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The database is a collection of data items related to each other and organized based on a certain system or structure. They are stored in computer hardware and software and are used to process data (updated, retrieved, processed by certain calculations and deleted) with a specific purpose. In a database company it is very useful, one of which is PT Arjuna Land City Group. For them the database is very useful for providing information to companies about consumers, marketing, availability of goods, prices, consumer payments, and many others. The purpose of this research is to provide information to readers on the role and use of databases in a company, one of which is PT Arjuna Land City Group, which is in charge of business in the developer sector. The results of this research are the results of my interview with one of the company's employees along with examples from the database they use.

Logo rebranding training and mentoring as an effort to increase business competitiveness for MSMEs in Gebang Putih sub-district. Gebang Putih village is one of the villages in the Sukolilo sub-district. Gebang Putih sub-district has quite a number of MSMEs, some of which are quite large, but not a few are still pioneering. we identified one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs logo. Some MSMEs in the Gebang Putih sub-district still have a logo design that tends to be simple and there are even a number of MSMEs in the Gebang Putih sub-district that do not yet have a logo. Branding is something that is in a product or service such as a name, sign, symbol, logo, or a combination of all that aims to identify a product or service. the purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to shape public perception of a product being sold. Based on the above problems, a logo rebranding training and mentoring program was implemented for MSMEs in the Gebang Putih sub-district. The training and assistance is intended so that MSMEs can recognize the importance of branding and make their own logo designs more attractive.

The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

The inclining situation of the Covid-19 pandemic has also pushed back the tourism economy, including hospitality. The purpose of this activity is to carry out community service activities with the general theme of capacity building at Kasuari Exotic Resort located in Bandongan Subdistrict, Magelang Regency, Central Java Province. The topics conveyed were about digital marketing and English for hotels. The target participants were management and staff at Kasuari Exotic Resort. This activity lasted for 3 (three) months starting from November 2022 to January 2023 in accordance with the agreement of both parties. This activity was carried out entirely in the Kasuari Exotic Resort Meeting Room. This activity involving a team of lecturers and students and the management and staff assigned from Kasuari Exotic Resort as participants. The materials given were Photography, Videography, English for Hospitality, Tourism Finance Management, E-Business, E-Commerce, Basic Web and SEO, and Digital Marketing

This study focuses on investigating the impact of the Covid-19 pandemic on the socio-economic conditions of traders in the Wage Market located in the Banyumas district of Indonesia, specifically in the city of Purwokerto. The Covid-19 outbreak in 2020 brought about significant social and economic challenges worldwide, including within local economies. Indonesia, like many other regions, experienced widespread social and economic transformations as a result. The objective of this research is to examine the specific changes in socio-economic conditions faced by traders at the Wage Market due to the Covid-19 pandemic. To achieve this, a qualitative research method will be employed, involving interviews with traders in the market. These interviews will be supplemented with data collection, including photographs taken during the interviews. The collected data will be carefully processed and analyzed, incorporating insights from reliable sources within the Pasar Wage. Through the findings obtained from the interviews, this study will shed light on the precise impact of Covid-19 on the socio-economic conditions of traders in the Pasar Wage. By exploring the experiences and perspectives of these traders, it aims to provide a deeper understanding of the challenges faced by local businesses in the wake of the pandemic.

