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Heru Syahputra; Syafei Syafei

Jurnal Riset Rumpun Seni, Desain dan Media 2023 Pusat Riset dan Inovasi Nasional

This work aims to visualize the problems of adolescents experienced by the author through the image of a guitar which is used as a metaphor in digital painting works. The hope of this work is to improve the messages contained, to be able to inspire and provide support to teenagers who find it difficult to deal with problems. With this work, the author seeks to raise awareness of the importance of mutual understanding and provide space to talk about sensitive issues in the youth environment. The method of creating this work follows five stages, namely: preparation, in which the author makes observations and explorations to find inspiration. Then, at the elaboration stage, relevant references are collected and searched. The third stage, synthesis, involves applying the ideas and main ideas that have been generated. Furthermore, at the concept realization stage, the final work is made based on the previously designed concept. Finally, at the completion stage, the work is exhibited and a report is created covering the entire process from start to finish. In creating works, the author uses the Krita application as a technique in making digital painting works. Each work features a guitar object consisting of 10 works with the titles, "Break up", "Abandoned", "Stuck", "Confused", Depression", "Social Media", "Frenzy", Academic", "Bully", and “trapped”

Herma Retno Prabayanti; Milani Eka Erfianah

Jurnal Insan Pendidikan dan Sosial Humaniora 2023 International Forum of Researchers and Lecturers

With the increasing number of internet users, communication in educational institutions is increasing and becoming a priority. Before making a choice to one of the universities, information searches related to higher education are now also carried out. Educational institutions, especially universities, are now starting to open communication networks through social media. As Surabaya State University did, after officially holding the status of a Legal Entity University, the image of the Institution has become a priority. As of October 2022, Surabaya State University officially switched from PTN-BLU to PTN-BH through Government Regulation Number 37 of 2022, concerning State Universities with Legal Entity Surabaya State University. Therefore, there needs to be many breakthroughs in the order of public relations management in order to maintain a positive image of the Educational Institution. With a positive image of the institution, it is hoped that it will be able to increase the number of applicants, leading to an increase in university revenue. So that through the audience reception proposed by Stuart Hall in this research, it is hoped that it will be able to explain the audience's reception of the Kece Media by Unesa social media content, especially the Surabaya State University Talk program on the Unesatv Youtube channel in interpreting the messages contained in the content obtained by the audience. This research uses the Reception Analysis method using data collection techniques in the form of interviews, documentation and FGD (Focus Group Discussion). Interviews and FGDs showed that each informant gave diverse answers according to their point of view. From the interviews, it was found that the Bincang Universitas Negeri Surabaya program provides a lot of insight into what study programs are at Universitas Negeri Surabaya, what will be learned from these study programs and what graduates will become. So that audiences can find out the study program side of each Faculty at Surabaya State University. In addition, according to their views, the Bincang Universitas Negeri Surabaya program seems boring because it is presented with static viewing.

Fajar Novario Zulvianda; San Ahdi

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

Ari Lesmana; Ahsan Putra Hafiz; Aztyara Ismadharliani

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.

Muria Putriana; Wina Puspitasari; Asep Sugiarto; Yuni A. Muharam; Tj. Darmawan

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

This study aims to provide an understanding of the application of interpersonal communication through social media in a vocational high school environment, namely at SMK Negeri 1 Babelan, Bekasi Regency, West Java. The implementation steps given to SMK Negeri 1 Babelan, Bekasi Regency, are related to an aware understanding of media law to prevent the negative effects of social media, especially considering the current condition of the younger generation who are very active on social media, they must be equipped with knowledge of understanding content which can lead to social legal sanctions. to be wiser in using social media at an early age. The qualitative method is descriptive. Data was collected through observation, interviews, discussion forums and documentation. While the data analysis technique is presented in the form of narrative text through procedures namely coding, data reduction, data presentation, data triangulation, drawing conclusions and data analysis. The results show that the steps for implementing interpersonal communication are very comprehensive to help students and teachers of SMK Negeri 1 Babelan understand the importance of ethics in communicating online, especially when having to carry out activities with students online. Many teachers and students at SMK N 1 Babelan are active on various social media platforms so it is important for teachers and students to understand how to communicate properly and effectively. Poor communication on social media can negatively affect the image and reputation of a teacher, school or institution. As for the implications that need to be carried out related to understanding the law so that understanding about legal awareness of media is very important to prevent, the negative impact of social media is even greater when there is a lack of knowledge about understanding content which can lead to legal sanctions for the students themselves or the social environment.

