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Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.

The development of Ngrupit Village as a tourism village is inseparable from the participation of all members of the community. One of the important elements in supporting the creation of a tourist village is the existence of an institution that can manage and organize tourism businesses or what we call a Tourism Awareness Group (Pokdarwis). This service activity aims to provide assistance to Pokdarwis Ngrupit Village to increase the understanding and capabilities of its members in tourism business governance. This service begins with the formation of Pokdarwis institutions, tourism potential survey activities, Forum Group Discussion (FGD) activities, and training in tourism business governance. Through this training activity, Pokdarwis of Ngrupit Village was given training, socialization, assistance, and empowerment regarding tourism business management, including financial management, marketing, facilities, and customer service. The benchmark for the success of this service activity is seen from the pre-test and post-test scores in the training activities. The results showed that the average pre-test score was 66.42 and the average post-test score was 87.14 in the tourism business management training. While in the training of Branding and Marketing of Tourism Businesses, the average pre-test score was 50.71 and post-test was 85.71. Based on these results, it was found that there was an increase in the average score before and after attending the training. Thus, this training increased the understanding of Pokdarwis members regarding tourism business management as well as branding and marketing of tourism businesses.  

The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village

This article aims to make a handicraft product using bamboo as the main material, namely a miniature Phinisi ship which is made to be more familiar with Makassar culture and can have high economic selling value, it is hoped that it can be marketed and as a learning medium for the product, as well as helping the community consumptive by fulfilling the desire for unique items that are in demand by many groups. In this activity, the methods used include lectures, questions and answers or discussions, and training offers creativity by exploring innovative forms to make it more attractive and can be adapted to consumer needs with this product which is expected not only to be a medium for learning history but also to generate profits.

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.

A market is an area where goods are bought and sold with more than one seller, whether referred to as a shopping center, traditional market, shops, mall, trade center or other designations. Deviant behavior is often found in traditional markets. Therefore, Islamic business ethics plays a very important role in regulating the behavior of traders. Islamic business ethics are ethical norms based on the Qur'an and hadith that must be used as a reference by anyone in every business activity. The purpose of this study was to determine the understanding of the Islamic business ethics of traders in Pamenang Market, Merangin Regency, Jambi. In this study the method used was qualitative by checking the validity of the data using triangulation techniques and the method of collecting data using observation and interviews. The informants in this study were five traders and five buyers. Based on the results of this study indicate that some traders in Pamenang Market have understood Islamic business ethics but there are still some traders who do not understand it. However, the behavior of traders in Pamenang Market is generally good in carrying out the principles of Islamic business ethics that have been implemented, namely there are three, the principle of balance (Equilibrum), the principle of free will, and the principle of truth (Benevolence), although there are still two principles that have not been fully implemented, namely: the principle of unity (Tauhud) and the principle of responsibility (Responsibility). Where traders still prioritize profits but do not pay attention to the losses of the buyer.

Sustainable Development Goals (SDGs) according to PBB is development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is defined in a broad sense as a country that seeks to achieve sustainable development. However, the strategy for achieving the Sustainable Development Goals in the songket industry, songket entrepreneurs use marketing strategies and innovation strategies which create new innovations to maintain and create sustainable songket product innovations. This study aims to find out how the strategies for achieving the Sustainable Development Goals in the small and medium industry of Cik Mia songket Jambi and the human resource constraints they face. In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the study show that the strategy for achieving the Sustainable Development Goals in the Jambi songket industry can be seen from several aspects, namely that it still has human resource constraints in the weaving sector, therefore it is necessary to optimize the achievement targets in the Sustainable Development Goals.

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered.  The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.

Edupraner adalah salah satu mata kuliah wajib yang dipelajari oleh mahasiswa semester VI di Program Studi Pendidikan Guru Sekolah Dasar. Mata kuliah ini kompetensi akhir yang diharapkan yaitu, mahasiswa mampu memiliki jiwa kepemimpinan, kemampuan manajerial, kemampuan membangun jaringan, menguasai jenis produk, cara produksi, operasi untuk pengadaan produk, pemasaran, serta operasi permodalan. Edupraner secara etimologisnya diartikan sebagai pendidikan kewirausahaan. Pendidikan kewirausahaan dalam teori dan praktinya diterapkan oleh mahasiswa melalui pelatihan, simulasi, dan magang. Hal ini dilakukan agar mahasiswa mampu untuk menciptakan produk yang inovatifi dan kreatif, memiliki pengalaman berkreasi, serta belajar untuk mempertimbangkan segala risiko. Pendidikan kewirausahaan mengajarkan mahasiswa untuk memiliki kreativitas yang tidak hanya mumpuni pada bidang pengajaran di kelas formal, tetapi juga mampu menciptakan ruang usaha mandiri. Untuk itu pada mata kuliah edupraner mereka dibekali ilmu pendidikan berwirausaha, capaian akhir yang diharapkan mereka dapat merancang manajemen produksi produk mandiri dan memasarkan. Kegiatan ini terangkum dalam acara ‘Market Produk SD dan Workshop. Pengabdian masyarakat yang berelevansi dengan mata kuliah edupraner dalam kegiatan pelatihan dan pendampingan membuat gerabah dan market produk menggunakan metode instruksional. Di dalam metode tersebut, terdapat beragam jenis-jenis metode kegiatan, namun pada riset pengabdian masyarakat ini metode yang digunakan disesuaikan dalam proses perkuliahan yang capaian akhirnya belajar pendidikan kewirausahaan melalui pelatihan membuat gerabah, kemudian memasarkan, selanjutnya belajar mandiri membuat produk yang disukai oleh anak SD, sehingga orientasi dari hasil produk tersebut di jual melalui kegiatan ‘market produk SD dan workshop’. Kata kunci: Edupraner, Capaian, Lulusan, Mata Kuliah  