The growing development of shopping centers in the city of Medan creates business opportunities, starting from creating innovations in business opportunities. Currently, there are many kinds of markets emerging to accommodate business people, both new and old. So that many design problems have arisen in the display booth, the selection of appropriate materials and construction systems so as to answer the need for displays that have many functions (multifunctional), namely as accommodation for clothing display needs that are easy to disassemble (knockdown). In addition, to market their products, this market activity is an alternative to promote their brand, so that it can be known by the wider community. The method used in this design starts from the empathize and define stages starting from data collection, direct observation and interviews, both to tenants and pop-up market organizers. After the data collection stage is complete, the existing data is then analyzed. Then proceed to the ideate stage, through the process of brainstorming ideas, solving a problem, and determining the values ​​of the design. After the ideate stage, proceed to the prototype stage, where the process of visualizing ideas to get the desired results to the manufacturing stage is realized in the form of a prototype with a scale of 1:1. After the prototype is finished, a test is carried out to get feedback from users and refined through the implementation stage to perfect the product. The result of this design is that products that have been designed are oriented to be transformed into various models from the same material, with functions that can accommodate the needs of clothing displays that are still fulfilled in each module. The application of the modular concept is applied with a knockdown system, using a stalbuis pipe consisting of 3 sizes, namely, 40 cm, 21.2 cm, and 20 cm. To connect the stalbuis pipe using uno joker connections, nuts and bolts connections, and inner connections. As a flat cross section using canvas tarpaulin which consists of 2 sizes, namely, 13 cm x 51 cm and 4 cm x 51 cm.

Tantangan kita di masa sekarang dan di masa mendatang adalah meningkatkan kemampuan daya saing masyarakat.  Masyarakat harus memiliki kemampuan yang kuat untuk berkarya dengan semangat mandiri, tekun, teliti dan produktif, mampu dan berani membuat keputusan, berani mengambil resiko, serta berjiwa kreatif dan inovatif. Sifat-sifat ini juga harus dimiliki oleh para nelayan, sehingga dapat melahirkan jiwa wirausaha unggul yang memiliki daya saing dan berkemampuan merebut, memanfaatkan serta menciptakan peluang usaha. Kemudian  mampu memasarkan dan menjual produk yang dihasilkan pada masyarakat secara luas, melalui pemanfaatan social media, sehingga tingkat perekonomian masyarakat nelayan bisa  terangkat lebih baik, dan lebih sejahtera.  Hal tersebut merupakan tujuan dari kegiatan pengabdian masyarakat UNIMAR AMNI periode ini.

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.

The percentage of people who are negatively affected financially by the Covid-19 pandemic in Indonesia is very large, so this has an impact on reducing fishermen's household income. Through the service of lecturers who are funded independently, fish preparations, namely fish balls and fish nuggets, will be practiced in an effort to increase the income of households and fishermen groups so that this is a solution and another alternative to increase income and fulfill the nutritional needs of families in Botutonuo Village, Kabila District Bone, Bone Bolango Regency. It is hoped that this can change people's habits to become more productive, namely developing the fish caught by fishermen into products with higher selling value.The aim of implementing this service is a) to increase the income of fishing families and groups and to meet the nutritional needs of fishing families. b). improve skills in processing meatballs and fish nuggets among housewives and young women. This goal can be realized through various solution actions including: (1) mentoring about food and nutrition in general, (2) Counseling about the nutritional composition and benefits of fish, (3) Counseling about various processed fish-based products (4) Training on processing fish into meatballs and fish nuggets and their marketing strategies in an effort to increase the income of the fishing community in Botutonuo Village, Kabila Bone District, Bone Bolango Regency.The method used to achieve this goal is to provide training and assistance to the community by transferring knowledge. This method is to provide knowledge on how to make meatballs and nuggets made from fish, accompanied by methods, techniques and marketing strategies. The target of this training is mothers and young women who are given assistance so that they can have life skills that can increase the income of families and fishing groups as well as provide knowledge about the nutrition found in fish.

Abstract: The rapid development of technology and digitalization currently has an impact on all aspects of life. Current technological developments affect world marketing which is shifting into the digitalization era. This creates a new and easy way for businesses to learn about consumer behavior, brands and services that match the wants and needs of today's customers. The aim of this program is to help MSMEs in the Kedung Baruk Village to maximize social media as a marketing tool. For this program the author uses a special assistance method in implementing the planned program. This assistance program specifically selects MSMEs in the Kedung Baruk Village.

