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Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

Penelitian ini bertujuan untuk melakukan upaya efisiensi pada proses pengemasan produk bandeng vacuum spesial di PT Bandeng Juwana menggunakan metode six sigma menggunakan indikator nilai sigma dan DPMO (defect per million opportunity). Penelitian ini menggunakan Ishikawa diagram, FMEA (failure mode & effect analysis), & AHP (analytical hierarchy process). Terdapat 7 jenis defect yang teridentifikasi yaitu defect loss vacuum, patah anatomi, kelunakan, size, daging rontok, dan over fat. Berdasarkan prinsip pareto defect loss vacuum dan patah anatomi dipilih untuk dilakukan improvement dengan jumlah defect 88,04% dari total defect. Berdasarkan hasil penilaian FMEA, RPN terbesar yaitu tidak ada standar jarak sealer RPN 42 dan SOP pengerjaan ikan lengket pada kertas alas RPN 90. Alternatif solusi yang dipilih menggunakan metode AHP yaitu membuat SOP pengerjaan ikan lengket pada kertas alas. Jika alternatif solusi diterapkan maka terdapat peningkatan nilai sigma dari 3,7 menjadi 3,82, dan penurunan nilai DPMO dari 13.588,96 menjadi 10.066,81.

Small and Medium Enterprises (MSMEs) in Klampok City, in running their business, handle problems related to almost all assets, both raw materials, finance, advertising, work, innovation and also the views of the management. The data checking procedure used is a separate inspection method because the information obtained is subjective, namely by distributing opinion polls using a real scale. The factor that creates this problem is largely due to the low level of training and education in business that business entertainment executives have. Most financial experts feel that they have sufficient business knowledge and skills, so they are not too eager to add their business information, especially if they need to pay cash to get this information. The problem of capital is a well-known one that almost all types of businesses face. The problems of MSMEs in Klampok District inspired researchers to develop solutions starting from NIB, product branding with improved packaging and logos or brands, business analysis with business plans, online bookkeeping system assistance, and product digitization with a more modern online marketing system. way to increase sales.

The problems faced by MSMEs are usually caused by the lack of breadth of product marketing reach. MSMEs in Karangan Village, Bareng District, also have problems in terms of product marketing. It is based on less attractive marketing. MSME players also lack creativity in marketing development. The purpose of this activity is to increase the knowledge of MSME actors about the importance of digital media for marketing and also build product identity. The methods used in this community service activity are survey and observation, interview, discussion, and application. The results obtained from this community service activity are marketing assistance activities by utilizing digital media and assistance in making attractive logo and product packaging designs, providing knowledge to MSME actors about digital media that can be used in product marketing, and can improve brand identity.

The problem encountered by the Kenongo Sari Farmer Group in Purwosari Village, Sukorejo District, Kendal Regenc is the marketing aspect where coffee products for hotels, restaurants, and coffee shops were disrupted due to the effects of the Covid 19 Post Pandemic, where there was a decrease in turnover due to the closure of the coffee industry from upstream to downstream. In addition, the coffee produced by farmer groups located at the base of Prau Mount with a height of 1000 to 1400 MASL  is less well known among Indonesian coffee connoisseurs, because the name Kenjur Coffee lacks promotion. Therefore this community service activity is carried out to promote and elevate the potential of Kenjur Cofee through the preparation of a digital marketing strategy. The method used is business assistance in creating social media, product branding, and conducting training for members. From the results of this 6-month assistance, it was obtained that there was a change in the mindset of business owners in implementing digital technology, having digital skills, and having media for promotion and marketing: Instagram social media, Google My Business, new logo, and new packaging. In the future, it is hoped that community service partners can increase turnover and have a wider range of product marketing  

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

PKM activities were held in Ngaduman Hamlet, Kel. Title, Kec. Getasan, Semarang Regency. This activity involves several stakeholders. The implementation of training activities in tourism package packaging in Ngaduman Hamlet is carried out in four stages, namely; Socialization and preparation stage, implementation stage, and evaluation stage. In the first stage, internal coordination was carried out by the activity implementing team as well as external coordination involving activity partners. The implementation stage was a coordination process through FGDs in Ngaduman Hamlet which were present and several community communities and also the relevant government, Field Practice Stage through direct field observation, Last stage in the form of activity evaluation, namely technical evaluation and evaluation through direct discussions with several parties to reach conclusions.  

PT. Petrosida is a manufacturing company engaged in pesticide production. The production system in this company is Make To Order (MTO) where the company will produce products after an order or order from consumers. In its production PT. Petrosida has problems with the main tools used for packaging, one of which is a 1-liter induction semi-automatic filling machine in the herbicide unit, where treatment is carried out after damage to a component. Critical components in filling machines experience an average of 20 times damage in 2022-2023 and the machine maintenance process is still not optimal with an average downtime of 5 hours / month. Therefore, the purpose of research is to be able to carry out preventive maintenance using the modularity design method in the hope that there will be no more breakdowns that hamper the production process so as to reduce machine maintenance costs and to find out the minimum total machine maintenance cost planning using the life cycle cost (LCC) method. By implementing preventive maintenance with modularity design, the total maintenance cost of Rp. 9,747,782 is lower than the company's total maintenance cost of Rp. 23,023,176 with an efficiency rate of 42.3%. And obtained the lowest total life cycle cost of Rp. 340,459,348, - with an optimal life on the machine of 3 years & the number of mechanics one person.

