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Paguyuban Batik Tulis Langensari (PBTLS) is a community of batik artisans in the area around Embung Langensari, Yogyakarta. Determining the target of enthusiast of handmade batik from PBTLS crafters requires a strategy so that batik results can be right on target. The strategy that will be carried out requires an agreement that becomes a joint agreement in the community, given the current fashion trends that are developing very fast. Along with the development of the main trends in life, namely go green that returns to nature, fashion trends are also following. Today's global fashion trends are shifting from fast fashion to slow fashion. The target of the PBTLS is to determine the meeting point between products that have been produced as supply and market needs/demand. The method used in determining PBTLS targets is carried out through 4 stages. The first stage identifies the range of products that have been produced by PBTLS. The second stage determines the target users of PBTLS products. The third stage determines the direction of product development. Then the fourth step determines the uniqueness of PBTLS products. In carrying out these four steps, a crafter's poll was conducted through a "mentimeter application" conducted on 17 PBTLS artisans and focus group discussions (FGD). Through the application of the "mentimeter" the results of the PBTLS artisans poll can be immediately known to be discussed and formulated together through the FGD. The results obtained by the main target of PBTLS are middle-aged mothers consumers. Uniform fashion / formal batik fashion becomes the main target for the direction of PBTLS product development by developing the unique PBTLS products namely motifs and colors of handmade batik.

Limited capacity in State Universities makes private universities have the same opportunity to be selected for prospective students who are not accommodated in State Universities in continuing their studies. The ability to obtain a large number of students depends on delivery of information from private university (PTS) concerned, through marketing strategy of services implemented by private universities. This also applies to STTKD Yogyakarta. The formulation of the problem in this study is the extent of influence of advertising, sales promotion, personal sales, public relations and direct marketing on student decisions to study at the Yogyakarta Aerospace Technology College (STTKD). This study aims to (1) find out the influence of advertising, sales promotion, personal sales, public relations and direct marketing on student decisions chosen by the Yogyakarta Aerospace Technology College (STTKD) and (2) to find out which factors are most dominant in student decisions. Theory used is theory of Marketing Management related to Consumer Behavior. Primary data collection techniques with questionnaires, supported by interviews. Sample in this study was 95 respondents. Research method used is quantitative descriptive. Type of research conducted is a case study supported by a survey, nature of this study is descriptive research. Data processing uses SPSS version 15 software with descriptive analysis and hypothesis testing using multiple linear regression analysis. Determination coefficient (R2) is 0.64. This shows that independent variables studied were able to explain 64% of the decision students to choose Yogyakarta Aerospace Technology College, while remaining 36% was explained by other independent variables that were not examined. Results showed that marketing promotion mix (advertising, promotion sales, personal sales, public relations and direct marketing) had a significant effect on students 'decision to choose Yogyakarta Aerospace Technology College, and direct marketing factors had most dominant influence on students' decision to choose education at STTKD Yogyakarta.

The aim of the research is to find an empirical evidence concerning the implementation of customer perspective of Balanced Scorecard (BSC) in Assalaam Islamic Modern Boarding School Surakarta (AIMBS Surakarta). It is a case study research. Qualitative research design is conducted using semi-structured interviews with 27 members from different stakeholders. Research findings showed that customer perspective of BSC and attributes in strategy map of BSC have been implemented well in AIMBS Surakarta. Besides, the research found supporting factor of implementation of customer perspective of BSC in AIMBS Surakarta, namely: strong commitment from management to adjust the change. The limitation of the research is that the research findings can not be generalized. For future research, it is suggested that the researcher will add the numbers of research object so that the generalization of the research findings can be achieved. Thus, it will give clearer description about implementation of customers perpective of BSC in Islamic boarding schools

