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Tiktok is the only social media that is widely used by shoppers to see product reviews before deciding to buy. One of the most searched content is beauty products. Research was conducted to determine the effect of brand equity and online customer reviews (OCRs) on purchasing decisions for The Originote products on the Tiktok Shop Application. This study focuses on The Originote skincare using quantitative methods. The sample used was Generation Z in Malang City with a multistage random sampling technique. Data analysis includes instrument testing, descriptive, classical assumption testing and hypothesis testing. The results of the study show that both brand equity and OCRs variables significantly contribute to purchasing decisions. Partially and simultaneously, both variables have a significant influence on purchasing decisions. To improve and strengthen brand equity, The Originote needs to upgrade the outer packaging so that the product is protected from impact. On the other hand, to improve online customer reviews, The Originote needs to create an SOP for admins to reply to customer reviews.

This research aims to examine the phenomenon of quarter life crisis among university students in Semarang City, which was triggered by the TikTok trend “Aku Ga Bisa Yura.” The scope of this paper includes an analysis of the five phases of quarter life crisis, starting from the feeling of being trapped, the desire to change the situation, to the crucial actions taken, as well as how individuals build a life according to their values and interests. The method used is a phenomenological study with in-depth interview techniques with five subjects representing various experiences and problems related to quarter life crisis. The results of the discussion show that students feel the complexity of facing the transition to adulthood, and although faced with uncertainty, they are able to take positive steps to achieve life goals that are more in line with themselves. The conclusion of this study confirms that quarter life crisis, although challenging, can be a process that results in significant personal development, and points to the need for further understanding of the influence of social media in shaping students' perceptions of this crisis. This research also suggests conducting a broader study involving students from different regions and other social media platforms.

The purpose of this study is to evaluate the influence of social media on language diversity, with a special emphasis on the phenomenon of code mixing, which is now a communication trend among Indonesian youth. Young people use code mixing to express their social and cultural identities in an international society. This study aims to understand how social media influences communication patterns and language diversity, and how code mixing impacts the socio-linguistic dynamics of young people. In addition, code mixing, which combines elements of Indonesian and English in conversation, has become part of everyday communication styles, especially on social media such as Instagram, TikTok, and WhatsApp. This study is also important to understand how social media influences communication patterns, language diversity, and the impact of code mixing on the socio-linguistic dynamics of young people. This research uses a qualitative descriptive method to analyze the phenomenon of code mixing in young people's communication on social media. This qualitative approach is considered appropriate because it allows researchers to explore in depth the use of language in a particular social context.The use of code mixing in young people's communication is not just a trend, but reflects changing attitudes towards language. On the one hand, code mixing can be considered a form of linguistic creativity to enrich language diversity, young people use code mixing to express self-identity, openness to foreign cultures, or show affiliation with certain communities.

This research aims to examine the influence of physical education for elementary school children on character formation in the modern era. By using the literature review method, which begins with identifying relevant sources. The results of the research show that physical education in the modern era has a very important role in development. holistic children. Physical education does not only focus on physical aspects, but also includes cognitive, effective and psychomotor development. Physical education contributes to the formation of students' character and social skills in the modern era. In this context, the role of teachers as role models is crucial, where they are expected to deliver materials in creative and interactive ways, including utilizing digital platforms such as TikTok to attract students' interest. The research also highlights the challenges faced in implementing physical education, such as the lack of facilities and resources and the need for professional training for teachers to improve the quality of learning. Thus, physical education is expected to contribute not only to students' physical health, but also to the development of social skills and adaptability in an increasingly digitalized world.

This study aims to analyze the digital marketing strategies implemented by Racabel, a local fashion accessories brand, to enhance brand awareness through social media and e-commerce platforms. The project includes creating marketing content and paid advertising campaigns across platforms such as Instagram, TikTok, Shopee, and Tokopedia. The strategy focused on content optimization to strengthen audience interaction and increase engagement on social media. The results of these campaigns show a significant increase in followers, engagement rates, and sales conversions on marketplace platforms. With the right content optimization and measurable advertising strategies, Racabel successfully expanded its market reach and improved brand awareness among the target audience.

Language is the identity of a country or region because language is the most important element of communication or the most important means of communication. This study uses a qualitative approach with a descriptive research format. The results of the data obtained were analyzed in depth, then compared to obtain more relevant research results. The results of the study showed a number of important findings regarding language errors in the use of TikTok social media. These findings not only reflect the types of errors that often occur, but also reveal the factors that influence them and their impact on their language development. Lack of understanding in communication can lead to misunderstandings and conflicts, and reduce the quality of social interaction.

