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One effort to improve poetry writing skills in grade 4 students is to choose the rightmethod. In learning Indonesian, there is a lack of students' skills in writing poetry, low learning outcomes in poetry writing skills using inappropriate methods. The method used in this study is the image media method, which is a method for conveying material with a fun activity. This study aims to improve the poetry writing skills of grade 4 students at SDN 2 Cimanggu. This type of research is classroom action research consisting of two cycles which include planning, implementing, observing, reflecting. The research subjects were 20 grade 4 students at SDN 2 Cimanggu. Sources of data come from teachers and students. Data collection techniques using observation, written tests and documentation. The data collection instruments used were lesson plans, teacher observation sheets, student observation sheets and poetry writing assessment rubik. There is an increase in student learning outcomes after using media images. The results of the pre-action research showed that the average value of writing poetry was 58.25 with 20% student completeness, then cycle I learning activities with an average of 69 with 60% student completeness. Furthermore, in cycle II, students' learning abilities increased by an average of 76.25 with 85% student mastery. Thus image media can improve writing poetry for grade 4 students at SDN 2 Cimanggu.

This study aims to determine the meaning of visual communication da'wah messages contained in uploads of the Instagram account @qomikin in terms of Charles Sanders Peirce's semiotic analysis in which there are 3 illustrative images of each of the main messages of da'wah namely faith, sharia, and morality so that the total images studied totaling 9 illustrative images. The type and research approach used is a qualitative method with a semiotic analysis approach. The data analysis technique used is Charles Sanders' semiotic analysis. The systematics of analyzing illustrative images includes the selection of illustrative images and then used as signs, then the signs found are then used as objects, and finally the objects that have been found in the illustrative images are interpreted and conclusions are drawn about the meaning of the da'wah messages. Aqidah includes the problem of monotheism which doubts Allah SWT as the provider of sustenance for His servants, thinks too much about worldly problems so that they forget to remember death, and finally, humans are sinners and Allah SWT's forgiveness is so wide for His servants who want to repent. Then the sharia-themed da'wah messages include riya issues or showing off good deeds to others through social media, always being tabayyun towards all news or information received, and finally, gentleness is a measure of the quality of a human being. Then lastly, the moral-themed da'wah message includes the problem of a person whose prayers want to be answered immediately but his obligations to God are not carried out optimally, humans as creatures who like to complain but are in a hurry and are even reluctant to pray, and lastly, the luck of humans who do tahajud and the virtues or benefits derived from the midnight prayer. The illustration images and subheadlines used by the Instagram account @qomikin are interrelated and very relevant to the da'wah message conveyed by the da'wah account owner.

The decision to visit tourists is an integrative process that combines information to evaluate two or more alternative options and choose one of them. The aim of the study was to find out how the dimensions of the destination image, which consists of cognitive image of the destination, unique image of the destination, and image of the destination, have an impact on the decision to visit Boon Pring Malang ecotourism. This research uses a quantitative approach with a causal or causal approach. The number of respondents as many as 80 visitors. The results showed that (1) partially the cognitive destination image variable has a positive and significant influence on the decision to visit Boon Pring Malang ecotourism, the supporting factors are tourist images on social media that look attractive (2) unique destination image has a partial effect on the decision to visit ecotourism boon pring Malang, the supporting factors are having various types of bamboo and springs (3) affective destination image has a partial effect on the decision to visit Boon Pring Malang ecotourism, the supporting factors are the influence of the attitude of visitors after visiting feeling happy (4) together (simultaneously) cognitive, unique, affective destination image has a positive and significant impact on decisions about visiting Boon Pring Malang ecotourism.

Bendogerit Village is one of the villages in the Sananwetan sub-district, Blitar City. In its development, UMKM experience problems in introducing these businesses to the wider community. The 30 KKN-Thematic group students in this case took the initiative to provide assistance to one UMKM that had just been established, namely the UMKM Sari Buah Maja. Branding assistance in the form of making logo and packaging designs to build a brand image, creating social media as a forum for these UMKM actors to market their products, creating content to attract consumer interest, and providing counseling regarding the importance of building a brand image for the products or services to be offered . Marketing activity assistance activities for UMKMs are very effective in increasing UMKM business capabilities. Assistance in building product branding makes the UMKM development process easier and UMKMs more confident in doing so.