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

This community service activity aims to overcome the problems of UMKM in Wonokerto village, Bandar sub-district. The main problems faced by UMKM players are packaging, lack of business permits, and digital marketing of products. This is the background for community service activities carried out by a team of accounting lecturers at the Institute of Technology and Science Nahdlatul Ulama Pekalongan. The theme of this service is the UMKM Empowerment Workshop in Wonokerto Village in the 5.0 Era Using Digital Marketing Strategies. The aim of this community service is to educate UMKM players about the concept of making attractive packaging, how to obtain business permits and how to market products digitally. The methods used in community service activities are field observation, preparing activity plans, creating activity materials, implementing activities as well as monitoring and evaluation. This service can open the minds of UMKM in Wonokerto village, Bandar sub-district, so that they can develop themselves through digital marketing training which can later improve economic prosperity in the future.

In today’s digital era, many schools face challenges in utilizing social media as an effective means for promotion and enhancing the image of the institution. Despite the enormous potential of social media, many educators and administrative staff are still lacking in skills in optimally managing this platform. Based on these problems, the purpose of this study was to improve the skills and understanding of participants regarding the use of social media as a strategic promotional tool for schools, as well as to encourage the adoption of more effective digital marketing practices. The method used in this study was a participatory approach through an interactive workshop. The workshop involved hands-on training sessions, group discussions, and social media content creation simulations, which were designed to provide practical experience and enhance participants’ understanding directly. Data were collected through observation, pre- and post-workshop questionnaires, and interviews with participants to measure changes in their skills and perceptions. The results showed a significant increase in participants’ technical skills in managing social media, as well as a positive change in their perspectives on the importance of social media as a promotional tool. Most participants reported that they felt more confident and ready to implement more structured and data-driven promotional strategies in their schools. These results indicate that the workshop successfully achieved its objectives and had a positive impact on participants’ ability to utilize social media effectively.

This study aims to investigate the effect of external funding and product innovation on entrepreneurial business growth. The research method used is a descriptive qualitative approach. This research was conducted over a two-month period spanning from May to June of 2023. The results showed that external funding plays a significant role in supporting entrepreneurial business growth. Funds obtained from external sources, such as venture investment or bank loans, enable entrepreneurial ventures to expand operations, increase production, and develop market share. In addition, product innovation also has a positive influence on the growth of entrepreneurial ventures. Companies that are able to produce innovative new products or services can attract new customers, increase customer loyalty, and increase revenue. The limitations of this study are the limited data available in the research period and the focus on entrepreneurial companies in one particular sector. The implication of this study is that it is important for entrepreneurs to consider external funding as a potential source of financing and also encourage product innovation as a strategy to achieve sustainable business growth.

Historical and cultural tourism directly provides fulfillment in the form that tourism is a place of recreation, learning and knowledge and becomes a symbol of the area. Of course, in every area that has its own tourist selling power, including historical and cultural tourism in Lingga Regency, it will attract tourists, both local and foreign tourists, to come. still limited facilities and infrastructure supporting tourists both public facilities and tourist facilities are still limited in terms of quantity and quality such as lodging, transportation and tourism information services, government coordination both with the government and the private sector. seen from the strengths, weaknesses, opportunities and threats faced by the Lingga District Tourism Office. This study used a qualitative descriptive method with 5 (five) research informants consisting of the Head of Tourism Promotion and Marketing, Lingga District Head, Tourism Awareness Group (Pokdarwis), and the public or visitors. In this study the techniques used are in the form of observation, interviews, and documentation. In this study using the theory of SWOT analysis. The results of the study show that: a) the strength of the Local Government of Lingga Regency is supported by historical and cultural tourism objects which are managed directly by the Lingga Regency Tourism Office. b) Weaknesses of the Lingga Regency Tourism Office can be seen from the not yet optimal supporting facilities and infrastructure, namely limited transportation, access to remote areas, and supporting facilities at tourist sites. c) Opportunities for the Tourism Office to collaborate with tour travel, and focus on development in several historical and cultural tourism sectors, namely the Mepar Tourism Village, the Damnah Palace Site, the tombs and the Sultan's Mosque. d) The threat from the Lingga Regency Tourism Office is the lack of interest of the local community to visit historical and cultural tourism destinations in Lingga Regency.