Ici Zuhra Wulandari Sekedang; I Putu Eka Juliantara; I Bagus Gede Dharmawan

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

Comparison Of Metabolic Value On MR-Spectroscopy With and Without Contrast Media at Persahabatan Hospital, East Jakarta. Magnetic Resonance Spectroscopy is a non-invasive technique that can be used to measure the metabolism of several biochemical components in body tissue, especially the brain. Based on observations made by the author at Persahabatan Hospital, the spectroscopy technique used at Persahabatan Hospital is a multi-voxle technique, with sequences selction namely s2D_PRESS_144, where the spectroscopy images are taken after administering contrast and prevalence for tumor cases in the Radiology Installation at Persahabatan Hospital, with 5 data from the month May-August 2023. To determine the validity of this opinion, the authors performed pre and post- contrast MR-Spectroscopy on patients with contrast and compared the results with patients without contrast. In this study the author used a quantitative analysis type of research with an experimental approach aimed at whether the administration of contrast material affects the results of MR-Spectroscopy in patients with brain tumor cases. Where the research data comes from primary data in the Radiology installation at Persahabatan Hospital from May - August 2023 using 5 patient data. Results: Based on an observational study carried out on primary data from 5 patients, there were differences in metabolic values with and without contrast media in brain tumor cases. And MR-Spectroscopy examination without contrast is better to use than with contrast, although from the overall data it turns out there are some data that say post- contrast is higher.

Yenni Pranita Nababan; Ibelala Gea; Raikhapoor Raikhapoor; Rusmauli Simbolon; Masniar H. Sitorus

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The study aims to determine the positive and significant influence between the use of image media on the motivation to learn Christian Religious Education and Ethics of grade VIII students of SMP Negeri 1 Sipoholon for the 2023/2024 Learning Year. Descriptive and inferential quantitative research methods. The population of all grade VIII students of SMP Negeri 1 Sipoholon for the 2023/2024 Learning Year who are Protestant Christians is 160 people. Random sampling is 25% of the total population, which is 40 people. The research instrument is in the form of a closed questionnaire. The results of the data analysis were obtained: a) The value of rhitung=0.553>rtabel=0.312 and thitung=4.091>ttabel=2.021 shows a relationship between the use of image media and learning motivation Christian Religious Education and Ethics of grade VIII students of SMP Negeri 1 Sipoholon Learning Year 2023/2024. b) Regression equation . c) The determination test is known to have an effect of 30.58%. d) Test the hypothesis obtained Fcalculate = 16.693 > Ftable = 3.23 then H0 is rejected and Ha is accepted. The study concluded that there is a positive and significant influence between the use of image media on the motivation to learn Christian Religious Education and Ethics of grade VIII students of SMP Negeri 1 Sipoholon for the 2023/2024 Learning Year.

Yenni Pranita Nababan; Ibelala Gea; Raikhapoor Raikhapoor; Rusmauli Simbolon; Masniar H. Sitorus

