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Companies need a marketing activity to distribute goods and connect producers to consumers, so that the products produced reach the community, one of which is through the right distribution channels. The research method used is a type of qualitative descriptive analysis research using data collection techniques through interviews, observation and documentation. The results of this study indicate that the distribution mix at PT. DAKOTA Branch of Indragiri Hulu Agen Belilas is seen from the distribution channels used and the distribution channel procedure in distributing complementary food products for Mother's Milk (MPASI) in Indragiri Hulu Regency, Riau Province.

Trade liberalization or free trade is a condition in which a country engages in trade with other nations without any barriers. The process towards achieving free trade is referred to as trade liberalization. One of the goals of trade liberalization is to promote economic growth by capturing both static and dynamic benefits of trade through more efficient allocation of resources. This research aims to examine the impact of international trade liberalization on export-import growth in five ASEAN countries. The study employs a qualitative descriptive research approach using literature review methods, drawing information from previous research journals and utilizing data obtained from the World Bank. The research is conducted in five ASEAN countries: Indonesia, Malaysia, the Philippines, Singapore, and Thailand. The results of this research explain that trade liberalization and economic openness provide access to knowledge for developing countries and create a more competitive environment, forcing domestic producers to improve the quality of their products to remain competitive with foreign producers. Trade liberalization is associated with opening market access for a country's export products to the world. The increasing foreign investment leads to a rising flow of investment profits (income) to foreign countries

This study aims to determine the effect of risk perception, knowledge, and motivation on students' interest in investing in the capital market (a case study on undergraduate students at Bina Sarana Informatics University, Major Accounting). This research method uses a quantitative approach with technical multiple linear regression analysis processed using SPSS. The data collection technique is by distributing questionnaires to 100 students as respondents via the google form. The results of the study show that knowledge and motivation have a significant effect on investment interest, while risk perception has no effect on student investment interest in the capital market. Simultaneously risk perception, knowledge, and motivation have a positive and significant effect on students' interest in investing in the capital market.

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village,  Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.

Indonesia is known as a state of law that has regulated various protections of ideas in the form of innovation and creativity that have various economic values ​​through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that MSMEs are able to compete in the national and international realm. economy through many laws and regulations related to Intellectual Property Rights. This is very necessary because as we know Indonesia has enormous potential in the creative industry and abundant natural resources. The rapid development of the creative industry in Indonesia greatly contributes to the country's economic growth. Where it can be seen from year to year there are always updates and additions to the number of creative products both from young people and community groups engaged in entrepreneurship. The existence of UMKM and their policies have been implemented and used through several laws and regulations, in the context of developing the business climate, including Law No. improve the expertise and position and institutions of Micro, Small, and Medium Enterprises in the national economy. Various aspects and actions of the government covering many things in terms of production, marketing and branding are carried out so that UMKM are able to compete in the national and international realm.

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others

This study aims to determine the effect of Halal Awareness and Social Media Marketing on the intention to buy MIXUE. This type of research is quantitative causality using multiple regression analysis. The population of this study was the people of Bandar Lampung with a sample of 120 respondents who were taken using a purposive sampling technique. The results in this study indicate that the Halal Awareness variable has no effect on the intention to buy MIXUE. Social Media marketing variables affect the intention to buy MIXUE.

This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.

The Covid 19 pandemic has also had a negative impact on the company, such as a decrease in share prices and financial performance, ehich can affect the company's value. Not a few of the company's employees were fired because of it. But why did so many people invest during the covid 19 pandemic? In fact, there has been an increase in the number of investors on the indonesian stock exchange market. In this study, we will idntify the factors that influence the increase in the number of investors on the indonesian stock exchange market. With qualitve research methods, descriptive, exploratory. The results of this study are that there are several factors that influence people to invest during the covid 19 pandemic, many people invest in pandemic conditions by conducting fundamental and technical analysis, conducting stock portfolios, choosing bussiness sectors that are still needed in pandemic conditions, and seeking the latest information issuer.