Nowadays, in the era of globalization, in the era of progress, there is increasing interaction and integration between countries in economic, political, social and cultural terms. Not only men can work or trade but also women, whether they are married or not. In this regard, this research aims to find out what are the causal factors that make women work as traders at the Friday market, Kotabaru Seberida Village, Indragiri Hilir Regency, Riau. Then what is the role of female traders in the Friday market as a wife and mother from an Islamic economic perspective? In this research the author used a qualitative approach. And the data sources used are primary and secondary data sources. Meanwhile, the data collection techniques used are observation, interviews and documentation. Based on research results, there are 2 factors that cause women to work as traders in the Friday market, namely internal and external factors. Internal factors, self-will, meeting family economic needs, educational factors. External factors, large number of family dependents, family encouragement, cost of living. Meanwhile, the role of female traders as a wife and mother in an Islamic economic perspective. Not forgetting his role, being able to carry out his role even though not optimally, but still being able to maintain the integrity of his family and being able to educate his children well, even indirectly and at all times with his children, but always providing good exemplary examples in words and deeds, always reminding - positive things so as not to be influenced by negative associations, whereas in the Islamic economic perspective the role of female traders as a wife and mother, there is no prohibition for a woman to work as long as in her work she pays attention to ethical values, good morals, does not forget her physical and psychological nature, is able to dividing time between family demands and work demands, women are allowed to work.

Kampung Tahu Kediri, an area renowned for its production of authentic and high quality tofu, provides promising business opportunities for tofu traders. In the midst of increasingly fierce competition in the food and beverage industry, traders need to understand the importance of effective marketing strategies to build a strong competitive advantage. Tofu, as a traditional Indonesian dish, has great potential By applying an approach based on research that is recognized nationally and by experts, tofu traders in Kampung Tahu Kediri can get strong guidance in facing marketing challenges and maintaining the sustainability of their business. It is hoped that, by adopting effective marketing strategies, traders will increase consumer awareness of tofu products produced by traders in Kampung Tahu Kediri, expand the market share of tofu traders, increase consumer satisfaction, build a strong brand image for tofu traders in Kampung Tahu Kediri.

The growth of the food industry that occurred in Indonesia resulted in a high monthly expenditure category, the food industry can be said to be the market share leader with a larger percentage compared to other industries. The food industry is also developing in Bangko District, Merangin Regency. One of the foods that are also widely sold by the people of Bangko District, Merangin Regency, is gelamai perentak which is well known to people who pass through Bangko District, Merangin Regency. Perentak pretty much produced continuously by the community. There are several things that can be considered by the company such as product quality, and also product variety. It is suspected that this can help in increasing consumer buying interest. The purpose of this study was to determine the effect of price, packaging, and taste simultaneously on buying interest in the gelamai perentak business, Bangko District, Merangin Regency. In this study the method used is descriptive quantitative. The data sources of this research are primary data and secondary data with the research instruments used namely observation, questionnaires, and documentation. The results showed that the results of the t test for price, packaging, taste, and product quality had a positive and significant effect on purchase intention. While the product variation variable has no influence between product variation and buying interest. Based on the results of the F test with the help of calculations from the SPSS program, it can be seen that in the statistical F test it appears that the significance value of 0.000 is less than 0.05, namely 0.000 <0.05. So it can be concluded that the variable price (X1), packaging (X2), taste (X3), product variety (X4), and product quality (X5) together significantly influence purchase intention

The aim of this training activity is to increase the knowledge and abilities of MSME business actors in the field of digital marketing. This digital marketing socialization activity was carried out in Sanrobone village, Takalar district, which was the result of collaboration between the Sanroboe village government and STIEM Bongaya Makassar. This community service uses a participatory approach. Method of delivering material in the form of lectures. The speaker uses the lecture form to deliver the activity material, then continues with a discussion. This activity was attended by 15 MSME players. The observation results are that most MSME entrepreneurs have not done digital marketing well. There are several obstacles in managing MSMEs, namely human resource capabilities are still low, the market share of goods/services produced by MSMEs is still limited, lack of capital, and not having a good bookkeeping system. as well as a lack of understanding by the perpetrators. Follow-up activities are expected to be more technical in the form of training and technical guidance related to Digital Marketing for MSME development, both manually and application-based.