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products

As cloud computing advances, organizations' IT infrastructure and application deployment processes are moving to the cloud because cloud computing provides everything as a service over the Internet. The performance of a cloud-based application is based on proper datacenter selection and workload distribution within the selected datacenter. Service broker policies are used for suitable datacenter selection, and load balancing algorithms(LBA) are applied to distribute workloads. This paper is to evaluate the effect of a proposed service broker policy (PSBR) on the performance of cloud-based applications with LBA. To achieve the objective, the behavior of the TikTok application was modeled using the worldwide users’ statistics on the cloud simulation framework, namely CloudAnalyst. As a result, the average response time and data center processing time are measured. Next, the PSBR provides better results than the existing service proximity-based policy. This paper supports cloud service providers' benefits, from coordination between data center configuration, data center selection, and workload distribution to cloud users' identification of the appropriate procedures for their organization or application. PSBR with Active Monitoring had the best average response time of 75.1 ms, while SPR consistently exhibited higher average times across all algorithms, with the highest being 84.5 ms for Round Robin. Under the PSBR policy, Throttled had the lowest average processing time (4.67), while Round Robin had the highest (5.72). Similarly, under the SPR policy, Throttled maintained its efficiency with the lowest average (4.8), while Round Robin showed the highest (5.79).

Thesis with the title Jowin Peak Tourism Development Strategy to Increase the Number of Tourist Visits in Tulungagung Regency" written by Yasmin Indra Preswari, Moch. Verry Martin A.S, M Islamic Sharia Tourism Study Program, Department of Management and Business, Faculty of Islamic Economics and Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who was supervised by Dr. Deny Yudiantoro, S.AP., M.M., The research in this thesis is based on the importance of tourism development strategies because the main reason for tourism development in a tourist destination, whether locally, regionally or nationally in a country, is closely related to the economic development of that region or country. The focus of research in writing this thesis is (1) What is the tourism development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (2) What is the strategy for developing human resources to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (3) What is the most effective role of media in reaching and influencing the target audience of tourists, especially in the context of digitalization and developments in information technology? This type of research is field research using a descriptive method approach. In collecting data researchers used the method of observation, interviews, and documentation. Researchers double-checked to obtain the data obtained and used triangulation techniques, with the aim of obtaining data validity. After that, analyzing it through data reduction and making conclusionsng the validity of the data uses source triangulation and technical triangulation. Based on the results of data analysis, it can be concluded that the research results show that (1) tourism development strategies to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction are carried out in various ways, including strategies including adding tourist attractions, developing accessibility, developing amenities, developing public facilities. the role of government. (2) human resource development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction by implementing a capacity building strategy which includes Human Resource (HR) Development, Strengthening organization, Institutional reform (institutional reform) (3) Media strategy that most effective in reaching and influencing the target audience of tourists, by referring to technical and practical means. by implementing promotions on various social media platforms such as Facebook, Instagram, and Tiktok to influence the audience of data tourists to Puncak Jowim tourism.

Radio Kardopa 99.4 FM has become an integral part of the lives of the people of North Sumatra by presenting quality programs that combine entertainment and information. However, in the last five years, this radio has faced major challenges due to competition from digital platforms and changes in audience preferences. This research analyzes the marketing strategy implemented by Radio Kardopa to increase the number of advertisements and maintain its relevance in the market. The main strategies include promotion via social media, off-air activities, and personal selling approaches. Research results show that promotion via social media, such as TikTok and Instagram, helps increase visibility, but its effectiveness is not optimal. Off-air activities succeeded in strengthening relationships with local audiences, but were constrained by limited budgets. The personal selling approach remains effective in retaining loyal advertisers, but is less able to attract new advertisers. Fluctuations in the number of advertisements from 2017 to 2023 indicate the need for innovation and more consistent marketing strategies. Recommendations include developing creative content, investing in digital marketing technology, and collaborating with local MSMEs to expand the advertising market.

