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This research is motivated by the performance of BUMDES marketing during the 4.0 revolution, entering the era of modern development of digital information and communication technology, especially the internet, which seems to be a primary human need and is almost involved in daily activities. In today's all-digital situation, the right promotion strategy is needed to increase sales. The purpose of this study was to determine the effect of digital entrepreneurship, marketing mix and technology acceptance models on the marketing performance of BUMDES Nerang Jaya. The quantitative method used is a technique of collecting, processing, simplifying, presenting and analyzing data in order to provide an overview of an event through the distribution of questionnaires which are carried out and expressed in the form of numbers, so that they can be measured and calculated. The number of samples used were 95 respondents. This study uses the SmartPLS 3.0 program to process data.

Islamic microfinance is a new strategy for economic development that is intended to help low-income people who have not been touched by financial goods and services (unbankable). Islamic microfinance can play an important role in community empowerment and poverty alleviation by facilitating access to financial goods and services. The importance of economics and microfinance to the Indonesian economy is undeniable. MSMEs, for example, are able to absorb more than 90% of the national workforce and contribute 60.34% of GDP. In this study, qualitative techniques using descriptive research were applied. The research data comes from interviews with related parties, including the Head of BMT UGT Sidogiri KCP Kediri. In this research, data analysis includes data reduction, data presentation, and conclusion drawing. Based on the findings of the study, BMT UGT Nusantara Kediri made a significant contribution to business growth in the City of Kediri.

Marketing strategy is a plan to increase influence over the market, both in the short and long term, based on market research, product strategy, price, promotion and distribution sites. Purchase intention is part of the behavioral component in consumption attitudes, the tendency of respondents to act before buying decisions are actually implemented. Meanwhile, repurchase intention is a purchase intention based on past purchasing experience. The purpose of this study is to determine the factors that influence sharia marketing strategies, determine sharia marketing strategies and to determine the impact of sharia marketing strategies in increasing people's buying interest in online business. This research is included in qualitative research, meaning that this research produces descriptive data in the form of written or oral words from the people and the observed behavior. The approach used is a descriptive qualitative approach, which means that the data collected is in the form of words, pictures, and not in the form of numbers. The results of the study show that the factors that influence sharia marketing strategy are competitors, technology, network, finance, goods and access. Then, the sharia marketing strategy for online business is product strategy, price strategy, place strategy and promotion. The impact of the sharia marketing strategy on online business is that it can increase sales and public buying interest in online sales.

Pokoh Hamlet, Ngijo Village, Tasikmadu District, Karanganyar has various potentials, one of which is the cultivation of white oyster mushrooms. The main constraints on the marketing aspect and the tight competition of oyster mushroom craftsmen. The PKM team intends to help Partners provide marketing strategy development training. With this training, partners are expected to have better marketing skills. The PkM activity was held on Saturday 25 March 2023 with the aim of providing training in developing marketing strategies. This training activity received a positive response from Partners. From the results of the question and answer, Partners have understood the material related to marketing strategy development. The results of this training are expected to be a provision for Partners in developing their business and making a major contribution to sales and profits.

Increasing public awareness of increasing local wisdom products is in line with activities to preserve nature, this has made the trend of an environmentally friendly lifestyle very popular and increasingly spreading to various business sectors. One of the products of local wisdom, namely batik, in the development of a relatively new manufacturing technique, ecoprint batik is contemporary batik. One of the batik ecoprint SMEs in Boyolali is Srikandi SMEs precisely in Dohohudan Ngemplak Boyolali. This  SMEs can be categorized as a start-up business managed by housewives in Donohudan Village. The local village government strongly supports SMEs activities in the hope of improving the standard of living of the community during the Covid 19 Pandemic like this. Community roles and contributions are needed in economic empowerment. The result of the activity is the implementation of community activities in developing skills in managing Srikandi's SMEs management activities in growing their performance productivity through SMEs management training (entrepreneurship, simple financial management, marketing strategy and e-commerce). This activity is expected to increase the competitiveness of SMEs Srikandi (batik ecoprint) with similar SMEs. The activity was carried out for one week, the training participants gave positive and enthusiastic responses to developing these batik products Keywords: MSME, Ecoprint, management  

In this increasingly difficult economic situation, there is a lot of competition in various fields, including competition in the business world. Many companies are competing to gain market share, so this spurs companies to strive to continue to progress in improving their business management. In addition, companies are starting to change their view from one that is product or service oriented, to a customer oriented view. One strategy that can be used by companies is to build customer loyalty. Customer loyalty is needed to ensure the company's future. Maintaining customer loyalty is absolutely necessary for a company to survive and be able to compete with other companies.

