and job satisfaction. The results of this study are expected to provide managerial implications for the school in designing policies to improve teachers' work discipline, which in turn will contribute to the overall improvement of performance within the educational environment of SMK Kartika X-2 South Jakarta.

Alfa Nurdiana; Heru Sutapa; Indah Yuni Astuti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted with the primary objective of examining and determining the effect of occupational safety, occupational health, and the Occupational Health and Safety Management System (OHSMS) on employee performance at UD. Berkah Mandiri, located in Kediri Regency. The background of this study is based on the importance of implementing OHS in the workplace as an effort to minimize the risk of accidents, improve employee well-being, and support overall company productivity. In today’s increasingly competitive industrial world, attention to occupational safety and health is a key factor that not only protects workers but also enhances organizational efficiency and effectiveness. The research method employed was a quantitative approach with an associative research design. The population consisted of 56 employees, all of whom were taken as respondents through a saturated sampling technique. Data were collected using a questionnaire instrument constructed based on indicators of occupational safety, occupational health, OHSMS, and employee performance. The data were then analyzed using SPSS version 25.0 through validity and reliability tests, multiple regression analysis, and hypothesis testing both partially and simultaneously. The results of the analysis revealed that occupational safety has a significant effect on employee performance, indicating that the better the implementation of safety standards, the higher the performance achieved. Similarly, occupational health was found to have a positive and significant effect on employee performance, suggesting that healthy working conditions contribute to higher motivation and work effectiveness. Furthermore, the OHSMS also significantly influenced employee performance, reflecting that proper policies, procedures, and supervision in OHS management create a safe and productive work environment. Collectively, the three variables—occupational safety, occupational health, and OHSMS—were proven to have a significant simultaneous effect on employee performance at UD. Berkah Mandiri. Thus, this study emphasizes that occupational safety, occupational health, and OHSMS are crucial factors that must receive serious attention in order to improve employee performance and support sustainable business continuity.

Amelia Marta Ningsih; Said Said; Idris Idris

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the influence of liquidity, leverage, profitability, and company size on the share prices of companies that are members of the Investor33 index on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. This study uses a quantitative approach with purposive sampling techniques, so that 17 companies out of a total of 46 companies that meet the criteria are obtained. The data used is secondary data in the form of annual financial statements obtained from the IDX's official website. The analysis method used was multiple linear regression with the help of the Statistical Program for Social Science (SPSS) software version 25. The results of the analysis show that the leverage and profitability variables have a significant effect on the stock price, which indicates that the company's capital structure and ability to generate profits are important factors in the investor's assessment. In contrast, the liquidity variables and company size do not show a significant influence on the stock price, which means that the company's ability to meet short-term obligations and operational scale are not the main determinants in the formation of the stock price on the index. These findings provide implications for investors and company management to pay more attention to profitability and leverage aspects in financial strategies and investment decision-making. This research can also be a reference for further studies related to the analysis of financial ratios and capital market dynamics in Indonesia.

Ivan Adi Putra Ardhana; Taufik Akbar; Karari Budi Prasasti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.

Haikal Eko Fahrianto Rahawarin; Irwan Irwan; Denny Jolanda

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Heart failure is a major cause of morbidity and mortality worldwide. Based on data from the World Health Organization (WHO), one of the most non-communicable diseases in the world is cardiovascular disease, whose spectrum is heart failure. To diagnose heart failure, a clinical history, physical examination and investigations are required. This study aims to determine the characteristics of heart failure patients at the heart polyclinic of RSUD Dr. M. Haulussy Ambon City March 2022. This research is a descriptive study. The number of samples in the study was determined using a categorical descriptive formula and the samples were taken using a simple consecutiv sampling technique. The data obtained were analyzed using the Statistical Package for the Social Science (SPSS). The results showed that from 74 samples of heart failure patients, 37 people aged >60 years (50%), 42 men (56.8%), 55 people had a history of coronary heart disease (74.3%). , as many as 21 people had a history of hypertension grade 1 (35.1%), as many as 7 people had a history of diabetes mellitus (9.5%), as many as 27 people took diuretic drugs (36.5%), as many as 34 people had a history of smoking (45.9%), as many as 31 people had a history of hospitalization (41.9%), as many as 26 people had a history of arrhythmias (35.1%), as many as 8 people had a history of valve abnormalities (10.8%).

Tarisa Agista; Widi Winarso; Kardinah Indrianna Meutia

Manajemen Kreatif Jurnal (MAKREJU) 2025 Pusat Riset dan Inovasi Nasional

This study was conducted to determine the effect of online customer reviews and brand image on consumer purchasing decisions of Somethinc products. This study is a quantitative research using a non-probability sampling method with an accidental sampling/incidental sampling technique. In this study, primary data in the form of questionnaires through Google Forms was used. The number of samples used in this study was 96 respondents who were people domiciled in Bekasi City. The analysis technique used in this study uses multiple linear regression analysis with the help of SPSS 26 software. Based on the results of the data processing carried out, the results of this study showed that the Online Customer Review variable has a positive and significant effect on Purchasing Decisions, the Brand Image variable has a positive and significant effect on Purchasing Decisions. The Online Customer Review and Brand Image variables simultaneously have a significant influence on the Purchasing Decision variable.        

Heryanto, Heru; Apriadi, Deri

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This study aims to determine the effect of work environment and work discipline on employee performance. The type of research used is quantitative research. The study was conducted at the Official Honda Tridjaya Motor Subang Motorcycle Dealer. The number of respondents was 35 people. This study distributed questionnaires to employees. Data processing and analysis techniques used SPSS version 25. The results of the study stated that the Work Environment and Work Discipline had a significant effect individually and a significant effect together on the Performance of Employees at the Official Honda Tridjaya Motor Subang Motorcycle Dealer.A comfortable work environment and a high level of discipline will improve employee performance.

Dedek Kurniawan; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

The general purpose of this study is to analyze the influence of Brand Trust on the decision to stay at The Axana Hotel Padang. The type of research used in this study is a quantitative approach and causal associations. Guests who have stayed at Axana Hotel Padang participated in the study. The sample consisted of 204 guests who followed a nonvoluntary review strategy. The data collection strategy uses Likert scale surveys that attempt to explore speculation. Data for this study were processed using SPSS 26.00. The results of this study prove that Brand Trust is in the appropriate category (80%). In addition, the decision to stay on the category is enough ie. (75%). Brand Trust had a significant effect on overnight decisions with an R-squared value of 0.397 and a significance of 0.000 < 0.05. This means that there are 0.603 that are influenced by other factors.

Annasya Al Sadhilla; Berta Berlianda; Rayhan Gunaningrat; R.Taufiq Nur Muftiyanto

Manajemen Kreatif Jurnal (MAKREJU) 2025 Pusat Riset dan Inovasi Nasional

The increasingly rapid economic development has given rise to intense competition in the business world, a type of culinary business that offers food products that use goat meat as the main ingredient. This research was carried out with the aim of finding out how much influence product quality and price have on purchasing decisions. Researchers use quantitative research, survey research methods, descriptive analysis. The results of testing the validity of variable data using SPSS are as follows. The Sig0 value of the KMO and Bartlet's numbers is 224,576 with a significance value of 0.000. N100 based on the output it is known that the significance value of Asymp. Product quality and price simultaneously influence purchasing decisions for Sate Kambing Muda Mba Ita in Sukoharjo.