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.

This activity aims to find out how the food business development strategy is in setting product prices in the D&A geprek chicken business. The implementation method used is how to determine the time and duration of the activity and the place where the activity will be carried out. Determine the location where to market the product and provide the necessary tools and materials. Carry out the process of production, packaging, and how to market the product. Set the price and product quality in order to compete with other competitors in the city of hammer. The results of this activity show that D&A's Geprek Chicken can compete with other Geprek sellers in Palu City, due to the lower price setting strategy compared to other sellers. And during this activity, D&A's geprek chicken was able to sell geprek chicken according to the turnover target, even more than the turnover target.

The purpose of this community service activity is to provide information and knowledge related to the importance of brands to the community in Tambu Village, Balaesang District, Donggala Regency as a form of learning for home-based businesses. The MBKM student activity method used is in the form of education or providing information on brand functions. The use of the mark on shredded fish product packaging to provide a mark on the product, as a means of promotion, shows the quality of the product and the origin of the product. Providing learning about the function of the brand given by the MBKM Faculty of Economics students to the people of Tambu Village as an effort to provide education on the importance of using a brand. In addition, using a brand serves to provide an identity for goods or services and functions to ensure quality and combination for consumers.

Bamboo waste is a type of waste or waste generated by development projects that still has the potential to be utilized, one of which is as a raw material in the manufacture of handicraft products. The use of bamboo waste as a raw material in the manufacture of handicrafts is still not optimal. The potential of bamboo waste as a raw material for making handicrafts is still wide open. The method used in this journal is first, an initial survey by identifying the potential for bamboo waste in the Kepanjenkidul Village. Second, collecting data through observation and interviews. Third, data analysis using quantitative and qualitative methods. Fourth, product development which aims to develop handicraft products from product waste. Fifth, evaluation of results to evaluate the success of implementing bamboo waste utilization. The MBKM 25 Thematic Community Service Group provides assistance and development of MSMEs in the form of implementing community service activities. The activity is to assist and assist in carrying out the production process to the packaging process.

Temprina Media Grafika is a manufacturing company with printing and packaging services. The products are produced from PT. Temprina Media Grafika are packaging paper for various industrial products. However, the production of PT. Temprina Media Grafika still has a few problems that impact the product flaw. The purpose of this study is to identify the quality of Choco Wafer Roll packaging and offer improvements to improving the Choco Wafer Roll packaged products in PT. Temprina Media Grafika. The study was used are Statistical Quality Control (SQC) and Failure Mode and Effect Analysis (FMEA). Based on the results of research on Statistical Quality Control (SQC), the most dominant defects were color not appropriate (27,2%), after that shiny color not right (23,4%), uneven colors (21,9%), Spots appear on the pack (15,3%), and packaging design cut (12,3%). Based on the results of research on Failure Mode and Effect Analysis (FMEA), it is known that the problem causing disability with the highest RPN value of 168 is the machine factor with the cause of dirty UV polymer containers. Recommendations for improvements that can be made are Eliminating uv polymer containers after uv laminate processes.

Supply Chain Management has realized one of the main components into a competitive strategy to develop the productivity and profitability capabilities of a company. Supply Chain is a very important field for companies because besides aiming to meet consumer needs. The research method used in analyzing is a qualitative approach method. Activities involved in the Supply Chain of PT. Unilever Indonesia is a supplier, packaging, manufacturing, warehouse, distribution, retailer. PT. Unilever Indonesia decided to implement an enterprise resource planning (ERP) system and implement a fully operational SAP system to facilitate the company in the process of business integration to support the company's growth targets in the following years.

The Al-amin Science And Industrial Park area is projected to become a center for field laboratories and workshops that accommodate all study programs at UNPAB. In addition, the Al-amin Science And Industrial Park area is also planned to be the location of Ecoedutourism (Ecoedutourism) based on agriculture and processing of agricultural products. Eco-education is expected to attract visitors to enjoy the location of the Al-amin Science And Industrial Park Area with attractions based on field activities from study programs at UNPAB such as horticultural gardens, nurseries, animal husbandry, waste management for the use of renewable energy to processing packaging of garden and livestock products. The construction of the Al-amin Science And Industrial Park Area Mosque is expected to become a center of Islamic activities consisting of worship activities, mu'amalah and da'wah education, as well as Islamic information centers, not only for the Al-amin Science And Industrial Park area but also for the surrounding community and visitors to the area.