The results of observations, efforts to improve the quality of education, SDIP Haji Muhammad Subandi need tools or media to convey lessons as a substitute for teaching aids, describe an incident, and provide examples. Computers and projectors are only used to display text using Microsoft Word and Power Point application software. Animation, sound and video are never used. Multimedia has many variations in appearance so that learning activities become more interesting, effective and efficient. The development of multimedia technology, one of which is the website, provides many tools for making various media such as images, converters, sound, animation, and video, which can be used to facilitate the creation of multimedia-based learning media. Canva on its website mentions its mission so that people can design and publish anywhere and anytime. This training was held for teachers at SDIP Haji Muhammad Subandi so that teachers have additional knowledge and alternative options for teaching students using Canva's easy-to-use and complete tools..

Public Relations in enhancing the positive image of PT. Perusahaan Listrik Negara (PLN) Sumbawa. This study contributes to the understanding of the importance of Cyber PR in building a positive corporate image and provides recommendations for PT. PLN Sumbawa to further enhance Cyber PR practices. The research methodology used in this study is qualitative, with interviews as the data collection tool. The study reveals that PT. PLN Sumbawa understands the importance of Cyber PR in maintaining and improving the company's image. The company utilizes various types of Cyber PR media, including online media, online mass media, and social media. The services provided in Cyber PR media include wire service. Furthermore, PT. PLN Sumbawa is actively engaged in various Cyber PR activities such as advertising, lobbying, press activities, promotions, and publicity. The company utilizes online media and social media to convey information, provide services, and carry out campaigns to strengthen the positive image. Evaluation of Cyber PR activities is conducted by measuring the effectiveness of content based on the number of likes, shares, and responses from the public. In the formation of the company's positive image, PT. PLN Sumbawa successfully fulfills the cognitive, attitudinal, perceptual, and motivational.

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution.  This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model.  This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information.  The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.    

Audio visual learning is a learning that refers to an image and sound, so the two components will be processed together to be presented in a presentation, show, and also the required program of events. This study aims to conduct a literature review related to audio-visual learning media in elementary schools. The research method used in this study is the SLR (Systematic Literature Review) method. Data collection is done by documenting all articles that have similar research on the intended topic. The articles used in this study were 10 national journal articles obtained from the Google Scholar database using the Harzing's Publish or Perish application. Based on this research, it was found that this audio-visual-based learning media is highly recommended for use by teachers in the learning process. This audio-visual-based learning media is feasible and very good for use in the learning process for elementary school children.

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.

This study aims to analyze the effectiveness of using Instagram social media in branding a new brand by Malam Minggu Group. Through the approach of marketing communication, creative branding, social media, and digital content marketing, Malam Minggu Group utilizes Instagram as a platform to market their new brand. In this study, a literature review was conducted on these concepts and an analysis was performed on the marketing strategies, branding outcomes through Instagram content, and the effectiveness of using social media in branding a new brand. The results of the study indicate that the use of Instagram social media by Malam Minggu Group effectively builds a strong brand image, increases brand awareness, and expands their brand reach. This study provides insights and recommendations to further enhance the effectiveness of using Instagram social media in branding a new brand.

In the era of globalization, cultural exchange is easier to do. One of the cultures that are popular with young people in Indonesia is Japanese animation. Animation is an image that is made to look real with artificial intelligence technology. At this time many people are interested in animated content that is displayed in real-time via social media, but there are still many who have not been able to present it optimally regarding the expressions and movements of the characters. So the researchers used the face tracking method in the Live2D application to produce animated characters that can interact directly with the exact expressions of the actors behind the camera. Tests using Vtube Studio Unity proved that the animations created succeeded in displaying the actors' expressions and movements in real-time. The final result of the animation created is distributed via social media YouTube and TikTok. Keywords: Animation, Live2D, Character, Face Tracking

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.

