📅 10 May 2014
DOI: 10.36694/jimat.v5i1.73
GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Sekolah Tinggi Ilmu Ekonomi Totalwin
📄 Abstract
Nowadays people’s knowledge is getting bigger, so itmakesthe marketers have to develop their promotiontechnique becomes better for getting the increase numberof the consumers. At first, guerrilla marketing is used bysmall business because it need not a big fund but it is ableto produce a lot of products. In real life, to do a guerrillamarketing strategy needs higher cost. Otherwise, thereare a lot of big companies which is used guerrillamarketing strategy. When doing guerrilla, especially thesmall enterprises they have to think about the resource sothat the enterprise can get the value of consumer that theywant matched with the cost.
ℹ️ Informasi Publikasi
Tanggal Publikasi
10 May 2014
Volume / Nomor / Tahun
Volume 5, Nomor 1, Tahun 2014
📝 HOW TO CITE
Mulyanto, Kukuh, "GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN," Jurnal Ilmu Manajemen dan Akuntansi Terapan, vol. 5, no. 1, May. 2014.
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