Central Sulawesi has a large market potential in the manufacturing creative industry. This has encouraged IDEA CORPORATION's business as a creative manufacturing business to work on the needs of the community, both producing decorations/furniture as well as souvenirs. However, in the process there are still many obstacles that will be corrected from the SWOT analysis that will be carried out. The purpose of the SWOT analysis and determination of the Business Model Canvas can certainly be used as a reference for evaluating business models and correcting deficiencies, overcoming threats, and optimizing opportunities as well as taking advantage of strengths. The results achieved from this process are that IDEA CORPORATION's business has made changes both in terms of market development strategy and production innovation, as well as its production system.

This study aims to reveal the effectiveness of Blended Learning as an online and mixed learning strategy by analyzing various research studies related to Blended Learning obtained from the Google Scholar database. The method used in this study is a method with a library approach or what is known as a literature study from research articles for 2020-2022. Article selection is carried out through the process of identification, screening, and eligibility. So that 10 articles are relevant to the objectives and problems of the literature study. Based on the literature study that has been carried out, the results show that the use of Blended Learning by utilizing several digital technology-based applications as learning support can be said to be effective for increasing literacy skills, critical skills, problem-solving abilities, and cognitive learning outcomes of students.

Marketing mix adalah strategi pemasaran produk yang digunakan bisnis untuk bersaing dalam dunia bisnis yang kompetitif. Tujuan penelitian ini adalah meningkatkan pengetahuan dan keterampilan strategi pemasaran yang tepat sehingga dapat meningkatkan omset dan laba penjualan produk toreko. Untuk mencapai tujuan tersebut harus mengadopsi dan memperkuat kebijakan di empat bidang yang terkait dengan pengaruh strategi bauran pemasaran (Marketing Mix) terhadap efektivitas volume penjualan pada usaha toreko ini

Business continuity, which is closely related to the long-term maintenance of the system in accordance with environmental, economic and social considerations, is an important point that needs to be considered by every MSME actor. The store business is one of the new MSMEs that is of concern so that it continues to carry out business continuity by being carried out based on currently related internal and external factors. Toreko created a unique business idea from brownies, innovating brownies into brownies cookies and using raw materials from mocaf flour. mocaf itself is a modified cassava flour product. The purpose of this article is to describe and analyze the sustainability position of the toreko business through a SWOT analysis, formulate alternative strategies that can be implemented by the toreko after knowing the position of the sustainability position of the business it has. The aggressive strategy is the main choice strategy obtained from the results of IFAS and EFAS. The SWOT matrix is used to determine and arrange the steps for implementing the strategy related to the choice of strategy. An aggressive strategy is carried out until the threat that the store has is smaller than the opportunities that exist. Improving sales promotions and maintaining satisfaction with customer loyalty is the key to realizing business continuity properly.

Kedai Vespa Palu is a coffee shop business that has been established since 2017 which is engaged in the culinary field. With the main sale of coffee-type drinks. Kedai Vespa Palu in running its business certainly requires financial management of operational management and strategies to fulfill the sustainability of the business. By doing operational management and strategic management and doing business analysis to maintain the sustainability of the business. as for the business results that have been achieved by the hammer vespa shop, namely raw material management, operational management and strategies that are useful for increasing services and turnover of hammer vespa shops. Kedai Vespa Palu will continue to strive to improve the quality of servants and operations, and strategies to achieve even greater targets to develop the business.