This research was motivated by the small number of customers at the Rahn Tasjily Agreement at Pegadaian UPS Manggis Bukittinggi. The purpose of this research is to find out how the Rahn Tasjily Agreement is implemented at the UPS Manggis Bukittinggi pawnshop and also to find out the obstacles faced in implementing the Rahn Tasjily Agreement. This research includes field study research with qualitative descriptive methods, and uses primary and secondary data sources, as well as data collection techniques through interviews, observation and documentation. The research results obtained by the author after analyzing the data are the marketing strategy implemented by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement, namely by using Crossselling, Upselling, Literacy. The pricing strategy is good. The implementation of the contract is also good, where the product is made to help people who want to borrow money for business capital, but in terms of promotion it is not optimal. The obstacles faced by the UPS Manggis Bukittinggi pawnshop in implementing the Rahn Tasjily Agreement are limited marketing time, inadequate promotional facilities and a lack of public understanding of the Rahn Tasjily Agreement.  

Technological advances are increasingly rapidly encouraging MSMEs to evolve in digital marketing. There are still many MSMEs in Sait Buttu Saribu village that have not fully utilized existing social media. The lack of knowledge and expertise regarding digital marketing makes the use of digital marketing still limited. provide an overview of clear sales financial governance such as how much profit or loss is earned or inventory. This socialization activity was held at the Sait Buttu Saribu village hall. This activity began with the presentation of material on digital marketing and simple Buku Warung. Then the committee accompanied the participants regarding filling out the cash book application format. After that, a question and answer session was held. The socialization activities went well and were full of enthusiasm as evidenced by the communicativeness of the MSME participants in terms of asking questions about the material that had been presented and sharing with each other about the MSME businesses being run.

In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relationship marketing on customer satisfaction and customer loyalty Kompas newspaper in Surabaya. This study used a descriptive quantitative research methods and data collection techniques by sampling from questionnaires.

This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.

This research aims to explain and prove the hypothesis regarding whether there is an influence of product diversity, price and location on purchasing interest at the Tempurejo Kresek market, Kediri City. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 210 consumers and a sample size of 138 respondents. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous) and coefficient of determination (R2) which were processed using the SPSS version 25 program. The research results obtained are: states that product diversity partially has a positive and significant effect on purchase intention, obtaining a significant t value of 0.012 <0.05. Price partially has a positive and significant effect on buying interest, obtaining a significant t value of 0.000 < 0.05. Location partially has a positive and significant effect on buying interest, with a significant t value of 0.026 <0.05. Product diversity, price and location simultaneously have a positive and significant effect on buying interest in the Tempurejo Kresek market, Kediri City, looking at the significant F value of 0.000 < 0.05.

MSMEs in Indonesia have become an important part of the economic system in Indonesia. This is because MSMEs are business units that are more numerous than large-scale industrial businesses and have the advantage of absorbing more workers and are also able to speed up the equalization process as part of development. Until now, MSME products continue to experience quite rapid development in line with market demand trends. As an effort to balance market competition, MSME players must continue to innovate and be creative to improve the quality of their products, one of which is through product branding. The MSMEs found in Pematang Johar Village, Labuhan Deli District, Deli Serdang Regency, are Chips MSMEs. These MSMEs have problems, such as poor marketing and the absence of product logos on packaging. Another problem with marketing is the absence of media to promote MSME businesses. In this case, creating a social media account is the right solution in marketing media for Al-Amin Chips MSMEs. This activity was carried out using a mentoring method by carrying out several activities, namely: (1) Logo Making, (2) Logo Submission, (3) Training on Creating Social Media Accounts and Promoting the Chips Business Through Social Media. By creating a logo, making packaging attractive can influence purchasing decisions and help MSMEs grow and develop. This MSME needs to rebrand its business so that this product can compete with similar products. If further developed through social media, these MSMEs can expand their marketing reach and be more efficient in carrying out promotions.

Research aims to determine the effect of industrial work practices (prakerin) and productive subjects on entrepreneurial interest through the Self-Efficacy of students majoring in Online Business and Marketing at SMKN 1 Jombang. The sample in this study was 103 students. The results of the research describe that partially 1) No influence of industrial work practices (prakerin) on entrepreneurial interest, 2) Positive and significant influence on productive subjects on entrepreneurial interest, 3) Positive and significant influence on Self-Efficacy on entrepreneurial interest, 4) Finding a positive and significant influence on industrial work practices (prakerin) on Self-Efficacy, 5) Not finding the effect of productive subjects on Self-Efficacy, 6) Finding a positive and significant influence on industrial work practices on interest in entrepreneurship through Self-Efficacy as a moderating variable, 7) Found positive and significant effect of productive subjects on interest in entrepreneurship through Self-Efficacy as a moderating variable.