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The study aims to determine the positive and significant influence between the use of image media on the motivation to learn Christian Religious Education and Ethics of grade VIII students of SMP Negeri 1 Sipoholon for the 2023/2024 Learning Year. Descriptive and inferential quantitative research methods. The population of all grade VIII students of SMP Negeri 1 Sipoholon for the 2023/2024 Learning Year who are Protestant Christians is 160 people. Random sampling is 25% of the total population, which is 40 people. The research instrument is in the form of a closed questionnaire. The results of the data analysis were obtained: a) The value of rhitung=0.553>rtabel=0.312 and thitung=4.091>ttabel=2.021 shows a relationship between the use of image media and learning motivation Christian Religious Education and Ethics of grade VIII students of SMP Negeri 1 Sipoholon Learning Year 2023/2024. b) Regression equation . c) The determination test is known to have an effect of 30.58%. d) Test the hypothesis obtained Fcalculate = 16.693 > Ftable = 3.23 then H0 is rejected and Ha is accepted. The study concluded that there is a positive and significant influence between the use of image media on the motivation to learn Christian Religious Education and Ethics of grade VIII students of SMP Negeri 1 Sipoholon for the 2023/2024 Learning Year.

Almansyah Rundu Wonua; Ismanto Ismanto; Santi Santi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.

Ester Paulina; Hasudungan Simatupang; Dorlan Naibaho

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

Abstract: The aim of this research is to determine the positive and significant influence of the use of image media on learning motivation for Christian Religious Education and Character Education for Class VIII, even semester of SMP N 2 Sipoholon, Academic Year 2022/2023. The method used in this research is descriptive quantitative. The population is all students in class VIII, Even Semester, SMP N 2 Sipoholon for the 2022/2023 academic year, totaling 109 people and a sample of 38 people was determined, namely 35% of the total population. Data was collected using a positive closed questionnaire totaling 46 items, of which 23 questionnaire items were for variable even at SMP N 2 Sipoholon 2022/2023 Academic Year: 1) Test the analysis requirements: a) test a positive relationship, obtained a value of rxy = 0.511 > rtable(a=0.05,n=38) = 0.320, thus it is known that there is a relationship positive relationship between variable 2) Influence test: a) Regression equation test, obtained regression equation Y=33.80+0.52X. b) Regression coefficient of determination test (r2) = 26.2%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=22, dk denominator=n-2=38-2=36) namely 12.74 > 1.51 Thus Ha accepted and H0 rejected.

Alifia Bilqish; Erina Damayanti; Irma Sari Harahap; Nurul Sakinah; Rabiatul Adawiyah Batubara

Jurnal Riset Rumpun Ilmu Bahasa 2023 Pusat riset dan Inovasi Nasional

Reading is the pronunciation of words and the acquisition of words from printed materials. In the era of education 4.0, students' interest in reading, especially students at the elementary school level, needs to be improved. The era of education 4.0 is a challenge in itself, including for elementary schools in fortifying students from the negative impact of the rapid use of technology, especially in students' daily lives. Based on these conditions, the author is interested in discussing a media called E-bookstory to improve students' reading literacy. This research uses the library research method, which is research whose object of study uses library data in the form of books or journals as its data source. Digital books, also known as e-books, are publications consisting of text, images, video or sound, published in digital form and can be read on a computer or other electronic device.  One of the efforts that can be made by educational personnel is to use E-Bookstory media. Interest in reading will arise among children when they find interesting books and contain important knowledge in books, with that children become trained and diligent when reading.  

Rike Selviasari; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

Juwita Rajagukguk; Taripar Aripin Samosir; Grecetinovitria M. Butar-Butar; Senida Harefa; Nurelni Limbong

Jurnal Teologi Injili dan Pendidikan Agama 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The aim of this research is to determine the positive and significant influence of using image media in Christian Religious Education and Character Education subjects on the Activeness of Class VII Students at SMP Negeri 1 Sipoholon for the 2023/2024 Academic Year. The method used is a quantitative research method. The population is all class VII students of SMP Negeri 1 Sipoholon for the 2023/2024 academic year, totaling 160 people and a sample of 32 people was determined. The sample in this research was class VII-2, a total of 32 people with the sampling technique used, namely selecting the sample deliberately. (purposive sampling). By using a pre-experimental research design with the form of a one-group-pretest-posttest design. Data was collected using 30 positive closed questionnaire items for variable Y. The results of data analysis showed that there was an influence of the use of image media on the activity of class VII students at SMP Negeri 1 Sipoholon for the 2023/2024 academic year: The significant influence test (t test) obtained a value of t = -43 .9024 < ttable (α=0.025, dk=n-1=31) = -2.039. So H0 is rejected and Ha is accepted.