Many of the MSMEs are only focused on their sales and marketing strategies and then ignore their company's financial reports. Business financial reports are important for every business because they can provide an overview of the company's performance and the current state of the business. The problem of managing funds is a key factor that can lead to the success or even failure of MSMEs. ). Errors in cash management can make MSMEs suddenly no longer have cash for operational needs every day. In this assistance, the author introduces an application that can be applied via a smartphone called Financial Records. The purpose of this mentoring activity is to equip MSMEs with the knowledge and skills to make digital financial reports. In addition, it is hoped that in the long term it will change the behavior and culture of oral in business to become written. The method used is action research in which the author makes observations about which MSMEs need assistance regarding their financial management. In this activity get a positive response from both partners. Authors together with partners share information and practice preparing financial reports together. Through this activity, Cemal – cemil By Dian and Finza Cake & Cookies partners already have the Financial Records application and are proficient in managing it

Tofu is a food that is in great demand by the people of Indonesia because it tastes good and the price is relatively cheap. One of the businesses that is active and has a sizeable market potential on the island of Sumbawa, NTB is CV Maik Meres which is located in the Brang Biji village, Sumbawa sub-district. CV Maik Meres is an industry engaged in processing soybeans with 37 kg of large white tofu and 33 kg of small white tofu in one production as the main raw material for tofu products. The purpose of this study was to find out the effective optimization of the production process to be carried out by CV maik meres using the simplex linear programming method. Before using the simplex linear programming method, CV Maik Meres produced 20 prints for large white tofu and 10 prints for small white tofu. From the results of research using QM software for Windows V5, it resulted in an optimization of the production process for large tofu as much as 40,74 prints and did not produce small tofu to get a maximum profit of Rp. 361,166,7 in one production. So that the maximum profit of CV Maik Meres in one production is Rp. 188,440,7 and an increase of 19% from factual conditions.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

Artikel ini membahas penerapan Digital Marketing dan Environmental Graphic Design (EGD) di Desa Cupak dengan penekanan pada Studi Kasus KKN Universitas 17 Agustus 1945 Surabaya. Digital Marketing digunakan untuk meningkatkan visibilitas UMKM Desa Cupak melalui strategi seperti pemasaran media sosial, penggunaan market place, dan video pemasaran. Namun, untuk mencapai keberhasilan optimal, EGD juga diterapkan dalam desain kemasan produk, tanda-tanda jalan, dan papan informasi untuk membangun identitas dan memperkuat citra merek Desa Cupak. Studi kasus ini menunjukkan bahwa kombinasi strategi Digital Marketing dan desain visual yang menarik melalui EGD dapat meningkatkan daya tarik Desa Cupak sebagai destinasi wisata dan mendukung pertumbuhan ekonomi lokal. Integrasi Digital Marketing dan EGD penting untuk memperkuat bisnis UMKM dengan meningkatkan eksposur merek, membangun identitas yang kuat, dan menciptakan pengalaman menarik bagi pelanggan. Rekomendasi penelitian selanjutnya meliputi eksplorasi penerapan EGD di lingkungan UMKM dan evaluasi dampaknya terhadap keberhasilan bisnis.

This study aims to determine the effect of social media marketing variables (X1) and service quality (X2) on purchasing decisions (Y) at PT Mahakarya Paket Digital. This type of research is quantitative research. Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, a sample of 55 respondents at PT Mahakarya Paket Digital. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at PT Mahakarya Kemasan Digital. The results of the study obtained a linear regression equation for social media marketing variables that have a partially significant effect on purchasing decisions. Quality of Service has a significant effect on purchasing decisions partially. The results of the Social Media Marching F test and Service Quality have a simultaneous and significant effect on Purchasing Decisions at PT Mahakarya Paket Digital.