Usaha ini didirikan agar pelanggan yang menyukai makanan ringan makaroni dapat membelinya dalam berbagai rasa.  Selain itu, para penjual berkesempatan untuk mengasah ketajaman bisnisnya melalui usaha makaroni goreng ini agar bisa menghasilkan keuntungan yang cukup besar. Cinlok (Camilan Lokal) merupakan produk makanan berbahan dasar makaroni yang memiliki konsep lebih beragam dari kebanyakan produk makaroni lainnya karena memiliki tampilan yang menarik dan rasa yang banyak dan bervariasi dari makaroni lainnya yaitu rasa original, jagung bakar, jagung manis, balado,daun jeruk pedas, pedas keju, pedas manis dan extra pedas. Konsumen biasanya dipengaruhi oleh faktor internal dan eksternal untuk mencapai tindakan melakukan pembelian.  Salah satu faktor internal yang paling signifikan untuk membujuk pelanggan membeli adalah kualitas produk, sehingga pelaku bisnis harus memperhatikan faktor-faktor tersebut untuk membujuk pelanggan melakukan pembelian.  Sugesti atau pengaruh yang diterima dari orang lain berdasarkan pengalaman pribadinya sendiri dan pengalaman orang yang dikenalnya merupakan salah satu faktor eksternal yang mempengaruhi minat konsumen untuk membeli suatu produk.

Superior human resources are needed by the village government in village development. The role of human resources is very strategic and important in achieving organizational goals. Therefore, improving the quality of human resources needs to be carried out by the village government. Skilled and expert human resources certainly have good performance and can help realize village development. The purpose of this research is to find out and analyze how the influence of human resource competence in improving employee performance is a case study in the Popongan Village Government. In this study using qualitative research with a qualitative descriptive approach. The analysis used in this study is to use SWOT analysis, which analyzes Strengths, Weaknesses, Opportunities and Threaths. This study found that the Popongan Village Government has strengths and opportunities that can improve employee performance. However, on the other hand it also has weaknesses and threats that can reduce employee performance. Then it is necessary to apply the right strategy to increase strengths and opportunities and reduce weaknesses and threats

            The MBKM ( Independence Learing Independent Campus ) activity organized by the Faculty of Economics and Business, Tadulako University which was held on September 6 2022 to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received very good enthusiasm from the local community. The promotion strategy in increasing sales of taro chips business products in Padende Village Marawola sub-district, Sigi district must carry out promotions so that these products can be sold, there are several factors that make taro chips products not develop, namaly: There is no cooperation with the business actors, do not carry out public promotions, or promotions on social media. The aim of this research is to help taro chips products increase sales and be able to compete with other chipproducts.The social approach here is an attempt by universities, especially MBKM students as the main actors in MBKM to integrate themselves (assimilate themselves) into various community activites at the MBKM location. Shep in the process of taro chips products: Observing and surveying taro chips products, and analyzing the taro chip product itself.

In a simple sense, a homestay is a whole house that is rented out to visitors to rest and with facilities like at home. The COVID-19 pandemic has brought businesses down. After the pandemic, business owners are trying to get back up to continue their business. One of the businesses that continues to try to rise after the pandemic is the homestay business "Omahe Wong di Ino" in Bantul Regency, Yogyakarta Province. The business owner and the STIKIP Catur Sakti community service team conducted a business analysis using the SWOT method (Strengths, Weaknesses, Opportunities, and Threats analysis). Owners practice to identify internal and external factors, then they are calculated based on their ratings and weights. The results of the SWOT analysis show that the homestay business "Omahe Wong di Ino" is in a prime company that has great strengths and opportunities. This gives an overview of the strategy that will be carried out by the company. Based on the analysis, the company's strategy is to carry out a growth and expansion strategy by adding homestay buildings for children's education facilities and can accommodate more guests.

The strategy of strengthening the understanding of PKK cadres in Karangkamiri Village through family development workshops aims to increase knowledge and provide reinforcement for PKK cadres regarding family development in carrying out their roles and functions in society. The method of implementing community service is carried out through problem identification, solutions offered, implementation of workshop activities, interviews, and achievement targets. This service was carried out in Karangkamiri Village, Langkaplancar District, Pangandaran Regency in March 2023. The output targets to be achieved are: equality and strengthening the perceptions of PKK cadres in efforts to build families. This strategy is expected to be able to support PKK cadres in carrying out their duties in the community, especially regarding efforts that can be made by PKK cadres in protecting the families around them. The conclusion is that the PKK cadres are very enthusiastic and welcome the workshop activities. They hoped that there would be a follow-up to the workshop activities, especially those that were implemented in the field on the knowledge gained during the workshop activities. So that in carrying out their duties in fostering families in Karangkamiri Village, they can be maximized.  

