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The culinary business is one of the rapidly growing sectors with potential for continuous expansion. This study aims to analyze the purchasing decisions of soft cookies products through a marketing mix survey at Kaje Nibbles Jakarta. Data collection for this research utilized a questionnaire in the form of a Google Form containing 19 statements that have passed validity and reliability tests. The marketing mix instrument consists of four indicators: Product, with sub-indicators including product quality, product design, and packaging. Price, with sub-indicators such as price appropriateness to product quality, price appropriateness to benefits, price competitiveness, and affordability. Place, with sub-indicators including accessibility, visibility, traffic, and parking. Promotion, with sub-indicators including advertising, sales promotion, and public relations. The questionnaire was distributed to Kaje Nibbles consumers through online channels. The research data will be presented descriptively through statistical analysis. Based on the findings, the researcher will explain the situation and conditions according to the data obtained. The results indicate that on average, the highest scoring culinary interest indicator is in the promotion category, specifically public relations, while the lowest scoring indicator is in the product category, specifically product design.    

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodetabek areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 114 respondents. The analytical tool used in this study is Structural Equation Model (SEM). The findings in this study show that social media marketing activity, brand awareness, brand image, brand loyalty have a significant effect on willingness to pay premium price. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.      

The Marketing Mix is ​​known as 4P and has components, namely product, price, place and promotion. Mirabella Batik Shop, Jambi City is a business that operates in the field of selling genuine Jambi batik and batik from outside Jambi or from Java. Various types of batik materials such as handloom, silk, semi-silk, sanwos, cotton, semi-written. And types of motifs such as Angso duo, Kapal Sangat, Durian Pecah, Tampuk Manggis and Kopi. This Mirabella batik shop is very good with good quality products. The problem faced by the Mirabella Batik Shop in Jambi City is that sales have decreased in sales volume, the marketing strategy looks good but it is difficult to attract consumers. Mirabella Batik Shop, apart from using social media to promote its products, the batik shop also uses a Word of Mouth (WOM) system, which can be called word-of-mouth promotion. This research aims to determine the application of marketing mix analysis in attracting consumer buying interest in Mirabella Batik, Jambi City. The location of this research is located on Jalan Sultan Agung No. 21 Rt 16/02 Kel. Pure District. Telanalpura Simpang Pulai, Jambi City. This research is a qualitative descriptive research, because it aims to describe the conditions and phenomena in the field at the Mirabella Batik Shop, Jambi City and uses data collection techniques in this research, namely interviews, observation and documentation. The data source in the research is primary data from interviews with shop owners, shop employees and consumers. And secondary data from books and journals. The research results show that there are 4 marketing mixes carried out by the Mirabella Batik Shop in Jambi City, namely Product, Price, Place and Promotion. The influence on the Marketing Mix at the Mirabella Batik Shop, Jambi City, the product quality is very good, but attracting consumers is very difficult due to competitiveness in other shops.    

Unemployment and inflation are two main issues that affect economic and social stability in Gorontalo Regency. This study aims to analyze the factors that influence unemployment and inflation rates in the region. Qualitative research methods were used by conducting in-depth interviews with various stakeholders, including workers, entrepreneurs and district governments. The results of the analysis show that factors such as lack of workforce skills, lack of available jobs, rising production costs, and fluctuations in commodity prices contribute to high levels of unemployment and inflation. Evaluation of the limitations of previous studies reveals that the lack of in-depth analysis of the factors underlying these two issues is one of the main weaknesses. Based on the research results, it is recommended that local governments adopt a holistic and integrated approach in overcoming these two problems, by strengthening cross-sector collaboration and implementing effective policies in controlling inflation and increasing employment opportunities. Further research needs to be conducted to evaluate the impact of implementing the proposed policies over a longer period.