Abstrak Lahan yang ditempati Warga Kampung Bugis merupakan tanah yang telahdihibahkan oleh Raja Pemecutan pada warga Desa Serangan, dan mereka menempatisudah generasi keempat. Sebelum eksekusi, telah dilakukan dialog dan negosiasi,tetapi warga Kampung Bugis tetap bertahan. Keadaan tersebut mengakibatkanterjadinya penggusuran. Berdasarkan hal tersebut, maka perlu adanya bantuanpendampingan dalam mengatasi anak-anak yang mengalami trauma pascapenggusuran; meminimalkan kondisi kesehatan pasca penggusuran; memulihkankondisi kesejahteraan pasca penggusuran. Prioritas dampingan bertujuan untukmengurangi dari keterpurukan; membantu menumbuhkan dampak sosial yang hilang,sebelum dan setelah penggusuran, khususnya dalam kohesi sosial.Strategi yang digunakan dalam pendampingan ini adalah strategi komunitasmarginal/ mustadh’afin. Pendampingan bagi masyarakat dalam kategori komunitasyang lemah ekonomi, tergantung pada orang lain, dan tidak memiliki tempat tinggalpermanen. Sedangkan pendekatan dengan partisipatoris, melibatkan partisipasimasyarakat secara penuh dan aktif dalam keseluruhan proses riset.Pendampingan ini dapat membantu warga yang tergusur dalam mengatasipermasalahan yang dihadapi. Warga tergusur saling membantu dalam mengatasitrauma anak, meningkatkan kesehatan, dan mendapatkan tempat tinggal layak.Kelayakan tempat tinggal sudah mendapatkan respon dari pihak pemerintah, tinggalmenunggu surat resmi tempat tinggal yang akan mereka dapatkan sesuai kesepakatanantar warga pengungsi, tokoh adat, tokoh masyarakat, dan pemerintah.   Abstract Kampung Bugis’s people have beenliving in Serangan Village. The landwasgranted by King of Pemecutan. They have living for fourth generation. Theyhave doing dialogue and negosiation before execution, but Kampung Bugis’s peoplewas keep stay in their land. Based on it, resultingchanges in the economy, patterns ofbehavior, and loss of residence.It is necessary to provide assistance in trauma healingwho experience post-eviction trauma; minimize post-eviction health conditions;restore post-eviction welfare conditions. The target priority is to reduce deterioration;helping to foster lost social impacts, before and after eviction, especially in socialcohesion.Marginal community strategy/mustadh'afin isthe strategy have use in thismentoring. Mentoring for the community in the category of economically weakcommunities, depends on others, and does not have a permanent residence. Whereasthe approach of this study is participatory, involving full and active communityparticipation in the entire research process.This mentoring can help displaced people in overcoming the problems faced.Evicted residents help each other in overcoming child trauma, improve health, andget a decent place to live. The feasibility of a place of residence has received aresponse from the government, just waiting for the official residence letter that theywill get as agreed between refugee residents, traditional leaders, community leaders,and the government.

Manufacturing is an industry that using machinery in the production process. In this research the manufacturing is engaged in the production of the best quality pumps that used in oil palm plantations. Although this manufacture produces high quality products, but in the business process still there are several weaknesses, such as some of processes manually, systems still not integrated each other, overlapping position, etc. In this research, The Open Group Architecture Framework (TOGAF) was chosen with the Architecture Development Method (ADM) which has eight phases with focus on the business architecture phase. The expected results of this research are to be proposed TOGAF model by aligning business strategy and IS/IT, also integrating all systems and stakeholders that support business activities to achieve business goals so it will more be optimal, effective and efficient in the operational.