This study aims to analyze the extent of the use of ICT in Islamic religious education learning, what are the obstacles and constraints faced and how the YouTube application contributes as an additional learning resource to the understanding of students. The method used in this study is a qualitative method. This research was conducted at MDTA Ilyas Al-Fath where students in grade 1 were the subjects of this study. The data collection method used observation, interviews and literature studies. The qualitative data analysis was carried out through the approach of data collection, data reduction, data presentation and drawing conclusions. The results of the study showed that the implementation of Information and Communication Technology (ICT), especially infocus, laptops, and the YouTube application in Islamic Religious Education learning at MDTA Ilyas Al-Fath has been effective. This is manifested in the implementation carried out through learning through videos of ablution procedures and prayer movements and readings that are implemented. Furthermore, the teachers directly teach students to do what they have seen to then be practiced in real life. The obstacles or constraints faced include the difficulty of teachers in managing student discipline, uneven knowledge of students and infrastructure conditions that are not yet fully adequate. Meanwhile, external obstacles include parents who are still less attentive and environmental conditions that affect the discipline of students in applying what they have learned. The implementation of ICT using the help of the YouTube application has produced real contributions. This can make it easier for teachers and students. In terms of making it easier for teachers because with the help of ICT, learning can be carried out efficiently so that it is possible to apply theoretically and practically to students.

There are currently many bottled drinking water products appearing on the market. This is closely related to the high public need for drinking water that is suitable for consumption. One of these drinking water products is Cairo Water. Cairo Water is in great demand by the people of Cirebon Regency, however currently, Cairo Water does not have promotional media.  This causes a less extensive market reach, weak brand awareness, and a threat to Cairo Water's ability to compete with its current competitors. Strategies that can be used to resolve the above problems include the Integrated Marketing Communication method, using an informative, persuasive, and reminding approach. The promotional media created aims to create interest in potential consumers, increase brand awareness, and also establish bonds with consumers. In this design, the author designs promotional strategies both offline and online. Offline promotional media in the form of designs on brochures, banners, posters, and vehicle signage. The online promotional media is in the form of feed design content via Instagram, Facebook, and TikTok. After completing the final design, the author tested the media by creating a questionnaire regarding respondents' assessments after seeing the promotional media and the results produced a very positive response.

Background: Perineal wounds are wounds due to tearing of the birth canal either due to rupture or due to episiotomy at the time of delivery of the fetus. One of the impacts of normal labor is the risk of perineal infection. The prevalence in Indonesia of post partum infection reaches 7.3% and ranks third in causes of death after bleeding. For this reason, it is necessary to make efforts in taking care of the wound to keep it clean and dry, and avoid infection. Objective: Application of betel leaf and honey decoction to accelerate the healing process of perineal wounds. Methods: This type of research uses descriptive research methods and observes 2 respondents with post partum conditions and is given the implementation of wound care carried out in Boyolali with the application time of June 18, 2024-June 24, 2024. Results: The REEDA score after being given the intervention experienced an improved status with a comparison of the results of the application of the 7th action on the first respondent, the initial REEDA score of 2 decreased to 0 while the application of the 7th action on the second respondent, the initial REEDA score of 1 decreased to 0. Conclusion: There is an effect on the application of wound care using betel leaf decoction water and honey which shows that green betel leaves and honey are effective in healing perineal wounds.

This activity aims to increase public health awareness through free blood pressure and blood sugar check services. The activity was carried out on Car Free Day (CFD) in Tembilahan, Jl. Swarna Bumi, by KKN Group 14 of Abdurrab University. The community who attended not only received health services, but also information about Abdurrab University through the distribution of brochures. The methods used were direct service and health education. The results showed high enthusiasm from the community with 100 participants checking their blood pressure and 80 participants checking their blood sugar. This program succeeded in increasing basic public health knowledge and improving the positive image of the university.

TikTok is a social media platform dominated by Gen Z users. TikTok serves as an informative platform as well as a marketing and advertising medium. On TikTok, there are various contents including movie reviews. Movie review content on TikTok serves as informative content to provide information about the storyline of movies currently showing in theaters. This is often needed by individuals before watching a movie, to find out about the synopsis, characters, and ratings given. This research aims to determine the extent of the influence of Agak Laen's movie review content on TikTok on the interest in watching movies among students of SMKN 3 Depok. The research approach is quantitative with a survey method involving 94 respondents from SMKN 3 Depok based on calculations using the Slovin's formula. According to the research findings, it can be concluded that the influence of Agak Laen's movie review content on TikTok on the interest in watching movies among students of SMKN 3 Depok is 55,8%, with the remaining 44,2% influenced by other factors.