. Rapid technological innovation is impacting various aspects of life, including the transportation sector. One example is the shift from conventional motorcycles using fossil fuels to electric motorcycles, which are more environmentally friendly and efficient. In Indonesia, particularly in Depok, there is a growing trend in the use of electric motorcycles, supported by government policies and public awareness of environmental issues. This study aims to analyze the influence of price and product quality on consumer purchasing intentions for electric motorcycles in Depok. The approach used is a quantitative method, with primary and secondary data collected through observation, questionnaires, interviews, literature reviews, and documentation. Data were analyzed using SPSS, including data quality tests, classical assumptions, t-tests, F-tests. The results show that price partially has a positive and significant effect on consumer purchase intention (t-value 4.469 > t-table 1.9991 and sig. value 0.00 < 0.05). Product quality also partially has a positive and significant effect on consumer purchase intention for electric motorcycles in Depok (t-value 2.918 > t-table 1.9991 and sig. value 0.000 < 0.05). The implication of these findings is that affordable pricing and good product quality can increase consumer interest in electric motorcycles in Depok.

This research is a survey of skincare purchases. The purpose of this research is to find out how influential quality and price are on purchases. This research was analyzed using quantitative descriptive methods. Data from the Indonesian Beauty Industry Association shows that demand for skincare products continues to increase every year. Skintific's popularity continues to increase due to its focus on product quality. Prices and promotional activities also play an important role in helping consumers make better purchasing decisions. Skintific, as an international skin care brand, offers quality products without harmful ingredients that can cause irritation. With continuous innovation and use of natural ingredients, Skintific has succeeded in becoming a favorite skincare brand in Indonesia in a short time.

Coffee is a plantation crop that has long been planted and cultivated in Lombok. Senaru Village, Bayan District, North Lombok Regency is the largest robusta coffee producing area in Lombok with 225 hectares of coffee land. One of the coffee processing places in Senaru Village is the producer of Ayah Senaru Fermented Coffee which still uses the dry sun method with a tool called a widik. This drying method has many disadvantages because it takes a long time, is very dependent on the weather and is unhygienic. The process of drying coffee is the main factor that can determine the quality of coffee, which is why there is a need for technology as a coffee drying medium that is capable of producing quality coffee. Handling after harvest can be improved by applying modern coffee drying technology, namely greenhouses. The aim of this activity is to increase partner profits through an IoT integrated coffee drying greenhouse (GEEOTI) which is able to streamline coffee drying time and produce hygienic coffee skin waste. The method applied is the creation of GEEOTI, socialization of its use and analysis of the impact on increasing partner profits. The results of the research are that greenhouses can have a positive effect in speeding up, flattening the drying process and improving the quality of coffee compared to conventional methods. The waste from the coffee skins produced also becomes more hygienic coffee waste so it can be used as cascara tea. This activity can certainly increase partner profits by up to 100%. The partner's income, which was initially only IDR 5,100,000, was able to become IDR 13,950,000 per month because with the use of GEEOTI there was an increase in the price of coffee and the addition of a by-product in the form of cascara tea from coffee skin waste.  

Mruwak is one of the villages in Madiun Regency where the majority of residents work as farmers. The food commodity most widely grown in the village is rice, while the rest are corn, sweet potatoes and peanuts. With the existence of a supply chain system, it is hoped that it can help farmers determine rice marketing routes effectively and efficiently. The aim of this research is to determine the supply chain system for rice produced by farmers in Mruwak Village. This research is qualitative in nature and the sample was selected purposively and using snowball sampling. The research results show the rice process, starting from land processing, rice planting, to maintenance and harvest. The farmers in the village have experience in growing rice, on average they have been growing rice for more than 10 years so they understand how to grow rice properly, including selecting superior seeds. The supply chain distribution channel used is a simple distribution channel model (1 to 3 level distribution channel model). Determination of selling prices based on agreements between farmers and buyers through demand and supply mechanisms (market mechanisms).  