The purpose of this study is to determine the level of sales before and after using social media, to determine the factors that influence the increase in sales through social media, to know the marketing strategy so as to increase online salesin Santana Shop. The method of analysis in this study using SWOT analysis.The results of this study can be seen that the factors that affect the level of sales before and after using social media, among others, before using social media Santana Shop using offline and active store CFD in Purworejo square, after activein social media sales increased. Factors that affect the increase in sales through social media that is, social media can find out more about customers, develop target markets, reach the business, increase promotion. So by using SWOT analysis obtained strategy Strength-Opportunity that is, sale without capital with price of goods offered cheaper, give bag or wallet free, give discount, goods always update,follow event, social media make easy to sell, for dropship. Weakness-Opportunity Strategy is to increase online sales to reduce the workload, in cooperation with many gyro services, open resellers, create their own brand bags or wallets,Strength-Treath strategy that is, create 2 SIM cards, actively pro mote in social media networking, the more many create discount events, deliver exciting advertisements by multiplying new model updates, emerging new competitors at cheaper rates, providing original photo captions, Weakness-Treath strategy thatis, providing cheap rates from other stores, delivering inexpensive shipping services, opening online good resellers or offline.

In exercising regional autonomy as mandated by Law No 32 Year 2004 on Regional Government and Law No 33 of 2004 on revenue sharing and central and local government Act No 28 of 2009 on local taxes and levies Third Law implies that a region vying to dig and search for sources of local revenue. Embroidery Demak needed short-term investment plans, medium and long consequences of regional autonomy is not easy, considering an area diuntut must find alternative sources of financing region One source of financing in Demak is the presence of developing SMEs Embroidery located in several districts in Demak, however, there are three centers of IKM is District Bonang, Wedung, and Wonosalam IKM development Short-term investment plans annual 5 USD 5.715 billion; 10-year medium-term IDR 38.432 billion; Long-Term IDR 15 years Rp 258.461 billion and 20 years 1,738,204,000,000. There are 5 dimensions HPI Embroidery Demak need to be developed, namely: Finance, Accounting, Review HR, Production and Marketing Process. By positioning strategy: Rapid Growth for Financial Dimension; Stable Growth for Dimension Bookkeeping; Selective Maintenance for Human Dimension; Turn around for Dimensional Marketing; Concentric Diversification of Production Process dimension.

Currently, all the nations of the world are facing competition inthe era of Volatility, Uncertainty, Complexity, and Ambiguity, whichrequired an innovation strategy in order to support businesssustainability. The methodology used in this research is the study ofliterature with the results of research, among others, Indonesia mustincrease the output of innovation, the implementation of innovation inorder to support business sustainability need to strengthen research anddevelopment and utilize technological progress as a means to innovateand innovate in the company, leaders are very influential is needed inencouraging the birth of various innovations, with the innovationmindset owned by the leader will be born a culture of innovation in thecompany.

It was discovered that FDIs’ contributes in reducing unemployment rate in Indonesia although is of adiminutive percentage compared to the present population. It was also been known that most of peoplehave no or very little knowledge about FDI. It has been therefore advised that, the government shouldencourage more foreign investments so as to increase the government fund and to reduce theunemployment rate in Indonesia and FDI should as well be disseminated to the country. The existingFDIs is one of strategy in Nawacita Vision to accelarate and transform economic country to lessenpoverty and unemployment .

When for the first time the concept of Integrated Information System in the early 1990s introduced, thousands of companies are racing to implement the new paradigm of looking at business strategy tersebut.Hasilnya surprisingly enough, in the sense of quite a lot of companies that ultimately managed to significantly improve their performance significant and transforming itself into a world-class corporation. Seeing this, a number of executives in developed countries are trying to apply this concept to his company with the ultimate goal to improve the quality of the performance of institutions, particularly in meeting the challenges of the globalization era .From the results obtained shown that the paradigm of Integrated Information System that is used is a stone stepping effective in helping to run the company's business.Keywords: integrated information systems, business

Environmental damage occurs at this time pushed corporations to change their business strategy into environmental strategy. Hence, performance measurement system is also used toward environmental. The Result of research conducted by Perego and Hartman (2009) has found relationship between environmental strategy and the use of performance measures mediated by performance measurement system (PMS). Based on the limitation of study conducted by Perego and Hartman (2009), this study replicate and meliorate by distributing questionnaires to corporate social responsibility (CSR) division of corporations in Indonesia. Because this division is part of the corporations, they are considered to understand more on the company's policy on social and environmental. Research of this study found that relationship between environmental strategy and the use of performance measurement system mediated manager sensitivity to environment and degree of congruity. Keywords: environmental strategy, uses performance measurement, company policy, sensitivity, congruity.