Gulon Asri Waste Bank is a place used to collect waste that has been sorted first. The selected waste is then collected and made crafts. Garbage Bank with good potential to be able to increase people's income. Making packaging at the Gulon Asri Waste Bank is a form of support for the creativity of the community that makes interesting works from waste. This program aims to help the Gulon Asri Waste Bank by utilizing leftover fabrics to be developed as packaging so as to increase the commercial value of the product. The public can create economical value packaging with attractive packaging. Then, the waste bank community can also increase environmental and community awareness by empowering existing resources, increasing motivation, and community creativity. The community can also develop creativity in making sustainable and environmentally friendly packaging so that the products created by the waste bank have attractive packaging by utilizing cloth waste as well and have high selling power.

Batik Tiga Negeri is one of the historic batiks on the north coast of the island of Java which was made to be traded from the start. Packaging for Batik Tiga Negeri is needed in addition to protecting the product, as well as for communication media in spreading about one of the nation's wealth that can be proud of. Packaging can have a useful multi-function. There are many packaging options, ranging from plastik to paper and cloth, all of which can display product labels. Through this service activity, it is hoped that the millennial generation, namely Regina Pacis Solo High School students will understand: 1) How far can the main motifs of Batik Tiga Negeri developed according to the style of young people? 2) How student’s creativity in making packaging for Batik Tiga Negeri products is not only attractive, useful, but also can be an effective communication medium. In other words, from the work produced, it will further clarify the role of packaging for Batik Tiga Negeri handicraft products other than as a wrapper. The method used is community service in the form of training. Beginning with providing material to young people as the nation's next generation, about the archipelago's wastra, especially batik. Training on making designs on packaging to wrap Tiga Negeri batik products, in order to produce a unique packaging with the main motif idea of   Batik Tiga Negeri. The purpose of this activity is to make students aware of the importance of maintaining the ancestral heritage which is the wealth of this nation.

Traditional medicine / herbal medicine is a product consumed by many people, so the security aspect must be maintained. In order for herbal products to be safely consumed, herbal medicine producers must understand and apply sanitation and hygiene in their production processes and packaging methods. The community service activities aim to improve the knowledge and skills of herbal medicine craftsmen about sanitation and herbal hygiene production and how to pack using continuous sealer machines. This activity was held at PJ SUTI SEHATI, having its address at Pengkol RT 02 RW 1 Nguter Sukoharjo and PJ Bintang Mas having the address at Tenongan RT 2 RW 1 Gupit Nguter Sukoharjo. The form of the activity is providing counseling (lectures and question and answer), training and mentoring. The target of the activity is the leader / owner and employees of herbal medicine craftsmen. The steps of the activity include, preparation, implementation and evaluation. The participants received an explanation of sanitation and hygiene and how to pack using continuous sealer machines. Evaluation has been carried out after service activities which result in packaging using a continuous sealer machine 3-4 times faster and more hygienic.

Nutmeg is one of the most popular export commodities in the world. Starting from seeds, mace, and nutmeg oil, they are targeted in the pharmaceutical, perfume and cosmetic industries as well as the food and beverage industry. However, it is still rare for nutmeg skin to be used and processed into a product of economic value. In society, a lot of nutmeg meat is thrown away and becomes waste. The IKM empowerment program at the Nutmeg IKM center aims to develop the knowledge and skills of nutmeg business actors in the South Aceh IKM Center to process nutmeg waste into value-added food products. This program promotes the manufacture of dodol made from nutmeg or called Dodol Pala. The program implementation method is divided into three stages: (1) Preparation, designing activities and coordinating with the South Aceh Nutmeg IKM Sentra UPTD; (2) Implementation of guidance, namely developing the knowledge of business actors about processed products made from nutmeg and (3) Training and mentoring, training activities with direct practice of making nutmeg dodol. Assistance is focused on making product packaging and marketing. This training involved various parties, including members of the Teuku Umar University Higher Education, South Aceh Nutmeg IKM Sentra UPTD, nutmeg business actors (IKM), and students. The achievement of this activity, the participants succeeded in developing knowledge about the benefits of nutmeg assessed from their participation during the three days following the activity. In addition, the participants also succeeded in making good quality nutmeg dodol. This activity is expected to be a motivation for nutmeg business actors in South Aceh district to implement their knowledge after this activity.

Tujuan dari penelitian ini adalah untuk menganalisis mengenai Marketing Mix (9P) dari CV Rapoviaka Simple di Kota Palu. CV Rapoviaka Simple merupakan salah satu UMKM yang memproduksi cokelat premium, produk cokelatnya telah banyak diminati oleh konsumen. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus dan wawancara. Hal ini bertujuan untuk mengetahui lebih tepat dari bauran pemasaran yang dilakukan oleh pemilik produk cokelat CV Rapoviaka Simple. Peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi dari UMKM terkait di lokasi penelitian. Hasil riset menunjukkan bahwa nilai jual produk cokelat CV Rapoviaka Simple ini terletak pada unsur promosi sedangkan promosi pada produk ini masih kurang. Tetapi, produk ini memiliki nilai ataupun indeks kepuasan yang baik dari segi product, price, place, process, people, payment, packaging dan physical evident.