The aim of this research is to analyze the marketing strategies used at the Asofa Batik Shop to increase batik sales. Researchers use a descriptive qualitative approach, which describes phenomena or situations in depth and detail using qualitative data such as text, images, audio and video. The results of this research are that, the marketing strategy he used after being allocated to branches or sorum (Asofa Written Batik Shop), apparently the Asofa batik shop owner had collaborated with DT Peduli Cirebon (digital marketing training), after which the Asofa batik owner finally developed business through digital marketing platforms such as Facebook, Shoppe, Lazada, Tokopedia, which can be purchased offline or online. One of the challenges in implementing a marketing strategy is facing intense competition from other batik producers at local and national levels. Mr. H. Bachroni is committed to prioritizing Indonesian cultural heritage, one of which is batik by providing friendly service and offering affordable batik product prices. So that buyers can make Asofa Cirebon batik an attractive place to shop.    

The importance of calculating production costs to determine selling prices, especially for MSMEs today. In the current era of MSME bussiness environment, there are increasingly more competitors In marketing. For this reason, there is a need for method the cost of product orders. Determining this price effectively requires a good understanding of the cost order. In this research, the research method uses qualitative. The aim of the research is to find out the calculation of brownies production costs using the cost price method ordered by MSMEs iffa cookies in order to determine the selling price. The entity is still using the simple method, not yet using The order method. The results show that there is a difference regarding the production costs of MSME Iffa Cookies are IDR 260,975 and the production costs resulting from the researcher’s analysis of IDR 300,975. This also shows that using the cost order method is correct in determining the price for selling products.  

This community service aims to develop superior agribusiness products based on local wisdom in Batuputih Laok Village, Batuputih Subdistrict, Sumenep Regency. The implementation method includes five main stages: needs identification and analysis, program and action plan development, training and counseling, program implementation, and monitoring, evaluation, and follow-up. The results show a significant increase in agricultural productivity and quality due to the integration of modern agricultural technology with local knowledge. Corn productivity increased by 30%, and the quality of tobacco produced improved, leading to higher selling prices. Support from the government, research institutions, the private sector, and active community participation were key factors in the program's success. In conclusion, this program successfully improved farmers' welfare and strengthened the village's agribusiness capacity sustainably.

E-commerce is growing rapidly, including Shopee. Many consumers flock to shop online through Shopee. Because besides being practical it also saves time and energy. This study aims to examine the effect of price, product quality, and promotion on purchasing decisions for the Shopee Marketplace for users in the city of Jogja Primary data was collected through distributing questionnaires to 100 respondents. The sampling technique used was purposive sampling. The data collection technique used a questionnaire, the data analysis technique used was validity and reliability. The data was analyzed using the classical assumption test technique, multiple linear regression analysis, F test, t test, and the coefficient of determination Based on the test results obtained the results of a significant influence with a positive direction from the product quality price variable, and promotion on the purchasing decision variable. Keywords: Price, Product Quality, Promotion, Jogja City Users

Margosari Village, Limbangan District, Regency has abundant natural potential, including sugar palm trees which are used to make palm sugar. Palm sugar producers are monitored by the local Village Government in the Margosari Village Palm Sugar Center. This quality and original production of palm sugar is not matched by an adequate selling price. This service activity which is packaged in the form of training is intended to provide education and training on processing palm sap and with a touch of product innovation so that it can increase the selling price of palm sugar. Training on cooking palm sap with the addition of red ginger juice, turmeric, ginger, galangal, lemongrass and producing a finished product in the form of spiced ginger flavored palm sugar in one drink portion size. The training participants are partners of the Service Team who are SMEs palm sugar producers.  The training method uses the participatory learning and action (PLA) method. Participants are actively involved in training activities. The training consists of stages of pre-training evaluation activities, presentation of material, explanation of the tools and materials needed, demonstration of making products, discussion of training production results and post-training evaluation. The training activity ran smoothly from start to finish. It is hoped that the results of the training will continue so that partners will be interested in continuing production and making it a commercial business that is more profitable than producing palm sugar traditionally. After the training activities, the service team is still providing assistance so that the results of the partners' independent production are better. Assistance continues with consultations from partners regarding the net weight of the product and determining the selling price, and how to market the finished product to a wide audience. This positive partner response will be interesting to continue providing services to the community with other themes that are in line with the service roadmap in managing SMEs, such as assistance with attractive product packaging, business legal aspects, and digital-based marketing.