Papilaya, Yeremia; Kramadibrata, Budi Santosa

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

Rinawati Sinaga; Johari Manik; Tianggur Medi Napitupulu

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

The aim of this research is to determine the effect of using image media on the learning motivation of Christian Religious Education for Grade IV Students at State Elementary School 030296 Parbakalan, Dairi Regency, Academic Year 2022/2023. The research method used is a quantitative research method. The population is all students in class IV of SD Negeri 030296 Parbakalan Dairi Regency for the 2022/2023 academic year who are Christians, totaling 40 people. Data was collected using a positive closed questionnaire with 40 items, namely 20 items for variable /2023: 1) Test the analysis requirements: a) positive relationship test obtained rxy = 0.560 > rtable(a=0,05,n=40) = 0.312. b) Testing a significant relationship obtained a value of tcount= 4.164 > ttabel(a=0,05,dk=n-2=38)= 2.021. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="38.52"+0.42X. b) Regression coefficient of determination test (r2) = 31.3%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=18, dk denominator=n-2=40-2=38) namely 17.34 > 1.51. Thus Ha is accepted and H0 is rejected.

Diana Rahmawati

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The aim of this research is to determine the use of video application learning media in increasing student interest in learning at MIN 7 Nganjuk. The results of the research show that the implementation of the use of Video Application Learning Media at MIN 7 Nganjuk involves planning, implementation and evaluation. Initial, initial, and final activities are the beginning of the implementation process. The learning process then takes the form of an animated video based on the learning material and equipped with cartoon images, sound and writing. Compared to before using animated learning videos, learning with these videos will be better and run more smoothly. Increasing students' interest in learning by using animated videos in learning shows that students respond more quickly to the material taught by the teacher. An animated video is displayed when the teacher finishes showing the video to students and asks questions about it. As a result, students participate actively in class and the atmosphere is pleasant. The number of students who answer the teacher's questions after the animated learning video is shown shows an increase in students' interest in learning. Apart from that, participating in the learning process can excite students.

Sohibudin Sohibudin; Desty Endrawati Subroto; Mohamad Bayi Tabrani

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2023 International Forum of Researchers and Lecturers

This research is motivated to reduce the boredom experienced by students when participating in the teaching and learning process of Pancasila and citizenship education in class. Students no longer only sit, stay silent and listen to stories from the teacher, but students can interact directly with learning media based on Autoplay   Media Studio 8 because in this learning media in addition to learning materials, there are also animations, images, videos, sounds and flash so that they can build new interests, arouse motivation and stimulate student learning activities.

Khairul Adam; Al-baihaqi Anas

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The researchers found problems in grade 5 at SD Jam'iiyatul Hujjaj Bukittinggi, namely students' difficulties in understanding Arabic vocabulary. To increase students' understanding of Arabic vocabulary, the researcher applied the question-and-answer method through picture media. The purpose of this study is to determine the effectiveness of using the question and answer method through picture media to increase Arabic vocabulary and to find out the increase in Arabic vocabulary mastery after using the question and answer method through picture media at SD Jam'iiyatul Hujjaj Bukittinggi.This study used quantitative research with a group pretest-posttest design. Researchers took samples in this research experimental class of 28 students and control class of 28 students.The tools used for collecting data were observation, examination, and documentation. and student learning outcomes using the question-and-answer method through media images of 5th grade elementary school students. Based on the acquisition of an average value of 83, This is also proven through the calculation of "T." Calculate more than the "T" Table, namely 2,463.Then H0 is rejected and Ha is accepted. So it can be concluded about the effectiveness of the use of the question and answer method through picture media for students in grade 5 at SD Jam'iiyatul Hujjaj Bukittinggi.

Tri Anggun Melen Novari; Imam Baidlowi; Toto Heru Dwihandoko

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.    

Rifqi Arya Sandhi; Nora Andira Brabo

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.