Assessment that is often understood so far in the world of learning is limited to evaluation only. This evaluation was tried formatively and summatively. When an evaluation has been attempted, it is considered that the assessment has been carried out. Such a description is not very fitting. The application of evaluation tends to only look at the achievement of educational goals. In this case, in the learning process it is not only the value that is seen, but there are many aspects that make the success or failure of a program. Evaluation is only a small part of the assessment. Assessment must also be understood as part of supervision. Assessment does not only deal with values that are measured based on solving questions, but assessment of learning programs will examine many aspects. Implementation of learning programs can be viewed from various perspectives. This point of view includes the government as a policy maker, from citizens as users, from educators, for example in terms of program effectiveness. To determine the success of the learning program implemented, an assessment is needed, which is called program evaluation. Because it specifically evaluates learning programs, it is often referred to as evaluating learning programs. Assessment is used more as a strategy to measure how far the success of education is. Given the importance of this and also remembering that assessment is one of the benefits of learning management that cannot be ignored, this paper will discuss program evaluation in learning.

In the business world, efforts are needed as much as possible in gaining profits. The accuracy of marketing strategies can be seen from the consumer spending pattern database obtained from sales transactions on fashion products that are usually purchased simultaneously by customers. Information about the Pattern of Purchasing Customer Shopping that is Inaccurate at the Ayu Collection Online Shop Shop has caused promotional policy to be one of the causes of the store to suffer losses. One way to get an accurate customer shopping pattern is to use data mining. One of the methods contained in data mining is the association analysis method, in the association analysis there are several algorithms, one of which is the FP-Growth algorithm. In this study several association rules were found by applying the Frequent Pattern (FP-Growth) algorithm from the transaction database Fashion sales at Ayu Collection Online Shop. This association rules will later be used as decision making material to develop successful marketing and sales strategies. The findings of this study are in the form of product recommendations, namely the proposal of two or more items based on the findings of the FP-Growth algorithm using a 50% confidence value and a minimum support of 40%, this study uses assistance from the rapidminer tools version 9.9.

Marketing strategy is an effort made by a businessman in introducing his product to achieve the desired goals by developing competitive advantages and efforts used to generate profits. The marketing strategy is very important for Micro, Small and Medium Enterprises (MSMEs) in marketing their products. Where in marketing management there are four marketing strategies through the Marketing Mix, namely product, price, place and promotion. The purpose of implementing a marketing strategy through Marketing Mix is ​​to increase product sales and provide an understanding of marketing strategies in order to solve specific problems in marketing. This community service activity was carried out in the Bojo Environment, Awang Tangka Village, Kajuara District, Bone Regency. The results achieved in this activity were an increase in image and sales as well as an increase in knowledge and insight regarding marketing strategies at Mrs. Asriani's MSMEs Pastry Business. The method used in this activity is the socialization method of implementing marketing strategies by utilizing brochures as learning materials.

Speaking is one of the important skills that must be learned by anyone who wants to master English. In mastering speaking skills, it is necessary to use several strategies. Researchers compiled this thesis with the aim of knowing how the strategies used by tutors in teaching speaking , and students' responses to the strategies used by tutors helped them improve students' speaking skills at Fajar English Course, Pare, Kediri. The research method used by the researcher is a qualitative descriptive method. Researchers obtained data by observing one speaking class program, namely Mentari class. The researcher also interviewed three tutors in Mentari class and two students in Mentari class. Finally, the researcher collected the documentation obtained from the observations in class. The data were analyzed by organizing the data obtained by the researcher. The findings of this study indicate that the strategies applied by tutors are conversation, story telling, presentation, debate, breaking news, and speech.The reason the tutor uses this strategy is because the strategy is considered a fun strategy, gives students confidence to dare to speak in public, motivates students not to be afraid of making mistakes when speaking, and from speaking practice students also gain new knowledge. For students who have difficulty in learning speaking, the tutor encourages and motivates them to practice more speaking both inside and outside the classroom. Because every difficulty in the process of learning speaking is considered to be easy to overcome with a lot of practice.