Artikel ilmiah ini bertujuan untuk membangun hipotesis penelitian tentang pengaruh antar variabel yang akan digunakan pada penelitian lebih lanjut dalam bidang ilmu manajemen pemasaran. Tujuan dari artikel ini adalah untuk mengevaluasi literatur tentang pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan dan loyalitas pelanggan. Metode penelusuran lembaga pustaka, seperti Google Scholar, Mendeley, dan media online akademik lainnya, digunakan dalam proses penulisan artikel Literature Review ini. Hasil penelitian menunjukkan bahwa kepuasan pelanggan dapat dipengaruhi oleh kualitas produk, pelayanan, dan citra merek. Selain itu, kualitas produk, pelayanan, dan citra merek juga dapat mempengaruhi kesetiaan atau loyalitas pelanggan terhadap produk atau jasa tersebut.

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.

The development of information and communication technology has significantly affected social change. One social media platform that is very popular among teenagers is Instagram. This study aims to analyze social changes that occur in the context of Instagram use and their influence on the formation of adolescent self-identity. This research uses’a literature study research method where the data used comes from journals, articles, the internet, literature reviews containing the material studied. The results of this study show that Instagram has a significant influence in shaping adolescent self-identity. Teenagers have the opportunity to build and manage their self image through the photos and content they upload on this platform. Instagram use also affects social norms and beauty standards of teens. Teenagers are often influenced by images uploaded by peers, celebrities, or influencers who are considered ideal models. This can lead to social pressure for adolescents to conform to these standards, both in physical appearance and lifestyle. Because excessive use can affect the mental health and personal development of adolescent. Therefore, it is important for parents to provide guidelines and support teenagers in using social media wisely.

This study aims to determine the effect of hotel image and trust on guest loyalty at Grand Basko Hotel Padang. This research method uses quantitative descriptive research with a causal associative approach, data collected through surveys of guests who have stayed at Grand Basko Hotel Padang using 98 respondents from a population of 7,560 guests staying at Grand Basko Hotel Padang because the sample determination based on the type of non-probability sampling used is purposive sampling technique. Based on the results of data analysis using Smart PLS with the results of Cronbach's each variable 4.245, 9.506 and 4.446 shows that hotel image has a positive and significant effect on guest loyalty, as well as hotel image has a positive and significant effect on trust and trust also has a positive and significant effect on guest loyalty, on the mediating variable hotel image has a direct effect on customer loyalty and indirectly affects customer loyalty through trust as the mediating variable.

                    If the learning media used is not in accordance with the concepts and activities required, then learning activities and student achievement can decrease. Therefore, one solution is to use appropriate learning media. This study aims to: (1) improve the learning outcomes of social group material through the use of media images in fifth grade students at SDN Banyuajuh 5, and (2) assess the effectiveness of media images on student learning outcomes. The subjects of this study were fifth grade students at SDN Banyuajuh 5, Bangkalan Regency, with a total of 12 students consisting of 7 male students and 5 female students. This study uses a type of classroom action research with data collection techniques through interviews, observation, and test evaluation. The results showed that there was an increase in the percentage of successful learning outcomes in cycle I by 50% and increased to 87% in cycle II. From these results it can be concluded that the use of media images can improve learning outcomes of social group material effectively.

This program is one of the interesting programs on DAAI TV Medan. And it is not surprising that this program has received various awards from the North Sumatra KPID. So that researchers want to examine the production process of the Sumatra Frame program which has been trying to improve the corporate image of DAAI TV Medan. The purpose and benefits of this research are to find out the production process of the Citraloka program in building the image of DAAI TV Medan and I hope this research can be useful for readers. The research used is a descriptive qualitative approach. The theoretical description in this study uses mass communication, communication processes, agenda setting theory, and program production processes. The results of this study are the production process carried out by DAAI TV Medan in making news regularly from pre-production, production and post-production. The pre-production stage here begins with a projection meeting by gathering ideas according to the vision and mission, and related to inspirational values. Production activities, namely a reporter doing live coverage of the field. Then in post-production the process of editing and merging the coverage results into one news package. The Citraloka program has an inspiring value as a means of education for the community. Its consistency as a broadcasting media broadcasting useful news is quite good. DAAI TV Medan has carried out its social responsibility so that it has a good image in the community, and does not look at the ratings that have been achieved, but looks at how useful the broadcasts are.