Motor development is the process of growth and development of a child's ability to move. Basically, this development develops in line with the maturity of the nerves and muscles of the child. The form of community service activities carried out is the implementation   of   counseling   to   mothers   about   the   level   of development of children under five to pre-school. The population of preschool children in Indonesia is around 10% of the total population. The quality of growth and development of preschool children in Indonesia needs serious attention because they are the future generation of the nation. For this reason, children need to receive good nutrition, adequate stimulation and access to quality health services. including early detection and intervention of growth and development deviations, so that they can grow and develop optimally in accordance with their genetic potential and be able to compete in the global era

This community service activity is motivated by the presence of unhealthy food or snacks being sold in the school canteen and the surrounding area. Based on initial observations, this was also found in several schools located in Padang Tikar 1 Village, specifically in Kubu Raya Regency. Some examples of snacks provided at the canteen are: noodles, skewered meatballs, skewered sausages, fried snacks, and packaged snacks. PKM will be conducted on February 29, 2024. Objective: To enhance the knowledge of young children about consuming healthy food. Method: The service was carried out at AlMubtadi Kindergarten, attended by children and parents. The service team conducted a pretest before the implementation of the counseling on healthy snacks, presented through PowerPoint. Subsequently, after the PowerPoint presentation, the service team administered a posttest to be filled out by the parents. The results based on the pre-test and post-test data indicate an increase in knowledge among kindergarten children about healthy snacks. Out of 30 respondents, before the counseling was provided, 11 individuals, or 36.7%, had limited knowledge. After the counseling, this improved to 20 individuals, or 66.7%, demonstrating good knowledge. In conclusion, counseling on healthy snacks can enhance knowledge and train both children and parents in selecting snacks sold in the school environment.  

The low quality of learning and learning assessment, has not been integrated into a system properly. So that the ideal learning process cannot occur. The purpose of this study is to determine the ICT learning media Adobe Flash Cs6 for class VII students of Smp Negeri 8 Sorong Regency Based on Video that is Valid and Effective to use. This study uses the development method (Research and Development). Data was collected by observation, interviews, literature studies and questionnaires. The subjects of this study were 21 students of Smp Negeri 8 Sorong Regency class VII. Based on the results of the research on the development of video-based learning media using Adobe Flash Cs6, the validation results were obtained from two validators, including material experts, namely an average percentage of 75% and media experts, namely an average percentage of 94% which is included in the "Very Valid" criteria. the level of effectiveness of learning media was obtained from the respondent questionnaire, the results obtained were an average percentage of 86% which was included in the "Very Effective" criteria. The results of this study indicate that the development of video-based learning media Adobe Flash CS6 is valid and effective to use.    

In this digital era, MSME players should utilize digital media as a marketing strategy for their products so that consumers become more familiar with the products produced by these MSMEs. This community service activity aims to help Kedai 57 which operates in the food and beverage sector in optimizing digital marketing through social media Instagram and TikTok as well as digital media Google Maps, Google Site and Email Business as marketing tools and QRIS to facilitate transactions at Kedai 57 . This activity is carried out by creating Instagram and TikTok social media accounts, planning and creating content, as well as training in using social media as well as developing digital media Google Maps, Google Site, and Email Business and QRIS. The results of this activity show that there has been an increase in the average daily income generated by Kedai 57. The increase in average daily income can be seen from the average daily income in April 2024 before community service and the average daily income in May and June 2024 when community service is carried out. This community service activity has provided assistance to Kedai 57 in developing its business and provided knowledge and understanding of implementing digitalization for MSMEs in general and digital marketing in particular.

This study aims to analyze digital-based Indonesian language learning strategies in higher education through a systematic review of articles published between 2020 and 2024. Based on a literature search in Google Scholar, 100 relevant articles were found, of which 84 articles met the inclusion criteria. The analysis results show that the technologies used in Indonesian language learning include ICT, Artificial Intelligence (AI), digital learning media, social media platforms (YouTube, TikTok, Instagram), and interactive applications such as Kahoot and quizzes. Popular learning methods include flipped classroom, Problem-Based Learning (PBL), and Project-Based Learning (PJBL), which support the development of 21st-century skills such as critical thinking, creativity, communication, and collaboration. Furthermore, the COVID-19 pandemic accelerated the adoption of digital learning, which significantly influenced Generation Z students' learning methods. However, limited access to the internet in remote areas remains the main challenge in implementing digital learning. Therefore, improving technology infrastructure and providing training for lecturers to optimize the use of technology in learning, as well as policies that support equitable access to digital education across Indonesia, are essential. This study provides insights for the development of digital-based learning strategies in higher education.