As the third largest producer of cocoa beans in the world, Indonesia still has many weaknesses to build cocoa industry such as human resources and institutional. Both of these factors cause the cocoa industry was not able to compete in the global market, so the development of cacao industry is said not optimal. The purpose of this paper is to help the government solve the problem. By using the strategy analysis and AHP method hopefully could provide sharper problems identification and also alternative solutions for competitiveness enhancement of Indonesian cocoa industry especially at West Sumatera. This study show that the strategy to increase human resource management is in a union as effort to improve agribusiness empowerment especially at manager self-development particularly at effective working and strategic thinking, whereas the policy on improving the management system and the organization is a top priority.

The objective of this paper is to discourse critical paradigm to respond economic globalization, especially in higher education liberalization.  Higher Education liberalization is employed by World Trade Organization (WTO), firstly  is introduced concept of higher education corporatization. Corporatization is one of implementation strategy of New Public Management (NPM) in public sector.  This paper based on results of case study in one of Perguruan Tinggi Negeri Badan Layanan Umum (PTN BLU). PTN BLU is an example of NMP implementation. NPM is campaigned by International Institution such as World Bank (WB) and Internationally Monetary Fund (IMF). WB, IMF, and WTO use accounting as  a surveillance system. In  Habermas’s Critical Theory perspective,  higher education corporatization is lifeworld moneterization, with accounting as steering media. The effects of that are social pathologies, they are loss of meaning, anomie, and psychopathology. Loss of  meaning in higher education as a knowledge development institution, that dedicate to humanism has transform a corporate, that produce knowledge based economy (KBE) according to market demand.  Losses of academician identities, psychological disease are other examples of social pathologies. Keywords: Habermas, corporatization,  lifeworld, BLU, social pathology

Nowadays people’s knowledge is getting bigger, so itmakesthe marketers have to develop their promotiontechnique becomes better for getting the increase numberof the consumers. At first, guerrilla marketing is used bysmall business because it need not a big fund but it is ableto produce a lot of products. In real life, to do a guerrillamarketing strategy needs higher cost. Otherwise, thereare a lot of big companies which is used guerrillamarketing strategy. When doing guerrilla, especially thesmall enterprises they have to think about the resource sothat the enterprise can get the value of consumer that theywant matched with the cost.

The purpose of this research is to investigate and analyze the factors that affect thecompetitive advantage through product innovation, organization structure,strategy orientation. The method used is the method of survey data obtaineddirectly through questionnaires. Sampling using purposive random samplingmethods and methods of analysis used in this research was the path analysis.Based on the research results revealed that strategy orientation, and organizationstructure have effect on product innovation. And variable product innovation,have effect of the fircompetitive advantage.

This research aims to clarify how the implementation of social audits in Corporate Social Responsibility. Object of research is at PT Apac Inti Corpora Bawen Semarang. The data were collected by interview and documentation techniques. The results showed that social audit is a part of the company's strategy phases to be done. Social audit conducted in the form of obtaining such certification  ISO 9001, ISO 14001 and PROPER Kementerian Lingkungan Hidup. Social audit was conducted by stakeholders outside the company, it is important to assess whether the activities carried out by the company has been in the interest of all stakeholders. Key words: Social Audit, Corporate Social Responsibility

Abstract : Cooperative forest management is a social forestry strategy to improve community prosperity. Cooperative forest management not only produce timber but also use all the forest resources. Forest management has been change not only for company profits, it’s also for advantages of local community inside and around the forest. Keywords : Forest Resources Management