The growth of businesses on a micro, small and medium scale is in line with technological advances that are also experiencing rapid development. The Internet is one of the technological advancements that can be used for online product marketing, either through social media or e-commerce. Digital marketing and branding are the right marketing and media strategies to reach a wider market. This digital marketing and branding assistance activity aims to educate and facilitate MSMEs in Musir Lor Village to reach their consumers globally. Using the ABCD method through an approach that focuses on assets owned by MSMEs, this devotion activity seeks the realization of a social life order so that people can become perpetrators and determine development efforts in their environment. This assistance activity uses an object, namely MSME "Kiara Snack " Ibu Marfi'ah, which produces a variety of cakes and traditional snacks. The result of this assistance activity is the creation of logo design, registration of NIB, updating packaging design, interactive content creation and digital marketing through social media and e-commerce.

With the rapid development of the era in the digital world, there are quite a lot of MSMEs, especially in Kalirungkut sub-district, which as a whole do not fully understand and know the rapid digital development so that the Group of 85 KKNT MBKM UPN "Veteran" East Java carried out the initiative by holding digital marketing socialization aimed at providing knowledge and being able to carry out digital development for MSMEs themselves. with this socialization, it can create MSMEs that are very modern and simple. Previously, MSMEs in Kalirungkut Village were dominated by MSMEs that were minimal about digital marketing, therefore MSMEs in Kalirungkut Village could with the holding of this socialization can make MSMEs reach a wider target market so as to achieve optimization of digital marketing.

Geographically, Nyama Yang Hamlet is located on Moa Island, Southwest Maluku Regency, which has very rich natural resource potential, with the potential for coconut plantations. The right skills training can help increase productivity and create jobs. Answering these problems, the main purpose of this community service activity is to provide education and knowledge to the public about the benefits and process of making VCO. This service activity uses a descriptive method whose implementation begins with a preliminary study, mentoring and guidance, processing and production training, marketing, promotion, and evaluation using pretest and posttest to assess program effectiveness. The results of the questionnaire showed that 20 Nyama hamlet residents who participated in the training activities did not know how to process VCO. 3 people or 15% of residents do not know the benefits of VCO. However, after the activity ended, the results of the questionnaire showed that 100% of the residents of Nyama Hamlet were skilled in processing VCO and understood the various benefits of VCO both in daily life and having a high selling value.

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.  

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

The research objective was to determine the direct effect of social media marketing and celebrity endorsers on purchase intention, then to determine the direct effect of social media marketing, celebrity endorsers, brand awareness on purchase intention and the final objective is to determine the indirect effect of social media marketing, celebrity endorsers on purchase intention through brand awareness. Data collection was carried out through a survey with a questionnaire. Distribution of questionnaires using the Google form via social media. The population in this study are all people who know Erigo products. Questionnaires collected as many as 160 respondents. The sampling technique is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the research analysis, namely social media marketing, celebrity endorsers have a positive effect on purchase intention. social media marketing, celebrity endorser, brand awareness has a positive effect on purchase intention. Social media marketing has a positive effect on purchase intention through brand awareness and celebrity endorsers have a positive effect on purchase intention through brand awareness. The results of the study are expected to provide input to everyone to find out about social media marketing and celebrity endorsers which can increase product brand awareness and raise the intention to buy Erigo products.

The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

Culinary business is an economic sector that continues to grow, especially in the food business made from Tahu Walik. This study aims to explore and analyze the development potential of Tahu Walik culinary businesses through an entrepreneurial approach. Data were collected through in-depth interviews with business owners and direct observation at the business location related to marketing and management strategies that have been implemented. The results showed that the entrepreneurial approach plays an important role in the development of the Tahu Walik culinary business. In addition, there is the potential and uniqueness of Tahu Walik as a culinary product as well as supporting factors and obstacles in the implementation of the Tahu Walik culinary business. By utilizing the potential and uniqueness of the product and overcoming existing obstacles, the Tahu Walik industry can continue to grow and contribute to the preservation of Indonesia's culinary culture and the country's economic growth.