The development rapidly growing of the Indonesian food and beverage industry increases the risk of business competition. To develop and overcome the food and beverage industry, Laoban Surabaya must have the advantage of being a kopitiam shop. The aim of this research is to cover all components that can influence customer satisfaction. Qualitative research uses interviews to collect data. The data analysis method used was data reduction and drawing conclusions, with eight respondents being owners and visitors to Laoban Surabaya. The research results show that product quality, price and service are three components that influence customer satisfaction. In terms of product quality, providing high quality food and drinks with unique flavors that can be enjoyed by everyone. In terms of price, affordable price offers start from IDR 10,000 to IDR 50,000. In terms of service quality, ensuring customer comfort, friendly and alert service, and fast service.  

This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.

Global warming occurs due to changes in weather patterns, rising sea levels, and also very extreme weather phenomena. These human rights are in the form of rights to life and health, where climate change can directly threaten the rights to life and health of humans. An increase in global temperatures can also cause the frequency and intensity of heat waves to increase, which can cause deaths and heat-related illnesses. In addition, changes in rainfall patterns can cause extreme flooding and drought, resulting in physical damage, disease, and loss of life. Water-borne and vector-borne diseases, such as malaria and dengue, are also expected to increase with climate change. Not only that right but there is also the right to food, where if there is a change in the climate, this can affect global food security. Changing weather patterns, such as increased frequency and intensity of droughts, floods, and storms, can damage agricultural land and reduce crop yields. This threatens the right to food, especially for communities that depend on subsistence agriculture. Additionally, rising temperatures and changing rainfall patterns can affect crop productivity and livestock health, impacting food supply and food prices.    

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

Herbalife is a company engaged in health goods that offers a variety of health products that can meet nutritional needs to support the health of the body. Herbalife products have ingredients that can increase energy intake for the body, build muscle mass, to maintain stamina and body health. In some cases, consumers tend to compare Herbalife products with other similar nutritional products. Consumers do an alternative evaluation stage because consumers will see the price aspect of this product with the price of middle-to-upper class products. This study aims to determine the influence of product innovation and product diversity on purchasing decisions at Herbalife Malang Nutrition Club House. This study uses quantitative research involving variables of Product Innovation, Product Diversity and Purchasing Decisions.This research data was collected by distributing questionnaires to 116 respondents who were members of Club Baruna. This study used purposive sampling techniques with primary and secondary data. Data analysis in this study used descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis and processed using IBM SPSS Statistic 25 for Windows. The results of data analysis conducted through hypothesis testing showed positive results where the variables of product innovation and product diversity had a positive and significant influence on purchasing decisions at the Herbalife Malang Nutrition Club House.

Changes in society and technological developments that occur in the current era of globalization have resulted in the emergence of new products from various companies. This has an impact on companies competing with each other to get consumers who are the targets of each company to market their products. It is not easy for companies to get consumers because they often face problems, especially related to efforts to market their products to the market. Seeing what is described above, marketing is one of the activities carried out by a company to maintain its survival, develop and gain profits and can strengthen its position in facing competing companies. This research aims to find out whether the factors price, image, model, quality, service and spare parts can significantly influence consumers to be loyal to Honda brand motorbikes partially or together, and between these factors. What factors have the most significant influence on consumers. This research was carried out by providing a simple service by giving questionnaires to 100 respondents who were considered to represent this research    

This research was conducted in the form of an internship process to observe how the use of integrated communication strategies (IMC) and marketing mix carried out by PT Bank Riau Kepri. The data collection method is carried out through a process in the form of an interview process used to analyze the data needed through the results of the interview. Then the observation process is carried out by directly observing the author accompanied by reference sources in the form of journals, books and articles as supporting media in the success of the observation process. The results that have been shown in this study are how the application of advertising and promotion, public relations, direct and digital marketing in PT Bank Riau Kepri for observation of IMC. As well as how the application of the 4P strategy namely product, price, place and promotion (Marketing Mix) implemented by PT. Bank Riau Kepri.